x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Dealer Talk With Jen Suzuki

Jennifer Suzuki, eDealer Solutions

Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen

education courses

All Episodes

12:18

What 🛠️Service Departments Are Getting Right:...

Dealer Talk With Jen Suzuki ·

2025/01/20

In today’s episode, I share my experience working alongside dealership service teams and witnessing what’s being done right to build trust and elevate the customer experience. From the smiles and eye contact at check-in to the small, deliberate acts of trust-building, service advisors and BDC agents are making a difference. Many dealerships are targeting customer experience right now, but it’s service departments that handle the most clients daily, making this effort non-negotiable

en

11:51

Pick Up the Phone: The Key to Unlocking Sales in...

Dealer Talk With Jen Suzuki ·

2025/01/18

In this episode, I tackle one of the most overlooked issues in service departments: relying solely on texts and videos to sell work. Service Advisors, it’s time to pick up the phone and ask for the business—every single time! I explain why this is important. We’ll explore why some advisors skip the call, how judging customers costs you sales, and the importance of educating and informing your customers about their vehicle’s needs. You’ll learn practical strategies to overcome

en

21:09

Taking Swings: Mastering Price Objections to Book...

Dealer Talk With Jen Suzuki ·

2025/01/14

In this episode, I’m breaking down one of the most common challenges in automotive sales: handling customers who demand prices over the phone or say they’ve found a better deal elsewhere. You’ll learn: Why giving a number too soon often leads to dead ends—and what to do instead. The importance of asking the right questions to redirect the conversation and build value. Proven strategies to stand firm on your pricing while confidently asking for the business. This isn’t about dodging the tough

en

15:43

Client History: The Key to Customer Loyalty and...

Dealer Talk With Jen Suzuki ·

2025/01/11

In this episode, I dial into a game-changing tactic for sales and service teams: leveraging client history. Imagine knowing exactly where a customer stands—whether they’re a loyal advocate or a first-time visitor—and using that insight to create personalized, value-driven experiences. Learn how this one step can instantly make customers feel valued, welcomed, and appreciated, all while helping you overcome price objections and skepticism. I’ll share actionable strategies that make it easier to

en

47:45

The Rise of Call-Driven Car Buyers: Why Phone Systems...

Dealer Talk With Jen Suzuki ·

2025/01/07

In this episode, I sit down with Reuben Fine, who leads OEM partnerships at CallRevu, to dive into a critical yet often overlooked aspect of dealership success: phone calls. Did you know that 30-40% of dealership calls go unanswered? That’s a staggering number of missed opportunities that could dramatically impact sales and service outcomes. Reuben and I explore how dealerships can leverage technology, recorded calls, and insights to transform their phone handling processes. We discuss how OEMs are

en

47:15

From Data to Deals: Leveraging Technology for Sales...

Dealer Talk With Jen Suzuki ·

2025/01/01

In this episode of Dealer Talk with Jen Suzuki, we welcome back Mary Catherine Kenny from automotiveMastermind. Fresh off being named to Auto Remarketing's prestigious 40 Under 40 list, Mary Catherine dives into how automotiveMastermind is transforming dealership sales processes with their innovative tools, including a redesigned customer deal sheet, enhanced Behavior Prediction Score, and new mobile capabilities. We explore the buzz around AI in automotive retail, the importance of nurturing

en

12:37

The Risk Factor: Closing More Deals in Sales and...

Dealer Talk With Jen Suzuki ·

2025/01/01

In this episode, I dial into tackling one of the most overlooked yet powerful tools in your sales and service conversations: risk. Knowing how to talk about risk with your customers isn’t just a nice-to-have—it’s essential for showing value, solving problems, and closing deals. We’ll cover: Why identifying and explaining risk is crucial in every customer interaction. Real-life examples for sales and service teams that showcase exactly what to say and how to say it. How to use risk to connect the

en

49:14

Leading with Purpose: Rita Case on Automotive...

Dealer Talk With Jen Suzuki ·

2024/12/17

So grateful to share time with Rita Case, a prominent figure in the automotive industry, best known for her leadership in the Rick Case Automotive Group, which she co-founded with her late husband, Rick Case. Together, they built a successful dealership network recognized for its commitment to customer service and community involvement. Rita shares her history as a pioneer in bringing brands like Honda into the US car market. She's been a dealer for 48 years! Find out an interesting story about her

en

15:43

Unlocking Loyalty in Service & Sales | Easy Tactics...

Dealer Talk With Jen Suzuki ·

2024/12/13

Welcome back listeners! This is a quick yet impactful class tailored for everyone working in dealerships—both in sales and service. As competition heats up, creating a standout customer experience is more critical than ever, and I'm here to share actionable tactics that you can implement immediately to enhance relationships and drive loyalty! Let’s get it! Listen in as I explore the power of client history and its role in nurturing loyalty while boosting your bottom line. I’ll reveal key strategies

en

40:43

Direct to You: How Autosled is Changing Car Transport...

Dealer Talk With Jen Suzuki ·

2024/12/10

Join us for an cool episode featuring two industry game-changers: Dave Sperau, Founder and Chief Revenue Officer of Autosled and Alex Snyder, CEO of FRIKINtech and President of Dealer Refresh. In this episode, we dive into the revolutionary world of transportation in the automotive industry, led by Autosled's remarkable growth. Dave shares his inspiring journey from car dealer to innovator, driven by his frustrations with inefficiencies in the vehicle transport process. Discover how he developed an

en

15:48

Boost Your Car Sales: How Call Evaluation Drives...

Dealer Talk With Jen Suzuki ·

2024/12/01

In this episode, I get into the power of evaluating recorded sales calls—an often overlooked yet incredibly effective tool for driving more deals in automotive sales. I’ll share my personal journey into car sales, where I learned that phone calls were the true goldmine for lead generation, not just waiting for walk-ins. As the founder of the first internet sales training company, I’ve seen firsthand how dialing in on your phone process can make all the difference. Sales calls is how I built my

en

58:23

Unnoticed Problem Areas in Dealership Marketing: How...

Dealer Talk With Jen Suzuki ·

2024/11/27

Showroom traffic may be down, but the deals are still there—if you know where to look. In this episode, Lindsey Shaker, Marketing Director at Shaker Automotive Group, reveals her problem-solving mindset and the hacks she uses to uncover hidden opportunities that many dealers miss. If you’re wondering why your dealership isn’t seeing the foot traffic you expect, this conversation is for you. Lindsey dives into the often-overlooked areas in dealership marketing, from phone systems to call tracking,

en

30:18

Top Dealer, Rob Cochran's Vision for Automotive...

Dealer Talk With Jen Suzuki ·

2024/11/20

In this episode, I sit down with Rob Cochran, Chairman & CEO of Cochran Automotive Group, 39th largest dealer group in the nation, to dive into the future of the automotive industry and the critical changes dealers must embrace. Rob has also been on the NADA board since 2020 and is the upcoming 2025 Vice Chairman and 2026 Group Chairman. Rob sheds light on the government mandates, OEM conformity, and digitalization that are reshaping the landscape. From ADAS and autonomous driving to the impact of

en

14:29

Selling Your Credibility: The Key to Successful 🚙 Sales!

Dealer Talk With Jen Suzuki ·

2024/11/11

In this episode, I dive deep into a crucial yet often overlooked aspect of the sales process: the importance of teaching salespeople how to sell their own credibility. When engaging with potential buyers, establishing trust and demonstrating expertise is paramount. Many sales professionals struggle with this, but it’s essential for building meaningful connections and fostering a customer-centric approach. Join me as I explore strategies for establishing credibility, highlighting your expertise, and

en

15:25

GM’s and Sales Managers: This is a highly effective...

Dealer Talk With Jen Suzuki ·

2024/11/03

In this episode, we're diving into effective appointment-show techniques specifically designed for general managers and sales managers in the dealership environment. This is a highly successful activity that can transform your approach to customer interactions and drive next-level success. Join me as I share powerful training and coaching techniques that high-performing managers use to break barriers every day. We’ll reflect on concepts from a previous episode on Reverse T.O./E.M.I., identifying

en

15:11

Order Takers Are Moving Out! Consider These Updated...

Dealer Talk With Jen Suzuki ·

2024/10/29

In this episode, we're exploring innovative strategies for interviewing and onboarding new salespeople in your dealership for 2024. As the sales process continues to evolve, it's crucial that our interview and onboarding practices keep pace. Join me as I discuss how setting clear expectations from the outset can empower new team members to understand their roles and what it takes to succeed in your organization. With the majority of car buyers engaging through calls, texts, and emails before they

en

46:16

Unlock Higher Conversions | Personalize Car Buyer...

Dealer Talk With Jen Suzuki ·

2024/10/20

Join us for an insightful episode where I sit down with Bill Reidy, VP of Sales, and Carol Marshall, COO at ActivEngage, a leader in people-powered messaging solutions for car dealerships. We delve into how personalized engagement transforms the car-buying experience, ensuring online shoppers feel valued and cared for. Discover the evolution of customer engagement through digital interactions, including chat and SMS, and learn why these channels deserve the same attention as in-person conversations

en

39:55

Learn Smart Marketing: AI, Machine Learning & Market...

Dealer Talk With Jen Suzuki ·

2024/10/14

Join us for an insightful episode with Carla Wade, Chief Revenue Officer at Lotlinx, to discuss the current challenges facing car dealerships in our "State of the Union" segment. With dealers scrambling to offload bloated inventories, we delve into the evolving landscape of automotive sales where traditional advertising methods are becoming obsolete. As consumers spend 13-15 hours making vehicle decisions over a span of 1-3 months, inflation and rising interest rates have made buyers more cautious,

en

43:44

Driving Excellence: GM Practices for Effective...

Dealer Talk With Jen Suzuki ·

2024/10/08

Join my interview with Liz Hernandez, a powerhouse in dealership growth and training with the Morgan Automotive Group. With passion and energy at an all-time high, Liz discusses her tireless efforts to uplift numerous dealerships under her guidance. She highlights the crucial role of culture and leadership in driving success, emphasizing that when General Managers (GMs) and managers actively engage with salespeople, everyone benefits. “Train your people,” she says repeatedly making the point that

en

16:11

Why Documenting Notes Is So Important for Dealer...

Dealer Talk With Jen Suzuki ·

2024/10/01

In this episode, we dive deep into a crucial yet often overlooked aspect of the sales process: documenting notes. Whether you're a manager, a BDC representative, or a sales rep, this episode is tailored for you. I explore why documenting customer interactions is essential for improving sales performance and enhancing customer relationships. We’ll discuss how thorough note-taking can help each team member make more personalized connections with customers, ultimately leading to more successful car

en

255 results

Similar Podcasts

Science Talk

Albert Einstein College of Medicine

五分钟心理学

柠檬心理

Daily Facts

Amalia Dupray and Montgomery Jones.

Les dents et dodo

BFMTV

Veterinary Clinical Podcasts

The Royal Veterinary College