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PODCAST

Dealer Talk With Jen Suzuki

Jennifer Suzuki, eDealer Solutions

Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen

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All Episodes

13:50

Your CRM Is a CLOSER! It’s Your Memory. Your Proof....

Dealer Talk With Jen Suzuki ·

2025/05/04

Ever had a customer walk in, get chased for months, and your team still greets them like it’s Day One? Yikes. In this episode of Dealer Talk with Jen Suzuki, we’re calling out the CRM habits that are quietly killing your deals—and showing you how to fix them. Jen breaks down how internal notes create smooth BDC-to-sales handoffs, how to log objections and buying triggers that actually close, and why skipping CRM updates might be why your customer disappeared. If you want loyal buyers and not just

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33:03

Pitching Loyalty: How Ken Hicks, Dealer & Partner of...

Dealer Talk With Jen Suzuki ·

2025/05/04

This episode is all about solving real dealership problems—right from the service lane. I sit down with my longtime friend and mentor, Ken Hicks, Dealer Principal at Rivera Toyota and Mariano Rivera Honda, who shares how he tackled major fixed ops pain points by building his own software—Retention 360—a tool designed to drive loyalty, increase service-to-sales conversions, and help advisors win. > https://retention360.info/ Ken started as a salesperson and rose to become a partner alongside Yankees

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39:53

Service Advisors Reimagined: Andy Wright on Vinart’s...

Dealer Talk With Jen Suzuki ·

2025/05/04

What happens when a dealership fully commits to reinventing its service department? In this episode, Jennifer Suzuki chats with Andy Wright, Managing Partner at Vinart Dealerships, located just an hour from both Philly and NYC. Andy reveals how his team is solving the biggest challenges in fixed ops — from inconsistent traffic to advisor overload — by building innovative support teams and reshaping benchmarks. You’ll hear how they: Took appointment setting off the advisor’s plate and built a

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21:33

Appointment No Show? No Sale. Boost Your Appointments...

Dealer Talk With Jen Suzuki ·

2025/04/21

You did the hard part. Now finish strong. You led the call with value. You gave them confidence in you. But if you’re not setting the appointment—you’re leaving money behind. This episode is a deep dive into how to confidently sell the appointment, lock in commitment, and increase your show rate with real-world strategies I teach live every week in my dealership classes. Here’s what you’ll learn: How to roll into the appointment ask without sounding pushy Why “What time is good for you?” is

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23:37

How to Instantly Build Trust and Credibility with...

Dealer Talk With Jen Suzuki ·

2025/04/21

In this episode, I share one of my biggest secret weapons for converting more Internet leads — selling yourself first. It's not about hard selling the car; it's about showing the value in doing business with you and your dealership. I dive deep into tactical strategies for prepping before the first call, leveraging past customer history, using community connections, and showcasing dealership value the right way — with real-world examples from inside the showroom. You'll learn how to position

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20:06

Helper Vibes Seller Vibes: How to Win the Call in 30...

Dealer Talk With Jen Suzuki ·

2025/04/21

In this episode, I break down one of the most overlooked—but powerful—skills in phone sales: your tonality. It’s not just what you say. It’s how you say it. I share how I intentionally changed my voice, volume, and energy over time to sound more exciting, engaging, and attractive to buyers—and how you can do the same. We dive deep into why first impressions, tonal shifts, and “helper vibes” are what pull people into real conversations and help you move leads into the buying cycle fast. This episode

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25:04

Stand Out or Miss Out: Real Talk on Email, Video, and...

Dealer Talk With Jen Suzuki ·

2025/04/08

Staying hyper-focused on internet lead handling... In this episode, I break down how to actually improve your follow-up process so you win more customers—starting with your emails, videos, and mindset. Let’s face it: most emails still look like outdated templates, and subject lines that scream “dealership” get ignored. I’m showing you how to change that. I walk through my current process using ChatGPT to write custom, engaging subject lines and value-based messages that feel like they were made just

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21:06

Call First, Text Smart, Leave a Killer Voicemail:...

Dealer Talk With Jen Suzuki ·

2025/04/08

In this episode, I’m getting real about the grind of internet leads—the ones with no phone numbers, the ones who ghost you, and the ones who drain your time asking for information only to disappear into the void. I've been there. I’ve sold cars. And now I work these leads live during my dealership sales training sessions. I'm in the trenches with you—setting same-day appointments with tough leads while coaching teams to win. That’s why I care so deeply about helping sales pros and BDC reps level up

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13:58

Mentorship in Motion: How Lane Managers Build Winning...

Dealer Talk With Jen Suzuki ·

2025/04/08

In this episode, I’m talking directly to the powerhouse behind the most successful service departments: Lane Managers. Also known as Assistant Managers, these leaders are the glue that holds the service drive together. I’ve been spending time on-site with service teams recently, and when Lane Managers are engaged, locked in, and supporting the hustle live on the drive—everything changes fast. We break down how Lane Managers reinforce training, support Advisors in the moment, jump into heat cases,

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14:19

No More Whip Cracking: Fun Accountability That Works

Dealer Talk With Jen Suzuki ·

2025/04/08

In this episode, I'm in the trenches—literally—on-site with a dealership service management team I’ve been working with. We’ve trained, implemented new tactics, and now we’re locking in on accountability without turning the heat up too high. Here’s the truth: you don’t need to micromanage to get big results. What you do need are simple, consistent actions that reinforce change. I walk through real-life examples—like how to use visual gauges during check-in, recognize loyal customers in the drive,

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52:35

From eLead CRM to AI Smart Camera Systems: Mark Queen...

Dealer Talk With Jen Suzuki ·

2025/04/07

Mark Queen, the visionary CEO of Skaivision and one of the original founders behind eLead CRM, joins me to dive into the future of AI-powered dealership efficiency. Skaivision is revolutionizing the way dealers view process breakdowns by layering powerful AI—specifically Convolutional Neural Networks (CNNs)—over existing dealership camera systems. This groundbreaking tech captures real-time activity in sales and service, highlights missed opportunities, and even delivers instant vehicle offers

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12:58

The #1 Training Hack to Build Customer Trust in Fixed...

Dealer Talk With Jen Suzuki ·

2025/04/01

Mastering Service Drive Walkarounds in Live Role-Play – Real Training for Real Results...COME ON NOW!!! In this episode, I'm opening the door to run through the plays of the most important activity a amanger can do with their selling machines - the Service Advisors! The power of the service drive walkaround—one of the most effective yet underutilized tools for selling service work. I’ve been training dealership teams across the country, and I’ve seen firsthand how confidence, engagement, and

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35:30

Dealership Capital Strategies for Ambitious Operators...

Dealer Talk With Jen Suzuki ·

2025/03/31

In this episode, I sit down with Dan Garces, President and COO of Automotive Capital, to break down the financial strategies that allow dealership operators to grow, scale, and even own their own store—without putting up massive amounts of personal cash. Dan has spent his career helping dealers navigate the complexities of capital, and today, he’s sharing real-world insights on how funding works, how to leverage it properly, and what separates those who stay operators from those who become owners

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12:55

Keeping the Energy High: Fun & Competitive Ways to...

Dealer Talk With Jen Suzuki ·

2025/03/24

How to Build Championship Teams with Contests & Competitions The hardest part of training isn’t teaching the process—it’s making sure it sticks. In this episode, I break down how to sustain momentum, accountability, and energy in your dealership using fun competitions, MVP recognition, and daily challenges. I share real-world dealership strategies that keep teams engaged, motivated, and focused on growth, even when sales get tough. From raffle ticket rewards to upsell challenges and technician video

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35:17

High-Performance Dealership: Smarter Scheduling,...

Dealer Talk With Jen Suzuki ·

2025/03/24

In this episode, we’re diving deep into how dealership owners and managers can build a more structured, efficient, and profitable business with two powerhouse guests—Daniel Govaer, Fractional COO, and Matt Haiken, Principal and President of Prestige Collection Auto Group. Matt, who now runs six dealership locations, shares how his approach to leadership has shifted. He’s moving away from making gut-based decisions to structured planning, daily forecasting, and full financial transparency. Daniel, a

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01:04:01

Cliff Banks on AI, Amazon-Hyundai, Digital Retailing...

Dealer Talk With Jen Suzuki ·

2025/03/21

What does the Amazon-Hyundai partnership really mean for the future of auto retail? Is AI evolving too fast for dealerships to keep up? And why might some obstacles in car buying actually be good for dealers? In this episode, I sit down with my long-time friend and trusted industry voice, Cliff Banks—founder of The Banks Report and AUTOVATE Conference. We break down the latest trends in automotive, from AI adoption in dealerships to digital retailing’s real impact on sales. Cliff shares insights

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13:22

The Mindset Shift That Changes Everything in Sales

Dealer Talk With Jen Suzuki ·

2025/03/18

Most service advisors stop at the first “no.” But the best? They know that’s just the beginning. In this episode, we’re talking about taking second and third swings—the art of fighting for the business that’s sitting right in front of you. Your customers don’t always need a discount; sometimes, they just need a little more information. I’ll walk you through real-world analogies and proven tactics to help you: ✅ Circle back on declined work without sounding pushy ✅ Use supportive, value-driven

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37:27

NADA’s Relentless Advocacy for Dealers: A...

Dealer Talk With Jen Suzuki ·

2025/03/10

The automotive industry is changing fast—EV mandates, direct-to-consumer threats, shifting manufacturer relationships, and evolving government policies. Are dealers being heard? In this episode, I sit down with Mike Stanton, President of the National Automobile Dealers Association (NADA), to talk about how NADA is fighting for dealers, ensuring their voices are represented in Washington, and pushing back against policies that could hurt their businesses. We cover: ✅ The FTC victory and why NADA is

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39:59

The Power of Live Messaging With Ted Rubin, CEO...

Dealer Talk With Jen Suzuki ·

2025/03/06

Think about it—when a customer walks into your showroom or calls your dealership, your team jumps into action. So why is chat any different? It shouldn’t be. In this episode, I sit down with Ted Rubin, CEO of ActivEngage, to talk about the power of real, human conversation in the digital sales process. We break down why dealership live messaging is more than just answering questions—it’s a low-funnel opportunity to build trust, create a great experience, and ultimately, get more customers in the

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15:36

Coaching Service Advisors: Boost Approvals With This...

Dealer Talk With Jen Suzuki ·

2025/03/04

This quick hit episode is incredibly important for every Service Team! Ready to boost your service department's success?! Let's gooooo! In this quick class, I lock in on the often-overlooked 'Risk & Reward' equation in the service sales process. Many Service Advisors hesitate to fully explain the risks of delaying necessary work, leading to missed opportunities and customer misunderstandings. We'll explore how presenting both the risks and rewards transparently can transform hesitant customers into

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282 results

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