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PODCAST

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

business management & marketing

All Episodes

22:41

E120 – What Goes Into Making a Podcast Episode

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/10/06

Correction to the show - Dave said Episode 85 was about podcast hosting but really it is episode 94. To go along with our Pubcon talk called Podcasting Guide Dave thought putting Matt through the weekly process of creating the final MP3 file and doing the write-up and all the small things that go into getting a show live was a great idea - Matt wasn't so sure. For those 100% new to podcasting we also recommend an article we did recently at SEMRush. Podcasting Tools While not an

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23:07

E119 – Tips for Local Google Ads At Scale w/ Scott Clark

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/09/29

Scott started by digging into his background and some of the most common things he sees wrong when looking at Google Ad accounts. Common Google Ad Mistakes & Problem Spots Opportunity costs that your spreadsheet doesn't tell you. Lots of managers rely on what has worked or on just the data they see. Look beyond those metrics.Accounts left in cruise control sometimes have small problems that hold back accounts and allow competitors to gain share.Conversion setup - look at what is being

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16:08

E118 – How to Use Boomerang in Your Content Strategy

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/09/22

Matt has been working on some fun company and side projects and one of them has him making Boomerangs. If you don't know what a Boomerang on Instagram is, just check out the video and it will break it down for you. So where can you use it? On Twitter, Instagram, Facebook, your site, anywhere really. Also think of when and how to use them. Matt pushes the idea of using them as retargeting. You don't have to just use them as one time piece of content but rather as branding and to assist with

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20:17

E117 – Instagram Tools for Business

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/09/15

Get ready to dig into a number of free, paid, and somewhere in the middle tools for helping you get more out of Instagram. Matt was tasked with digging into a number of tools for Instagram and here are his thoughts and reviews: Social Rank For more on Social Rank visit their site. This is another great research tool to help you. Canva Canva doesn't "manage" your Instagram account but it helps you create awesome visuals. Poke around and see how you can make your feed look more

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16:15

E116 – Should You Bid On Your Own Brand Keywords?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/09/08

Not to give an SEO answer to a PPC question but it does "depend". There was a tweet that got this idea started but you can find it and some of the responses here at Why Bidding On Your Brand Name is Important . For more fun may we suggest you hit up Google or Bing for more posts that say YES or NO or DEPENDS from many sources and dating back many years. As so often with all things there is no easy answer or "best practice" that applies to all - at least we don't believe so and here is

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18:37

E115 – Mixing Politics and Business

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/09/01

Regret? Dave and I already regret posting this because of the nature of the controversial content, but these are views that we share, and in some cases disagree on. Why we got into business in the first place? In this episode we share why we got into business in the first place, besides freedom of our own time, of course we got into it, to make a living. We discuss all the reasons we did not get into business as well. We dive in depth on this episode to help explain why mixing politics

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27:26

E114 – Digging into Google Core Updates w/ Casey Markee

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/08/25

Casey joins the show and digs into Technical Audits, Food Bloggers and Core Updates that have been hitting sites the past year. And yes we have covered Google Updates in the past and have suggested that you do NOT chase them but you do still need to pay attention to them, your site and the evolution of Google and the SERPs. Recent History of Google Core Updates The Google Medic Update last August (2018) didn't just hit medical related sites, but also the Food and DIY niches as well. Google

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20:44

E113 – What is Conference PopUp?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/08/18

What is Conference PopUp? Show co-host Dave Rohrer's new project is something in the middle of a conference and meetup with a strong hint of networking. He admits that isn't the best explanation but close enough! The Detroit Conference PopUp is being put on by him with help from locals Ryan Jones and Elmer Boutin. Picking a Business/Project Name As all new business or projects, Dave had the fun task of trying to figure out a domain and name that was available and also had social media

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20:25

E112 – 13 Ways to Optimize Meetings & Webinars for...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/08/11

Tips on Optimizing Meetings & Webinars Matt starts us off with how a meeting drove him to take a drive and then quit his job. The concept went from Dave attending a horrible webinar and ranting about wasted time in meetings to hearing the story of what prompted Matt to start Dream Systems Media which later became Avalaunch Media! Tips on Wasting (Less) Time in Meetings The link that we mentioned is this Meeting Calculator. Use it to show the cost of a meeting by entering Have an agenda

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17:57

E111 – 14 Newsletters Digital Marketers Need

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/08/04

14(ish) Newsletters Digital Marketers Need We don't often just list off tools, sites or anything but we thought that this was the best format this episode to really cover so many good (and a few bad) newsletters. Feel free to dig into the list and in the comments list some newsletters we missed that you think rock. Bob Lefsetz - music news/rants but often can be applied to any business or whatever industry you are in as they are all changing quickly. Data Driven Daily - I don't read all of

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25:40

E110 – Tips on Getting Started with Facebook Ads w/...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/07/28

Tips on Getting Started with Facebook Ads Organic traffic from Facebook continues to be small if you get any at all. The typical percent of fans that will see an Organic post is still in the 1-2% if you are lucky. What is the best ad type to start a campaign with? There are questions you need to ask yourself first - many questions. Below is a sample of the questions we covered in the episode and that you need to ask yourself prior to even worrying about your first ad. What are your goals? Who

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19:48

E109 – Do You Need Marketing Funnels?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/07/21

What Marketing Funnel Do You Need? The guys dig into a number different marketing funnels - traditional, new, and in-between. They however start off with one by Duct Tape Marketing that finally spurred them to dig into this topic. Top of Funnel Know Like Trust Bottom of Funnel Try Buy Repeat Refer Again for a deeper dive into the Marketing Hourglass by Duct Tape Marketing visit their site. Next up was what a Traditional Funnel looks like and how it relates to the Hourglass, digital

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24:47

E108 – What is best for you – Blog, Microsite or Other?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/07/14

What is a Microsite in 2019? There are so many names that we have heard people call things that we tried to list them out in the episode and will do so here too: Cornerstone Content Skyscraper Content Knowledge Centers Resource Centers Topic Center Microsite 2.0 Guides Learning Centers So what do these Microsites, Resource Centers or Learning Centers often look like? Here are a few examples that we gave but you can likely find many others in the Search industry or in your own: SEO

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17:26

E107 – Is the Influencer Bubble Bursting?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/07/07

Is the Influencer Bubble Bursting? Thanks to Jack Appleby and a Twitter thread that he started and really researched. The thread from start to finish is great and full of additional articles, facts and examples that we simply don't have time to cover. Influencers Can Sell Stuff Mat has a great micro influencer example of a young High School/College student with a small and local following that constantly moves all the product available in her town. She does this despite only having a few thousand

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25:50

E106 – Botched SEO Migration Case Study

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/06/30

Botched SEO Migration Case Study This migration was accidently messed up prior to this test/case study/experiment. It all started with a personal site project of Dave's having an old WP theme that needed updating, it going sideways and there being more issues than a tired and sane person not making $$ directly off of it cares to spend at 11:30PM on a weeknight. So Dave reverted it back to an older but not mobile or remotely updated WP Theme. That is when the real fun and issues started! Dave also

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50:19

100th Episode With Dana Todd

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/06/21

100th Episode with Dana Todd Right from the start we got digging into some crazy old Internet History. AOL. Dial-up. Paying for internet by the hour (thanks AOL and others). Greg Boser said on Monday and credited Dana Todd with associating Organic with SEO for the first time (in a public forum of some sorts we believe). Do you recall the Million Dollar Homepage? TOTW - not family friendly and no we didn't look up what it means now! Dave's first conference some years ago was actually when he and

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53:47

100th Episode With Jim Banks

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/06/20

100th Episode With Jim Banks Matt and Dave are joined by Jim Banks and dig into the early days of Paid Search with GoTo, Overture, Google AdWords and much more. History of Google Ads Jim talks Pre-IPO days of Google and working with many people high up the chain at Google. Jim recalls working with Thomas Korte, Google engineers, arguing with Larry Page about a feature, dealing with Smart Pricing for Adsense (do you recall changing browsers and disabling back buttons to force people to click on

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49:41

100th Episode With Debra Mastaler

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/06/19

100th Episode With Debra Mastaler Mat and Dave go down memory lane with Debra Mastaler and cover the past 20 years of link building and digital marketing communities. Debra got her start a week after becoming a stay at home mom and like many of us fell into digital marketing, directories, SEO and link building. Over the years Debra has attended/spoken at almost 200 shows over the years so and to a point that Mat & Debra make early in the episode - it really can be all about who you know. If you are

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34:47

100th Episode With Matt McGee

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/06/18

100th Episode With Matt McGee In this installment of our 100th Episode we were joined by Matt McGee. Many may know Matt for his love of the Seahawks, U2 and as a long time Editor in Chief at Third Door Media (Searchengineland, Marketingland and MarTechToday). At the start Matt talks about his early days of TV/Radio, building websites and how he "fell" into SEO. Didn't we all fall into it in some random way? Later in the episode Matt tells the story of one of his first early successes where he

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52:33

100th Episode With Greg Boser

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/06/17

History & Future of SEO With Greg Boser Do you the origins of the term/name SEO? Listen and find out. The guys dig into checkbook SEO vs SEO and what that even is. Greg was in it from the very early days and the stories he tells and people that are mentioned are all from a small group of people. That group really was just trying to understand what SEO was, what the industry was, what the heck they were doing and if there was even a career or future doing this type of stuff. In the early days SEO

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