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PODCAST

The Cambridge Marketing Podcast

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

business marketing

All Episodes

10:53

Opinionated Marketers on: IKEA

The Cambridge Marketing Podcast ·

2024/08/27

This week our Opinionated Marketers discuss IKEA's new business model. Hosted by Kiran Kapur and Charles Nixon.

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12:39

Opinionated Marketers on: TED BAKER

The Cambridge Marketing Podcast ·

2024/08/20

This week our Opinionated Marketers rue the closure of Ted Baker's UK stores.

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12:12

Opinionated Marketers on: FOOD INFLATION

The Cambridge Marketing Podcast ·

2024/08/13

Among other topics of discussion, this week our Opinionated Marketers have finally found TWO items on your shopping list that are getting cheaper! Charles Nixon and Kiran Kapur host.

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08:20

Opinionated Marketers on: ROBOPANTS

The Cambridge Marketing Podcast ·

2024/08/06

This week our Opinionated Marketers discuss the latest wardrobe must have: ROBOTIC PANTS (!)

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29:48

Visual Learning

The Cambridge Marketing Podcast ·

2024/08/02

This week we look at visual learning, and how imagery (and comics) can help information to be both retained and retrieved. Rossie Stone of Dekko comics joins Kiran Kapur.

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13:24

Opinionated Marketers on: COUNTDOWN

The Cambridge Marketing Podcast ·

2024/07/30

This week our Opinionated Marketers discuss the CMA's decision to order Wowcher to change its sales practices. Presented by Kiran Kapur and Charles Nixon.

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21:41

Digital Disruption

The Cambridge Marketing Podcast ·

2024/07/26

This week my guest is Dr. Tracey Wilen - a researcher and speaker on the impact of technology on society, work and careers.

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27:02

CGI in Marketing

The Cambridge Marketing Podcast ·

2024/07/19

CGI plays a key role in marketing but, as Faruk Heplevent explains, if it's done well - you don't really see it! Faruk of TheScope.studio is our guest on this episode of the podcast.

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09:44

Opinionated Marketers on: NEW UK GOVERNMENT

The Cambridge Marketing Podcast ·

2024/07/16

Among many topics, this week our Opinionated Marketers discuss the communications strategy of the new UK Government.

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29:10

Book Publications

The Cambridge Marketing Podcast ·

2024/07/12

This week our guest is best selling author Jules Wake, although you might also know her as Julie Caplin. We take a deep dive into the world of book publishing, how you market your product and how the product can vary from one country to another.

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31:04

Performance Marketing

The Cambridge Marketing Podcast ·

2024/07/04

This week our guest is Jamie Stenton of Lilac James, a Digital Marketing agency in Cambridgeshire, England. We explain what performance marketing is, how it works, and how to use it most effectively.

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15:35

Opinionated Marketers on: RE-INVENTION

The Cambridge Marketing Podcast ·

2024/07/02

Among other stories from this week's world or marketing - Kiran Kapur and Charles Nixon discuss M&S, and their new repair service.

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26:28

Mums in Marketing

The Cambridge Marketing Podcast ·

2024/06/27

This week we're joined by Claire Ferreira of the Mums in Marketing community. We'll find out what it is, how it came about, how big it is, and why Claire thinks MiMs (as they're known) will change the world!

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22:35

Corporate Responsibility and Sustainability

The Cambridge Marketing Podcast ·

2024/06/21

Can a business do well - by doing good? This week our guest is Rob Powell: Director of Pro Bono, Corporate Responsibility & Sustainability at Weil in London.

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06:00

Humour in Marketing

The Cambridge Marketing Podcast ·

2024/06/18

What does Ed Davey - leader of the Liberal Democrats - and Virgin Airways have in common? More than you might think! This week we discuss humour in marketing with David McGee.(To register to vote in the UK Elections - visit here https://www.gov.uk/register-to-vote)

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24:50

Out of Home Marketing

The Cambridge Marketing Podcast ·

2024/06/14

This week we discover just how far 'Out Of Home' (OOH) marketing has come in the last 20 years. From humble 'Sandwich' boards and billboards, to iWalkers and iVans - James Surrell of GOMO DIGITAL talks us through what's changed, and why OOH is highly effective.

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23:14

Public Relations

The Cambridge Marketing Podcast ·

2024/06/07

This week we have a PR masterclass for you. Our guest is Laima Butrimaite of Gallium Ventures.

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11:17

Opinionated Marketers on: CONSUMER TRENDS

The Cambridge Marketing Podcast ·

2024/06/04

This week our Opinionated Marketers discuss three new consumer trends.

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26:47

Corporate Storytelling

The Cambridge Marketing Podcast ·

2024/05/30

This week we explore the world of Corporate Storytelling. What is it? How does it help with marketing?? How do you measure the results??? We're joined by Neil Perry of BizClick to find out more.

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14:31

Opinionated Marketers on: AMBIENT MARKETING

The Cambridge Marketing Podcast ·

2024/05/28

This week our Opinionated Marketers discuss (and explain) ambient marketing - before turning their attention to this year's UK General Election.

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215 results

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