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PODCAST

XChateau Wine Podcast

Robert Vernick, Peter Yeung

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

1:01:34

Shattering Glass Ceilings w/ Jen & Zach Pelka, Une Femme

XChateau Wine Podcast ·

2022/12/01

In less than three years, Jen & Zach Pelka, the sister and brother co-founders of Une Femme, have taken what was supposed to be an in-house wine brand for their Champagne Bars The Riddler to the fastest-growing sparkling wine in the US. Leveraging data from The Riddler sales with a mission of promoting women and enabling the shattering of glass ceilings, Jen & Zach have taken a CPG approach to rocket Une Femme to become a national player.Detailed Show Notes:Une Femme launchInitially designed as an

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25:05

Library Release - Wine Preservation: Tom Lutz, Repour

XChateau Wine Podcast ·

2022/11/24

In this episode, Robert Vernick and Peter Yeung interview Tom Lutz, Founder & Creator of Repour Wine Savor, one of the leading new inventions in wine preservation technology. We discuss the technology, how people have learned about it, the differences between Coravin and Repour, and what the future holds.Other topics covered in this episode include:Tom is a chemist by trade (he worked in biodiesel and aquarium products)Repour was invented when he had a newborn son and ended up pouring half bottles

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38:10

Selling Celebrity w/ Albert Hammond Jr. of Jetway &...

XChateau Wine Podcast ·

2022/11/16

Being the lead guitarist of the band, The Strokes, and with a celebrity roster of investors including Joaquin Phoenix, Owen Wilson, and Nick Hoult, one might believe that Albert Hammond Jr.’s new wine seltzer, Jetway, should have an easy path to take off. However, creating a product from ideation to quality in a can, starting a new business and raising money, and getting that wine seltzer into stores, restaurants, and people’s hands was more like launching a new band for Albert. It takes a lot of

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47:52

Enhancing the Enjoyment of Wine Collecting w/ Elton...

XChateau Wine Podcast ·

2022/11/02

Catching the wine bug from the nudge of a physical trainer, Elton Potts, Founder & Managing Partner of Vine Vault, has built a business focused on enhancing the enjoyment of wine and wine collecting.From full-service wine storage to refrigerated shipping to hosting wine events, Vine Vault has grown rapidly and serves six markets in the US.Detailed Show Notes:Elton’s backgroundA 27-year career in finance & ops ran a global storage and logistics businessA physical trainer said beer would undo the

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53:51

Library Release - Putting Trust in Data w/ Russ Mann,...

XChateau Wine Podcast ·

2022/10/26

Library Release - Originally released as episode 26 on Nov 11th, 2020With a 25-year history, WineBid is the oldest and largest online wine auction site.The original re-commerce platform, Russ tells us about the auction process from the buyer and seller perspective and all the data they collect and display for the wines.This includes innovations such as a 360-degree bottle shot, price history charts, and new functionality like their customized shipping feature.He spills the beans on a few tips and

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36:33

Scaling Wine Storage w/ Jeff Anthony and Jeff Smith,...

XChateau Wine Podcast ·

2022/10/19

The wine storage landscape has never been as dynamic as it is today.Primarily due to Vino Vault and its goal of “making wine collecting more enjoyable.”With six facilities today and the goal of getting to 40-50, Jeff Anthony, President & CEO, and Jeff Smith, Chief Wine Officer, describe how scale allows them to offer more products and services to customers.From a soon-to-be-launched marketplace to auction advisory, Vino Vault is taking wine storage to another level.Detailed Show Notes:Jeff Anthony

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44:30

The Relevance of Wine Competitions w/ Doug Frost, MW, MS

XChateau Wine Podcast ·

2022/10/12

What is the relevance of having 100s of gold medal wines and the competitions that hand them out? According to Doug Frost, MW, MS, it references back to the 19th century, when people were trying to describe what was happening in their wine regions.Doug describes the history, value, drawbacks, and key success factors of wine competitions. He delves into their changing influence in the era of the wine critic and the modern era of the sommelier.He contrasts this with the Wine Pinnacle Awards, now in

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31:56

Designing Better Wine Sales w/ Katherine Cole & Jon...

XChateau Wine Podcast ·

2022/10/05

“Wine is an emotional sale, not a rational one.” according to Katherine Cole, Communications Director of Vin Agency, making storytelling and the immersive nature of web design critical for DTC wine sales, according to Katherine and Jon Krauss, Creative Director of Vin Agency. They explain how website design can improve brand messaging and create more DTC sales by making websites discoverable, drawing the consumer in, and making it easy to purchase once the thirst is built.Detailed Show Notes:Jon’s

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30:08

Investing in Experiences w/ Aly Wente, Wente Vineyards

XChateau Wine Podcast ·

2022/09/28

From weddings to concerts to a golf course, Wente Vineyards has a whole portfolio of experiences to share the Wente brand with consumers. Aly Wente, VP of Marketing & Customer Experiences, shares how Wente thinks about managing the portfolio of experiences and how they embed wine and the Wente brand into everything they do. From becoming more of a data company to refactoring their tasting rooms and driving people to the wine club, driving deeper connections with their customers is core to the ROI of

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31:29

Casting Long Shadows over Columbia Valley w/ Gilles...

XChateau Wine Podcast ·

2022/09/21

After spending two decades promoting the wines of Washington State, Allen Shoup founded Longshadows, a collective of partnerships leveraging internationally renowned winemaking talent to express the best of the Columbia Valley.Director of Winemaking, Gilles Nicault, describes how the partnerships work from both a business and winemaking perspective; what he’s learned from making wines with the likes of Michel Rolland to Randy Dunn; and how Washington State’s wine profile has been elevated from this

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33:52

Keeping a Family Business Family Owned w/ Aly Wente,...

XChateau Wine Podcast ·

2022/09/14

Family-owned businesses are notoriously hard to keep family-owned over multiple generations. Wente Vineyards in Livermore Valley, California, has managed to keep it going for 5 generations.Partially through having fewer children, but also through structures put in place to keep the family connected and business family-owned, Aly Wente, VP of Marketing & Customer Experience, describes how they’ve focused on connection and fun to keep the family business together for generations to come.Detailed Show

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41:50

The Economics of Sustainability w/ Anna Brittain,...

XChateau Wine Podcast ·

2022/09/07

As designer and Executive Director of sustainability non-profit Napa Green, Anna Brittain is passionate about taking action on the 7 pillars of sustainability. Spreading the word about how pursuing sustainability can save money is critical.Anna describes how she defines the 7 pillars of sustainability, what makes Napa Green unique, gives concrete examples of how wineries save money with sustainability, and the launch of the symposium Napa Thrives to accelerate the pace of action.Support the show on

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45:12

Ex-Pats, Tycoons, and Hand Carry - Hong Kong Wine w/...

XChateau Wine Podcast ·

2022/08/31

Revolutionized by eliminating taxes on wine in 2008, Hong Kong has become a significant wine investment and trading hub for China and Asia in general. Polly Aylwin-Foster and Ian Ford of Nimbility Asia go deep into all aspects of the Hong Kong ("HK") wine market. From the HK wine consumer, the retail landscape, cross border transactions with China, the large "hand carry" market, and the British influence on the wine culture, they provide lots of essential data and detail for HK wine.Detailed Show

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45:38

Tradition and Evolution of the UK Wine Market w/ Katy...

XChateau Wine Podcast ·

2022/08/24

Drinking wine since Roman times, the UK market for wine is both mature and competitive. Changes happen slowly, and old traditions remain as the market evolves. Katy Keating, Managing Director of Lay & Wheeler, one of the UK’s oldest wine merchants, gives a deep dive into the UK wine market. She explains the history of wine drinking, its impact on wine purchasing, the up-and-coming wine regions, and the fragmentation of the UK wine retail marketplace.Support the show on Patreon!Detailed Show Notes:

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36:56

Building roads for Wine in China w/ Ian Ford &...

XChateau Wine Podcast ·

2022/08/17

Navigating a very fragmented and dynamic Chinese wine market is challenging. Ian Ford, Founding Partner, and Nichole Mao, Partner of Nimbility Asia, help guide wineries to the right pathways for import partners and building demand in China. They also discuss how important domestic Chinese wine production is, the market for US wine in China, and the importance of wine education.Support the show on Patreon!Detailed Show Notes: Wine buying is very fragmentedAn importer can sell direct, with no

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35:59

De-mystifying Wine in China w/ Ian Ford & Nichole...

XChateau Wine Podcast ·

2022/08/10

As one of the biggest alcohol markets in the world, China is slowly waking up to wine.Ian Ford, Founding Partner, and Nichole Mao, Partner of Nimbility Asia, walk through how the Chinese wine market has changed, what has led to success, and the current wine trends in the country.With significant growth potential, the Chinese market is a critical global wine market to grasp and understand.Support the show on Patreon!Detailed Show Notes:Nimbility AsiaIt doesn’t transact wines; not an importerActs like

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22:27

The Wine Monopoly w/ Trond Erling Pettersen,...

XChateau Wine Podcast ·

2022/08/04

Celebrating its 100th year in 2022, Vinmonopolet, the retail wine monopoly of Norway, is tasked with reducing overconsumption of alcohol while enabling a growing food and beverage culture in Norway.With over 32,000 selections, covering 95% of the population, and educating customers with podcasts and other programs, Trond Erling Pettersen, category manager, describes how the monopoly serves all segments of its customers and operates in a fair, transparent manner.Support the show on Patreon!Detailed

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29:49

The Norwegian Wine Consumer w/ Trond Erling...

XChateau Wine Podcast ·

2022/07/27

While traditionally a beer and spirits market, wine has now risen to equal footing in Norway.As a category manager for Vinmonopolet, the retail wine monopoly of Norway, Trond Erling Pettersen describes the wine culture in Norway, the four categories of wine consumers, and the major trends for wine consumption.Detailed Show Notes:Wine in NorwayWine is now equal to beer and spirits, traditionally was more beer & spiritsNorwegians into food and wine pairing, don’t have the traditions of Continental

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45:54

Crushing Custom Crush w/ Robert Morris, Grand Cru...

XChateau Wine Podcast ·

2022/07/20

Operating your own winery is expensive. The custom crush business model enables small wineries to solve this. Robert Morris, the founder of Grand Cru Custom Crush in Sonoma County, explains the benefits of the custom crush model, how it works, and how Grand Cru has changed the custom crush game.Support the show via Patreon!Detailed Show Notes:Robert’s backgroundA Mechanical engineer by training worked at HPBecame partner at Copain Custom Crush (renamed Punchdown Cellars)2016 - founded Grand Cru

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39:53

Navigating La Place w/ Rebekah Wineburg & Diego...

XChateau Wine Podcast ·

2022/07/13

Building a global brand takes a lot of effort and investment. Even with the network of >400 negociants on La Place de Bordeaux, wineries have to make significant investments in brand building and press. Rebekah Wineburg, Winemaker, and Diego Garay, Director of Exports for Quintessa in Napa Valley, discuss their journey towards selling in 50 countries in 3 years through the La Place system.Detailed Show Notes:Rebekah’s backgroundShe wanted to be a winemaker at 16Worked in Italy, New Zealand,

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206 results

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