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PODCAST

Social Media Decoded

Michelle Thames

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

business marketing

All Episodes

00:04:05

Why Posting Every Day Isn’t Getting You Paid

Social Media Decoded ·

2025/09/03

Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded, host Michelle Thames breaks down why daily posting doesn’t equal profits — and what to do instead. Learn the authority-building shifts that help you attract high-ticket clients, grow your visibility, and stop the burnout of posting without results. If you’ve ever felt like you’re on the content hamster wheel, this episode will help you shift from “post more” to

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00:20:08

Why Your Words Aren’t Converting (And What to Do...

Social Media Decoded ·

2025/09/01

In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn’t converting—and exactly how to fix it. We dig into foundational messaging, brand voice, and differentiation, plus Lucy’s “Exact Factor” approach to make your offers unmistakably clear so more viewers become buyers across your website, emails, and social posts. What You’ll Learn The top reasons your sales copy isn’t converting (and fast fixes) How to uncover your

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00:31:17

The Creator-First Future: Monetization, Messaging &...

Social Media Decoded ·

2025/08/29

In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to turn influence into ownership.Whether you’re a creator, entrepreneur, or marketing leader, this episode

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00:19:43

From Customers to Community: The Experiential...

Social Media Decoded ·

2025/08/28

In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing. We unpack low-cost event ideas, how to promote IRL experiences with social media, and the metrics that prove ROI—so small businesses can create buzz, deepen loyalty, and drive sales without massive budgets. What You’ll Learn The difference between

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00:24:55

Why You’re Still a “Hidden Gem”—And How to Finally...

Social Media Decoded ·

2025/08/27

In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand—without chasing hustle culture. We break down alignment over hustle, clarifying your message, building confidence to show up consistently, and turning visibility into real revenue with a simple, sustainable personal-brand strategy. What You’ll Learn The “alignment over hustle” method to grow without burning out How to clarify your

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00:23:37

Show Up, Sell & Scale: The Specificity + Simplicity...

Social Media Decoded ·

2025/08/26

In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence. We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph gets real about imposter syndrome, visibility fears, and the gritty choices that built her resilience and

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00:21:53

The “Niche Down” Lie: How Being Multi-Passionate...

Social Media Decoded ·

2025/08/25

In this Social Media Decoded episode, beauty industry leader, author, and business coach Ebony N. Stroder breaks down how to build a profitable, values-aligned brand without niching down. She shares real frameworks for juggling multiple passions, marketing different offers without confusing your audience, and creating systems that keep you visible (and paid) across diversified income streams. What You’ll Learn The multi-passionate blueprint: how to structure multiple offers under one clear brand

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00:16:53

Your Story Deserves the Spotlight: Visibility +...

Social Media Decoded ·

2025/08/22

In this episode, Michelle Thames chats with visibility strategist and PR expert Lyndsey Akers, Founder & CEO of Akers&Co, about how high-achieving women can leverage their stories to grow powerful personal brands, land media coverage, and build legacy-driven businesses—without burnout or performative fluff. Whether you're pitching yourself for the first time, trying to expand your brand beyond social media, or tired of waiting for “permission” to show up boldly—this conversation will light a fire

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00:18:26

Build a Feel-Good Business: Ditch Hustle Culture,...

Social Media Decoded ·

2025/08/20

In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you’re pivoting or re-igniting your spark at 40+). What You’ll Learn The feel-good business blueprint: alignment > hustle, and what

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00:20:43

From Chaos to Clarity: How Eternity Sledge Built a...

Social Media Decoded ·

2025/08/19

In this episode of Social Media Decoded, Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple businesses and nonprofit work. Tune in for a powerful conversation on content strategy, brand messaging, and

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00:11:26

How to Turn 15 Minutes of Content into 15 Daily Leads...

Social Media Decoded ·

2025/08/18

Michelle Thames teaches a simple 3-step lead engine that turns short daily content into 15 qualified leads per day using a DM keyword, a saved replies stack, and a clear offer line you can write in three minutes.What You’ll LearnThe “15→15” system: content → keyword → conversation → bookingHow to choose one offer and one keyword for the weekThe one-sentence offer line that makes people instantly “get” what you doCopy-and-paste Saved Replies Stack for deliver → clarify → inviteA 15-minute

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00:24:51

Ditch the 9–5, Keep the Money: How Lindsey Wagnon...

Social Media Decoded ·

2025/08/14

In this Social Media Decoded episode, marketing strategist Lindsey Wagnon breaks down how women founders can ditch hustle culture, simplify their marketing, and scale sustainably—especially in the first 1–3 years of business. We cover lean-budget marketing, post-purchase automations that turn buyers into promoters, and the exact systems Lindsey uses to show up consistently without a huge team or ad spend.What You’ll LearnThe lean, high-impact marketing moves to grow on a shoestringHow to set up

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00:21:08

Why Your Social Media Content is Flopping (And How to...

Social Media Decoded ·

2025/08/12

In this fun and insightful episode of Social Media Decoded, host Michelle Thames chats with Kaelyn Urena, Founder & CEO of Socially Smooth, to uncover why so many entrepreneurs and brands are struggling to get engagement on social media—and how to fix it fast.Kaelyn shares her top strategies for creating actionable content, sparking meaningful engagement, and building a loyal, thriving community. If you're tired of posting and getting nothing but crickets, this episode is your wake-up call! Learn

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00:23:27

PR Like a Pro: How to Make Yourself Famous (Even...

Social Media Decoded ·

2025/08/11

Think PR is only for big brands with big budgets? Think again. In this episode of Social Media Decoded, host Michelle Thames sits down with Katrina Owens, founder of Knockout Directive and a top brand and publicity expert, to reveal how any personal brand can use public relations to skyrocket visibility and attract game-changing opportunities.Katrina shares how one speaking gig completely transformed her career, why building a “blue ocean” personal brand is your ticket to standing out, and exactly

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00:06:46

Stop Linking Out: The DM Automation Fix That Boosts...

Social Media Decoded ·

2025/08/08

If you’re still telling people to “click the link in bio,” you might be losing sales. In this powerful Fast-Fix Friday episode, host Michelle Thames breaks down why DM automation is outperforming traditional links—and exactly how to use it to convert more leads and boost engagement on Instagram.Michelle shares: The psychology behind why “comment to buy” works A 3-step strategy to set up keyword-triggered DMs (without being techy) Real examples for coaches, product-based brands, and service

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00:22:54

From Classroom to CEO: How Educators Can Build a...

Social Media Decoded ·

2025/08/07

In this inspiring episode of Social Media Decoded, host Michelle Thames sits down with Deidra Fogarty, business coach, marketing strategist, and founder of Black Girls Teach. Deidra shares how educators can turn their classroom expertise into thriving coaching and consulting businesses. If you’re an overworked teacher ready to monetize your skills and build a personal brand that pays, this episode is packed with game-changing insights.Whether you're a current educator or recently left the classroom,

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00:06:59

Why I’m Pivoting My Business in Real Time (And What...

Social Media Decoded ·

2025/08/06

In this real and raw episode, Michelle Thames shares her behind-the-scenes journey of pivoting her marketing agency while actively building a personal brand media company in real time.She dives into why she walked away from the traditional done-for-you agency model, how she's evolving her business to align with her values, and what this shift means for women entrepreneurs, creatives, and founders who are craving visibility with more freedom and purpose.Whether you're a multi-passionate entrepreneur,

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00:11:11

How to Pack Out Your Next Event: Real Strategies,...

Social Media Decoded ·

2025/08/05

Ever wondered what it really takes to sell out a women’s business event? In this no-fluff episode of Social Media Decoded, Michelle Thames takes you behind the curtain of Elevate & Empower LIVE 2025—sharing her proven strategies for curating the right room, building buzz, and delivering massive value that converts.You’ll discover why most events leave you with just a selfie (and no ROI)—and how Michelle flips the script with a playbook that prioritizes execution, community, and results. In this

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00:13:09

From Expo Stage to Instagram: How I Landed &...

Social Media Decoded ·

2025/08/04

Michelle Thames breaks down the exact email pitch and follow-up cadence that secured her speaking slot at the Black Women’s Expo—and then hands you her “Stage-to-Story” workflow for turning one talk into five high-performing Instagram posts. Perfect for creators, coaches, and service pros who want to book stages and squeeze weeks of content (and revenue) from a single appearance. Key Points Covered Opportunity Radar: How Michelle spotted and responded to the BWE call for speakers in under 15

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00:07:49

August Jump-Start: 4-Week Action Plan to Elevate Your...

Social Media Decoded ·

2025/08/03

This episode hands you a clear, week-by-week roadmap for August, showing exactly how to fix your funnel, optimize one platform, activate community, and upsell with smart surveys—so you can boost visibility and revenue without overwhelm. Key Points Covered Why one focus per week beats multitasking for brand growth Week-1 “Bio & Link” funnel audit to capture more leads instantly Week-2 SEO tune-up for Instagram, LinkedIn, or your podcast trailer Week-3 micro-challenge framework to spark

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626 results

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