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PODCAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you"re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own

health & fitness fitness

All Episodes

20:45

610. How to Use Client Surveys to Rapidly Improve...

The Fitness Business Podcast with Erin Dimond and... ·

2025/01/30

If you aren't using client surveys in your business or you want to upgrade this part of your business this year, this is a can't miss episode and podcast series. You are missing out on so much data and feedback from your clients to make your product elite and that's what will separate coaching companies in 2025 and beyond. I'm going to share the critical pillars of value, how to share the result of the result you provide, important surveys to include when, and more! Time Stamps: (0:34) Quick

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15:41

609. Why God Wants You to Make ALOT of Money: A...

The Fitness Business Podcast with Erin Dimond and... ·

2025/01/27

I recently had our IFCA student Victoria Hartcorn on the podcast and about halfway through the interview, she dropped so much knowledge when it came to money, faith, and why God wants us to make a lot of money that we wanted to create an entire episode on it. Money mindset issues are hard enough to manage and work on and we hope this lens helps you whether you are faith based or not. Topics include: - The Scripture and Money - Saved In Her Late 20’s - Searching For The Lord “Let Peace Be Your

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14:18

608. 3 Game-Changing Productivity Hacks to Save You...

The Fitness Business Podcast with Erin Dimond and... ·

2025/01/23

I've tried a lot of productivity tips and tricks and have learned a lot the hard way and I don't want you to go through what I have. In today's episode, I'm going to give you 3 productivity hacks and mindset shifts to get more done in less time and be the CEO you need to be. I also have an incredible opportunity ending on Sunday you'll want to hear! Topics include: - The 3 Big Tactics - Learned This The Hard Way - Frogs and Princes - Efficiency - Tracking Your Time - Parkinson’s Law -

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40:42

607. How to Ditch Boring Marketing and Stand Out in...

The Fitness Business Podcast with Erin Dimond and... ·

2025/01/20

We had our good friend and upcoming Legacy retreat speaker Ian Stanley on an IFCA community call and we wanted to share some of the highlights with you in today's episode. We'll cover how to be less boring in your marketing, why you should take the stick out of your ass and lighten up a bit, why email is still crushing to book calls, and more! Time Stamps: (3:30) The Shake Weight (5:12) How To Be Less Boring (18:18) Starting Things From An Interesting Place (23:18) Q&A ---------- Whenever You’re

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20:58

606. The 5 Lead Gen, Sales and Client Contract...

The Fitness Business Podcast with Erin Dimond and... ·

2025/01/16

Different style of episode but one we think you'll find really valuable (let us know if you do!) and that is answering questions from coaches just like you on topics around lead generation, sales, client contracts, leadership, and more! Time Stamps: (1:54) Advice On Cold Outreach and Lead Generation (6:32) Letting Client’s Out of Contracts (9:34) Sales Follow Up Call Question (12:19) Lead Generation Questions (14:54) Team Members Quitting (16:24) Our IFCA Employee Turnover Example This Year

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08:57

605. How One $100,000 Mistake Changed My Business...

The Fitness Business Podcast with Erin Dimond and... ·

2025/01/13

Avoiding massive mistakes in your business might be more important than the huge wins you get throughout your business career. I want to talk about one instance we almost did and why hiring mentors who have been there and done that is the easiest decision to make if you want to succeed long term in business. While Alex Hormozi squashed my dreams of owning a supplement company, I'm glad he did in retrospect and I'll explain why in this episode. Time Stamps: (1:19) What To Expect (1:35) When We

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11:43

604. The Tonality Triangle: How to Close More Sales...

The Fitness Business Podcast with Erin Dimond and... ·

2025/01/09

As you gain more and more experience with sales, you'll come to realize there is a lot of nuance sales veterans understand that amateurs simply do not yet. One of those nuances is sales tonality and I had to learn this the hard way when taking sales calls for T4E back in the day. I would have a mostly authoritarian style tone that moms did not appreciate and my close rates sucked. Then I learned what I'm about to teach you today and our close rate skyrocketed. I'll explain the 3 types of tonality to

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18:17

603. The 4 Biggest Changes I Made To Go From 400K a...

The Fitness Business Podcast with Erin Dimond and... ·

2025/01/06

From 2013 to 2017, I was a solopreneur who took her business to 400k a year but I was absolutely burnt out working 60-80 hours a week doing absolutely everything. A shift happened in me and I learned the art of hiring, delegating, and leadership that allows us to go from 400k a year to 400k a month. I want to share those big lessons in today's podcast to hopefully inspire you and not wait as long as I did to become a leader in your business. Time Stamps: (0:28) From 400k a Year To 400k a Month

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14:26

602. From 60-Hour Weeks to 4: A System for Building a...

The Fitness Business Podcast with Erin Dimond and... ·

2025/01/02

If you were ecstatic to build your own business so you could finally have freedom only to build a prison for yourself where the warden (you) is an absolute dick, this episode is for you. We have both been there before and it took learning the hard way to finally find freedom. True freedom is found through systems, people, and removing yourself at different stages. We'll also talk about who to hire when and why brand is incredibly important for hiring as well. Time Stamps: (0:30) Creating A

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38:57

601. You're Not Afraid to Fail, You're Afraid of This...

The Fitness Business Podcast with Erin Dimond and... ·

2024/12/30

Our top sales closer for IFCA Samantha has talked to hundreds of online coaches and we thought it'd make for a great episode if we talked about some of the common patterns we see when it comes to those who are successful in the program and the ones who are still trying to make it work on their own or fizzled out. We'll talk about the common reasons coaches share for why they fear failure, why you need to believe in your value first, why you'll never go wrong betting on yourself, and more! Time

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17:10

600. Client Retention: The Hidden Secret To 30k+...

The Fitness Business Podcast with Erin Dimond and... ·

2024/12/26

If you're tired of constantly having to chase after new clients or feel like you can never take a break from the endless cycle of posting and praying for sales calls, today's episode is for you. I'm going to share why RETENTION is so important to a sustainable coaching business, the math behind it, and give you 9 strategies to improve retention in your business you can start using today. Time Stamps: (0:30) How I Used To Think About Sales and Marketing Vs Now (1:06) Why Retention Is Important

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16:12

599. Why Fitness Coaches with 10K+ Followers Are...

The Fitness Business Podcast with Erin Dimond and... ·

2024/12/23

Your engaged audience is a potential goldmine and most coaches don't understand the value of the audience they've built and how they can help their audience in a personalized way and build a great business. In today's episode, I'm going to breakdown how to get to 7 figures a year if you have a following of 10k or more (or even if you don't) and how to stay top of mind when your prospect is looking to make a purchase. Time Stamps: (0:35) You Know What’s Annoying? (3:03) Lead Management/Lead

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11:49

598. The Content Formula That Generated Us $750K Last...

The Fitness Business Podcast with Erin Dimond and... ·

2024/12/19

Wanna make your content creation uncomplicated and effective? We are always testing and seeing what is working and the system I'm going to share with you today is absolutely crushing for us and our IFCA students. We'll breakdown what types of posts to make, frequency, when and how to ask for direct sales in your content, and more! Time Stamps: (0:27) Our Content System That Made Us 750k This Month (1:15) Content Is Ever Evolving (1:47) When We Started Our Business (2:22) Value Content (3:10)

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16:29

597. STOP Losing Sales to Spousal Objections: Use...

The Fitness Business Podcast with Erin Dimond and... ·

2024/12/16

If you can't take losing another sale to the spousal objection, today's episode is for you. Trust me, this used to be an issue for me too. As you'll hear in the episode, I once asked a prospect, "Do you also ask your husband for permission to eat too?" Not the best strategy. After thousands of calls, we've nailed a framework called the PAID framework to handle this objection with ease. I'll break it all down and give you examples along the way! Time Stamps: (1:11) Our PAID Framework (2:25) Quick

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20:12

596. The 'DM Magnet' Method: 5 Instagram Story Posts...

The Fitness Business Podcast with Erin Dimond and... ·

2024/12/12

There are ways to get your DM's flooded with messages in a way that's not spammy and will build your know, like, and trust factor quicker. Using Instagram stories strategically can have a huge ROI on your lead generation efforts and in today's episode, I want to share 5 specific strategies that have been working really well for our clients in IFCA that you can steal and start using today! Time Stamps: (0:15) How I Used To Do DM’s (1:04) Our IFCA Client Wins Channel (1:27) Permission vs

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26:01

595. How To Do The MOST Important Part Of The Sales...

The Fitness Business Podcast with Erin Dimond and... ·

2024/12/09

An overlooked part of the sales process that is so important for your prospect to remain attentive and truly understand your offer is around your PITCH. If you don't know what a pitch is, that's okay. I'll cover everything you need to know about it in today's episode along with some advanced sales tactics around creating pillars, marketing linking, and what is called a "double tie down". If any of those peaked your curiosity, press play! Time Stamps: (0:45) Your Pitch (2:27) The SELLING

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15:37

594. Stop Cold DMing! Here’s a 5-Step Conversation...

The Fitness Business Podcast with Erin Dimond and... ·

2024/12/05

There's a better way to use DM's in your business and do it in a way that doesn't make you feel like a weirdo. I get it. They can be awkward but they don't have to be. In this episode, I am going to share how to craft great DM's, how to relate over common ground, how to shift to talking about their goals, and what happens after. Time Stamps: (0:18) Getting Chicks To Your Party (1:26) Crafting Great DM’s (1:56) Why You Should Listen To Me (2:36) DM’s Can Feel Awkward (4:17) Relate Over Common

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10:40

593. A Simple Mindset Shift to ‘Trick Your Brain’ to...

The Fitness Business Podcast with Erin Dimond and... ·

2024/12/02

If you've been going through it lately as a business owner or you're thinking about starting one and wondering if you have what it takes, today's episode is for you. You have to be a little crazy to do this and do it for awhile and there are ways to train yourself to be more resilient and knowing how to push past the discomfort. I'll share my thoughts on what I believe it takes and why this game ultimately comes down to finding your flow and fulfillment in the process. Time Stamps: (0:10) Owning

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09:36

592. How to Use the ‘Jake Paul’ Effect to Get More...

The Fitness Business Podcast with Erin Dimond and... ·

2024/11/29

If you want to be a consistent content creator for your health coaching business in 2025 and stand out among the rest, you won't want to miss today's episode. I want to share what has been working incredibly for our coaches inside of IFCA and how they are driving hundreds of organic leads. I'll give you some real coach examples and steps/frameworks to follow to make your content machine run like butter. Time Stamps: (0:25) What’s Your Goal with Your Content? (1:15) Quick Backstory (2:01)

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11:52

591. 7 Steps To Build a $50k/mo Health & Fitness Biz...

The Fitness Business Podcast with Erin Dimond and... ·

2024/11/25

If I had to start over knowing everything I know now, this is how I would build a 50k a month health and fitness business from scratch. First, I want to share a deeply personal story of something I went through not too long ago, how I ultimately got through it, and why rebuilding is absolutely possible for you if you are ever in that situation. Time Stamps: (0:35) Context On This Challenge (1:36) My Hardest Period Of Time When Jaxson Was Born (4:33) How I Would Start (5:35) High Income Niche

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