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PODCAST

Unpacking the Digital Shelf

Digital Shelf Institute

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

business management

All Episodes

00:31:44

Riding a Generational Shift of Data, Attribution, and...

Unpacking the Digital Shelf ·

2024/08/05

The cookie has finally crumbled. Consumers are shopping and buying everywhere they darn well please. Brands and retailers are fighting over margin more fiercely than ever before. Rachel Tipograph, from her role as Founder & CEO of MikMak, is in the center of this generational maelstrom of the shifting rules of commerce, and joins the podcast to share her view of the trends that will matter in the next 18 months. Buckle up, it’s going to be an exciting ride.

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00:47:25

How to Get Your CEO’s Attention for the Big Swings of...

Unpacking the Digital Shelf ·

2024/07/29

Driving growth while cutting costs - the gordian knot of commerce today. Our listeners know that achieving that over the longer term will require deep investments in systematic automation and data, and many of you have struggled with convincing the C-suite and Board of why these investments are key to survival. Jeriad Zoghby, Chief Commerce Strategy Officer at IPG, joins the podcast with insights from years of 15 minute CEO conversations that ignite change as well as a new set of research on where

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00:38:12

Content Quality, Speed, and Lower Cost - You CAN Have...

Unpacking the Digital Shelf ·

2024/07/22

Dave Feinleib has been at the forefront of content and commerce throughout the last decade of the digital shelf, and he is now pouring that knowledge and experience into a new venture focused on the next great unlock for commerce which, it will not surprise you, is AI. At ItsRapid.ai, his new technology and wisdom on the process and people side of content creation and optimization is powering the AI “test and learn to production” timeline for some of the world’s largest brands. Dave joins the

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00:34:42

Sure, Price, But Trust? That’s the Clincher, with...

Unpacking the Digital Shelf ·

2024/07/15

Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from Q2 based on their research.

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00:48:14

Aim Much Higher, Move Much Faster, with Steve Dennis,...

Unpacking the Digital Shelf ·

2024/07/08

Folks, we live in a VUCA world: volatile, uncertain, complex, and ambiguous. To thrive in this environment, transformation by inches will simply not be enough. Leaps are required. Seven mind leaps, in fact, according to best-selling author Steve Dennis. His new book, Leaders Leap: Transforming Your Company at the Speed of Disruption is a primer of the transformations leaders must make to be able to drive the vision, course, and speed required to be remarkable. Steve joined the podcast to lay out the

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00:27:48

The Scoop from the Beaches of Cannes, with Lauren...

Unpacking the Digital Shelf ·

2024/07/01

A couple of weeks ago, the advertising and communications industry gathered on the beaches of Cannes for the Cannes Lions Festival of Creativity. In addition to celebrating the best creative work of the past year, there are executives from around the industry connecting to figure out what’s next. Our own Lauren Livak Gilbert was part of that throng, and she returned with some great insights we just had to share, so we put her in the hot seat for a change.

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00:33:45

LIVE FROM CANNES LIONS: Navigating the Amazon Canvas...

Unpacking the Digital Shelf ·

2024/06/24

Live from the Cannes Lions Festival of creativity where commerce and retail media took center stage we turned to Jeff Cohen, Principal Evangelist at Amazon Ads to help navigate the changing world of the Amazon Canvas and how brands should be utilizing the suite of options from AMC to Prime Video and beyond.

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00:46:28

Worried about AI? Byron Reese is 93% Sure You Don’t...

Unpacking the Digital Shelf ·

2024/06/17

There are tremendous amounts of trepidation and hope being invested in AI right now, with often trepidation winning out. Is all this angst really necessary? We turned to Byron Reese, an endlessly provocative futurist and author of the newly released book We Are Agora, to provide a long view of transformational technologies through the ages and therefore, the positivity we can take into a sometimes uncertain future. Grist for all the transformation cheerleading you do in your careers and lives.

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00:26:27

Your Packaging has 3 Seconds to Sell, with Michael...

Unpacking the Digital Shelf ·

2024/06/10

On today’s episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn’t know they needed. In the digital world there is more space to tell your story, but in-store, you’ve got three seconds. Michael Keplinger, Founding Partner at Smashbrand, joined the podcast to articulate the modern testing strategy to ensure that the packaging creative you craft is truly what will make the sale - and how those lessons

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00:34:52

Delivering Differentiated Content in a World of...

Unpacking the Digital Shelf ·

2024/06/03

The growth in content required by the hungry beast of the digital shelf has been exponential, and is showing no signs of slowing. It is more vital than ever for content and commerce teams to collaborate at scale to make sure they are delivering relevant, differentiated content that performs. Warren Daniels, CMO at Bynder, joined the podcast to deliver insights on the ways in which leading brands are upping the game of their content machine to compete and win in this next decade of the digital

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00:27:44

Spicing up the Global Creative Process at McCormick,...

Unpacking the Digital Shelf ·

2024/05/27

Digital transformation is in Leah Carlson’s blood. From the first outside employee at a family-run business, to leading technology and web projects at the National Cattlemen’s Beef Association, to 6.5 years building out global creative, content, and growth capabilities at McCormick, and now at digital marketing agency Velir, she has created a way of working across global teams to implement technologies and best practices that drive efficiency while still enabling local control. Leah generously

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00:50:48

New Research: The Impact of PDP Quality on Retail...

Unpacking the Digital Shelf ·

2024/05/20

Are you tired of wasted ad dollars and subpar consumer experiences? Of course you are! The DSI partnered with Stratably to interview digital leaders and found that 71% of digital leaders from 78 consumer brands say Product Detail Page (PDP) quality significantly influences their ROAS. What to do about it? This is an audio rebroadcast of a webinar focused on just that, lead by Lauren Livak Gilbert, with guest experts Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research &

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00:41:33

Sustainability is Shifting from Promise to Progress,...

Unpacking the Digital Shelf ·

2024/05/13

As we shift from stopping climate change to Mitigation and adaptation, retailers and brands are increasingly making Net Zero commitments and digging into the practical ways they can have an impact. And, it turns out, that those who do are enjoying the side impacts of lower costs and higher search views and conversion. A win, win, win. Keith Anderson, Founder & Principal Analyst at Decarbonize.co, joined the podcast to shine a solar-powered light on the ways that brands are organized around turning

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00:31:21

A Model for Global Analytics Transformation and...

Unpacking the Digital Shelf ·

2024/05/06

For a company that has been around since 1911, Mars has a reputation as one of the most visionary companies in the industry, particularly when it comes to building global capabilities that scale and flex to serve the needs of the regional lines of business. It’s not any easy feat. Celia Van Wickel, Director Omnichannel Digital Commerce Analytics at Mars, drives building out their global digital commerce analytics strategy, and works closely with the business to design, test and scale capabilities

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00:38:57

Loyalty is Now Everyone’s Job, with Andrea Leigh,...

Unpacking the Digital Shelf ·

2024/04/29

Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from Q1 based on their research.

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00:38:51

Insights from Ecommerce in Asia, with Rebecca Xing,...

Unpacking the Digital Shelf ·

2024/04/22

Ecommerce in Asia is such a vibrant mix of unbelievable scale, rapid innovation, and distinct cultures that together become a fascinating source of case studies for other markets to mine for opportunity. Not everything translates, but there is a deep well of experimentation and execution to learn from. Rebecca Xing, CEO of Trustana, joined the podcast from Singapore to share with the DSI audience the trends and opportunities in the Asia market that deserve the attention of brands looking to

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00:24:36

Those Silos Ain’t Gonna Bust Themselves, with Diana...

Unpacking the Digital Shelf ·

2024/04/15

Our 250th Episode, LIVE from the 2024 Digital Shelf Summit!

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00:33:45

The Scoop from CAGNY, with Russ Dieringer, Founder...

Unpacking the Digital Shelf ·

2024/04/08

The annual CAGNY event in New York, is a rich opportunity to get the pulse of CPG CEOs and CFOs, and identify business trends and areas of focus that will impact the industry up until the next CAGNY. We had a secret correspondent in the room to capture all the details. We are delighted to welcome Russ Dieringer, Founder and CEO of Stratably, back on the podcast to summarize the shifts we can expect from some of the largest companies on earth, and the takeaways for you.

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00:28:33

How to Activate a Killer Brand, with Natalie Cotter,...

Unpacking the Digital Shelf ·

2024/04/01

Standing out in a crowded beverage market takes creativity, endless energy, and, at least in one case, a passion for murder. I’m talking of course about the brand Liquid Death, which has grown from an Amazon listing in 2019 to a massive online presence as well as showing up behind 110,000 brick and mortar doors. The bond they have created between the Liquid Death brand and their “humans”, as they call their consumers, is truly remarkable. Natalie Cotter, Sr. Director of Digital Retail at Liquid

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00:40:36

Best-in-Class Data Governance Takes a Community, with...

Unpacking the Digital Shelf ·

2024/03/25

Accurate, complete, reliable data is the enabler of all business operations, and particularly so in commerce. The trick is to create a set of people, processes, and technology that is set up for for success every day, month, and year. After spending more than a decade at the center of the data governance process at Georgia Pacific, Lindsay Savage, their Sr. Director, Business Platforms & Data Governance, graciously agreed to join the podcast to share the organization, process, and community that she

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346 results

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