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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

39:22

280. 10 Out-Of-The-Box Customer Acquisition &...

Cubicle to CEO ·

2025/01/06

Welcome back to our highly anticipated roundup series, this time featuring our top 10 guest insights on boosting customer acquisition and retention. Try these tested tips on creative lead generation, qualifying high-converting customers from the get-go, and lucrative ways to keep your buyers coming back for more.I’ll set the stage for each sound bite with the guest’s name and the original episode number, so you can dive deeper into the full case study interview if an idea really hits home. And for

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54:46

279. Energy Management Time Management? The...

Cubicle to CEO ·

2024/12/30

With a new year around the corner, it’s time to rethink how we approach productivity. Could managing your energy—not your time—be the secret to unlocking major breakthroughs in your business and health? In today’s case study, you’ll hear how Amina AlTai leveraged her energy cycles to transform her business and health. Initially driven by necessity following a brain injury and autoimmune challenges, Amina developed a productivity framework that aligned her work schedule with her body’s natural

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49:22

278. Scaling a Corporate Gifting Program to Drive 25%...

Cubicle to CEO ·

2024/12/23

Corporate gifting isn’t just a thoughtful gesture—it’s a $33 billion market opportunity. And for Julie Maskulka, founder of Anecdote Candles, corporate gifting now drives 25% of her company’s revenue. Known for combining storytelling with scent, Anecdote is carving out a unique space in this massive market, offering a custom candle gifting program that delivers an impressive average order value of $2,727. Through testing different strategies like lowering minimum order quantities and tapping into

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62:38

277. How a Self-Published Book Attracts $50K Clients...

Cubicle to CEO ·

2024/12/16

What if writing a book could triple your rates and position you as the top expert in your field? Today’s case study explores how a self-published book became the ultimate lead generator for Abi Prendergast’s service-based business. Abi is the creator of Day #1 Evergreen, the evergreen funnel system that has helped clients generate up to $1.8 million annually — without the stress of live launches. But it wasn’t her system that put her on the map—it was the book she wrote about it. In 2023, Abi

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58:30

Get PAID To Promote Your Membership? How a $15...

Cubicle to CEO ·

2024/12/09

Today’s case study dives into how subscription box queen Sarah Williams achieved her highest-ever conversion rate during the annual launch of her subscription box coaching membership, Launch Your Box.Sarah’s $15 Subscription Box Week combines interactive exercises, live Q&A sessions, and daily interviews with successful members to give participants a hands-on preview of her program. And since the pre-launch experience has a cost of admission, Sarah is literally getting paid to sell to her

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52:35

Negotiation Strategies That Make This Creator $130K A...

Cubicle to CEO ·

2024/12/02

Today’s case study centers on a highly requested, sparsely covered topic on our podcast: adding sponsored brand deals as a revenue stream to your business.In our conversation with Lisette Calveiro, CEO of Influence with Impact, we specifically lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships this year alone — accounting for 20% of her 2024 revenue. Lisette breaks down all the overlooked pricing factors beyond views and follower counts that net

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58:45

Increasing Annual Sales By $1M with a Strategic...

Cubicle to CEO ·

2024/11/25

Today’s case study is the business poster child of making lemonade out of lemons, starring the husband/wife duo Michelle Luchese and John Ruggiero who turned a bad wedding ring buying experience into founding Manly Bands, the #1 digital marketplace for men’s wedding jewelry and a multi-million dollar business. Helping to catapult their brand to #1 are lucrative licensing deals with household brands like Jack Daniels, Jeep, and Fender. In this conversation, we specifically unpack their partnership

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58:37

How Jasmine Star Fundraised $555K From Her Community...

Cubicle to CEO ·

2024/11/18

We’ve got an online marketing icon behind the mic today!Jasmine Star is a world-class speaker, podcast host, and the founder of Social Curator, a SaaS company that works like a social media marketing agency in your pocket. In today’s case study, we uncover exactly how Jasmine fundraised over $555,000 from her community in just 1 hour to propel the growth of Social Curator. Instead of looking to banks, VCs, or angel investors, Jasmine turned to her community of already invested users for a

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57:22

Bonus #58: Growing Your Leadership Capacity (Amplify...

Cubicle to CEO ·

2024/11/13

This bonus episode is a replay of the panel Ellen hosted on the topic of leadership growth and leadership capacity for Carmen Ohling's Amplify Your Life Conference. Take a listen as these business owners share their approaches to leadership across their differing industries - and keep an ear out for a little challenge that we encourage you all to take on for yourself this week!Keep up with the work Carmen is doing through The Amplified Life Company at https://carmenohling.com/ Access the

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33:44

Want To Collab & Go To Mexico Together In 2025? Join...

Cubicle to CEO ·

2024/11/11

Experience a preview of the MixerMind at one of Linda’s open houses November 20th or 21st! Sign up for you preferred Open House date here: https://resources.lindasidhu.com/a/2147981062/HV842Z9z Meet all the qualifications and ready to skip straight to joining me as a participant in the MixerMind? Lock in your spot by November 26th for an epic 2025: https://resources.lindasidhu.com/a/2147711406/HV842Z9z All details about the MixerMind shared at the links above. Have a question about my MixerMind

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40:42

Bonus #57: Prep For Black Friday: Smart Marketing...

Cubicle to CEO ·

2024/11/06

We all know running ads during Black Friday may leave your business in the dust when corporations are funneling cash to their campaigns. So what can you do to set your business apart this holiday season? Stephanie Paradiso of Inspired Social is a certified master social media strategist who is giving us the insider scoop on how to make Q4 your biggest revenue quarter yet. Access the transcript of this episode HERE: https://otter.ai/u/R-4hcBv9GasC3ItXtHzAmeSND_w?utm_source=copy_url Connect with

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48:46

Reducing Risk To Fuel 60% Growth With a Gig Economy...

Cubicle to CEO ·

2024/11/04

Reducing risk is a huge lever scaling startups can use to their advantage. This was a big theme in my conversation with Match.com co-founder, and current CEO of BabyQuip, Fran Maier. BabyQuip is the world’s largest baby gear rental marketplace, empowering thousands of independent contractors around the country to build successful side hustles, while helping families travel more easily. In today’s case study, Fran details how they were able to grow their network of these independent contractors

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41:16

3 Strategies That Generated $244,870 in Repeat +...

Cubicle to CEO ·

2024/10/28

Today’s case study is a testament to how impactful nurturing your past client relationships can be!Copywriter Katie Peacock is the founder of Post Sale Profit Studio, where she helps 7 figure coaches seamlessly add 5-6 figures to their bottom line through strategic backend email automations that prioritize the often-overlooked post-sale phase. Leveraging 3 simple but effective relationship marketing strategies, Katie has added $244,870 revenue to her business solely through repeat and referral

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27:40

[Q3 2024 Quarterly Review] Choosing Personal Life...

Cubicle to CEO ·

2024/10/21

Our Q3 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating. For more in-depth, behind the business case study episodes (including episode 8 documenting our experimentation with pop-up offers during our 4th of July Flash Sale), check out our private podcast, the C-Suite: https://ellenyin.com/csuite View the transcript for this episode at:

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53:49

Use This Framework To Reduce Business Chaos and Work...

Cubicle to CEO ·

2024/10/14

When you’re overworked in your business, the last thing you want to do is add an after-hours commitment. But a strategic evaluation process completed in the evenings over a 2 week window is exactly what allowed this week’s guest to cut her weekly working hours from 45 down to 15! Serial entrepreneur and founder of the Pursuit Company, Amanda Moffett, developed the GOLD framework out of this experiment, an approach she utilized to streamline her business, get rid of anything that wasn’t necessary,

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35:21

Bonus #56: Is There A “Best Location” For Your...

Cubicle to CEO ·

2024/10/09

We hear it all the time: location, location, location. But what if this concept didn’t just apply to real estate and could actually impact the success of your business? Imagine having answers to where to move to support your next big uplevel, what city to host your conference in, or what geographic area your dream clients are most concentrated. Astrocartography does just that. Sandra Nelly is an astrocartographer and relocation astrologer working on the intersection of astrology and the topics of

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63:11

She Sold Her Business For 7 Figures To Private Equity...

Cubicle to CEO ·

2024/10/07

We’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit. After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand ambassador, but watched as they made big changes that did little to grow the business. Then last year, she was given the once in a lifetime opportunity

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55:25

From $10K Months to $10K DAYS: Why This CEO...

Cubicle to CEO ·

2024/09/30

Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia?Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview. Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster. Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental

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44:06

Increasing Average Order Value by 20% and Converting...

Cubicle to CEO ·

2024/09/23

Today’s case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move. When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the customer demand for a framed option of their signature frameless glass photo prints, and took a calculated risk to roll out this product add-on. Introducing

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63:56

Switching To A 4-Day Work Week Grew Revenue Up To 77%

Cubicle to CEO ·

2024/09/16

Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain? Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It and best-selling author of “I see You! A Leader’s Guide to Energize Your Team Through Radical Empathy.” After a life altering concussion last year, Erin knew she needed to prioritize her physical and mental health, which

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425 results

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