x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You"ll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign

business marketing

All Episodes

10:16

How should I set up my Google Ads campaign?

Inside Google Ads with Jyll Saskin Gales ·

2024/10/03

It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up campaigns for the first time.We discuss:Why you should always start a new Google Ads campaign "without guidance"The truth about Ad Strength and how it impacts (or doesn't impact) your campaign performanceHow to structure your Google Ads account if you own multiple businessesPlus,

en-us

18:03

Are Display ads worth it in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/09/26

Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget.She covers common complaints with Display campaigns and how to combat them, including spammy placements, fake leads and retargeting strategies. Tune in to discover if Display ads are truly worth your investment and learn how to

en-us

14:45

When should I change my bid strategy in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/09/19

Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy. She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Conversions, and from Maximize Conversions to Target CPA. She also addresses common issues like low conversions and unstable results, providing

en-us

21:42

Bonus: Here's what you missed Today in Digital Marketing

Inside Google Ads with Jyll Saskin Gales ·

2024/09/13

Today, September 12, 2024, as a bonus treat for my Inside Google Ads listeners, enjoy this full episode from the Today in Digital Marketing podcast by Tod Maffin.Subscribe to the Today in Digital Marketing podcast wherever you're listening to this one. Every weekday at 5pm ET, get Tod's fast-paced 10-minute marketing news podcast and email newsletter covering everything you missed in the world of digital marketing, ecommerce, and social media that day.You can also subscribe to the Today in

en-us

12:21

Do single keyword ad groups (SKAGs) still work in...

Inside Google Ads with Jyll Saskin Gales ·

2024/09/12

It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your Google Ads strategy. Plus, Jyll shares her top tips for spying on your competitors' keywords, including her unique indirect competitor

en-us

12:31

What is Demand Gen in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/09/05

Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google."Topics discussed in this episode include:What are Demand Gen campaigns and how do they differ from other campaign types?Which businesses can benefit from Demand Gen campaigns?Does targeting get too specific with signed-in users

en-us

13:51

4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye

Inside Google Ads with Jyll Saskin Gales ·

2024/08/29

You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly sought after consultant with 600 5-star reviews on Fiverr. He's sharing his expertise with host Jyll Saskin Gales, a Google Ads Coach, on starting with broad targeting, the importance of creative diversity, setting realistic budgets, and letting go of ego. Tune in to learn how to optimize

en-us

11:57

How can local businesses use Google Ads? ft. Harrison...

Inside Google Ads with Jyll Saskin Gales ·

2024/08/22

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measuring the effectiveness of online ads in driving in-store visits. Jack shares valuable tips on setting realistic budgets, optimizing for store visits,

en-us

17:09

5 Things You Need To Fix Your Conversion Tracking ft....

Inside Google Ads with Jyll Saskin Gales ·

2024/08/15

Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you need to maintain accurate conversion tracking and audience building in 2024 and beyond.Ameet breaks down the jargon and complexities of tools like

en-us

20:58

Can you advertise on Amazon without selling on...

Inside Google Ads with Jyll Saskin Gales ·

2024/08/08

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on

en-us

20:11

What are the limitations of Google Ads Grants? ft....

Inside Google Ads with Jyll Saskin Gales ·

2024/08/01

If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help you get the most out of your ad grants campaigns.Key Topics:Understanding Google Ad Grants and its limitationsCommon struggles nonprofits face

en-us

11:24

Is Manual CPC bidding in Google Ads a mistake?

Inside Google Ads with Jyll Saskin Gales ·

2024/07/25

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads Google Ads coachingWant to

en-us

16:02

What settings should I use for my Google Ads campaigns?

Inside Google Ads with Jyll Saskin Gales ·

2024/07/18

Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world examples to help you pick the right one for your business (hint: it's probably DDA!)You can get episode transcripts delivered to your inbox

en-us

9:55

Can you layer audiences in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/07/11

Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try your hand at a new Insider Challenge at the end of the episode!In Episode 24, you’ll learn about:How audience layering works in Google Ads.How to create

en-us

22:02

How to run Google Ads with a low budget

Inside Google Ads with Jyll Saskin Gales ·

2024/07/04

Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and real-world examples on how to get the most out of your modest Google Ads budget.In this episode, you’ll learn about:Getting your data foundation in

en-us

9:13

How do I get started in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/06/27

Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learning resources available, including Jyll's beginner-friendly courses. Jyll also reveals the answer to last week's insider challenge, clarifying the di...

en-us

17:00

How often should you update your Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/06/20

Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets.Plus, don't miss the Insider Challenge at the end of the episode - answer correctly, and you could win 1 free monthly of access to Jyll's Inside Google Ads membership...

en-us

13:13

Does Impression Share matter in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/06/13

Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your campaigns. She also debunks some common misconceptions about Impression Share, based on questions YOU'VE asked her on social media.Key Topics:What is...

en-us

13:01

Do I need to run a Brand campaign in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/06/06

Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand campaigns and share some real-world examples.In Episode 19, you'll learn:- What are Brand campaigns in Google Ads?- Why should you run a Brand campa...

en-us

15:28

What is a good ROAS in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/05/30

Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting realistic goals. You'll also learn the difference between reach and efficiency metrics, why impression share isn't everything, and

en-us

117 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...