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PODCAST

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You"ll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign

business marketing

All Episodes

22:02

How to run Google Ads with a low budget

Inside Google Ads with Jyll Saskin Gales ·

2024/07/04

Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and real-world examples on how to get the most out of your modest Google Ads budget.In this episode, you’ll learn about:Getting your data foundation in

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9:13

How do I get started in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/06/27

Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learning resources available, including Jyll's beginner-friendly courses. Jyll also reveals the answer to last week's insider challenge, clarifying the di...

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17:00

How often should you update your Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/06/20

Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets.Plus, don't miss the Insider Challenge at the end of the episode - answer correctly, and you could win 1 free monthly of access to Jyll's Inside Google Ads membership...

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13:13

Does Impression Share matter in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/06/13

Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your campaigns. She also debunks some common misconceptions about Impression Share, based on questions YOU'VE asked her on social media.Key Topics:What is...

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13:01

Do I need to run a Brand campaign in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/06/06

Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand campaigns and share some real-world examples.In Episode 19, you'll learn:- What are Brand campaigns in Google Ads?- Why should you run a Brand campa...

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15:28

What is a good ROAS in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/05/30

Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting realistic goals. You'll also learn the difference between reach and efficiency metrics, why impression share isn't everything, and

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15:09

Google Marketing Live 2024 Recap & Analysis

Inside Google Ads with Jyll Saskin Gales ·

2024/05/23

Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search. Plus, get Jyll's top three recommendations for what you should be focusing on in your Google Ads strategy.The episode also features

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13:44

Why are my Google Ads spending more than my budget?

Inside Google Ads with Jyll Saskin Gales ·

2024/05/16

In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight.Learn the key differences between your daily and monthly spending limits, and how changing your budget mid-month affects your remaining spend. Jyll also clarifies the concept of served vs. billed cost – you'll love this one!Key Topics Covered:Daily vs. Monthly Spending Limits in Google AdsHow Changing Budgets Affects Your SpendingThe...

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12:53

Should you use Maximize Conversions bidding?

Inside Google Ads with Jyll Saskin Gales ·

2024/05/09

Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads.In this episode, based on follower questions from TikTok, Instagram and YouTube, Jyll covers:The benefits of Maximize Conversions Bidding, even for small businessesWhy Maximize Conversions might be a better choice than Maximize Clicks, even for beginnersWhen to consider switching from Maximize Conversions to Target CPA or Target ROAS BiddingAs an added bonus, this...

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15:53

Which keyword match type is best in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/05/02

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13:18

How do I get a job after the Google Ads certifications?

Inside Google Ads with Jyll Saskin Gales ·

2024/04/25

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23:14

Special Episode: Rapid-fire Reddit

Inside Google Ads with Jyll Saskin Gales ·

2024/04/18

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15:50

Will better Ad Strength get me better results?

Inside Google Ads with Jyll Saskin Gales ·

2024/04/11

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9:32

Can you make my Google Ads perform better?

Inside Google Ads with Jyll Saskin Gales ·

2024/04/04

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9:28

How do you use custom segments in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/03/28

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8:54

What is your CPC going to be?

Inside Google Ads with Jyll Saskin Gales ·

2024/03/21

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9:08

What should you do if your campaign is limited by...

Inside Google Ads with Jyll Saskin Gales ·

2024/03/14

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11:24

How can you stop getting spam leads from Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/03/07

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12:43

Should you run Performance Max campaigns?

Inside Google Ads with Jyll Saskin Gales ·

2024/02/29

In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales, leveraging her extensive experience with Google Ads, dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clients, Jyll brings valuable perspectives to listeners, aiming to clarify the best campaign choices for different business needs.First, Brandon on TikTok

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12:03

Which is better for conversion tracking: Google...

Inside Google Ads with Jyll Saskin Gales ·

2024/02/22

Unlock the secrets to effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance.Zeeshan from TikTok kicks off by asking about the preferred method for Conversion Tracking: Google Analytics 4 (GA4) or Google Tag Manager (GTM). Jyll breaks down the pros and cons

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