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PODCAST

Gen C

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those

business marketing

All Episodes

00:52:21

Bringing Transparency to the Future of Music With...

Gen C ·

2024/01/16

In this episode, we discuss with the co-founders of Sona how they’re disrupting the music industry and empowering both artists and fans with their blockchain-backed music streaming company.

en

00:58:48

Brand Building, Collectibles and Zero Second Commerce...

Gen C ·

2024/01/08

EVP and Head of Innovation at Publicis Media Keith Soljacich joins us on this episode of “Gen C” and discusses how brands utilize evolving technologies to create deeper connections and supercharge business.

en

00:51:10

Predictions for the New Year and Discussing Puma’s...

Gen C ·

2023/12/26

Puma's Head of Emerging Technology, Ivan Dashkov, joins us to discuss how the sportswear brand is approaching digital fashion, community building and marketing innovation.

en

00:24:26

Art Basel Recap: The Cultural Upscaling of Brands

Gen C ·

2023/12/18

In this episode, we dive into recent news in tech, gaming and all things Miami Art Week.

en

00:48:07

Unpacking the Role of Digital Art in Art History With...

Gen C ·

2023/12/11

Michael Bouhanna joins us to discuss the art world’s embrace of NFTs and the intersection between digital art and traditional auction houses.

en

00:42:46

Merging Digital and Physical Through AR Gaming With...

Gen C ·

2023/12/04

Mike Quigley, chief marketing officer of Niantic, discusses the company's history of developing location-based augmented reality games, including Pokemon GO.

en

00:42:08

AI and Unlocking Creativity With Chris Duffey,...

Gen C ·

2023/11/27

This week, Avery and Sam unpack the OpenAI drama, then chat with Chris Duffey of Adobe on AI's impact on creativity and his view on Web3.

en

00:46:03

Inside Gods Unchained and the Evolution of Web3...

Gen C ·

2023/11/20

On this episode of "Gen C," we dive into the current gaming landscape with Daniel Paez, vice president and executive producer of the Immutable digital trading card game Gods Unchained.

en

00:51:33

Crenshaw to Crypto With DeShone Kizer of One of None...

Gen C ·

2023/11/14

DeShone Kizer and Jorge Peniche join this episode of “Gen C” to discuss their origin stories and how the two brands are collaborating around rapper Nipsey Hussle’s legacy.

en

00:35:51

Web3 and the Playbook to Rebuild Trust With Marc...

Gen C ·

2023/11/06

In this episode of “Gen C”, we are re-airing our conversation with Marc Mathieu, the co-founder of the Web3 Studio at Salesforce and was previously CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy is a must listen for all marketers.

en

00:44:34

From VR to AI, Mattel’s Vision for the Future of Play

Gen C ·

2023/10/30

This week, Ron Friedman, VP of Mattel Future Lab, joins us to share how Mattel is bringing iconic toy brands into the digital future through a human-centered approach to innovation.

en

00:41:21

Decentralizing Museums With Tom McLeod of Arkive

Gen C ·

2023/10/23

In this episode of “Gen C,” Tom McLeod, co-founder of Arkive, discusses the company’s goal of making art more accessible through decentralization and community.

en

00:37:58

Restaurants, Loyalty and Getting $FLY With Ben...

Gen C ·

2023/10/16

Nobody understands restaurants like Ben Leventhal. From starting Eater and Resy to his new venture, Blackbird, Ben discusses bringing restaurants on-chain and building loyalty.

en

00:33:49

Sponsored Episode: Regulation and Crypto’s Brand...

Gen C ·

2023/10/12

Jason Somensatto, who leads North America public policy for Chainalysis, discusses regulation, global perspectives and how brands should approach crypto.

en

00:42:41

Exercising the Innovation Muscle With Julia Klim, VP...

Gen C ·

2023/10/09

Julia Klim of Equinox speaks with Avery and Sam on her role and how the lifestyle brand has been on top of fitness and culture trends for decades.

en

00:57:26

Three-Part Strategies for Growing International...

Gen C ·

2023/10/02

Jess Chin shares lessons learned from her time at Nike, Apple ad Meta and how she’s now applying big brand thinking in her role as the Chief Marketing Officer at The Algorand Foundation.In this episode of the podcast, Avery and Sam sit down with Jess Chin, CMO of Algorand Foundation. Jess shares her experiences working at major brands like Apple, Nike, and Meta/WhatsApp before making the jump into the blockchain space at Algorand. She discusses lessons learned from working at these iconic brands,

en

00:45:54

Innovation at the Core of Marketing with Alyson...

Gen C ·

2023/09/25

Alyson Griffin of State Farm discusses bringing an innovative mindset to an unlikely industry and how they’re looking to reach and connect with Gen Z audiences.

en

00:48:35

Driving Social Impact Through Emerging Technologies:...

Gen C ·

2023/09/18

We're thrilled to introduce our latest guest, Laurie Keith, VP of Emerging Media and Technology at Ad Council. Laurie joins us to delve into their collaborative efforts with a diverse range of companies spanning various industries and technologies, all aimed at crafting impactful social campaigns.

en

00:28:58

Dressing the Digital World With Derek Edwards, Nick...

Gen C ·

2023/09/11

This week, we celebrate the beginning of Fashion Month taking place in New York before moving on to London, Milan and Paris. This conversation was previously recorded at Consensus this past year in Austin, TX.

en

00:46:26

How Real Estate Is Embracing Web3 With Julie Allen,...

Gen C ·

2023/09/04

This week on “Gen C,” we spoke with Julie Allen of Howard Hughes Corporation, a major real estate developer exploring Web3 technologies. We discussed how Howard Hughes is leveraging innovative technologies to bridge digital and physical experiences, from VR tours to NFT scavenger hunts.

en

143 results

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