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PODCAST

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

business marketing

All Episodes

26:58

C-Suite: How to Create a Winning Culture That...

C-Suite Sales & Marketing Perspectives ·

2025/01/03

Jamie Walker, CMO of Keyfactor, and Dan Michael, CSO of Keyfactor, share how a strong company culture drives growth, retention, and performance. They explore their synergistic leadership and strategies for building unicorn companies. Additionally, they discuss the Chief Transformation Officer's role in aligning strategy and process.

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22:50

The Investor CMO and Entrepreneur Perspective on...

C-Suite Sales & Marketing Perspectives ·

2024/12/17

Diana Selguson, CMO at TB-Group, shares insights from her experience in startups, scale-ups, and as an investor evaluator. She explores go-to-market strategies, aligning expectations, and leveraging board networks for growth. Her advice highlights balancing sustainability with investment to help executives and entrepreneurs navigate today’s business challenges.

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28:46

CMOs: More Than Ever, Conversations Are the Gold Mine

C-Suite Sales & Marketing Perspectives ·

2024/11/19

Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explores how AI-driven conversations, referred to as "liquid gold," can revolutionize customer interaction by mining insights from thousands of daily exchanges. He also shares his experiences and insights into the creation and application of the vCon Standard, a unique framework for capturing and utilizing these rich data sources.

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36:34

Myth or Truth: Never Make a B2B Cold Call

C-Suite Sales & Marketing Perspectives ·

2024/11/19

Mike Vannoy, CMO at Asure Software, talks about the contentious topic of B2B cold calling, weaving through concepts of customer experience, content strategy, and the integration of marketing efforts with sales to foster long-term business growth. Mike also sets the stage for an in-depth exploration of how traditional and modern sales tactics coexist and complement each other.

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32:56

Why CMOs Need to be Chief Competitive Advantage Officers

C-Suite Sales & Marketing Perspectives ·

2024/11/19

Laura Proctor, Chief Marketing Officer at Summize, talks about the evolving role of CMOs and why they need to become more akin to Chief Competitive Officers. She also delves into how marketing departments can drive long-term sustainable growth by focusing on customer experience rather than just product differentiation, especially in an era where rapid technological advancement has changed the competitive landscape.

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31:40

CMOs: How to Play the Dual Role of Marketer and...

C-Suite Sales & Marketing Perspectives ·

2024/11/19

Elizabeth Clor, Chief Marketing Officer at Contegix, shares her experiences and insights on balancing the dual roles of a CMO as both a marketer and a business growth leader. She delves into how modern marketing roles have transformed with technological advancements, integrating storytelling with data to drive strategic growth. She also discusses the importance of active listening for aspiring marketing leaders looking to bridge the gap between marketing functions and executive business

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34:36

How to Not Overcomplicate Our Own Success

C-Suite Sales & Marketing Perspectives ·

2024/10/16

Griffin Parry, Chief Executive Officer at m3ter, along with Kelly Singsank, Director of Marketing, explores the art of simplifying success in business. The conversation focuses on how businesses often overcomplicate their approaches and the steps needed to streamline operations by adopting customer-centric strategies. They draw on their extensive experience in startups, large enterprises, and various roles to discuss the importance of understanding your audience’s perspectives to foster clear and

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33:56

CEOs: The Number One Blind Spot for Creating...

C-Suite Sales & Marketing Perspectives ·

2024/10/14

Aric Bandy, CEO of Applied Value Technologies, talks about building high-performance teams by focusing on a relatively uncharted area in business dynamics—attachment theory. He provides a unique and valuable perspective on creating high-performance teams that significantly contribute to company growth. He also shares insights from his experiences in the IT and SaaS industries, shedding light on the necessity of cultivating secure environments where team members can thrive.

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32:57

How Core Values Truly Impact Your Clients and Business

C-Suite Sales & Marketing Perspectives ·

2024/10/14

Michael Zalle, CEO of YellowBird, discusses his journey as an entrepreneurial leader, emphasizing the critical role that foundational core values play in driving not only internal company culture but also client relationships and overall business success. He shares insights drawn from his extensive experience founding and leading tech startups, focusing on the essential distinction between values and principles.

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31:51

CMOs: What is A Modern GTM Strategy?

C-Suite Sales & Marketing Perspectives ·

2024/10/14

Tim Hillison, Founder and CMO of Entry Point 1, shares invaluable insights about the intricacies of modern go-to-market strategies. Tim brings a wealth of experience from his background in management consulting and leadership roles at major brands, and he offers fresh insights into what it takes to develop and execute effective go-to-market plans in today’s evolving business landscape.

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31:56

CROs: Today’s Go-To-Market Flywheel and How to Get It...

C-Suite Sales & Marketing Perspectives ·

2024/10/14

Fabian Wilckens, CRO of Mindfuel, discusses creating a go-to-market flywheel for B2B. He explores the impact of digital channels and AI on sales, emphasizing the need to reintegrate the human element. Fabian also highlights the importance of transforming siloed operations into a cohesive model that drives continuous growth through customer engagement.

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29:04

Transforming Toxic Cultures Into High-Performance...

C-Suite Sales & Marketing Perspectives ·

2024/10/11

Lisa Sharapata, CMO at The Arbinger Institute, delves deep into the vital yet often overlooked importance of company culture. Lisa shares invaluable insights about addressing and transforming toxic work environments into psychologically safe spaces that can unleash high-performance success within any organization.

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30:51

CMOs: Is Community-Led Marketing One of Your Biggest...

C-Suite Sales & Marketing Perspectives ·

2024/10/11

Kathleen Booth, SVP of Marketing and Growth at Pavilion, shares her extensive knowledge and insights into how community-led marketing can serve as a game-changing strategy for businesses today. Kathleen Booth delves into the evolution and significance of community-led marketing, spotlighting how shifts in buyer behavior have catalyzed its rise.

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30:30

The Path to Growing from Zero to $20 Million and Beyond

C-Suite Sales & Marketing Perspectives ·

2024/10/11

Mareo McCracken, CRO at Movemedical, shares insights on scaling businesses through genuine customer care and building trust. He emphasizes focusing on customer needs, not just closing deals, to drive growth. Mareo also highlights the role of branding in shortening the sales cycle by fostering trust.

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31:54

CMO & PE Perspectives: How To Create Value Quickly

C-Suite Sales & Marketing Perspectives ·

2024/10/11

Manoj Jasra, CMO at Emids, discusses his experience as a B2B CMO and strategist, emphasizing how to create value swiftly within organizations while addressing stakeholder expectations. He highlights critical aspects of launching in new roles, including learning the business, building relationships, and securing budgets, while also discussing the evolving role of AI in marketing and the importance of clear communication.

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24:30

CMOs: How to Forecast for your CFO with Confidence

C-Suite Sales & Marketing Perspectives ·

2024/10/08

Marie-Laure Carvalho, CMO at Portnox, discussing how Chief Marketing Officers can effectively forecast with confidence for their CFOs. She emphasizes the significance of fostering relationships within the C-suite, especially between CMOs and CFOs, given marketing’s role as a substantial cost center.

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32:23

What Successful B2B Go-To-Market Execution Looks Like

C-Suite Sales & Marketing Perspectives ·

2024/07/26

Kara Smith Brown, CEO/Founder of LeadCoverage, delves into the intricacies of creating a successful B2B go-to-market motion in the supply chain industry. She emphasizes the importance of identifying the ideal customer profile, leveraging intent data for strategic decision-making, and aligning marketing, sales, and customer success efforts to drive revenue growth. By sharing insightful anecdotes and practical tips, Kara sheds light on the key components of a robust go-to-market strategy that

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20:06

CROs: How to Stay Ahead of Your Five-Year Growth Plan

C-Suite Sales & Marketing Perspectives ·

2024/07/26

Niklas Tjäder, CRO of Abion, emphasizes the importance of building companies for customers and employees. He highlights the significance of nurturing a strong company culture and aligning values to drive growth effectively, ensuring everyone involved is committed to the company's success.

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26:25

A Leadership Evolution: B2B CMO Switches to CEO and Back

C-Suite Sales & Marketing Perspectives ·

2024/07/26

Carol Carpenter, Chief Marketing Officer of Unity, reflects on her transition from CMO to CEO. She emphasizes the value of a CEO’s council for support and the importance of thinking beyond functional roles to consider broader organizational aspects. She also highlights the impact of symbolic gestures in fostering effective leadership and building a strong, cohesive team.

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24:14

Exploring the Great B2B Customer Experience Debate

C-Suite Sales & Marketing Perspectives ·

2024/07/17

Tue Søttrup, Chief Executive Officer at Smart Role, explores Customer Experience’s critical role in B2B. He discusses its impact on sales cycles, relationships, and revenue compared to B2C. He also highlights varied views on CX's direct link to churn in B2B SaaS and stresses holistic support beyond sales to nurture partnerships and drive sustained business success.

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117 results

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