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PODCAST

Book Marketing Simplified

Jenn Hanson-dePaula

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

business marketing

All Episodes

11:06

What Metrics Authors Should Pay Attention to on...

Book Marketing Simplified ·

2021/02/19

Analytics aren't what most authors want to talk about, but they do play an important roll in your marketing. With all of the numbers and data services that are out there, figuring out what all the metrics actually mean can be confusing. In this episode, we show you exactly which numbers to watch and what you can ignore.

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12:35

When Should Authors Start Marketing Their Book?

Book Marketing Simplified ·

2021/02/05

Authors should start connecting with their audience as soon as possible on social media. But when should you start marketing your book? In this episode, we break down the three phases of marketing that will show you exactly when you should start marketing your book.The Attraction PhaseThe Promotional PhaseThe Follow-Up Phase

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11:08

Three Hesitations That Hold Authors Back on Social Media

Book Marketing Simplified ·

2021/01/16

If you find yourself fearful of starting a social media presence for any number of reasons, this episode is for you. When we have hesitations that hold us back from trying something new, we often find that they were blown out of proportion or misunderstood. In this episode, Jenn and Marcus discuss three of those hesitations and how you can crush that fear and move on confidently.

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11:17

Don't Blame Instagram's Algorithm for Your Lack of...

Book Marketing Simplified ·

2021/01/01

It's easy to blame an unknown algorithm when our numbers go down or our engagement fizzles out. But simply blaming it on something you have no control over won't help - in fact, it's probably hurting your engagement and growth all the more. In this episode, Jenn and Marcus discuss the triage process you can apply on Instagram to make things work for you.

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10:52

How to Market Your Book on a Limited Budget

Book Marketing Simplified ·

2020/11/27

One of the biggest misconceptions that many authors have is that it’s going to cost them hundreds or even thousands of dollars to market their book.That’s simply not the case.It is absolutely possible to successfully market your book for very little money - even for free! In today's episode we outline several ideas that you can apply to your marketing plan.

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10:30

How to Grow Your Audience If You Hate Social Media

Book Marketing Simplified ·

2020/10/30

Social media is, hands down, the best way to connect with others and grow your audience - but that doesn't mean that everyone likes using it. In this episode, we share strategies to help you grow your audience and actually enjoy the process.

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13:39

How to Market Your Book During a Pandemic

Book Marketing Simplified ·

2020/09/04

Things happen in our lives every day that might throw our plans out the window - like a global pandemic that puts us all in a tailspin. But how can authors continue to market or even launch their book during uncertain times like this? Jenn and Marcus discuss strategies and tips that you can put into practice right away.

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13:28

How Authors Can Successfully Approach Book Clubs

Book Marketing Simplified ·

2020/07/10

Book clubs are a fantastic way to get readers talking about your book and grow your audience. But how do you actually get your book in front of them? Jenn and Marcus discuss an approach that you can easily apply to your marketing strategy.

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14:08

Should Authors Give Their Book Away for Free?

Book Marketing Simplified ·

2020/06/26

The idea of authors giving their book away for free to help grow their audience has been a hot topic for years. Jenn and Marcus discuss both sides of the argument and share alternatives to giving your book away for free.

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12:57

Are You Making This Common Marketing Mistake?

Book Marketing Simplified ·

2020/06/12

Jenn has a nightmare scenario with a client who has put all of his eggs in his "social media basket" which jeopardized the connection with his audience. There's one thing you can do to make sure you don't find yourself in this situation.

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08:31

How to Use Hashtags to Grow Your Instagram Audience

Book Marketing Simplified ·

2020/05/29

Jenn has an easy hashtag tip that she guarantees will boost Instagram engagement for authors who take a few minutes to do it.

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11:50

Conversation Starters That Boost Social Media Engagement

Book Marketing Simplified ·

2020/05/15

Jenn answers a common question she has received from authors over the years about how they can best build their social media engagement.

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17:03

Are You Following This Bad Advice?

Book Marketing Simplified ·

2020/05/01

Jenn and Marcus are fired up and have a hot take on the latest "quick fix" that focuses on collecting more followers instead of authentically connecting with people on social media.

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14:24

Finding Where Your Ideal Reader Is

Book Marketing Simplified ·

2020/04/17

Now that we know who your ideal reader is, Jenn and Marcus discuss how to figure out which social media outlets you need to spend your time on to connect with them. See acast.com/privacy for privacy and opt-out information.

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13:31

Discovering Who Your Ideal Reader Is

Book Marketing Simplified ·

2020/04/03

Knowing how to communicate and connect with your ideal reader is the cornerstone to your social media and online marketing. Jenn and Marcus discuss how an ideal reader profile provides vital information for authors and simplifies the process.

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12:40

How Authors Can Make Sure Their Book Marketing Is on...

Book Marketing Simplified ·

2020/03/20

Whether you're just starting out or you're well into the process of marketing your book, Jenn and Marcus recommend the first action that authors should take to keep your marketing on track.

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13:35

Three Ways to Simplify Your Book Marketing

Book Marketing Simplified ·

2020/03/06

If you feel overwhelmed with book marketing and social media, I'm going to break down the three things that you need to focus on to actually make your marketing work. These three points will significantly simplify the process, help you see bigger results, and leave you more time to do what you want to do - write!

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01:30

We are launching a podcast for authors!

Book Marketing Simplified ·

2020/03/05

Co-founders of Mixtus Media, Jenn Hanson-dePaula and Marcus dePaula are launching the Book Marketing Simplifed podcast to help authors save time with their marketing so they can spend more valuable time writing.

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98 results

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