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PODCAST

Packaging Today Show

The Packaging Today Show

Every week we dive deep into the latest packaging news and explain how it will impact your business. We make the boring task of hunting down the latest in packaging fun, and by "we" we mean: Evelio Mattos, host of Packaging Unboxd Adam Peek, host of People of Packaging Cory Connors, host of Sustainable Packaging podcast

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All Episodes

00:11:13

Hidden Cost of Sustainability: What Every Brand Needs...

Packaging Today Show ·

2025/02/28

Are Extended Producer Responsibility (EPR) taxes actually funding better recycling systems, or are they just another way for governments to extract cash from businesses without results? And how should US brands prepare for their own EPR regulations?In this episode, Adam Peek breaks down the latest developments in Extended Producer Responsibility (EPR) fees and their impact on UK retailers. With Marks & Spencer’s CEO calling these new taxes a retail raid, we explore whether these fees are truly

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00:32:20

How LCAs Can Save Money on EPR Fees

Packaging Today Show ·

2025/02/28

In this episode, Evelio Mattos, Corey Connors, and Adam Peek dive into the world of sustainable packaging with Prashant from Triac. The discussion centers around Starbucks' new compostable cold cups, whether they’re truly better for the environment, and if they solve more problems than they create. The team also explores the importance of LCAs (Life Cycle Assessments) in sustainable packaging, breaking down how brands can use data to make informed decisions rather than falling into greenwashing

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00:13:50

Costco Packaging vs DIY Packaging - Pack of the Week

Packaging Today Show ·

2025/02/21

Is this the worst flexo-printed packaging you've ever seen?Join Evelio Mattos, Adam Peek, and Cory Connors as they dive into this week’s Pack of the Week, featuring the Savannah Bee Company’s honey trio packaging. We break down everything from the design, print quality, and die cuts to the insert engineering that keeps the bottles and honeycomb in place. Can this package survive the scrutiny of seasoned packaging professionals, or is it just another flexo-printed disaster? Tune in for an

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00:14:54

Oilpop or Simply Pop : Coke Sparks the Probiotic Battle

Packaging Today Show ·

2025/02/19

Evelio Mattos and Adam Peek dive into the latest disruption in the beverage aisle: Coca-Cola’s Simply Pop. As the giant steps into the prebiotic soda space, we break down the packaging, branding, and marketing behind this new launch. Is it a smart move or just another corporate attempt to cash in on a health trend? We compare it to industry leaders Olipop and Poppy, discussing design choices, claims of digestive benefits, and whether or not these drinks actually deliver on their promises. Plus, we

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00:16:19

How to Make Your Product Stand Out in a Walmart Aisle

Packaging Today Show ·

2025/02/18

In this episode, Evelio Mattos and Adam Peek break down the biggest challenge brands face in retail—getting noticed. They tackle a real-world question from Reflow, a brand struggling to stand out on Walmart shelves. From the science of eye tracking to the power of packaging contrast, the duo explores why some products disappear into the background while others demand attention. Expect insights on color choices, branding mistakes, and why seeing your product is just as important as knowing what it

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00:30:47

Should Brands Ditch Aluminum or Embrace the Tariff...

Packaging Today Show ·

2025/02/18

In this episode of Packaging Today Show, hosts Evelio Mattos and Adam Peek break down the latest tariffs on aluminum and what it means for the packaging industry. With aluminum prices set to rise due to a 25% tariff, brands are facing a tough choice: pass on the cost to consumers, shift to plastic, or find new solutions. The discussion dives into the complexities of aluminum production, recycling realities, and why this tariff could shake up the entire supply chain. Can we really "Buy

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00:16:26

Labels Aren't Packaging, But Here What You Need to...

Packaging Today Show ·

2025/02/11

Let's design your packaging - / eveliomattos Download the tools to design your own packaging -https://idpdirect.com/design-guides/Connect with Adam: / adampeek Connect with Cory: / cory-connors Live from Texas, Adam Peek joins Evelio Mattos and Cory Connors to unpack the future of label production and packaging sustainability. Adam shares takeaways from the CIRM User Group, where automation in label printing is improving efficiency for packaging manufacturers. Meanwhile, the team debates the

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00:30:48

Super Bowl Ads, Sustainability Promises, and the...

Packaging Today Show ·

2025/02/10

Evelio Mattos (Packaging Unboxd) and Cory Connors (Sustainable Packaging Podcast) break down the best and worst of this year’s Super Bowl ads, questioning whether the $8 million price tag is worth it in today's digital landscape. They also tackle Unilever’s pledge to make all plastic packaging recyclable by 2035—is it progress or just PR? Plus, a deep dive into the challenges and potential of refillable packaging, with examples from Dove, Dip, and Loop. Is sustainability still a luxury, or are

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00:12:55

Bold Minimalism :: Pack of the Week with Brodie & Evelio

Packaging Today Show ·

2025/02/08

This week, Evelio Mattos and Brodie Vander Dussen dive into the Pack of the Week, analyzing a viral packaging post that’s got designers talking. From bold minimalism to the Gen Z aesthetic, they explore how color, shape, and tactile elements are reshaping packaging trends.Is beige dead? Are bright, playful, fidget-like designs the future of beauty and personal care packaging? And what happens when every brand starts "disrupting"?Tune in for fresh insights on what's working in packaging

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00:12:30

LCAs Unpacked: Why Your Packaging's Footprint Matters

Packaging Today Show ·

2025/02/08

What exactly is a Life Cycle Analysis (LCA), and why should brands care? Evelio Mattos, Cory Connors, and Adam Peek break it all down—what LCAs measure, how they impact sustainability claims, and why startups should be paying attention. From material choices to transportation emissions, they cover how LCAs can shape packaging decisions and even influence Extended Producer Responsibility (EPR) fees.Plus, Adam and Cory are heading to the SpecRight Summit—will they bring back game-changing insights or

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00:38:11

Why Labels Help & Hurt Brands

Packaging Today Show ·

2025/02/04

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-making and creative processes behind global packaging strategies. Gain practical guidance on how to

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00:18:28

Pack of the Week with Guest Host Megan Gamble

Packaging Today Show ·

2025/02/04

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-making and creative processes behind global packaging strategies. Gain practical guidance on how to

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00:10:20

First time caller - Packaging Call-in Show

Packaging Today Show ·

2025/02/04

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-making and creative processes behind global packaging strategies. Gain practical guidance on how to

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00:10:27

What's LTL & ISTA

Packaging Today Show ·

2025/02/04

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-making and creative processes behind global packaging strategies. Gain practical guidance on how to

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00:10:19

How freight rates could impact packaging

Packaging Today Show ·

2025/02/04

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-making and creative processes behind global packaging strategies. Gain practical guidance on how to

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00:13:16

Pack of the Week: Malk's Rebrand—Does It Deliver?

Packaging Today Show ·

2025/01/24

Evelio Mattos, Cory Connors, and Adam Peek break down the latest rebrand of Malk's almond and oat milk packaging. Does the redesign stand out on shelves, or does it miss the mark? The hosts dive into the pros and cons of Tetra Pak, the balance between branding and product communication, and sustainability considerations for modern packaging.Get ready for a passionate debate about shelf stability, recyclability, and the future of sustainable packaging. Plus, plenty of laughs as the team explores

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00:11:21

Crumble Cookies x Dove Collab: Sweet Success or...

Packaging Today Show ·

2025/01/23

Evelio Mattos, Cory Connors, and Adam Peek dive into one of the most unexpected brand collaborations yet—Crumble Cookies teaming up with Dove for a cookie-scented body wash! In this episode, they break down the branding, design, and marketing strategy behind this sugary-scented partnership. Is it genius, or does it crumble under scrutiny? Join the discussion as they explore the pros and cons of cross-industry collaborations, the rise of TikTok in reviving brands, and why sometimes saying no to new

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00:11:06

The Rules Reshaping Packaging : Decoding EPR and GPSR

Packaging Today Show ·

2025/01/22

Get the latest insights on how new European regulations, including EPR (Extended Producer Responsibility) and GPSR (General Product Safety Regulation), are shaking up the packaging world. Evelio Mattos and Cory Connors break down the implications of mandatory recycling targets, sustainable design requirements, and the chaos of multilingual packaging compliance. Learn why brands need to adapt now, the financial impact of these regulations, and practical strategies to navigate this complex landscape

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00:12:33

Why Co-Packers are Poised to Dominate in 2025

Packaging Today Show ·

2025/01/22

Discover why co-packers and contract manufacturers are primed for explosive growth in 2025 and beyond. Adam Peek and Cory Connors explore the shifting landscape of packaging regulations, the nuances between co-packers and contract manufacturers, and the growing reliance on outsourcing production. From new EPR laws in Europe to the challenges of sustainable materials, learn how businesses can adapt and thrive by partnering with the right co-packing experts. Plus, hear insights on water-soluble

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00:31:14

Can Recycled Packaging Be Trusted? Insights on...

Packaging Today Show ·

2025/01/20

Learn why packaging claims matter and how recycled materials are reshaping the industry. Evelio Mattos, Adam Peek, and Cory Connors unpack Cadbury's 80% recycled packaging rollout, explore California's upcoming material bans, and discuss why Procter & Gamble faces lawsuits over greenwashing. Get insights into EPR laws, sustainability certifications, and how to navigate the fine print of recyclability. Plus, a look at industry buzz, from FSC standards to the future of metalized

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