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PODCAST

Packaging Today Show

The Packaging Today Show

Every week we dive deep into the latest packaging news and explain how it will impact your business. We make the boring task of hunting down the latest in packaging fun, and by "we" we mean: Evelio Mattos, host of Packaging Unboxd Adam Peek, host of People of Packaging Cory Connors, host of Sustainable Packaging podcast

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All Episodes

00:29:00

Holiday Packaging Design that actually sells more

Packaging Today Show ·

2025/12/03

In this festive episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek break down the latest holiday packaging trends and reveal which seasonal designs actually boost sales—and which are just expensive distractions.We cover:What design elements are trending this holiday season (and why)How brands are using limited-edition packaging to drive urgency and shelf appealThe power of sensory elements: sparkle, texture, scent, and soundReal-world case studies of packaging that sold out

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00:33:49

Is Interactive Packaging Worth the Hype?

Packaging Today Show ·

2025/12/03

From QR codes and NFC chips to pop-ups, reveals, and boxes that move—interactive packaging is having a moment. But is it actually worth the cost, engineering, and complexity? Or is it just a flashy gimmick brands can’t stop chasing?In this episode of Packaging Today, we dive deep into interactive packaging that goes beyond tech. Think: lids that lift the product, drawers that slide out, compartments that spring open, and packaging that turns every unboxing into theater.What you’ll learn:The true ROI

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00:29:12

Designing The Most Sustainable Packaging

Packaging Today Show ·

2025/12/03

How do you design packaging that is the most sustainable for your brand?Let's ask the questions that get you to the results that matter.What does Sustainability mean to you?

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00:27:06

Thanksgiving Packaging You Won't Be Thankful For

Packaging Today Show ·

2025/12/03

Think your turkey is the only thing getting roasted this Thanksgiving? Think again.In this holiday episode of Packaging Today, we carve into the worst examples of Thanksgiving packaging—products that miss the mark, confuse the consumer, or straight-up kill the vibe at the dinner table. From tone-deaf graphics to frustrating form factors that turn gravy into a game of chance, we’re breaking down how bad seasonal packaging still makes it to shelf in 2025.Whether you’re a designer, marketer, or just

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00:25:39

Packaging for the Big Screen: When Design Meets...

Packaging Today Show ·

2025/12/01

Ever wonder who designs the cereal box sitting on a sitcom kitchen counter—or how a 1980s soda can ends up looking perfectly era-correct in a Netflix period drama?In this episode of Packaging Today, we dive into the fascinating world of movie packaging design:How brands use product placement to steal scenesWhy fake brands (hello, Los Pollos Hermanos) sometimes hit harder than real onesWhat it takes to recreate authentic vintage packaging from decades pastAnd the surprising creative freedom (and

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00:33:53

How Tariffs Are Changing Packaging Design

Packaging Today Show ·

2025/11/03

This week on The Packaging Today Show, we’re tackling a seismic shift in the CPG world: skyrocketing metal‑packaging prices driven by U.S. tariffs — and how brands are scrambling to re‑engineer their grocery‑aisle packaging from steel and aluminum cans to stand‑up pouches, paper cartons, and other alternatives.We’ll dig into:How the doubling of tariffs on imported steel and aluminum to 50% has forced metal‑packaging costs to spike in the U.S. by as much as 10–15%. Why can manufacturers and food

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00:29:47

Did we reduce packaging waste or just change the math?

Packaging Today Show ·

2025/10/22

Today on Packaging Today, we’re peeling back the headlines and digging into what's really happening in the packaging world:🧾 Packaging Tax Pain in the UK: UK food firms say the new packaging tax—part of the Extended Producer Responsibility (EPR) scheme—is pushing up prices. For example, one brand reported £153,000 in extra costs this year just from this levy. We’ll talk: which packaging formats are hardest hit? Will brands shift to less‑sustainable materials just to avoid the fees?📉 Waste

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00:27:53

Is Molded Pulp Actually Better?

Packaging Today Show ·

2025/10/22

Today on Packaging Today, we’re covering the biggest packaging news you need to know—including regulatory shake‑ups, major plant closures, and breakthrough materials.What’s lined up:Extended Producer Responsibility (EPR): U.S. states are moving fast with packaging‑specific obligations that could force brands to rethink material choices and supply chains. FoodPrintPlant Closures Alarming the Industry: Packaging Corporation of America is shuttering multiple sites by year‑end, impacting 160+ jobs and

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00:31:55

This week in Packaging & Can We Solve It?

Packaging Today Show ·

2025/10/01

In this episode, Evelio Mattos, Adam Peek, and Cory Connors hit the mic fresh from the floors of Pack Expo Las Vegas and the Sustainable Packaging Coalition event. We’re diving into:🔍 What we saw, who we met, and which booths actually blew our minds.🌍 The new sustainability trends that are more than just buzzwords (yes, there were some real standouts).🥇 The emerging materials, packaging formats, and innovations redefining what’s possible in retail packaging.💬 Honest conversations from the show

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00:29:23

Live from the Pack Expo & SPC Summit

Packaging Today Show ·

2025/09/30

In this episode, Evelio Mattos, Adam Peek, and Cory Connors hit the mic fresh from the floors of Pack Expo Las Vegas and the Sustainable Packaging Coalition event. We’re diving into: What we saw, who we met, and which booths actually blew our minds.The new sustainability trends that are more than just buzzwords (yes, there were some real standouts).The emerging materials, packaging formats, and innovations redefining what’s possible in retail packaging.Honest conversations from the show floor—what

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00:35:32

Aldi Packaging Redesign & Play Can We Solve It!

Packaging Today Show ·

2025/09/26

It’s Wednesday — which means Can We Solve It is back! Tonight, Evelio, Adam, and Cory tackle your toughest packaging riddles. Send us the questions — if we can’t crack them live, you win a T‑shirt (thanks, SmartSolve).But first — we dig into the week’s most provocative headlines:🏷 Aldi’s Private Label Rebrand: Aldi is finally putting its name front and center on nearly all its private-label products. What does this mean for trust, shelf presence, and the future of store brands? Axios+1🍽 Does

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00:29:33

Designing for the Death of Recycling

Packaging Today Show ·

2025/09/26

Recycling is collapsing in real time. In this episode, Evelio Mattos, Cory Connors, and Adam Peek break down the shocking closure of rPlanet Earth, California’s $100M vertically integrated PET recycler. Why are domestic recyclers shutting down while brands claim to be “sustainable”?We dive deep into the real economics of plastic recycling, the softening PET markets, and why chemical recycling isn’t living up to the hype. Then what everybody is asking: is paper packaging the only viable path

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00:23:04

Packaging Mistakes That Can Kill

Packaging Today Show ·

2025/08/27

One wrong word on a bottle. One missing allergen warning. One incorrect dosage. That’s all it takes for a packaging error to turn into a fatal recall.In today’s episode of Packaging Today, Evelio, Cory, and Adam dive deep into the terrifying world of packaging-related recalls, where bad information, sloppy approvals, or rushed production can literally cost lives.We discuss:🧯 How packaging errors happen (and who’s responsible)⚖️ What the FDA and other global agencies expect from packaging and

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00:19:32

Apple Just Changed Their Packaging!

Packaging Today Show ·

2025/08/21

Apple's iconic packaging is just about to change and it's due to regulations that are challenging all brands to rething their packaging.- What Apple’s “carbon neutral” mark looked like—and why it’s being phased out globally- How new EU regulations are tightening claims and pushing brands to rethink sustainability messaging- Why this matters beyond Apple—any brand calling itself eco-friendly needs to pay attention- What replaces the carbon neutral badge? Is transparency the new luxury?This

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00:29:33

Can Flexible Packaging Be Recycled at Scale?

Packaging Today Show ·

2025/08/19

If flexible packaging isn’t recyclable today why do brands insist on calling it sustainable?Today on Packaging Today, K-Pack Demon Hunters Evelio, Cory, and Adam dive into a critical turning point for flexible packaging recycling in the U.S. with the launch of the U.S. Flexible Film Initiative (USFFI) a coalition of CPG giants like General Mills, PepsiCo, Nestlé, and more, aiming to finally make scalable recycling for flexible films a reality.We break down:What USFFI is actually doing and yes,

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00:34:41

State of Packaging, What Falling Cardboard Sales Reveal

Packaging Today Show ·

2025/08/18

Is the marketplace shrinking—or are boxmakers simply boxed in? This episode of Packaging Today dives deep with Bloomberg analyst Ryan Fox to decode the alarming year-over-year slide in cardboard packaging—and what it says about consumer behavior, the economy, and sustainability.What you’ll hear:Why cardboard shipments are the unconventional economic red flag everyone should be watchingHow tariffs and inventory freeze cycles are skewing demand—but not telling the full storyThe ripple effect: What a

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00:26:31

Packaging For Businesses Starting Today

Packaging Today Show ·

2025/08/12

Join hosts Evelio Mattos, Cory Connors, and Adam Peek as they break down the latest packaging news and share a step-by-step guide on how startups can design packaging that stands out in today’s market. Learn how to choose the right materials, create cost-effective designs, and build packaging that tells your brand story while meeting sustainability goals. Perfect for new business owners, entrepreneurs, and creators ready to launch with packaging that sells.

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00:28:34

Flipping Empty Boxes for Hundreds. Yes, Really

Packaging Today Show ·

2025/08/12

Discover the strange but lucrative world of flipping empty luxury packaging. From Loewe bags to Chanel boxes, people are reselling what most of us throw away for hundreds online. Learn why buyers pay top dollar for used packaging, how this resale economy works, and what designers and brands can take away from it to add value, boost sustainability, and create collectible packaging experiences.

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00:27:16

Engine Gin : Unexpected Product Packaging

Packaging Today Show ·

2025/08/08

Engine Organic Gin's packaging design is gassed up and ready to disrupt your bar cart. Today on Packaging Today, Evelio, Cory, and Adam break down the bold branding move that puts high-end gin in what looks like a motor oil can and why it works.We’ll dive into:Why Engine Gin’s packaging stands out in a saturated spirits shelfThe psychology behind unexpected formatsOther brands taking wild risks with form, function, and storytellingPlus: What lessons can luxury, beauty, and CPG brands steal from

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00:32:16

Packaging Lies We Believed

Packaging Today Show ·

2025/08/07

You’ve been lied to. That compostable bag? Not compostable. That “recyclable” pouch? Only in your dreams.In this episode of Packaging Today, Adam Peek and Evelio Mattos blow the lid off the biggest packaging myths brands and consumers still believe and expose the truth behind so-called “sustainable” materials.From fake eco claims to greenwashed innovation, we’re naming names and breaking down how to design smarter, legally compliant packaging that doesn’t destroy trust (or the planet).💥 Plus, we

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