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PODCAST

Simplified Sparky Marketing

ELECTRICIANS!Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.

business marketing

All Episodes

4:46

Spoonfeed Your Way to Better Client Reviews and...

Simplified Sparky Marketing ·

2024/09/13

Send us a textIn this episode, I talk about why making things easy for your clients—like spoonfeeding—can make all the difference. I share a real-life story of a gym missing out on reviews by creating unnecessary friction, and how you might be doing the same in your tradie business.From using simple tools like QR codes for reviews to guiding clients step-by-step through quotes and invoices, it’s all about removing roadblocks. Tune in for quick, practical tips to streamline your client interac...

en-au

8:26

Authority Beats Price | 35

Simplified Sparky Marketing ·

2024/09/03

Send us a textIn this episode, I go into the concept of authority and why it's crucial for us as a tradie business. I'll share a recent experience that reminded me how important it is to go beyond just competing on price and focus on building trust and credibility with our clients. I'll walk you through simple, actionable steps to establish your authority, from gathering Google reviews to showcasing your work and being upfront with licensing and insurance. If you want to command hig...

en-au

7:46

Is it Really Quiet? Consistency is Key to Keeping...

Simplified Sparky Marketing ·

2024/08/25

In this episode, I’m getting real about the importance of consistent marketing for your tradie business. If you’re relying too much on a couple of builders and not staying on top of your marketing, you’re risking downtime and lost income. Marketing isn’t something you can set and forget; it’s like a muscle that needs regular exercise to stay strong.I’ll share practical tips on how to keep your business thriving by consistently seeking out new opportunities, optimizing your online presence, an...

en-au

7:43

Bill Shock: The Risks of Skipping Quotes | 34

Simplified Sparky Marketing ·

2024/08/15

Ever been burned by not quoting a job upfront? I’ve been there, and it’s a lesson you only need to learn once. In this episode, I share a personal story about a rookie mistake that cost me time, money, and a client’s trust. I’ll walk you through why quoting before you start is non-negotiable—whether it's for new or long-time clients. We’ll cover how to avoid "bill shock," build trust, and keep your reputation rock solid. Don’t miss this one if you want to protect your business and k...

en-au

7:06

Efficiency Over Emergency: How to Handle Client Panic...

Simplified Sparky Marketing ·

2024/08/07

I share how to handle client panic calls without dropping everything. Learn from my experiences, like the time a client thought their electric car charger was on fire or when a light fitting was supposedly falling. Discover practical tips for assessing situations quickly and avoiding unnecessary trips, saving you time and money.=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.......

en-au

5:58

Look Professional, Get Paid Professional! | 32

Simplified Sparky Marketing ·

2024/08/02

In this episode, I share a valuable lesson I learned from my soccer days under renowned coach John Caulfield: "When you look professional, you play professional." I'll show you how this principle can transform your trade business. From cleaning your boots to polishing your business image, I'll reveal the small yet impactful details that can set you apart and help you command higher rates. Tune in to find out how to make sure your first impression is always a winning one.=====FREE Marketi...

en-au

10:49

Having Belief in Your Price! | 31

Simplified Sparky Marketing ·

2024/07/21

In this episode, we discuss why it's essential for tradies to charge what they're worth and not let clients dictate prices.Learn why using bookkeeping software like Xero is crucial for tracking profit and loss, and get practical tips for setting firm, believable prices. Discover how to create a pricing system, understand your hourly rate, and ensure you're making a profit.There's also a preview of an upcoming course and community aimed at helping tradies run successful businesses. Tune in for...

en-au

5:34

Being more Memorable to your Cleints | 30

Simplified Sparky Marketing ·

2024/04/22

en-au

6:51

What is the Cost of Not Investing in Marketing for...

Simplified Sparky Marketing ·

2024/04/15

en-au

10:09

Your Business will be Forgotten - Unless... | 28

Simplified Sparky Marketing ·

2024/04/08

en-au

4:17

Quote Conversion 101 and My $8.88 Rule... | 27

Simplified Sparky Marketing ·

2024/04/02

en-au

7:55

Data is Worth More than Gold! Are you Mining it? | 26

Simplified Sparky Marketing ·

2024/03/25

en-au

4:33

Give an Inch, Take a Mile - Teasing the SALE | 25

Simplified Sparky Marketing ·

2024/03/18

en-au

7:43

If you Confuse you Loose - How to Convert More Quotes...

Simplified Sparky Marketing ·

2024/03/11

en-au

9:51

Cash Flow is King - How to Streamline Getting Paid...

Simplified Sparky Marketing ·

2024/03/04

en-au

9:32

It's STUPID to React Emotionally to Clients - Hear my...

Simplified Sparky Marketing ·

2024/02/26

en-au

10:12

The Brightside of Quote Rejection, Turning Lost...

Simplified Sparky Marketing ·

2024/02/19

en-au

8:52

Parketing: The Impact of Professional Vehicle Sinage...

Simplified Sparky Marketing ·

2024/02/12

en-au

5:15

Sell the Outcome, Not Just the Service or Product | 19

Simplified Sparky Marketing ·

2024/02/05

en-au

5:50

Running your own race - STOP comparing your business...

Simplified Sparky Marketing ·

2024/01/29

en-au

118 results

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