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PODCAST

Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

The Scaling Therapist Podcast exists to inspire therapists to scale their business with systems, people, community, or opportunity so they can have more income, impact, and independance without giving up more of their life.

business entrepreneurship

All Episodes

33:42

Clarify the win: 10 Questions to Ask before...

Scaling Therapist Podcast: More Income, More... ·

2024/04/09

Eradicating Shame and Healing Betrayal TraumaIn this episode of the Scaling Therapy Practice, host James Marland interviews Alaina Smith, a licensed professional counselor who is launching an online course aimed at helping people cope with betrayal trauma. The discussion covers the uniqueness of Smith's course, which integrates her personal experiences and professional expertise with a focus on Christian faith perspectives. They explore the importance of authenticity in the healing

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62:15

From Burnout to Balance: The Heart-Centered Approach...

Scaling Therapist Podcast: More Income, More... ·

2024/04/01

Empowering Mission-Driven Helpers with Online Courses: A Deep Dive with Joey RagonaIn this episode of Scaling Therapy Practice, host James Marland invites his mentor, Joey Ragona, to discuss empowering mission-driven helpers, healers, and coaches through launching life-changing online courses and content. Ragona shares his journey from struggling to realize his mission to helping others fulfill theirs by launching courses. He emphasizes the importance of serving rather than selling,

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17:28

Strategies to have Genuine Conversations with Your...

Scaling Therapist Podcast: More Income, More... ·

2024/03/25

Strategies to have Genuine Conversations with Your Ideal ClientsFinding and Talking to Your Dream Client This podcast episode, hosted by James Marland, focuses on empowering helpers to create online courses that change lives. James shares tips on having conversations with your ideal clients, find where they hang out online and engaging with them to understand their needs and problems. He recommends using personal networks, email lists, and Facebook groups to reach out and have meaningful

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10:22

How Knowing Your Students Leads to Irresistible...

Scaling Therapist Podcast: More Income, More... ·

2024/03/18

The Right Amount of Customer Research for Your Online CourseIn this episode, James Marland discusses the crucial aspect of customer research in launching successful online courses. He emphasizes that there's no specific duration to conduct customer research; it's about finding the balance to ensure your program works and can generate sales. James critiques the habit of over-preparing without release and advocates for the concept of the Minimum Viable Product (MVP), inspired by 'The Lean

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13:58

How to Craft Irresistible Course Titles | STP61

Scaling Therapist Podcast: More Income, More... ·

2024/03/07

Creating Impactful Online Course TitlesIn this episode of the Scaling Therapy Practice podcast, James from Course Creation Studio discusses the importance of naming online courses effectively. He introduces the third season of the podcast, which focuses on empowering mission-driven helpers to launch life-changing online courses and outlines the significance of a course title as the first point of contact with potential learners. James offers a resource titled 'Your Title Goes Here' for

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16:50

Why people don’t want to take your course and what to...

Scaling Therapist Podcast: More Income, More... ·

2024/02/29

Understanding Why People Don't Buy Your Online CourseIn this episode, James Marland of Course Creation Studio discusses why people are reluctant to purchase online courses. He asserts that individuals are not inherently interested in courses but seek solutions to their problems. Marland explains the concept of a 'dream client', actively seeking a solution to a problem they are passionate about solving. The episode emphasizes the need to understand potential clients' concerns and create a

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20:03

Where do you find people to take your online course?...

Scaling Therapist Podcast: More Income, More... ·

2024/02/22

Discovering and Attracting Your Dream Clients In this episode of 'Scaling Therapy Practice', host James Marland focuses on finding and attracting dream clients for online courses. He emphasizes understanding one's unique abilities and values and aligning them with the business rather than adjusting life to fit the business. He discusses the importance of the client recognizing their problem and seeking solutions actively, advising that the focus should be on attracting clients who already

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23:11

58 Ditch the Hustle, Build Trust: Online Courses That...

Scaling Therapist Podcast: More Income, More... ·

2024/02/15

The Value of Authenticity in Building Online Courses In this Scaling Therapy Practice podcast episode, James Marland from Course Creation Studio emphasizes the importance of authenticity when launching an online course. He warns against treating sales as the foundation of your online course, rather he is advocating that the course should be rooted in your unique abilities, values, and authenticity. Marlon offers practical suggestions for identifying your unique ability and strengths,

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18:28

Empowering Mission-Driven Helpers to Create...

Scaling Therapist Podcast: More Income, More... ·

2024/02/07

In this episode of 'Scaling Therapy Practice,' host James Marland announces the introduction of its third season. He looks back at the past two seasons, highlighting the areas of growing practice and marketing. The third season will focus on aiding therapists in developing online courses as a means of income and reaching more people. James expresses his desire to empower mission-driven therapists to launch life-changing online courses. He describes his drive to provide therapists with tools

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54:11

Rapid-Fire Marketing Strategies with Gordon Brewer,...

Scaling Therapist Podcast: More Income, More... ·

2024/01/22

In this episode, the hosts discuss various marketing strategies for therapists, including the importance of being authentic in social media posts, specializing in one or two social media rather than spreading oneself too thin over numerous platforms, and considering outsourcing social media management. They also highlight the role of networking at conferences, using lead magnets like webinars, courses or worksheets to provide value and build relationships, and how to use email marketing

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30:11

Marketing Your Mental Health Services: Rapid-Fire...

Scaling Therapist Podcast: More Income, More... ·

2024/01/17

Scaling Therapy Practice: Exploring SEO, Niches, and Networking Strategies for Therapists James Marland hosts this episode of the Scaling Therapy Practice alongside guest Gordon Brewer, the founder of thePsychCraft Network. The show emphasizes sustainable growth, dwelling on prior episodes about marketing mental health services. The importance of Search Engine Optimization (SEO) is highlighted, discussing how it boosts online visibility for therapy services. The show also stresses the power

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53:27

Five Advanced Marketing Strategies with Joshua...

Scaling Therapist Podcast: More Income, More... ·

2024/01/11

Enhancing Your Therapy Practice: Advanced Marketing Strategies In this episode of the Scaling Therapy Practice podcast, host James Marland is joined by regular guest hosts, Lisa Mustard and Steve Bisson, as well as special guest Joshua Brummel from Therapy Flow. The group discusses advanced marketing strategies designed to help grow and enhance therapy practices. Topics covered include the use of lead magnets, the implementation of retargeting ads, enhancing SEO through guest blogging, the

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23:21

Making 2024 Your Best Year Yet - Podcast Takeover...

Scaling Therapist Podcast: More Income, More... ·

2023/12/25

Making 2024 Your Best Year Yet: Goal Setting & Achieving | Scaling Therapy Practice Podcast In this special episode of the Scaling Therapy Practice Podcast, host James Marland invites Julie Herres, an expert from Green Oak Accounting and author of 'Profit First for Therapists', to share insights on goal setting and making 2024 your best year yet. Julie emphasizes the importance of aligning business financial goals with personal aspirations and suggests utilizing SMART goals for tracking

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39:51

Marketing Your Mental Health Services With Webinars |...

Scaling Therapist Podcast: More Income, More... ·

2023/12/18

Understanding Webinars for Mental Health Services and Products: Insights and Practical Tips In this episode of the 'Scaling Therapy Practice', host James Marland and guest Dawn Gabriel discuss the use of webinars in the field of psychotherapy. Guest Dr. David Hall shares his experiences and offers tips for making webinars more effective. The concept, use, and practices of webinars are explained in depth. This includes a discussion on best practices, and webinar platforms as well as the dos

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51:36

Marketing Your Mental Health Services with Podcasting...

Scaling Therapist Podcast: More Income, More... ·

2023/12/11

In today’s world, stepping up your game as a therapist involves more than just honing your clinical skills. Embracing novel ways of reaching potential clients and making impactful connections is equally vital. One effective method is exploring the digital realm of podcasting. Exploring Podcasting for Therapy Marketing In this Scaling Therapy Practice podcast episode, hosts interview experts Steve Bisson and Lisa Mustard. They emphasize the importance of being clear about the intention of

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43:03

Marketing Your Therapy Services by Referrals and...

Scaling Therapist Podcast: More Income, More... ·

2023/12/04

Word of Mouth and Customer Service in Therapy Services In this episode of 'The Scaling Therapy Practice', host James Marland is joined by Lisa Mustard, Dawn Gabriel, and Steve Bisson to discuss 'word of mouth' marketing in therapy practices. The panel discusses the value of maintaining a good reputation in the community and offers methods of dealing with customer complaints, such as the use of the HEART method. They also talk about the power of networks, both professional and personal, in

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38:26

Marketing Your Mental Health Products and Services |...

Scaling Therapist Podcast: More Income, More... ·

2023/11/27

Scaling Your Therapy Practice: Enhancing Impact and Growth with Laura Long Join host James Marlin and co-host Steve Biso in this episode of Scaling Therapy Practice. They have a guest conversation with Laura Long, who shares her insights about her practice - 'Your Badass Therapy'. They discuss the importance of authentic representation, focusing on serving particular groups, and the relevance of community-building in growing therapy practices. The discussion also delivers advice for

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32:33

Marketing Your Therapy Services: Networking at...

Scaling Therapist Podcast: More Income, More... ·

2023/11/20

Maximizing the Value of Conferences: Perspectives and Insights from Therapists & Entrepreneurs The episode explores the value of attending conferences as therapists and entrepreneurs. It features insights on getting the most from your conference attendance. The episode also discusses post-conference experiences, the importance of post-conference follow-ups, work, action plans, networking, and maintaining conference-inspired motivation. The episode concludes with the realization that the

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38:43

Marketing Your Therapists | STP47

Scaling Therapist Podcast: More Income, More... ·

2023/11/13

Navigating the shift from Solo to Group Therapy Practice: A Discussion on Marketing Visit the Web Page for the complete show notes and a link to download questions to ask yourself when deciding to market your therapists. The conversation on 'Scaling Therapy Practice' involves guest Allison Pigeon and hosts Steve, Lisa, and Dawn. The group discusses the transition from personal to group therapy practice, particularly focusing on the challenges and strategies of marketing a mental health

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50:27

Marketing Your Mental Health Services with Social...

Scaling Therapist Podcast: More Income, More... ·

2023/11/06

Strategies for Marketing Your Therapy Service on Social Media In this incisive episode of "Scaling Therapy Practice", host James Marland, with esteemed colleagues Lisa Mustard and Steve Beso, shares insights on marketing therapy services using the power of social media. The discussion dives deep into the significance of having a well-crafted marketing strategy that harmonizes with the unique personality of individual therapists. Understanding Your Audience For any therapy practice looking

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146 results

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