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PODCAST

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you"re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his

leisure video games

All Episodes

01:11:48

Ep 352 - Aligning Marketing with the Development...

Indie Game Movement - The podcast about the business... ·

2024/06/11

Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to

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58:08

Ep 351 - Creating Impactful Production and...

Indie Game Movement - The podcast about the business... ·

2024/06/04

Having a clearly defined production and collaboration process can make all the difference in how a project progresses. However, it's not always easy to achieve, and sometimes can feel like a mystery that takes forever to solve. So today, we're going to delve into various obstacles related to this, and uncover strategies for overcoming them, discussing everything from effective team building to communication. Through that, we'll discover how teams can navigate the process effectively and foster

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58:27

Ep 350 - Effectively Using Knowledge Gates and...

Indie Game Movement - The podcast about the business... ·

2024/05/28

When it comes to introducing a new world to players, sometimes the process can be difficult to grapple with, esepcially when trying to balance between necessary guidance while fostering organic discovery. Too far in either direction can create friction, potentially creating a lack-luster experience for the player. So today, we're going to discuss how to skillfully navigate this challenge by uncovering the strategies behind knowledge gates, invisible aid while also learning the art of crafting

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01:02:45

Ep 349 - Mastering Creativity within the Game...

Indie Game Movement - The podcast about the business... ·

2024/05/21

In the fast-paced world of game development, mastering creativity is essential but often poses significant challenges. We'll explore how developers navigate the delicate balance between performance and aesthetics, drawing insights from classic games and comparing creative processes across industries. Join us as we uncover innovative solutions and future possibilities of how you can come up with creative solutions to master your game development process. Episode Shownotes Link:

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01:16:58

Ep 348 - Understanding User Behavior and Maximizing...

Indie Game Movement - The podcast about the business... ·

2024/05/14

Retaining players for any game is a constant challenge. While it's an ongoing obstacle many of us face, sometimes, having a better understanding of players can go a long way. Join us today as we delve into the realm of user behavior, exploring strategies to captivate and maximize player retention. Discover how understanding player psychology and implementing effective engagement tactics can transform indie games into lasting experiences that keep players coming back for more. Episode Shownotes

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01:03:02

Ep 347 - Taking Flight Using Passion and Not Winging...

Indie Game Movement - The podcast about the business... ·

2024/05/07

Trying to stand out as an indie game developer can sometimes be as daunting as flying without wings. Sometimes though, all it takes is a bird's eye view is to get the perspective you need to differentiate yourself and get noticed. In today's episode, we're going to explore how one studio soars above the rest, crafting wildly memorable games centered around animals doing human things. From disccusing diverse portfolios with absurd themes to maintaining an audience, we'll discover how passion can

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01:10:34

Ep 346 - Supercharging the Development Process with...

Indie Game Movement - The podcast about the business... ·

2024/04/30

If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align. In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions to streamlining the development process, so you're better equiped to acehive that fine balance between speed and quality, supercharging your game

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01:04:25

Ep 345 - Using Fulfilling Strategies to Create...

Indie Game Movement - The podcast about the business... ·

2024/04/23

Acheiving commercial success from an initial release is always a challenge for small indie studios, but developing lasting sustainability in a constantly changing landscape is an entirely different feat. So today, we're going to explore strategies that promote sustainability by identifying key elements that can contribute to sustainability and how to strike a balance between creativity and commercial viability, so we can discover fulfilling ways that help us reach sustainability. Episode Shownotes

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53:10

Ep 344 - Creating Impact Using a Diversified Approach...

Indie Game Movement - The podcast about the business... ·

2024/04/16

Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming community. Episode Shownotes Link:

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01:04:32

Ep 343 - Strategies for Success in Studio Operations...

Indie Game Movement - The podcast about the business... ·

2024/04/09

In any game studio, managing the day-to-day and long term operations efficiently can be a challenge. And finding a balance that promotes flow and sustainability sometimes may feel out of reach. Today, we're going to discuss everything from techniques that cover the day-to-day tasks to overarching visions and goals, and how to strike that balance so your studio can be a fine-tuned optimized machine. Episode Shownotes Link:

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01:00:30

Ep 342 - Connecting with Players Through Meaningful...

Indie Game Movement - The podcast about the business... ·

2024/04/02

In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways to incorporate storytelling in more impactful ways that further engage players, all while learning how to create experiences that truly connect with

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43:35

Ep 341 - Building Better Game Companies with Martijn...

Indie Game Movement - The podcast about the business... ·

2024/03/19

Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities to mitigating potential problems, we’re going to be sharing actionable insights aimed at empowering developers and studio leaders to build stronger, more

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13:37

IGM UPDATE - Back on Track, News and the Thumbs Up...

Indie Game Movement - The podcast about the business... ·

2024/03/18

A bit off the cuff, but got some great updates, news and a fun little challenge as a means to appreciate...you! Want your free market analysis report? Then visit

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52:39

Ep 340 - Jump Starting Your Game Business with Matteo...

Indie Game Movement - The podcast about the business... ·

2024/03/05

In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness. Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding costly pitfalls, so you don’t just know how to survive, but can thrive in a competitive landscape. Ep 340 Shownotes:

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57:53

Ep 339 - Leveraging a Video Content Strategy with...

Indie Game Movement - The podcast about the business... ·

2024/02/20

Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals. In this episode, we'll delve into how other video content beyond gameplay clips and trailers can be an integral part of a game’s marketing strategy, maximizing its potential for creating awareness, player engagement and results. Ep 339 Shownotes:

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01:08:39

Ep 338 - How to Nail Publisher Negotiations with Tim...

Indie Game Movement - The podcast about the business... ·

2024/02/06

Now, depending on your goals and resources, sometimes your best bet is getting a publisher. And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future. That's why today we’re revisiting our conversation with Tim Bender of Hooded Horse Games to know what to look out for and how to approach negotiations so you can be prepared and get the most out

en

50:37

Ep 337 - Unleashing Creative Synergy in Video PR with...

Indie Game Movement - The podcast about the business... ·

2024/01/23

In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration challenges by discussing adaptive strategies for creative flow and how they find balance between autonomy and collaboration, offering real-world insights to

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58:24

Ep 336 - Creating Sustainability in Game Niches with...

Indie Game Movement - The podcast about the business... ·

2024/01/09

When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability. Today, we’re going to view a different perspective of what it means to niche down and how to serve an audience in a sustainable way, and believe it or not, it doesn’t start with knowing your audience. Ep 336 Shownotes:

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50:14

Ep 335 - An Important IGM Update and Getting...

Indie Game Movement - The podcast about the business... ·

2023/12/26

With the year ending, we’ll be getting a little retrospective and reflecting on the past, however before that happens, we have some important updates and an announcement we’d like to share with our listeners. Ep 335 Shownotes:

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54:33

Ep 334 - Emerging Market Challenges and Triumphs with...

Indie Game Movement - The podcast about the business... ·

2023/12/19

With any emerging global market, the transition always starts with hurdles and challenges. In a lot of cases, it can be even more frustrating for indie developers and studios. Fortunately, these can be overcome with determination and creativity. Today we’re going to explore indie games from Southeast Asia that are breaking barriers and standing out in the global market and how they’re using creative solutions and leveraging new found market recognition to make an impact on the industry, and players

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