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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

16:40

Eshan Ponnadurai, Head of Meta’s Consumer Marketing

Wharton Marketing Matters ·

2024/05/16

Wharton's Barbara Kahn and Dr. Americus Reed speak with Eshan Ponnadurai, the Head of Meta’s Consumer Marketing about his background in the industry, how Meta connects with consumers, and WhatsApp's new campaign with F1 driver Lewis Hamilton. Hosted on Acast. See acast.com/privacy for more information.

en

24:14

Chris Kelly, Reporter, Marketing Dive

Wharton Marketing Matters ·

2024/05/16

Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, Reporter for Marketing Dive about the misstep with the Apple iPad campaign, Amazon's ad business, Bacardi's new ad campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

en

11:23

Julie Nollet, Chief Marketing Officer at Hennessy (LVMH)

Wharton Marketing Matters ·

2024/05/16

Wharton's Barbara Kahn and Dr. Americus Reed speak with Julie Nollet, Chief Marketing Officer at Hennessy (LVMH) about the history of the Hennessy brand, preserving the legacy of the brand while keeping the brand on trend, their latest ad campaign for using Hennessy as an ingredient for cocktails, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:54

Isabelle Sakai, Global Chief Marketing Officer of...

Wharton Marketing Matters ·

2024/05/09

Wharton's Barbara Kahn and Dr. Americus Reed speak with Isabelle Sakai, Global Chief Marketing Officer of Mark Anthony Brands International (the owners of White Claw), about White Claw's new "Grab Life By The Claw" campaign. Hosted on Acast. See acast.com/privacy for more information.

en

18:29

Daphne Howland, Senior Reporter, Retail Dive

Wharton Marketing Matters ·

2024/05/09

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive, about the state of malls and retail, Crocs & Hey Dude, and more. Hosted on Acast. See acast.com/privacy for more information.

en

17:19

Keith Sheldon from Seminole Gaming and Hard Rock...

Wharton Marketing Matters ·

2024/05/09

Wharton's Barbara Kahn and Dr. Americus Reed speak with Keith Sheldon, the President of Entertainment & Brand Management for Seminole Gaming and Hard Rock International, about Hard Rock International's new "Unity by Hard Rock" Loyalty Program and the star-studded ad campaign. Hosted on Acast. See acast.com/privacy for more information.

en

27:36

Peter Adams, Senior Reporter of Marketing Dive

Wharton Marketing Matters ·

2024/04/25

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive about banning TikTok, internet cookies, Sprite's new Chill soda. Hosted on Acast. See acast.com/privacy for more information.

en

22:07

Co-Hosts of the Gen Z on Gen Z Podcast

Wharton Marketing Matters ·

2024/04/25

Wharton's Barbara Kahn and Dr. Americus Reed speak with AJ Pulvirenti and Lilia Souri, Senior Strategists at Movers+Shakers, and co-hosts of the Gen Z on Gen Z podcast about Gen Z and money, how they react to marketing, branding at Coachella, brand identity, and more. Hosted on Acast. See acast.com/privacy for more information.

en

31:04

Luz Corona, Community Editor at Adweek

Wharton Marketing Matters ·

2024/04/18

Wharton's Barbara Kahn and Annie Wilson speak with Luz Corona, Community editor at Adweek, about the latest news coming out of social media week, the popularity of long-form social media content, the importance of content creators in the coming election, and more. Hosted on Acast. See acast.com/privacy for more information.

en

22:23

Charlotte Tansill & Adam Kornblum on CeraVe's Super...

Wharton Marketing Matters ·

2024/04/18

Wharton's Barbara Kahn and Annie Wilson speak with Charlotte Tansill, North America President of Ogilvy PR, Social & Influence and Adam Kornblum, Global Chief Creative at L'Oréal about the success of CeraVe's Super Bowl ad, working with Michael Cera, the beauty brand landscape, and more. Hosted on Acast. See acast.com/privacy for more information.

en

27:38

Suzanne Kapner, Reporter at The Wall Street Journal

Wharton Marketing Matters ·

2024/04/11

Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, a reporter at The Wall Street Journal about the changes at Macy's, the brand issues facing Brady Melville, The Gap marketing campaigns, and more. Hosted on Acast. See acast.com/privacy for more information.

en

25:16

Mark Singer, Deloitte Digital's US Chief Marketing...

Wharton Marketing Matters ·

2024/04/11

Wharton's Barbara Kahn and Dr. Americus Reed speak with Mark Singer, Deloitte Digital's US Chief Marketing Officer and US agency lead about the marketing agency space, customizing your brand to your customer, using generative AI in marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:37

Chip Bergh, Former President & CEO of Levi Strauss & Co

Wharton Marketing Matters ·

2024/03/28

Wharton's Barbara Kahn and Dr. Americus Reed have a live LinkedIn Q&A with Chip Bergh, former President & CEO of Levi Strauss & Co., discussing global retail, online fashion, brand relevance, creating successful marketing campaigns, and more. Hosted on Acast. See acast.com/privacy for more information.

en

15:31

Erica Martin, Marketing Communications Manager, Ford...

Wharton Marketing Matters ·

2024/03/21

Wharton's Barbara Kahn and Annie Wilson speak with Erica Martin, Marketing Communications Manager at Ford, about their Dear Car Girl campaign, and their marketing efforts geared towards women. Hosted on Acast. See acast.com/privacy for more information.

en

21:29

Sabrina Sanchez, Senior Reporter of Creativity at Ad Age

Wharton Marketing Matters ·

2024/03/21

Wharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter of Creativity at Ad Age about women-focused marketing campaigns, and how companies are marketing during Women's History Month. Hosted on Acast. See acast.com/privacy for more information.

en

17:56

Emily May, President, Co-Founder and Lead Executive...

Wharton Marketing Matters ·

2024/03/21

Wharton's Barbara Kahn and Annie Wilson speak with Emily May, President, Co-Founder and Lead Executive Officer of Right To Be(In partnership with L'Oreal) about their mission, their methods of de-escalating harassment, their partnership with L'Oreal and more. Hosted on Acast. See acast.com/privacy for more information.

en

24:12

Connor Blakley, Founder of Youth Logic

Wharton Marketing Matters ·

2024/03/14

Wharton's Barbara Kahn and Dr. Americus Reed speak with Connor Blakley, the founder of Youth Logic about the founding of the company, reaching Gen Z with marketing, what brands are getting wrong about marketing to Gen Z, and more. Hosted on Acast. See acast.com/privacy for more information.

en

27:55

Branding & Gen Z with Zora Fabiana Reed

Wharton Marketing Matters ·

2024/03/14

Wharton's Barbara Kahn and Dr. Americus Reed speak withAmericus' daughter, Zora Fabiana Reed, about branding to Gen Z, brand identity, brand positioning, new brands vs established brands, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:51

Pauline Brown, Longtime Leader in the Luxury Goods...

Wharton Marketing Matters ·

2024/03/07

Wharton's Barbara Kahn speaks with Pauline Brown, Longtime Leader in the Luxury Goods Sector and Pioneer in the Business of Aesthetics about the state of luxury, emotional experience,the post-pandemic luxury market,brand expansion, therole of the Chinese consumer, and more. Hosted on Acast. See acast.com/privacy for more information.

en

27:21

Stuart Weitzman, Founder and Chairman Emeritus of...

Wharton Marketing Matters ·

2024/03/07

Wharton's Barbara Kahn speaks with Stuart Weitzman, Founder and Chairman Emeritus of Stuart Weitzman Shoe Company about the decision to manufacture in Spain,brand values, innovative marketing ideas, branching out into the Asian market, and much more. Hosted on Acast. See acast.com/privacy for more information.

en

285 results

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