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PODCAST

Two Minute Marketing Tips

Erika Taylor Montgomery

Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on all major podcasting platforms, and is the co-author of the Amazon bestselling book, “The Spirit of Silicon Valley,” as well as the forthcoming book, "Content Marketing

education

All Episodes

00:07:11

Video Editing Basics and Tips To Be Successful

Two Minute Marketing Tips ·

2020/10/09

Video editing is an important part of the content creation process, but it is an acquired skill. Knowing how to get started and what software to use can be difficult. In this episode of Two Minute Marketing Tips, we’ll guide you through the video editing process so you can start video editing with confidence. I’ll cover: Video editing terms How to pick the best equipment Video editing best practices A step by step guide to editing Want more Two Minute Marketing Tips? Get some outstanding insight

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00:02:51

The Four Key Elements Of A Good Story

Two Minute Marketing Tips ·

2020/10/05

Every good story needs to grab the reader’s attention and deliver a message through thoughtful, constructive methods. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses the four key elements of every good story: Theme Plot Structure Characters These can be helpful whether you’re writing social media content, white papers or blog articles. Want more Two Minute Marketing Tips? Learn more about public relations and brand awareness right now by

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00:07:31

How To Run A Successful Social Media Fundraiser

Two Minute Marketing Tips ·

2020/10/02

Whether you are a nonprofit or an individual holding a fundraiser, it is crucial to master the art of using social media to maximize donations. Ensure that you have a strategy before setting up a fundraising campaign, and the results will pay off literally and figuratively! In this episode of Two Minute Marketing Tips, Erika will teach you a combination of practical, algorithm-based advice, as well as tips to appeal to the emotions and decisions of your future donors. Specifically, she’ll

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00:06:56

How To Create A Cohesive Brand Image On Social Media

Two Minute Marketing Tips ·

2020/09/25

First impressions are absolutely crucial in the world of social media. Obtaining new followers, and eventual customers, is going to ultimately depend on what the individual thinks when they do their very first glance at your profile. Hi, I’m Erika Taylor Montgomery, CEO and founder of Three Girls Media, and in this episode of Two Minute Marketing Tips, I cover all aspects of creating a cohesive and consistent brand image, while also nailing that first impression. I share: Branding - what is

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00:07:18

The Best Social Media Tips For Your Nonprofit

Two Minute Marketing Tips ·

2020/09/22

Nonprofits work hard to tackle the daily operations of their organization’s mission. Choosing a social media platform for any organization can be daunting. Nonprofits, which work with limited funds, need to be even choosier on which channels best serve their needs based on their audience, time and resources. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, shares the best social media platforms for nonprofits and tips for utilizing them. For example, she

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00:06:44

How To Create A SMART Marketing Plan

Two Minute Marketing Tips ·

2020/09/18

Does your business have a strong marketing plan in place that you’re looking to adjust? Or are you just starting out developing your first marketing plan? Either way, a strategic marketing plan is necessary for business success. Without one, you will waste a lot of time and money trying to get to a goal that isn’t clearly set. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, covers the crucial steps to developing your marketing plan. Specifically, she

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00:06:08

The Best Marketing Strategies for Nonprofit...

Two Minute Marketing Tips ·

2020/09/15

Nonprofits run on tight budgets, and it can be tricky to raise awareness for your cause with limited funds. Thankfully, there are marketing strategies nonprofit organizations can implement to get the most from their pennies. In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery talks about ways your non-profit can market itself by: Taking advantage of non-profit programs Promoting your nonprofit on Facebook Using impacting visual content Creating a blog Being savvy with social

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00:03:28

6 Tips for Writing Short, Compelling Content

Two Minute Marketing Tips ·

2020/09/11

It’s important your social media content is high-quality, free of errors and worthy of attention. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains how to create social media posts that will grab viewers’ attention within seconds. You will learn: What types of media attract the most engagement Questions you should ask yourself before crafting a new post How to create an effective call-to-action Want more Two Minute Marketing Tips? Get

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00:06:08

Marketing Tips You Need To Know From Parks And...

Two Minute Marketing Tips ·

2020/09/08

If you’ve ever watched Parks and Recreation, you know how diverse the characters are. Some are enthusiastic and passionate, while others secretly try to dismantle the parks department from within. Although it’s surprising, the dynamic of this group makes their work efficient and entertaining at the same time. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, covers four marketing tips/lessons that come directly from Parks and Recreation

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00:03:04

How To Integrate The Principles of Six Sigma With...

Two Minute Marketing Tips ·

2020/09/05

Take a creative approach to bettering your brand's social media strategy with the principals of Six Sigma. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses three methods you can use from Six Sigma to better your business's social media presence. In this episode you’ll learn… ● How to test and measure ideas ● About online marketing at a low cost ● How to connect with your target audience Want more Two Minute Marketing Tips? Get terrific insight

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00:03:20

4 Public Relations Lessons From Growing An Avocado Tree

Two Minute Marketing Tips ·

2020/09/01

Growing an avocado tree from a seed has more to do with public relations than you might think! Avocado is a tricky plant to grow and after several unsuccessful attempts, finally sprouting a strong tree has caused Three Girls Media CEO, Erika Taylor Montgomery, to reflect on the ways that gardening can be similar to managing a PR campaign. In this episode of Two Minute Marketing Tips, she explains You will learn: The best approach to starting a PR campaign How to stay on your toes throughout the

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00:07:25

The Best Tips For Setting Up A Photoshoot

Two Minute Marketing Tips ·

2020/08/28

How do you take high-quality photos of your, or other businesses’, products or services? It takes more than an expensive camera. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, covers the equipment, materials, content and planning that goes into a photoshoot that will result in perfect photos. She specifically goes over: What camera to choose Lighting options Photoshoot locations Tools to make your photos stand out What to do after the photoshoot is

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00:06:27

5 Brilliant Marketing Lessons From ’30 Rock’

Two Minute Marketing Tips ·

2020/08/25

In the golden age of television reboots and reunion specials, NBC’s hit comedy 30 Rock aired a special episode to promote the new Peacock streaming service, reminding the world why we loved the show so much in the first place. In honor of its too-brief return, we’ve gleaned five valuable marketing lessons from the show. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will share these 5 marketing lessons taken from the NBC show ‘30 Rock’: ● Knowing when

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00:06:04

How to Drive Social Media Engagement for Your Brand

Two Minute Marketing Tips ·

2020/08/22

Did you know that customers who you engage with on social media will feel security in your brand and want to purchase from you more? Therefore, driving social media engagement is also key to driving business. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will teach you: ● Why social media engagement is so important ● How to increase your social media followers ● How to create engaging and compelling content ● How to stand out from the competition

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00:04:27

How You Can Utilize National Holidays in Your...

Two Minute Marketing Tips ·

2020/08/18

Did you know there’s a “National Sugar Cookie Day?” What about “National Nacho Day, or, “Talk Like A Pirate Day” There’s basically a holiday for everything you could think of, and you wouldn’t believe how effective they can be to utilize in your marketing strategy! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will teach you about: ● What qualifies as a national holiday ● How to create your brand’s very own national holiday ● How you can use

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00:04:50

Is A Publicist Right For Your Company?

Two Minute Marketing Tips ·

2020/08/14

You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, you will learn: • What a publicist is • How publicity can improve brand awareness • How publicists manage crisis communications • How publicity is difference than marketing Want more Two Minute Marketing

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00:06:20

How To Create And Optimize Your YouTube Channel

Two Minute Marketing Tips ·

2020/07/18

Take a creative approach to growing your brand's content marketing by implementing videos. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses seven steps you can take to create your brand's YouTube channel. In this episode, you’ll learn about… ● Preparing your brands images ● Creating your YouTube channel ● How to write your channel description ● Creating playlists ● Choosing a featured channel trailer ● Choosing featured video ● How to optimize

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00:07:36

How To Appear On The First Page Of Google

Two Minute Marketing Tips ·

2020/07/14

Appearing on the first page of Google can be life or death for a business. In order to appear on the first page of the largest search engine in the world, you need to improve your search engine optimization, or SEO. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains simple, nontechnical ways you can increase your business’ chance of being seen on search engines. You will learn: ● How to create a Google My Business account ● How to improve SEO

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00:05:07

How to Pitch to The Media

Two Minute Marketing Tips ·

2020/07/11

One of the best ways to get your brand noticed by the public is through media pitching. Sending targeted pitches to the right media outlets can get you the exposure you’re looking for without the price tag of paid advertising. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will explain: ● Resources for pitch writing ● How to define your angle ● How to be smart about editorial timing ● How to be selective Want more Two Minute Marketing Tips? Get some

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00:04:17

Five Creative Strategies For Growing Your Brand’s...

Two Minute Marketing Tips ·

2020/07/07

Take a creative approach to growing your brand's visibility, and increase your brand awareness and name recognition! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses five simple methods you can use to grow your business' visibility. In this episode you’ll learn… The benefits of partnering with another brand Why you need a toll-free number Why you should start a blog for your brand Why you should try video advertising The benefits of street

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157 results

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