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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

0:54

Effective Marketing Acts Like a Filter

The Law Firm Marketing Minute ·

2025/08/12

Did you like this episode? Dislike it? 💡 Your marketing shouldn’t just pull in everyone—it should sift out the wrong fits while letting the perfect clients through. Mike and Danny break down why “more” isn’t always better, how bad leads can drain your time and energy, and how to design a marketing strategy that works like a filter for your firm. 📌 Key Takeaways: Why filtering your leads can actually grow your business faster.How to avoid “mosquito clients” that drain your time and

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1:31

Smarter Growth Does NOT Mean Just More Clients

The Law Firm Marketing Minute ·

2025/08/11

Did you like this episode? Dislike it? 🎯 Getting more leads isn’t always the answer. In this episode, Mike and Danny break down why smarter growth means being selective about who you serve—and how that shift can transform your law firm’s marketing results. Whether you're overwhelmed by unqualified calls or ready to level up your client base, this episode gives you the mindset and strategy to do it right. 📌 Key Takeaways Why “just more leads” can hurt your firm more than help itThe types of

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15:40

How Content Turns Audience Into Clients

The Law Firm Marketing Minute ·

2025/08/08

Did you like this episode? Dislike it? 📈 Content isn’t just about filling your website or checking a marketing box—it’s a tool that should build trust, drive action, and generate real ROI. In this episode, Mike and Danny break down how law firms can create content that actually turns viewers, listeners, and readers into paying clients. From understanding your ideal audience to leveraging ChatGPT visibility, this is your blueprint for content that works in 2025 and beyond. 📌 Key Takeaways

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2:06

How to Format Content So ChatGPT Finds You

The Law Firm Marketing Minute ·

2025/08/07

Did you like this episode? Dislike it? 📈 You’re creating content—but is it formatted to get picked up by ChatGPT? In this episode, Danny and Mike lay out a simple structure that gives your blogs and articles a better shot at AI visibility. From writing question-based headlines to including quick-hit summaries, this isn’t about fluff—it’s about getting found where your next clients are already searching. 📌 Key Takeaways: Format your headlines as client-style questions to boost

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3:17

Here's Why Micro Content Is What Actually Works

The Law Firm Marketing Minute ·

2025/08/06

Did you like this episode? Dislike it? 📉 Long guides, bloated eBooks, and “complete” overviews just aren’t cutting it anymore. In this episode, Danny and Mike explain why today’s overwhelmed audience is craving short, specific content that answers one clear question. Whether you're a solo lawyer or managing a growing firm, the path to engagement isn't saying more—it's saying exactly what your audience needs to hear. 📌 Key Takeaways: Micro content outperforms longform in today’s saturated

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1:46

Who’s Your Content Really Talking To?

The Law Firm Marketing Minute ·

2025/08/05

Did you like this episode? Dislike it? 🎯 If your content feels generic, it probably is—and that’s costing you clients. In this episode, Danny and Mike break down why knowing exactly who you’re speaking to is the first step toward effective marketing. From law firm avatars to niche targeting, they explore how specificity leads to better engagement, better branding, and ultimately, better results. 📌 Key Takeaways: Content created for “everyone” connects with no one.Law firms need to clearly

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2:00

Why Writing for Humans Is More Essential Than Ever

The Law Firm Marketing Minute ·

2025/08/04

Did you like this episode? Dislike it? 🧠 With AI platforms like ChatGPT changing how people find information—including lawyers—the game has officially changed. In this episode, Danny and Mike talk about the long-overdue shift toward content that actually helps real people. After years of pushing for authenticity over keyword stuffing, they break down why writing for humans isn't just good practice—it’s now a strategic advantage. If you’ve been waiting for validation that your content should

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12:29

How Law Firms Can Advertise on a Limited Budget

The Law Firm Marketing Minute ·

2025/08/01

Did you like this episode? Dislike it? 📣 Think you need thousands of dollars to make paid ads work? Think again. In this episode, Mike and Danny lay out a step-by-step approach to law firm advertising that starts with just a few hundred bucks. You’ll learn the three campaign types that matter most—retargeting, lead nurture, and “call me now”—and how to layer them as your firm grows. 📌 Key Takeaways: Why retargeting should always be your first ad strategy.How to build visibility with past

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1:10

What Kind of Ad Campaigns Actually Make the Phone Ring?

The Law Firm Marketing Minute ·

2025/07/31

Did you like this episode? Dislike it? 📣 If your firm is ready to grow fast, this is the episode you’ve been waiting for. Danny and Mike break down “Call Me Now” campaigns—paid ads specifically designed to make the phone ring today. From Google to Facebook, learn what platforms work, how much you need to spend, and why this strategy is key to serious law firm growth. 📌 Key Takeaways: What “Call Me Now” campaigns are—and why they convert.How much to budget for lead-gen ads that work.Why

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1:53

What’s the Smartest Way to Start Running Ads?

The Law Firm Marketing Minute ·

2025/07/30

Did you like this episode? Dislike it? 📣 Think paid ads are only for big firms with deep pockets? Think again. Danny and Mike break down the smartest way to dip your toes into advertising—without burning through your budget. Learn why retargeting is your best first move, and how a few hundred bucks a month can keep you top-of-mind with people who already know and trust you. 📌 Key Takeaways: The difference between cold ads and retargeting—and why it matters.How to advertise effectively on

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1:53

Stop Squandering Your Greatest Marketing Asset

The Law Firm Marketing Minute ·

2025/07/29

Did you like this episode? Dislike it? 📣 Most lawyers work hard to build relationships, but then let them quietly fade into the void. In this episode, Danny and Mike reveal how staying top-of-mind—through email, social media, and even low-budget ads—can be the difference between a trickle of referrals and a steady stream. If you’re not consistently in front of your network, you’re not just being forgettable… you’re leaving money on the table. 📌 Key Takeaways: Why one email a month isn’t

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1:35

How Do You Get Clients When You Have No Marketing...

The Law Firm Marketing Minute ·

2025/07/28

Did you like this episode? Dislike it? 💡 You’ve launched your law firm… but you’ve got zero budget and no leads. So what now? In this episode, Danny and Mike break down exactly how brand-new lawyers can build momentum using nothing but hustle, time, and smart relationship-building. From Chamber of Commerce mixers to email newsletters and DIY social media, you’ll learn how to grow without spending big—and why credibility is something you can earn before you can afford to buy it. 📌 Key

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22:20

ChatGPT SEO: What To Know About Getting Found

The Law Firm Marketing Minute ·

2025/07/25

Did you like this episode? Dislike it? 🧠 What happens when your next client skips Google and asks ChatGPT who the best lawyer in town is? In this episode, Mike and Danny break down how AI tools are already influencing client decisions — and exactly what law firms can do to stay visible. You’ll learn the SEO tactics that actually help you get recommended by tools like ChatGPT and Gemini, plus practical steps to future-proof your firm’s online presence. 📌 Key Takeaways ChatGPT is already

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1:29

Is ChatGPT Looking at Your Google Reviews?

The Law Firm Marketing Minute ·

2025/07/24

Did you like this episode? Dislike it? ⭐ When ChatGPT recommends a lawyer, it's not just scanning your website—it’s checking your Google reviews too. In this episode, Danny and Mike break down why online reviews are now critical trust signals in AI-driven search results. They share why a neglected Google Business profile or a handful of bad reviews could hurt your visibility, and how to boost your chances of becoming ChatGPT’s next legal recommendation. 📌 Key Takeaways ChatGPT looks at both

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2:31

How Should Blogs Be Formatted for ChatGPT to...

The Law Firm Marketing Minute ·

2025/07/23

Did you like this episode? Dislike it? 📝 ChatGPT isn’t reading your legal blog like a human—it’s scanning it for trust signals, summaries, and structure. In this episode, Danny and Mike reveal the simple formatting changes law firms should make to help AI tools notice (and recommend) their content. From turning your blog titles into questions to adding short executive summaries, these practical tweaks can boost your visibility in AI-driven searches and improve user experience for real

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1:58

What It Takes to Get Your Law Firm Listed on ChatGPT

The Law Firm Marketing Minute ·

2025/07/22

Did you like this episode? Dislike it? 🚨 ChatGPT is rapidly becoming the first place people go when they need a lawyer—but most law firms aren’t even showing up. In this episode, Danny and Mike break down what it actually takes to get your firm listed in ChatGPT's responses, why “trust signals” are the key, and how to create content that AI tools will notice, index, and recommend. If you’re invisible to AI, you’re invisible to clients—and that needs to change now. 📌 Key Takeaways ChatGPT

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2:33

Big Shift in Search Is Changing How Clients Find Lawyers

The Law Firm Marketing Minute ·

2025/07/21

Did you like this episode? Dislike it? 🧠 With tools like ChatGPT, Gemini, and Grok entering the mainstream, a massive change is unfolding in how people search for and choose lawyers. This episode dives into what every small and solo law firm needs to understand about AI-driven search — including why traditional referral marketing isn’t dead, but Google’s role in your client pipeline might be. Danny and Mike unpack the real numbers, the risks of staying invisible, and how your firm can adapt

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22:38

Choosing the Right #%$@!# Words To Say - PT 2

The Law Firm Marketing Minute ·

2025/07/18

Did you like this episode? Dislike it? 💥 Ever wonder why one lawyer sounds powerful and the other sounds... forgettable? John and Mike are back, ripping through another round of legal language breakdowns—from “relentless” vs. “aggressive” to billboards so bad they deserve their own malpractice suit. This isn't just wordplay—it's strategy for how you show up to your clients and prospects. 📌 Key Takeaways Why "protect" might outperform "fight" in your branding.What bad billboard language

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1:38

Is This the Worst Legal Ad of All Time?

The Law Firm Marketing Minute ·

2025/07/17

Did you like this episode? Dislike it? 📉 A lawyer advertising "Buy one divorce, get the next one half off" might get laughs—but what does it cost the rest of us? In this episode, John and Mike break down why cringe-worthy ads like this hurt the legal profession’s image and what small firm owners can learn about branding, reputation, and client trust. 📌 Key Takeaways Cheesy legal ads may grab attention, but they damage public trust.Your marketing reflects your professionalism—whether you

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1:16

Is This Law Firm Billboard Bad or Just Okay?

The Law Firm Marketing Minute ·

2025/07/16

Did you like this episode? Dislike it? 🧐 A clever headline? A marketing flop? John and Mike break down a real-life billboard with the bold claim: “Get a lawyer that’s got a pair.” From grammar quirks to questionable phrasing, they dive into what works, what flops, and what it says about law firm branding. 📌 Key Takeaways: Humor in legal marketing can backfire if clarity is lost.Location-based selling points need better framing.First impressions matter—especially in 12-foot-high letters.📆

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1,015 results

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