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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:27:57

Chuck Andrews: The Mental and Business Foundations of...

BE THAT LAWYER ·

2025/02/06

In this episode, Steve Fretzin and Chuck Andrews discuss:Challenges in making law firms and businesses scalable and saleableStrategic and mental preparation for business transitionsUnderstanding client needs as a driver for business growthOvercoming personal barriers to achieve professional success Key Takeaways:Many lawyers fail to create saleable practices because they don’t view their firms as scalable assets, instead focusing solely on leveraging personal skills.Emotional and psychological

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00:32:08

Sam Mollaei: The AI Advantage: Revolutionizing Legal...

BE THAT LAWYER ·

2025/02/03

In this episode, Steve Fretzin and Sam Mollaei discuss:Strategies for scaling and automating a law firmEffective time management and focus for professionalsThe role of social media and marketing in client generationUtilizing AI and technology for efficiency in legal practice Key Takeaways:To manage time effectively, create a strict schedule using tools like Google Calendar and focus exclusively on high-value activities during concentrated work periods.Social media ads on platforms like Facebook,

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00:32:04

Michael Cohen: The Lawyer's Guide to Leadership,...

BE THAT LAWYER ·

2025/01/30

In this episode, Steve Fretzin and Michael Cohen discuss:Strategies for building and maintaining a successful law practiceThe role of leadership and personal branding in legal careersOvercoming challenges and finding fulfillment in the legal professionThe importance of authenticity, advocacy, and adaptability in professional growth Key Takeaways:When hiring, be financially prepared, follow a "slow to hire, quick to fire" approach, and seek candidates whose goals align with long-term

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00:31:56

Erika Steinberg: Fractional Marketing and the Future...

BE THAT LAWYER ·

2025/01/27

In this episode, Steve Fretzin and Erika Steinberg discuss:The value of having a focused marketing plan for lawyers and firmsStrategies for retaining and growing client relationshipsBuilding a personal brand using LinkedInBenefits of fractional marketing for law firms Key Takeaways:A written marketing plan provides focus, direction, and measurable goals, allowing lawyers and firms to avoid chasing "shiny objects" and instead focus on impactful projects.Lawyers often neglect past and existing clients

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00:32:33

Sarah Allen: Simplifying Video Marketing for Lawyers...

BE THAT LAWYER ·

2025/01/23

In this episode, Steve Fretzin and Sarah Allen discuss:The importance of consistency and discipline in achieving business successLeveraging video marketing to build credibility and save timeUnderstanding and overcoming common barriers to adopting video marketingThe value of clarity and focus in business strategy and client engagement Key Takeaways:Starting with short videos that address frequently asked questions allows lawyers to engage clients effectively while also reducing the time spent

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00:29:12

Tim Semelroth: Turning Connections and Specialization...

BE THAT LAWYER ·

2025/01/20

In this episode, Steve Fretzin and Tim Semelroth discuss:Scaling a law firm effectively while maintaining quality and cultureThe importance of consistent client engagement to foster trust and loyaltyLeveraging specialization to establish authority and attract niche casesUsing systems and processes to improve law firm management and branding Key Takeaways:Building and maintaining a professional network early in one's career avoids missed opportunities for referrals and growth.Specializing in a niche

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00:34:41

Justin Weinstein: Investing in People, Community, and...

BE THAT LAWYER ·

2025/01/16

In this episode, Steve Fretzin and Justin Weinstein discuss:Importance of cultivating strong client relationships in the legal fieldEffective strategies for scaling and growing a law practiceCreating a positive and sustainable workplace cultureProactive client engagement and community involvement in legal services Key Takeaways:Assigning a designated client relationship manager ensures continued connection and personalized care for clients even years after a case is resolved.Proactively educating

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00:30:16

Julia Taylor: Unlocking Law Firm Potential with...

BE THAT LAWYER ·

2025/01/13

In this episode, Steve Fretzin and Julia Taylor discuss:Delegation and outsourcing as growth strategies for small law firmsChallenges in accessing experienced legal talent and solutions through outsourcingUsing technology and automation to streamline law firm operationsAddressing financial and trust concerns in outsourcing decisions Key Takeaways:Outsourcing tasks like paralegal work or back-office functions can significantly reduce overhead and provide flexibility, as firms pay only for billable

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00:32:32

Scott Monroe: Building a High-Quality Criminal...

BE THAT LAWYER ·

2025/01/09

In this episode, Steve Fretzin and Scott Monroe discuss:Balancing quality and quantity in legal practiceChallenges and strategies in building and managing a successful law firmThe role of technology, automation, and staff training in enhancing legal efficiencyInnovative approaches to legal marketing and networking Key Takeaways:Transitioning from a solo practitioner to building a team ensures higher quality service and enables sustainable work-life balance.Investing in technology, such as case

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00:31:37

Simon McCrum: Turning Service into Strategy: Business...

BE THAT LAWYER ·

2025/01/06

In this episode, Steve Fretzin and Simon McCrum discuss:Effective business development in law firmsEnhancing client loyalty through serviceStanding out with unique differentiatorsBuilding trust and collaboration internally Key Takeaways:Authenticity and trust, rather than sheer volume of connections, are the cornerstone of effective business development, as demonstrated by prioritizing fewer, deeper introducer relationships.A well-defined "service promise," crowd-designed and rigorously delivered,

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00:28:25

Heather Moulder: Transforming Legal Marketing Through...

BE THAT LAWYER ·

2025/01/02

In this episode, Steve Fretzin and Heather Moulder discuss:Aligning legal careers with personal values and intentionalityLeveraging storytelling for branding and client relationshipsBalancing life, career, and embracing transformative changeAttracting ideal clients for a sustainable practice Key Takeaways:Lawyers can attract ideal clients by sharing stories that highlight their values, approach, and style, rather than focusing solely on credentials.Life challenges, like a cancer diagnosis, can spark

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00:30:20

Julia Hensel: Unlocking Law Firm Success Through...

BE THAT LAWYER ·

2024/12/30

In this episode, Steve Fretzin and Julia Hensel discuss:The critical role of SEO in driving law firm growthAdapting to Google’s shifting algorithms for visibilityMobile optimization as a key factor for conversionsLeveraging local search strategies for competitive legal markets Key Takeaways:Law firms with strong reputations and histories are ideal candidates for SEO, but smaller-budget firms in large geographies should explore alternative marketing strategies.Google's recent algorithm updates focus

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00:35:07

Gideon Grunfeld: Navigating Pricing, Psychology, and...

BE THAT LAWYER ·

2024/12/26

In this episode, Steve Fretzin and Gideon Grunfeld discuss:Strategies for pricing legal services effectivelyOvercoming psychological barriers to fee adjustments in legal practiceThe importance of tailoring legal service modelsLeveraging emotional connections and effective communication in client relationships Key Takeaways:Lawyers often undercharge because they fear client objections, but raising rates with new clients or incrementally testing higher fees with existing clients can result in fairer

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00:28:08

Russell Knight: Building and Scaling a Law Firm by...

BE THAT LAWYER ·

2024/12/23

In this episode, Steve Fretzin and Russell Knight discuss:Challenges and strategies in scaling a legal practiceBalancing professional and personal commitments effectivelyBuilding and retaining talent within a growing law firmThe role of firm culture and external development in professional success Key Takeaways:Hiring experienced professionals, even at a higher cost, provides stability and reduces the training needs of fresh graduates who require more supervision.Ongoing recruitment through social

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00:32:19

Jennifer Gardner: Emotional Intelligence, Advocacy,...

BE THAT LAWYER ·

2024/12/19

In this episode, Steve Fretzin and Jennifer Gardner discuss:The impact of emotional intelligence on personal and professional successStrategies for communication and influence in legal practiceAddressing challenges in business development and client managementLawyers’ responsibility in upholding societal values and the rule of law Key Takeaways:Lawyers can enhance their decision-making and relationship-building skills by focusing on emotional intelligence, which includes empathy and understanding

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00:32:34

Sonya Palmer: Strategies for Scaling, Hiring, and...

BE THAT LAWYER ·

2024/12/16

In this episode, Steve Fretzin and Sonya Palmer discuss:Keeping connections alive after meetingsGrowing teams and operations effectivelyEmpowering women in law firmsUsing content and AI to grow practices Key Takeaways:To avoid losing momentum after meetings, always establish a next step, whether scheduling a follow-up or agreeing on mutual actions that maintain the connection.A robust hiring process, including video interviews and task-based evaluations, ensures new hires align with company values

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00:32:49

Jared Correia: From Hesitation to Integration: AI's...

BE THAT LAWYER ·

2024/12/12

In this episode, Steve Fretzin and Jared Correia discuss:The evolving role of AI and technology in legal practicesCommon obstacles lawyers face with adopting and implementing tech solutionsStrategies for improving law firm efficiency and productivityTrends in business development and billing models Key Takeaways:Lawyers hesitate to adopt AI due to risk aversion and limited tech savviness, but starting with free tools like ChatGPT can ease the transition.Flat fee billing models align with AI

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00:34:26

Stuart Baum: The Power of Listening, Storytelling,...

BE THAT LAWYER ·

2024/12/09

In this episode, Steve Fretzin and Stuart Baum discuss:Developing positive habits for personal and professional successOvercoming bad habits that hinder productivity and growthThe importance of accountability and structured systems in habit formationStrategies for effective business development and client engagement Key Takeaways:Writing down commitments and follow-ups immediately after meetings, whether by texting yourself or using a note app, ensures accountability and helps avoid forgetting key

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00:31:33

Bryan Figueroa: Technology, Delegation, and Staffing...

BE THAT LAWYER ·

2024/12/05

In this episode, Steve Fretzin and Bryan Figueroa discuss:Strategies for scaling law firms effectivelyThe importance of delegation and effective team-buildingLeveraging technology and automation in legal practice managementThe evolving role of outsourcing and virtual staffing in modern law firms Key Takeaways:Solopreneurs should prioritize identifying their strengths and weaknesses to effectively delegate non-revenue generating tasks at a lower cost than their billable rate.Mid-sized law firms often

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00:33:00

John Kormanik: Time Mastery and Growth Strategies for...

BE THAT LAWYER ·

2024/12/02

In this episode, Steve Fretzin and John Kormanik discuss:Mastering time and prioritization for lawyersTransitioning from law practice to impactful coachingEmbracing work-life blend over balanceThe value of coaching for professional growth Key Takeaways:Lawyers should identify and focus on high-level tasks only they can perform, saying no to distractions and delegating effectively to reclaim control of their schedules.Creating space to recharge, such as leaving your phone behind during walks or

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552 results

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