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PODCAST

Straight Talk with Sally

Sally Sparks-Cousins

Sally has a passion for Personal Branding, Social Media Online Marketing and having a Positive Mindset. She is on a mission to get women across the globe to find their Inner Sparkle so the can build a business around their zone of genius and share their sparkle to help other. So if your ready to start living your life on your terms, it"s time to start taking action and gettin" shit done. Join us each week as we educate and inspire with thought provoking conversions about what it takes to be a

business marketing

All Episodes

16:59

OmniSAM Weekly Developer Drops – Stay Updated with...

Straight Talk with Sally ·

2025/02/19

Join host Sally Sparks-Cousins, co-founder and tech expert of OmniSAM, for the OmniSAM Weekly Developer Drops, your go-to podcast for the latest platform updates, new features, and enhancements. 🔹 What You'll Learn in This Episode: ✔️ A breakdown of the newest OmniSAM updates and how they impact you. ✔️ Tips on using new tools effectively to streamline your workflows. ✔️ Sneak peeks at upcoming releases and exciting features. ✔️ Community news, events, and initiatives you won’t want to miss. ✔️

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12:04

Quick Tip on Crafting a High-Converting Sales Page...

Straight Talk with Sally ·

2025/02/17

In this episode, Sally kicks off the 16-part framework for building a high-converting sales page, starting with the first four crucial steps. She explains why a captivating headline is the most important element, how to engage readers with an intriguing opening statement, and the power of qualifying and disqualifying leads to attract the right audience. Finally, she breaks down how to present your offer effectively, using feature blocks that highlight both features and benefits to drive

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01:13:43

Campfire Chat with the Co-Founders of OmniSAM

Straight Talk with Sally ·

2025/02/12

In this special Campfire Chat, Sally and Jackie, co-founders of OmniSAM, reflect on their journey, sharing insights into business growth, team building, and the importance of refining their ideal client base. They discuss lessons learned from rapid expansion, the challenges of delegation, and the need for a strong fulfillment strategy before scaling further. The conversation dives into entrepreneurial resilience, the balance between reinvesting in marketing and paying themselves, and the

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06:43

Quick Tip on How to Make Your Content Evergreen and...

Straight Talk with Sally ·

2025/02/10

In this episode of Straight Talk with Sally, we’re diving into evergreen content—what it is, how it works, and why you shouldn’t rush into it. While evergreen strategies allow you to generate leads and sales on autopilot, most successful programs start with live launches first to validate offers, build authority, create buzz, and avoid wasting money on untested ads. Even experts like Amy Porterfield recommend going live before automating, as real-time engagement helps refine your messaging and

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10:12

Quick Tip on Unlocking Customer Insights with...

Straight Talk with Sally ·

2025/02/07

In this episode of Straight Talk with Sally, we dive into the power of Empathy Mapping—a game-changing tool to better understand your ideal customers and craft messaging that truly resonates. Sally breaks down why 20% of small businesses fail within their first two years, often because they fail to see things from their customer's perspective. By walking in your customer's shoes, you can create more effective marketing, improve conversions, and build a sustainable business. Learn the seven

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10:21

5 Principles for High-Converting Copy

Straight Talk with Sally ·

2025/02/05

In this episode, Sally breaks down the five key principles of writing copy that truly converts. From the power of storytelling to engaging emotions, crafting a single clear call to action, creating urgency, and developing a unique big idea—these are the must-have elements to grab attention and drive results. Sally shares practical tips on how to connect with your audience, structure your message, and stand out in a crowded market. If you want to write copy that sells, this is the episode for you!

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07:38

Quick Tip on Why the Best Time to Migrate Your...

Straight Talk with Sally ·

2025/02/03

In this episode, Sally breaks down why delaying a system migration only makes it harder. Instead of seeing it as a daunting task, reframe it as a business renovation—an opportunity to clean up, streamline, and modernize your operations. Whether it’s consolidating old landing pages, upgrading outdated designs, or centralizing your CRM, email, and marketing tools into OmniSAM, now is the time to simplify and optimize. Plus, Sally shares how to identify customers who need just one key solution and how

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05:54

Quick Tip: Why Paying for Marketing Is Non-Negotiable...

Straight Talk with Sally ·

2025/01/31

In this Quick Tip episode, Sally explains why marketing is as essential as paying your electricity bill—stop it, and your business stalls. She breaks down the importance of budgeting for consistent lead generation, avoiding the trap of overbuilding automation without filling the funnel. Plus, she walks you through a step-by-step guide to creating high-converting landing pages in OmniSAM. Stay tuned! 🔗 Try OmniSAM Today: https://omnisam.com.au/demo Book an intro call and see how

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21:39

Types of Sales Pages: Long-Form Sales Page VS...

Straight Talk with Sally ·

2025/01/29

In this episode of Straight Talk with Sally, Sally discusses how to choose the right type of sales page for your offer—whether it’s a sales letter, video sales letter, or long-form vs. short-form page. She shares tips on how to answer five key questions when creating your copy: Why now? Who are you talking to? Why should they care? What are the benefits? And why you? Sally emphasizes focusing on benefits over features and using social proof to boost conversions. Plus, she

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07:31

Quick Tip on Building a Profitable Membership Program...

Straight Talk with Sally ·

2025/01/27

In this quick tip episode, Sally shares her tried-and-true strategy for starting a membership program and transitioning it into a course. She explains how launching a simple, low-cost membership can help you generate recurring revenue while building a robust content library. Sally discusses how she started with minimal resources, created valuable content over time, and scaled her membership into a thriving program. Plus, learn how to use membership programs as a downsell for one-on-one coaching

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55:19

What the heck are UTM Parameters? How to set-up & use...

Straight Talk with Sally ·

2025/01/22

🚀 What the Heck Are UTM Parameters? How to Set Up & Use to Track Everything! 🚀 In this episode of Strategy with Sally, we're diving deep into UTM parameters – and why they’re absolutely essential for tracking your marketing campaigns! Whether you’re running email campaigns, social media ads, or affiliate links, UTM parameters help you track where your traffic is coming from, so you can make smarter decisions and boost your results. 🔍 What You’ll Learn: ➡️ What UTM parameters are and why they’re

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07:37

Quick Tip on Aligning Goals and Attracting Your Ideal...

Straight Talk with Sally ·

2025/01/20

In this quick tip episode, Sally shares a powerful framework for setting and aligning your business goals, from 10-year visions to quarterly rocks. Learn how to focus on high-impact activities, refine your core values, and ensure that every decision supports your mission. Sally also dives into the importance of targeting your dream clients by pivoting strategies and offers practical advice on identifying what your business does best. This episode is packed with actionable insights to help you

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05:44

Quick Tip on Attracting Your Dream Clients with...

Straight Talk with Sally ·

2025/01/17

🔗 Try OmniSAM Today: https://omnisam.com.au/demo Book an intro call and see how OmniSAM can transform your business processes: https://connect.omnisam.com.au/widget/bookings/omnisam-intro-call 👉 Join Our Community and Connect: Join the GSD Group: https://www.facebook.com/groups/gsdbyomnisam Start setting up your affiliate campaigns in OmniSAM today and see your income grow! For more info, visit www.omnisam.com.au. In this episode of Strategy with Sally, we share a quick

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01:48:09

🎉 What's New in OmniSAM and Our Community! 🚀

Straight Talk with Sally ·

2025/01/15

🎉 What's New in OmniSAM and Our Community! 🚀 Welcome to this week’s Strategy with Sally, where we’re diving into all the exciting new updates happening inside OmniSAM and our vibrant community! 🌟 👩‍💻 In this episode, you’ll discover: ✨ Exciting changes in our community designed to boost engagement and collaboration. 🌟 Plus, we’re sharing the big ideas, plans, and breakthroughs from our recent Team Retreat! 🏖️ 🔗 Try OmniSAM Today: https://omnisam.com.au/demo Book an intro call and see

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07:25

Quick Tip on Starting a Business Without a Website...

Straight Talk with Sally ·

2025/01/13

In this week’s Strategy with Sally, we dive into a critical question for business owners: Should you invest in a website or a sales funnel? Sally breaks down the key differences between these tools, their unique benefits, and how they impact your sales and marketing efforts. From the comprehensive online identity a website offers to the streamlined, conversion-focused nature of a funnel, you'll learn which option aligns best with your goals. Whether you’re aiming for credibility or conversions, this

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07:56

Quick Tip on Unlock Recurring Revenue with Membership...

Straight Talk with Sally ·

2025/01/10

In this quick tip episode, Sally dives into why membership programs are a game-changer for scaling your business and building recurring revenue. Sharing her personal journey, Sally explains how she started her membership with minimal resources, grew it into a thriving community, and leveraged its content to create additional revenue streams like courses and lead magnets. Learn how to craft a membership program that supports your audience, scales alongside your business, and provides financial

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47:17

Launch Your Own Way with KELSEY MCCORMICK

Straight Talk with Sally ·

2025/01/08

In this inspiring episode, Sally welcomes Kelsey McCormick, a creative powerhouse and founder of Coming Up Roses. Kelsey shares her journey of building a multi-six-figure creative studio, pivoting to mentoring creatives, and crafting standout brands. Together, they discuss how to create irresistible offers, warm up audiences, and design marketing campaigns that truly shine. With thought-provoking Sparkle Questions and rapid-fire fun in Fast Talk, Kelsey delivers actionable advice and creative

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07:03

Quick Tip: From Zero to Five Figures Scaling Your...

Straight Talk with Sally ·

2025/01/06

In this quick tip episode, Sally shares how to scale your coaching business by mastering live events. By refining your messaging, boosting conversions, and adopting a repeatable framework, you can achieve consistent five-figure months while simplifying your workflow. Sally’s insights help you shift from constant hustle to sustainable growth. 🔗 Try OmniSAM Today: https://omnisam.com.au/demo Book an intro call and see how OmniSAM can transform your business processes:

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54:45

Ecamm Insider: The Latest and Greatest Updates...

Straight Talk with Sally ·

2025/01/02

Happy New Year, and welcome to our first episode of the year on Straight Talk with Sally! We're kicking things off with an exciting guest, Katie Fawkes, Director of Marketing at Ecamm and co-host of The Flow and The VHS Club video podcasts. Katie joins us to share the latest and greatest updates from Ecamm, offering valuable tips to help you take your live streaming and podcasting to the next level. In this episode, we cover: The newest features and updates from Ecamm. How to leverage Ecamm to

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08:57

Find Your Inner Sparkle with the Hedgehog Model

Straight Talk with Sally ·

2024/12/23

In this episode, Sally delves into the essence of true fulfillment, blending passion, skills, and community to create what she calls your "inner sparkle." Inspired by Jim Collins' Hedgehog Model, she explains how this framework applies to coaches, consultants, and creators, highlighting the overlap of three key areas: passion or purpose, unique skills and gifts, and the community's needs. Sally emphasizes that passion alone isn't enough; true success requires aligning your talents with what the

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