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PODCAST

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who"s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the

business entrepreneurship

All Episodes

17:27

256. The Quiz vs PDF Throwdown: What Actually Works

The Launch Lounge Podcast ·

2025/03/20

Ready to stop wasting time on ineffective lead magnets and finally build an email list that converts? 🚀 After spending over $2 million on Facebook ads testing both quizzes and PDFs for online course creators, I'm revealing the unfiltered truth about what actually works. Spoiler alert: the format isn't what makes or breaks your lead magnet success! If you've ever spent weeks creating a fancy quiz because someone in a Facebook group said it's "hot right now," only to see disappointing results, this

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25:56

255. Lead Magnets That Actually Make You Money

The Launch Lounge Podcast ·

2025/03/18

Ready to transform your lead magnets from list-building tools into actual money-making assets? 🚀 Stop creating lead magnets that collect digital dust! Discover why your freebies aren't just about growing your email list – they're the first chapter in your customer's success story and a critical piece of your sales process. In this value-packed episode, I reveal the powerful mindset shift that transformed my approach to lead magnets after looking back at my first (terrible) one from 2015. Learn why

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31:28

254. Quit Your 9-5 Without Going Broke (Here's How)

The Launch Lounge Podcast ·

2025/03/13

Ready to ditch your 9-5 without draining your savings? Learn exactly how successful course creators transition to full-time entrepreneurship without the financial panic. In this value-packed episode, I'm sharing my raw journey from corporate employee to profitable online business owner - including the $40K debt mistake I made the first time around. Discover the proven steps to build your audience, validate your course offerings, and create necessary financial runway WHILE still employed. 🔥 In This

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27:07

253. From Service Provider to Course Creator Without...

The Launch Lounge Podcast ·

2025/03/11

Ready to transition from service provider to course creator without burning out or sacrificing your income? 🚀 Trying to build a course while maintaining your service business feels like an entrepreneurial Jenga tower ready to collapse! In this episode, I'm sharing my hard-won framework for successfully making the transition without the overwhelm. After making every mistake possible (some twice!), I discovered that course creation requires completely different skills than service delivery. You'll

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28:45

252. The Psychology Behind Pricing That Sells (It's...

The Launch Lounge Podcast ·

2025/03/06

Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) 🚀 Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When potential clients say "I can't afford it," they're actually telling you something else entirely. In this episode, I reveal the three psychological levels that determine whether someone buys - and how to address the real objection hiding behind "it's too

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36:17

251. Stop Wasting Money on Stupid Ads

The Launch Lounge Podcast ·

2025/03/04

Ready to transform your Meta ads strategy with a surprising lesson from a zookeeper? 🚀 Discover why your Facebook ads aren't converting and how you're accidentally violating psychological trust barriers with your audience. In this episode, I reveal how Desmond Morris's "12 Stages of Intimacy" perfectly explains why your marketing feels pushy and how to create a relationship-based approach that turns cold prospects into eager buyers. If you're skipping straight to selling without proper audience

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34:48

250. Do Both: The No-BS Guide to Courses and Coaching

The Launch Lounge Podcast ·

2025/02/27

Ready to stop choosing between courses and coaching and finally create a business model that gives you true freedom? 🚀 Struggling to decide between the leverage of courses and the premium pricing of coaching? Good news - you don't have to choose! After 10 years working with online course creators, I've discovered that the most successful business owners don't pick one model - they strategically blend both. In this milestone 250th episode, I'm sharing exactly how to structure your offers so both

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51:56

249. Data vs Your Gut: Which One Should You Trust?

The Launch Lounge Podcast ·

2025/02/25

Ever made a business decision that cost you big time because you "went with your gut"? Here's how to never make that expensive mistake again! 🚀 A $100K+ mistake taught me the hard way when to trust my instincts and when to dig into the data. In this episode, I'm sharing exactly how to balance intuition with analytics so you can make confident decisions that scale your course business without second-guessing (or the expensive learning curves). 🔥 In This Episode: The costly business decision that

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31:23

248. Your Funnel Doesn't Have to Suck

The Launch Lounge Podcast ·

2025/02/20

Ready to transform your overcomplicated funnel into a revenue-generating machine that actually works? 🚀 Tired of adding more tactics, more upsells, and more retargeting sequences only to see the same disappointing results? After helping hundreds of course creators build profitable funnels, I'm sharing the surprising truth: the most successful funnels aren't the most complicated ones. In this episode, you'll discover how to create a strategically simple funnel that converts without the complexity

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34:17

247. High-Ticket Offer Magic: Price It Once, Sell It...

The Launch Lounge Podcast ·

2025/02/18

Ready to transform your underpriced course into a premium offer that attracts high-paying dream clients? 🚀 Tired of second-guessing your worth and leaving money on the table with your online course pricing? In this episode, Salome reveals the exact framework for positioning your expertise at premium prices - without the guilt or imposter syndrome holding you back. Learn the three core elements of premium positioning that will help you double your revenue without working through another dinner. 🔥

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24:26

246. 5 Hidden Revenue Streams That Give You More Freedom

The Launch Lounge Podcast ·

2025/02/13

Ready to unlock hidden revenue streams in your online course business without working harder? 🚀 Tired of constantly creating new offers and launching yourself into exhaustion? In this value-packed episode, discover five proven ways to generate more income by strategically expanding what's already working in your business. Perfect for course creators who want to stop being the bottleneck and start scaling smartly. 🔥 In This Episode: Scale your proven winner instead of creating new offers Turn

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41:55

245. Launch Planning That's Not a Pain in the A$$

The Launch Lounge Podcast ·

2025/02/11

Ready to break free from launch chaos and create a strategic plan that actually works? 🚀 Tired of burning out your team (and yourself) with constant launching? In this episode, I'm sharing the exact framework I've learned from working with hundreds of 6 and 7-figure course creators to create a launch calendar that brings in consistent revenue without the chaos. After my own messy 2023, I've discovered that the most profitable businesses aren't the ones doing the most launches - they're the ones

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33:50

244. Fast Profits From Slow Growth: The Strategy You...

The Launch Lounge Podcast ·

2025/02/06

Ready to transform your online course business with a counterintuitive strategy that almost no one is talking about? 🚀 Tired of the constant hustle of launching, creating endless lead magnets, and feeling like you're always racing to the next big thing? In this episode, I'm pulling back the curtain on my own business transformation and revealing why doing less might actually be the key to making more. You'll discover how focusing on customer lifetime value and strategic simplification could be your

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35:16

243. How to Triple Cold Traffic Conversions in 7 Days

The Launch Lounge Podcast ·

2025/02/04

Ready to transform your "meh" marketing into messages that make your ideal customers stop scrolling and say "yes"? 🚀 Tired of watching potential customers devour your free content but disappear when it's time to buy? In this episode, I'm sharing my proven 7-day framework that helps course creators like you create magnetic messaging that actually converts. Whether you're focused on organic content or running Meta ads, you'll discover exactly how to find the words that make your audience lean in and

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24:03

242. Why Making Less Money Helped Me Scale Faster

The Launch Lounge Podcast ·

2025/01/30

Feeling pressured to constantly scale up your online course business? Here's why scaling back might be your secret weapon to sustainable success! 🚀 Ever wonder if other successful course creators struggle with tough decisions and setbacks? In this raw and honest episode, I'm sharing how intentionally making less money in 2024 actually put me in a stronger position to scale. From managing a team of 14 during the COVID boom to consciously simplifying everything, discover why sometimes going back to

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28:37

241. 3 Steps to Predictable, Recurring Revenue

The Launch Lounge Podcast ·

2025/01/28

Ready to transform your online course from a roller coaster of income into a predictable revenue machine? 🚀 Tired of the exhausting social media hamster wheel and inconsistent launch results? In this value-packed episode, I'm challenging everything you've been taught about growing your courses business online. You'll discover why that "post-every-day" strategy might actually be keeping you stuck, and learn my proven 3-step system for creating reliable, recurring revenue without burning out. 🔥 In

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20:25

240. The Dream State Strategy: Irresistible Ads That...

The Launch Lounge Podcast ·

2025/01/23

Want to know why some Meta ads get all the engagement while others get lost in the scroll? 🚀 Tired of trying to be the polished expert in your ads? In this game-changing episode, discover the Dream State Strategy - a simple but powerful approach to creating Meta ads that make your ideal customers stop dead in their tracks. Perfect for course creators and other experts who want to create scroll-stopping content without fancy equipment or huge production budgets. 🔥In This Episode: Why being the

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20:17

239. Why Hot Leads Ignore Your Ads—Here’s the Fix

The Launch Lounge Podcast ·

2025/01/21

Ready to turn those "I love your free content" fans into actual paying customers? 🚀 Tired of hearing "it's not the right time" from your warmest leads? Here's the truth: it's not your course that's the problem, and it's not your ads either. There's actually fascinating psychology behind why your most engaged email subscribers might be scrolling past your offers. In this episode, you'll discover the exact framework to turn those ignored ads into eager sales, without complicated tech or pushy

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19:32

238. The Friday CEO Schedule: Work Less, Achieve More

The Launch Lounge Podcast ·

2025/01/16

Ready to break free from the "5 AM CEO Club" and discover when you ACTUALLY do your best work? 🚀 Tired of forcing yourself into someone else's ideal schedule while juggling an online course business and family life? In this candid episode, I'm sharing my controversial approach to productivity that helps me run a thriving business while staying present for my family. You'll discover why working "unconventional" hours might be exactly what your business needs, and how to stop feeling guilty about

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21:33

237. Not Ready for Ads? Take This 5-Min Assessment

The Launch Lounge Podcast ·

2025/01/14

Wondering if you're actually ready to start running Facebook ads? This 5-minute assessment will tell you exactly where you stand! 🚀 Tired of watching your ad spend disappear with no results? You might be jumping in too soon. Or maybe you're waiting too long and burning out on organic content? Let's fix that today! I'm sharing the exact signs that tell you when you're ready for ads, what you actually need (and don't need!) before starting, and a free 5-minute assessment that will give you complete

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325 results

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