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PODCAST

Hayley in Higher Ed | Professor at UCCS

Dr. Hayley Blackburn

Professor HB focuses on technical editing and writing practices, audio and video strategies for technical information, and social media for strategic communication. During her career in and out of higher education, she has worked in content marketing with social media, public relations, professional development, and student success/advising. She currently teaches classes on professional and technical writing. Hayley also hosts episodes of Inspired in Higher Ed, where she and Dr. Grant Clayton

education courses

All Episodes

00:16:04

How to Summarize Industry News | 1.14.2022 Lecture

Hayley in Higher Ed | Professor at UCCS ·

2022/01/16

On Friday, we practiced our industry summary assignment by listening to a video and reviewing the Big Picture, Main Moves, and So What for PR strategies. Then we refreshed on the fundamental purpose and differences of PR compared to Marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

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00:39:54

How to take notes for work: PR

Hayley in Higher Ed | Professor at UCCS ·

2022/01/12

Today the Public Relations students discussed how to take notes for work and the difference between workplace and classroom strategies. Then we discussed Vision and Mission statements. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

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00:45:30

Monday Discussion | 1/10/2022

Hayley in Higher Ed | Professor at UCCS ·

2022/01/11

Monday = Class Overview and Client Project Explanation --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

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00:15:44

JMS 380 Semester Overview

Hayley in Higher Ed | Professor at UCCS ·

2022/01/02

Welcome to JMS 380 my PR Associates! This episode briefly explains the Course Environment, Expectations, and Schedule for the Spring 2022 semester. Our motto is to Replicate and Recalibrate with Intention this semester: I'm excited to work with you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:43:23

Basics of Information Design and Processing

Hayley in Higher Ed | Professor at UCCS ·

2021/11/13

Hey 415: this episode provides basic foundations and principles for information design to help you create your mock-ups and presentations. Check out these resources referenced in the episode: https://material.io/design/color/the-color-system.html#tools-for-picking-colors https://medium.muz.li/discovering-font-personality-5-font-psychology-insights-that-will-improve-your-ux-design-fd4eb3ae8413 https://www.canva.com/learn/kerning/ Brumberger, E. (2003). The rhetoric of typography: The persona of

en

00:31:18

Week 10: Strategic Writing (Brand Voice)

Hayley in Higher Ed | Professor at UCCS ·

2021/10/24

Follow Along with the Slides: https://docs.google.com/presentation/d/1RUTGxPi4-IY5m7M8wgg8TTyLClvgjcfHgzTGsJtob3E/edit?usp=sharing Hey 415: this episodes talk about some foundations for writing on social media including finding our brand voice and deciding on the style. The vision for this lecture is to visualize a brand voice and make decisions that create a consistent experience and story for the audience. I do have a Slido with a question and a Q&A for the end, you can get there by looking at

en

00:36:16

Measurement and Analysis

Hayley in Higher Ed | Professor at UCCS ·

2021/10/17

Hey, 415. This episode covers the metrics and performance indicators that allow us to measure the success of our campaigns and make changes to future strategic planning. Follow along with the Slide Deck: https://docs.google.com/presentation/d/1tS5Kb8YYxZXFkm9FvWLi63aRxWfa6uOvDZFiCBlvOXk/edit?usp=sharing --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:48:42

Week 8: Audience Analysis and Segments

Hayley in Higher Ed | Professor at UCCS ·

2021/10/10

https://docs.google.com/presentation/d/1-5S5iHtqMrzq6Bcl69jykDDRuo6t6Z0StCNCkEBG8og/edit?usp=sharing Hey, 415! This episode talks about audience segmentation to help you identify who you are targeting with your social media campaigns AND how to actively consider the profile of your audience in your strategic planning. You can follow along with the slides. The Slido interactive feature will only be available through October 16, 2021. There is one poll question, the usual way we use Slido in class,

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00:25:53

Week 7: Strategic Planning!

Hayley in Higher Ed | Professor at UCCS ·

2021/10/02

Hey, 415! This episode is all about Strategic Planning—the elements that go into your campaign proposal document and the aspects you need to figure out now that your client approved your creative brief. I have posted a PDF of this complete chapter in your Learning Materials because I want you to read and reference all the aspects as you continue planning your social media campaigns. Right now, we will talk the Audit—including the environmental scan, situational analysis, and SWOT aspects that happen

en

00:24:36

Week 6: Industry Roles

Hayley in Higher Ed | Professor at UCCS ·

2021/09/25

Hey 415! This episode is shorter because I want you to spend way more time this week looking through LinkedIn at real social media professionals' profiles and watching the various YouTube Day in the Life videos on Canvas. This week is about social media jobs and roles out in the industry, and I think the best way to talk about that is to actually explore and hear from folks making that their career. This episode we are going to define the common roles and job titles to help you search. --- Send

en

00:46:17

Week 5: Sept. 20 The Future of Social Media

Hayley in Higher Ed | Professor at UCCS ·

2021/09/18

Hey 415! This episode talks about the trends and future applications for social media with accounts and industry leaders you need to follow to keep up with the changes in the space. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:48:46

Week 4: Sept. 13 Community Practice Applications

Hayley in Higher Ed | Professor at UCCS ·

2021/09/11

Hey 415! This episode covers more applications for social media to build on the very consumer and brand-centered applications from the last episode. We cover: Contexts and Best Practices for Social Care, Non-Profits, Health Care, and International Campaigns --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:59:11

Week 3: Sept. 6 on Consumer-Minded Applications of...

Hayley in Higher Ed | Professor at UCCS ·

2021/08/07

Hey, 415! This episode covers the Consumer-Minded Applications of Social Media with Entertainment, Crisis Communication, and Journalism. Next week, are discussing more “community-centered” applications of social care, health care, and international campaigns. As you listen, think about your campaign strategy project. And if you are following along with the book, we are on 227-250 in Chapter 11. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

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00:39:23

Week 2: 8.30 The Art and Science of Social Media

Hayley in Higher Ed | Professor at UCCS ·

2021/08/01

This episode covers our Introduction to Social Media with an emphasis on the Art and Science in the discipline. And if you are following along with the book, we are on pages 3-24 in Chapter 1. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

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00:29:16

Social Media Campaign Planning Projects

Hayley in Higher Ed | Professor at UCCS ·

2021/08/01

This episode explains the three campaign projects that makeup over 60% of your final grade. Each builds on the previous: 1. Strategy Brief where you organize your big ideas and direction for the campaign 2. Strategy Proposal where you provide the details of the campaign 3. Strategy Pitch where you get the client excited about the campaign --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

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00:26:10

Week 1: Aug. 23- The Class Framework

Hayley in Higher Ed | Professor at UCCS ·

2021/07/29

This episode explains our class frameworks for Switch and Sprints to create a foundation for the semester. ACTIONS FOR THE WEEK: Review the Learning Materials Podcast Episode 8.23 Agile and Switch Syllabus: Add Deadlines to your Calendar Attend class on Wednesday Introductions Questions about Syllabus and Class Structure Create a Sprint Plan --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

96 results

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