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PODCAST

Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you"re building a business that supports your best life. If you"ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom

arts design

All Episodes

41:06

374 | How Product Business Owners Can Use Grants to...

Proof to Product ·

2025/01/07

Happy New Year, friend. I hope that you were able to take a break over the holidays. I know the last month of the year is always pretty busy for all of us, whether it's personal stuff or we're getting our shops and businesses ready for the end of the year. I hope that you have plenty of time for some rest and relaxation. We're back on the podcast with a new episode, and this week's episode is a real treat. I have Ashley Sutton from Hustle and Hope. Ashley is a Paper Camp alumni, and she's been

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01:23

We're on winter break!

Proof to Product ·

2024/12/24

The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 7, and we have some incredible things lined up for you! While we're gone, be sure to dip back into the archives. We have over 370+ incredible episodes to help you strengthen your business. Have a great two weeks and I will see you on January 7th!

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42:23

373 | Customer Psychology and Multi-Sensory Shopping...

Proof to Product ·

2024/12/17

If you're considering exhibiting at trade shows this upcoming sales season, you are going to love today's episode. My guest is Amy Loewenberg, who is the Director of Buyer Relations for NY NOW. Amy is a seasoned veteran in the gift, home, and lifestyle industry, and she's an advocate for independent buyers and sellers. Amy leverages her unique experience on both sides of the aisles to drive growth, connect communities, and shape the future of retail. Amy is a partner to key industry associations

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22:06

372 | Opening a Retail Store in the Portland...

Proof to Product ·

2024/12/10

Hey, friend. I'm back with part two of my interview with Victoria Venturi from Paper Epiphanies. If you have yet to listen to part one, that was episode 371. In part one, Victoria shared about her business growth, including what it was like shifting from a business model that was 90% wholesale to a business driven by 90% retail today. Now, she's finding a middle ground between the two. Today, we're continuing our conversation, and Victoria is sharing about the process of opening her store in the

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26:13

371 | Moving from 90% Wholesale to 90% Retail Revenue...

Proof to Product ·

2024/12/03

Today's guest is Victoria Venturi, the founder and CEO of Paper Epiphanies, the coolest card store in the world. In less than a decade, Victoria has grown Paper Epiphanies from an idea into a global brand. Paper Epiphanies, also affectionately called PiPH, opened its flagship concept store in 2021, and they are expanding into the aviation space. They opened their 1st airport boutique in the Portland International Airport earlier this year. Prior to launching PiPH, Victoria was a marketing and

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06:10

All 5 Days of Deals Are Back for 1 More Day!

Proof to Product ·

2024/12/02

All 5 Days of Deals Are Back for 1 More Day! http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. For the next 24 hours you can buy: Retailer Roundtable interview series for just $17! Paper Camp early access & extended payment plan! Production Planner & Profitability Calculator Bundle 1-1 Coaching Spots only 4 available LABS Annual Membership with recurring discount! PLUS: First 5 people to apply for the Advisory Board

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06:33

5 Days of Deals | LABS Annual Membership

Proof to Product ·

2024/11/29

Day 5 Deal: Labs Annual Membership with recurring discount! $799 per year for as long as you're a member! http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 25: Retailer Roundtable interview series for just $17! Tues, Nov 26: Paper Camp early access & extended payment plan! Wed, Nov 27: Production Planner & Profitability Calculator Bundle Thurs, Nov

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05:22

5 Days of Deals | 1:1 Day of Voxer Coaching

Proof to Product ·

2024/11/28

Day 4 Deal: 1:1 Day of Voxer Coaching with Katie *4 Spots Only* $1250 http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 25: Retailer Roundtable interview series for just $17! Tues, Nov 26: Paper Camp early access & extended payment plan! Wed, Nov 27: Production Planner & Profitability Calculator Bundle Thurs, Nov 28: 1-1 Coaching Spots only 4

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05:48

5 Days of Deals | Production Planner & Profitability...

Proof to Product ·

2024/11/27

Day 3 Deal: Production Planner & Profitability Calculator Bundle Both tools for only $79 (normally $149) http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 25: Retailer Roundtable interview series for just $17! Tues, Nov 26: Paper Camp early access & extended payment plan! Wed, Nov 27: Production Planner & Profitability Calculator Bundle Thurs, Nov 28:

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09:16

5 Days of Deals | Paper Camp

Proof to Product ·

2024/11/26

Day 2 Deal: Pre-Register for Paper Camp Early Access to Module 1 Guaranteed Spot in Paper Camp (March 2025) Extended Payment Plan Option http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 25: Retailer Roundtable interview series for just $17! Tues, Nov 26: Paper Camp early access & extended payment plan! Wed, Nov 27: Production Planner &

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08:28

5 Days of Deals | Retailer Roundtable Interviews

Proof to Product ·

2024/11/25

Day 1 Deal: Retailer Roundtable Interview Series for $17 http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 25: Retailer Roundtable interview series for just $17! Tues, Nov 26: Paper Camp early access & extended payment plan! Wed, Nov 27: Production Planner & Profitability Calculator Bundle Thurs, Nov 28: 1-1 Coaching Spots only 4 available Fri, Nov

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45:19

370 | Building Strong Sales Rep Relationships with...

Proof to Product ·

2024/11/19

Today on the podcast, I have the pleasure of talking about sales reps with Kelly Bristol from Just Got 2 Have It. I can't believe it's taken me this long to have Kelly on the show because we have known each other for a very long time, and she has a wide range of knowledge that I'm excited for you to hear. She is the Vice President of Business Development at Just Got 2 Have It, a B2B sales rep agency with 5 divisions serving 36 states. Kelly is an accomplished senior leader with nearly 25 years of

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08:56

369 | How to Practice Self-Care During a Busy Season...

Proof to Product ·

2024/11/05

I'm coming to you on the heels of having a cold, and I'm here to remind you to take care of yourself. A lot is going on in the United States this week. Plus, this time of year is hectic for all of my product-based business owners. I know you are working so hard and are likely wearing yourself out. I thought now would be a good time to share simple ways to practice self-care before and during a busy season. Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a

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31:58

368 | How to Reengage Your Email Subscribers with...

Proof to Product ·

2024/10/29

Earlier this year, we conducted a state of the product industry survey. We had 925 people respond. We found that 15% of respondents are not utilizing email marketing to reach their audiences. My jaw fell to the floor! I've talked about why email marketing is so important in previous episodes. The number surprised me because email marketing has the highest ROI of all marketing channels. For every dollar that you put into email marketing, you can expect an average rate of return of $42, which is

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27:22

367 | This is Strategy with Seth Godin

Proof to Product ·

2024/10/22

I feel like today's guest needs no introduction, but it would be a complete disservice to not share all of his accolades. Today, I'm talking with Seth Godin. He's an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 22 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and This is Marketing, which was an instant bestseller in countries around the world. His newest book, This is Strategy: Make

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11:55

366 | Is It Harder to Start or Scale a Business with...

Proof to Product ·

2024/10/15

Is it harder to start a business or scale a business? This was a question that someone posed over on Threads recently, and it got my wheels turning. In 2024, scaling is harder. It is easy to start a business these days. However, most don't have the grit to keep going long-term and scale the business. During this episode, I dive into why it’s easier to start a business in 2024 but harder to scale a business. I touch on how different marketing is these days, the differences between finding

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25:26

365 | Her Embroidery Kits Sold Out in 3 Days on Faire...

Proof to Product ·

2024/10/08

Have you ever sold out of your inventory in a few days? Today's guest did that when they were launching their embroidery kits to the wholesale market through Faire. Riki Inge of Rikrack had stocked up inventory. She'd prepped her Faire shop. She went live, and everything completely sold out in just a few days. While most people would see this as a good problem, it highlighted a lot of issues with Riki's packaging, her product details, and even her fulfillment workflow. And she's here today to share

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33:44

364 | Turning Instagram Followers into Customers with...

Proof to Product ·

2024/10/01

I am excited to share today's episode with you because we have a fun guest. It's Brock Johnson. If you're not familiar with Brock, he is an Instagram expert who has coached thousands of entrepreneurs and creators on how to grow on Instagram, and he's been doing it since 2018. In 2021, his personal following blew up, thanks to his strategy of using Reels, and he has grown at a rate of approximately 1,000 followers per day since then. He now has over 700,000 followers. He consults with Meta and

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11:08

363 | How to Pitch Your Products to Retailers with...

Proof to Product ·

2024/09/24

We are back with another compilation episode with our Paper Camp coaches. If you missed last week’s episode, you can check it out by going to episode 362. In this episode, I'm taking a different approach and asking a different set of questions. These questions are directly aimed at our coaches who are wholesale buyers that run retail storefronts. Today's questions focus on tips for pitching products to buyers and building wholesale relationships between stores and brands. Last week we wrapped up

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23:39

362 | Wholesale Growth Strategies with our Paper Camp...

Proof to Product ·

2024/09/17

We are in the final week of our signature program, Paper Camp. In Paper Camp, we teach product-based business owners how to get their products on the shelves of their favorite stores, big and small. Paper Camp is an insanely comprehensive coaching program focusing on foundational and growth strategies for selling wholesale. During Paper Camp, we answer hundreds of business owners' questions about product development, sales, marketing, and more. If it correlates to selling wholesale, we cover it in

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