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PODCAST

Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you"re building a business that supports your best life. If you"ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom

arts design

All Episodes

45:19

370 | Building Strong Sales Rep Relationships with...

Proof to Product ·

2024/11/19

Today on the podcast, I have the pleasure of talking about sales reps with Kelly Bristol from Just Got 2 Have It. I can't believe it's taken me this long to have Kelly on the show because we have known each other for a very long time, and she has a wide range of knowledge that I'm excited for you to hear. She is the Vice President of Business Development at Just Got 2 Have It, a B2B sales rep agency with 5 divisions serving 36 states. Kelly is an accomplished senior leader with nearly 25 years of

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08:56

369 | How to Practice Self-Care During a Busy Season...

Proof to Product ·

2024/11/05

I'm coming to you on the heels of having a cold, and I'm here to remind you to take care of yourself. A lot is going on in the United States this week. Plus, this time of year is hectic for all of my product-based business owners. I know you are working so hard and are likely wearing yourself out. I thought now would be a good time to share simple ways to practice self-care before and during a busy season. Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a

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31:58

368 | How to Reengage Your Email Subscribers with...

Proof to Product ·

2024/10/29

Earlier this year, we conducted a state of the product industry survey. We had 925 people respond. We found that 15% of respondents are not utilizing email marketing to reach their audiences. My jaw fell to the floor! I've talked about why email marketing is so important in previous episodes. The number surprised me because email marketing has the highest ROI of all marketing channels. For every dollar that you put into email marketing, you can expect an average rate of return of $42, which is

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27:22

367 | This is Strategy with Seth Godin

Proof to Product ·

2024/10/22

I feel like today's guest needs no introduction, but it would be a complete disservice to not share all of his accolades. Today, I'm talking with Seth Godin. He's an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 22 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and This is Marketing, which was an instant bestseller in countries around the world. His newest book, This is Strategy: Make

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11:55

366 | Is It Harder to Start or Scale a Business with...

Proof to Product ·

2024/10/15

Is it harder to start a business or scale a business? This was a question that someone posed over on Threads recently, and it got my wheels turning. In 2024, scaling is harder. It is easy to start a business these days. However, most don't have the grit to keep going long-term and scale the business. During this episode, I dive into why it’s easier to start a business in 2024 but harder to scale a business. I touch on how different marketing is these days, the differences between finding

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25:26

365 | Her Embroidery Kits Sold Out in 3 Days on Faire...

Proof to Product ·

2024/10/08

Have you ever sold out of your inventory in a few days? Today's guest did that when they were launching their embroidery kits to the wholesale market through Faire. Riki Inge of Rikrack had stocked up inventory. She'd prepped her Faire shop. She went live, and everything completely sold out in just a few days. While most people would see this as a good problem, it highlighted a lot of issues with Riki's packaging, her product details, and even her fulfillment workflow. And she's here today to share

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33:44

364 | Turning Instagram Followers into Customers with...

Proof to Product ·

2024/10/01

I am excited to share today's episode with you because we have a fun guest. It's Brock Johnson. If you're not familiar with Brock, he is an Instagram expert who has coached thousands of entrepreneurs and creators on how to grow on Instagram, and he's been doing it since 2018. In 2021, his personal following blew up, thanks to his strategy of using Reels, and he has grown at a rate of approximately 1,000 followers per day since then. He now has over 700,000 followers. He consults with Meta and

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11:08

363 | How to Pitch Your Products to Retailers with...

Proof to Product ·

2024/09/24

We are back with another compilation episode with our Paper Camp coaches. If you missed last week’s episode, you can check it out by going to episode 362. In this episode, I'm taking a different approach and asking a different set of questions. These questions are directly aimed at our coaches who are wholesale buyers that run retail storefronts. Today's questions focus on tips for pitching products to buyers and building wholesale relationships between stores and brands. Last week we wrapped up

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23:39

362 | Wholesale Growth Strategies with our Paper Camp...

Proof to Product ·

2024/09/17

We are in the final week of our signature program, Paper Camp. In Paper Camp, we teach product-based business owners how to get their products on the shelves of their favorite stores, big and small. Paper Camp is an insanely comprehensive coaching program focusing on foundational and growth strategies for selling wholesale. During Paper Camp, we answer hundreds of business owners' questions about product development, sales, marketing, and more. If it correlates to selling wholesale, we cover it in

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38:51

361 | Creating Products That People Want to Buy with...

Proof to Product ·

2024/09/10

I love staying connected to our community while they're out exhibiting or attending trade shows throughout the year. One update that caught my eye this summer was from Biff Ulm of Nice Enough Stickers about his experience at the Las Vegas gift show. Now Biff is no stranger to the podcast. He's been sharing tips about leveraging point-of-sale systems back on episode 146, and we did a COVID check-in with him during episode 177 where he shared how things were going for his brick-and-mortar shop at

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28:53

360 | How Quitting Social Media Boosted Revenue with...

Proof to Product ·

2024/09/03

Is it possible to have a thriving business and not be on social media? In episode 309, Brigida Swanson from Yardia joined me to discuss what it was like for her to leave social media. We talked a lot about choosing contentment over business growth, and this episode was a listener favorite. We decided to invite Brigida back onto the podcast to check in and see how things are going 1 year later. Brigida Swanson is a multiracial Chamorro watercolor artist from Seattle and the one-woman show behind

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27:21

359 | Using Personal Interests to Inject Authenticity...

Proof to Product ·

2024/08/27

We have all heard that we need to showcase our authentic selves for our businesses, but what does that actually mean? What does that look like in our business? This week's podcast episode features a recent portion of a coffee chat hosted by Kiwi Schloffel held inside of our private LABS program. LABS is our membership for product-based business owners where we talk about how to work smarter, not harder within our businesses, including how we show up as a leader. In this coffee chat, Kiwi touches

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16:44

358 | How These 9 Businesses Have Grown Since...

Proof to Product ·

2024/08/22

We are gearing up for our next round of Paper Camp and we are so excited! This is our wholesale intensive program, and I wanted to do something fun for this week's podcast episode to celebrate this milestone and the fact that enrollment for Paper Camp is currently open. I asked our past Paper Camp students to answer 1 question: How have you and your business grown since participating in Paper Camp? The responses we received were incredible. In this episode, you're gonna hear from 9 women who

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14:05

357 | 5 Tips for Creating an Effective Wholesale...

Proof to Product ·

2024/08/20

A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. Today I’m going to go through five quick tips for creating an effective wholesale catalog. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we

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13:29

356 | Elevate Your Sales with These Two Wholesale...

Proof to Product ·

2024/08/15

There’s no “easy mode” in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage. Today’s episode is for seasoned wholesalers who might be experiencing a slower sales season this summer. If your sales have stalled, there are two metrics that you can tap into to build stronger relationships with your current accounts and sustainably scale your revenue for wholesale. Tune in and you’ll learn how to find opportunities for reorders,

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35:21

355 | How to Get Your Products Noticed by Key Buyers...

Proof to Product ·

2024/08/13

Pitching large retailers is a completely different process and timeline than working with independent retailers. Having worked with thousands of brands, I know that it can feel like an intimidating process to pitch your work to these key accounts. Today on the podcast, we're pulling back the curtain and explaining how it all works. My guest today is Sally Diguette, a home and lifestyle buyer with Anthropologie. Through an unpredictable path, Sally landed in the retail industry and has over 14 years

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14:57

354 | A Peek Inside Paper Camp: Our Alumni Panel with...

Proof to Product ·

2024/08/08

When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps ahead of us in the process, which is why we close out every round of our Paper Camp program with an alumni panel. I want our students to hear from their peers. In today's podcast episode, we're sharing a portion of our alumni roundtable with all of you. This alumni panel features Janine Kwoh from Kwohtations, Jesse Regis from Virgins on Fire

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06:42

353 | How to Apply for a Paper Camp Scholarship with...

Proof to Product ·

2024/08/06

If you’re listening today that means you’re likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships. Since 2011, we’ve awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell physical products to the wholesale market. These brands had big dreams of seeing their products on the shelves of their favorite stores and they have obtained

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10:34

352 | 5 Myths About Selling Wholesale with Katie Hunt

Proof to Product ·

2024/08/01

Selling wholesale can be a valuable and lucrative strategy for businesses of all sizes, but there are a few myths about the process that can discourage some entrepreneurs from exploring whether wholesale is a good fit for them or prevent some brands from pushing further into wholesale and expanding the revenue stream. Listen in to hear 5 myths about selling wholesale and the truths behind each! Today’s episode is brought to you by our Is Wholesale Right For You masterclass! During this free,

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33:55

351 | Getting into Your Dream Store After Being Told...

Proof to Product ·

2024/07/30

It is so deflating when we put our work out into the world and either don't hear back or we're told that now isn't the right time. Our students feel this deeply when they are pitching wholesale accounts, but today's guest is reminding us that a no today doesn't always mean that it's a no forever. Nellys Syria is the owner of Cocoa Loves Grey, a colorful accessories brand that sells very popular and beautiful laser-cut earrings. Nellys believes in the power of bright colors to draw people in and

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