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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

16:07

Apple Are Entering The Hearing Care Market

The Business of Hearing ·

2024/04/11

Do you own a pair of AirPods? 🎧 Well, it appears that it was only a matter of time before 🍎 brought forth their long-awaited attack on the hearing healthcare world. When I say ‘world’ that’s exactly what I mean, this new technology from Apple has the potential to disrupt hearing care internationally. This podcast is going to share what we know up to now, my predictions, the pros and cons to this move, and how I believe you should approach this to be positioned perfectly for the tech giant’s

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19:37

My Weird High Performance Habits

The Business of Hearing ·

2024/04/04

I’ve been VERY hesitant to release this week’s podcast. Because in all honesty, what I'm about to tell you, you might question my sanity, and when my name appears anywhere, the only image you will be able to invisage is me in a straight jacket. Essentially, I thought there may be value (probably not) in sharing three little weird ‘high performance habits’ that I’ve discovered over the past several years. • One of them involves alcohol and shopping • One is focused on mindful scheduling •

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22:51

The Quickest Way To Find Hidden Cash In Your Clinic

The Business of Hearing ·

2024/03/28

I don’t “need” a new bathroom... However my wife “want’s” a new bathroom... So...we’re getting a new bathroom! 🚿 Off the back of this fantastic home improvement thought from my wife, I’ve been contacting a variety of different installation companies, arranged visits for their representatives, exchanged a filing cabinet’s worth of pleasantries and discussed in detail options that were available. Yet, to this date, not a SINGLE company has followed up on our enquiries or meetings. Ironically,

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35:35

How to Be Victorious In Private Practice (Pardon The...

The Business of Hearing ·

2024/03/21

Welcome to another thought-provoking ‘Under the Hood’ interview, and this week, if you'll pardon the pun... we're feeling victorious as Dr. Nancy Duncan is joined by Dr. Jill Davis from Victory Hearing & Balance in Austin, Texas. Since the birth of her ‘Victory Music Program’ Jill has demonstrated to how she’s utilized “cognitive hearing” to create a sharp point of difference in her marketplace. There’s so many lessons in this episode around adding additional services, proving just how important it

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18:47

Where to Look for Eye-Watering Growth in 2024

The Business of Hearing ·

2024/03/14

I’m not sure if you should listen to this podcast... Last week I told you that if you only listened to one of my podcasts, to make sure it was that one. Well... in stark contrast to that, for the vast majority of listeners, this week’s podcast probably isn’t something that you’ll ever even consider. Granted, not everyone is driven to build out practices on a franchise-like scale, but for some (you know who you are...), BIGGER can only ever be BETTER. Are you looking for OBNOXIOUS

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31:47

The Monumental Marketing Swing That Is Happening...

The Business of Hearing ·

2024/03/07

It's BIG, it's Juicy... and If you only ever listen to ONE of my podcasts, make it this episode. Times are clearly changing and if you're trying to market yourself in the same way you did in years gone by, you might have noticed that it's not quite working the same way as it once did. If you understand what I’m sharing with you in this episode, you’ll be head and shoulders above the rest of the industry... and you'll be able to benefit from a big opportunity in the next 6 years. What I'm about to

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36:03

Climbing The Mountain Of Growth On An Everest-Like Scale

The Business of Hearing ·

2024/02/29

Have you ever wondered how BIG private practices do it? How they operate and how they manage such large teams? Well today, you're in luck, as this podcast interview will be very insightful. As part of the ‘Under the Hood’ series, Dr. Nancy Duncan interviews Robbie Davidson, the owner of Davidson Hearing Centres. With 10 locations, and a whopping 48 members of staff, he has created a reputation as the oldest independently owned private practice in Canada ... what he has achieved (and continues to

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44:39

Don't Ignore the Red Flags with Dusty Potter

The Business of Hearing ·

2024/02/22

A red flag is used to indicate danger or as a sign that you should stop ✋🏻🛑 Well in marketing terms when you see a red flag, you shouldn't just stop, you should run in the opposite direction 🏃🏽‍♂️💨 Dusty Potter is a renound figure in the Hearing Care world, he's the Owner, Developer, and Founder of amplifyOMS! With previous experience at Hearing Aid Express as a president and CEO, his expertise around providing office management solutions, digital marketing and automation is vast, so you can

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16:57

I'm Never Eating Before A Massage Again...

The Business of Hearing ·

2024/02/15

Yes, I like to overshar the details... And this podcast is no different... Today I'm going to share with you a very awkward interaction I encountered during the Formula 1 weekend in Dubai at a massage parlour, and rather interestingly, how my bad/awkward experience has provided me with some big lessons that you could take from this and apply to your practice. I'm foreseeing plenty of opportunities for you to acquire patients from competitors that may have also had a bad/awkward experience (or been

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26:47

Do You Have A Leaky Bucket?

The Business of Hearing ·

2024/02/08

In this episode, I share the six big areas where most practices are losing money and/or leaving cash on the table, and how addressing these areas can result in significant growth (without having to attract more patients). Whereas many clinic are always focused on driving more phone calls, more appointments and more patients, unless you have these six areas optimally performing, you’re putting water into a leaky bucket.

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45:43

Under The Hood: Getting all of your ducks in a row...

The Business of Hearing ·

2024/02/01

The world of Private Practice is full of challenges, not only inside the practice but also outside it too. So what makes a great private practice 'great'? This episode of ‘Under the hood’ features Dr. Erica Person, she services both adults and pediatrics, while operating in an unbundled service delivery model. Erica has achieved so much in her creation of Flex Audiology. Creating the perfect private practice is a difficult task, but as you will hear, Erica thinks is far easier run a business than

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24:43

23 of The Smartest (and Most Original) Ideas From...

The Business of Hearing ·

2024/01/25

Most clinics follow in the footsteps of others, and the select few break new ground. In the final part of this 4-part series, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community

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32:47

23 of The Smartest (and Most Original) Ideas From...

The Business of Hearing ·

2024/01/18

Most clinics follow in the footsteps of others, and the select few break new ground. In part 3 of this 4 part series, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks,

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26:17

23 of The Smartest (and Most Original) Ideas From...

The Business of Hearing ·

2024/01/11

Most clinics follow in the footsteps of others, and the select few break new ground. In this second episode, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks, benefits and

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28:51

23 of The Smartest (and Most Original) Ideas From...

The Business of Hearing ·

2024/01/04

Most clinics follow in the footsteps of others, and the select few break new ground. In this first episode of 24, I'm going to share 23 of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual

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26:17

Improve Your Patient Experience with Deaf Queen Boss,...

The Business of Hearing ·

2023/12/21

Last week, I had the pleasure of interviewing KellinaPowell, better known as the ‘Deaf Queen Boss’. If you’re not familiar, she’s gained quite the following since launching her best-selling book ‘Everyday I Am Just Deaf’ and supporting/coaching other individuals on a similar path to overcome their fears to conquer anxiety and depression. What was so interesting about this interview? She shared why she’s stuck with her same audiologist for nearly two decades. She shared where she thinks the

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12:05

The Three M's That Will Save Your A Fortune!

The Business of Hearing ·

2023/12/14

I want to share a marketing formula with you that will save you thousands of dollars on wasted advertising budgets, and help you to formalize how you can make better advertising decisions in the future, it’s called the Three M’s. Market Message Media To explain how each of those M's work and how you can apply these specifically to your clinic in terms of marketing and advertising decisions, I've recorded this podcast. It's all food for thought. Enjoy :-)

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27:09

The Big Lessons from 2023.

The Business of Hearing ·

2023/12/07

We’re approaching the end of year ... ... and I’m not sure about you, but there’s a few BIG things that stand out as I reflect on the big lessons that I’ll take from what has been a very interesting year in the would of hearing care, and as a business owner. It has been challenging, there's no doubt about it. We've had to combat some very interesting situations including: • The many staffing and recruitment headaches we’ve all experienced (including a bold and somewhat scary story) • The

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14:31

Hiring Audiologists - The Light At The End Of The...

The Business of Hearing ·

2023/11/30

One of the biggest pain points for 2023 in the world of audiology has been hiring – but why? More people than ever reaching the age of 65 and looking to retire. On average only 500 new audiologists are being trained/educated each year. Just over 13,000 audiologists existing in North America today Supply and Demand – Are there enough? Hiring top quality audiologists is essential to achieving great success in your clinic not to mention a fantastic rapport with your patients, so finding the

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13:02

The Customer Avatar Myth

The Business of Hearing ·

2023/11/23

Should you have a customer avatar for your hearing care clinic? It’s what’s taught in marketing foundational courses. Any marketer will tell you to be incredibly clear about your avatar. Some marketing companies do this as their first exercise with you. However, in hearing care, Oli thinks this is mostly BS. In this episode, Oli Luke shares why creating a customer avatar is not the right approach for a private practice hearing care clinic, and he details the way that you should

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202 results

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