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PODCAST

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

business marketing

All Episodes

34:55

Building Thriving Communities Using Facebook Groups...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/07/02

What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones. Christina shares her insights on balancing engagement with authentic connections and offers tips for

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48:32

How Social Media Rebels Are Finding Success on...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/06/25

I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack. In this episode, Kathleen discusses her journey from being banned on Instagram to thriving on Substack by discussing safe psychedelic use. Becky shares how she transitioned from traditional email marketing to

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41:16

Expert Tips for Sustainable Social Media Marketing...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/06/18

Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintaining a healthy work-life balance in the fast-paced world of social

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36:55

The Impact of AI on Marketing, Ethics, and Creative...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/06/11

As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and mindfully? Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack

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32:01

Why a Personal Touch in a Digital World Still Matters...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/06/04

Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video proposal to be on this podcast was so unique that I knew we had to have him on the show! In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market. We dive into his philosophy of doing things that don't scale, building

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31:04

Social Media Trends to Watch in 2024: Insights from...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/05/28

I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point to designing a real path to success on social media. In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind. Metricool’s latest report analyzed data from almost a million social media accounts and over 29 million posts. We’ll discuss platform-specific

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31:52

Overcoming Public Backlash on Social Media with Megan...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/05/21

Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way. Join us as we dive into the lessons learned from her social media mishaps, the growth she experienced, and the changes she’s made since then. Megan opens

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36:20

Turning a Viral TikTok into a Profitable Coaching...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/05/14

Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today. Discover how understanding neurodivergence can enhance how you engage with your audience, why repurposing

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21:13

How TikTok Revolutionized Video Content and Marketing...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/05/07

Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone. I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these

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51:35

Treat Your Social Media Like a Search Engine with SEO...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/04/30

What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing). It’s social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions. This isn’t a trend to look at, it’s an evolution that businesses can take advantage of to

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25:43

Is A Closed Membership Model Right For Your Online...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/04/23

I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business. Plus, I get transparent

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39:35

Micro-Influencer Magic: Turning a Small Audience into...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/04/16

Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships. Gwen also gives us a peek into the

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53:13

Marketing Through a Pivot with Jamar Diggs, Diane...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/04/11

Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. In our first roundtable discussion, we dive into the heart of mindful marketing transformations. Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts. From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds

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33:22

The Future of Marketing: Community, Experience, and...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/04/10

In this episode, I’m continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. We’re in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let’s talk about it in this episode. We'll discuss the shift from building audiences to nurturing communities, the

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57:36

More Than A Name Change: The Dawn of Mindful...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/04/09

Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic,

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29:03

How I Navigated The Social Media Slump: Mindfulness...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/04/02

Ever feel like throwing your phone out the window because social media just feels too overwhelming? Trust me, I've been there. In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections has transformed my relationship with social media. And don't miss

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36:20

Unlocking Your Social Media Potential with Systems...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/03/26

Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation. Dive deep with us as we explore practical tips for

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23:19

How I Launch New Products and Services on Social Media

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/03/19

Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety. How do you transform hours of hard work into a successful launch that captivates and converts? Let’s talk about it in this episode as I dive deep into the nuts and bolts of preparing for a social media launch. From defining what a successful launch looks like to understanding the critical role of emotions in the launch process, I'll guide you through creating a launch strategy that not

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35:19

A Copywriter’s Perspective on the Future of AI in...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/03/12

Ever wonder if AI is going to take over the creative side of your business? Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting. We'll share stories, struggles, and successes in integrating AI tools without losing that personal, heartfelt connection in our messages. Whether you're a solo entrepreneur, a small business owner, or just plain

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32:25

Trend-Centric Marketing: Is It Right for Your Brand...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/03/05

Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice? Let’s unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully. We'll explore everything from the changing landscape of trends in the digital age to practical tips for integrating them into your marketing strategy without losing your brand's essence. Plus, I share insights on how trends can foster community, increase

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395 results

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