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PODCAST

As Built

Brian Jones and Patience Jones

The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you"ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and

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All Episodes

11:34

Tech Stack: Brand Standards for Video Calls - Episode 39

As Built ·

2023/09/27

Just like your website or social media channels, video calls are another opportunity to strengthen your firm’s brand. When multiple employees are on a call, does it feel like they all work for the same company, or is it every person for themselves? In this Tech Stack episode, we offer some tips to ensure your company’s video calls reflect your brand - without thwarting individuality. Highlights: Why your video call standards matter The do’s and don’t of digital backgrounds Avoiding naming mishaps

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14:12

Paul Clayton, AIA, LEED AP - Episode 38

As Built ·

2023/09/20

In this episode, host Brian Jones talks with Paul Clayton, architect and principal at the Austin and San Antonio-based architecture firm Clayton Korte. Paul discusses the evolution of his career, including the decision he made to purchase the firm formerly known as Emily Little Architect and its evolution into Clayton Korte. He also shares what he’s learned about mentoring and guiding employees in a post-pandemic climate, and how those insights shape the firm’s work. Highlights: Taking steps to

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11:41

Growth Challenges: Adding a New Partner - Episode 37

As Built ·

2023/09/13

Adding a new partner to your architecture firm can be a great experience for internal staff and external partners and clients. Whether it's out of excitement or a rush to just have it done, though, there are opportunities for this milestone to go sideways. In this episode, we discuss what to keep in mind as you promote people from within the firm or bring in partners from outside. Highlights: How growth usually means adding new partners, whether from internal or external candidates Conveying the

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12:05

E-Newsletters - Episode 36

As Built ·

2023/09/06

Are e-newsletters a good use of your architecture or building firm resources? It seems like everyone's doing them, but is that enough of a reason to create them and push them out into the world? In this episode, we unpack the rationale behind e-newsletters and the ways to make them more engaging and more useful. Highlights: Common types of e-newsletters within firms Is your e-newsletter just a digital billboard? Knowing the reason behind sending e-newsletters The risks of sending e-newsletters

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13:47

Bringing Two Firms Together - Episode 35

As Built ·

2023/08/30

Congratulations! You’ve either acquired a firm, merged, or been acquired. What happens next? In this episode, Patience Jones and Brian Jones discuss the complexities of combining two different architecture firms. They highlight the challenges that come with the integration process, such as defining who is in charge, determining which projects to undertake, and deciding when to hire new people. Their insights aim to guide other firms going through similar transitions, emphasizing the importance of

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16:23

It's Holiday Prep Time! - Episode 34

As Built ·

2023/08/23

It’s not even Halloween yet, and it’s time again for holiday prep season. So, you don’t end up with that “it’s December 10 and we don’t know what we’re doing” feeling, we’ve got timelines and tips so you can delegate the holiday work. Highlights: Why you shouldn’t do something just because someone else is How to decide what holiday activities are right for your firm and budget What to do now so the holidays don’t get out of control Episode Resources Connect with Brian and Patience Jones

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12:14

When Is Obsession with Competition Healthy? - Episode 33

As Built ·

2023/08/16

Almost every firm has at least one competitor - this is a normal part of business. Whether - and how - you consider that competitor when making business decisions can run the gamut from “I don’t even know who my competitors are” to checking up on them every day. We’re taught that we should keep an eye on the competition, but when does that cross over into something that isn’t helpful? Is obsession with the competition healthy? Time obsessing over your competitors is time you’re not obsessing over

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17:38

As Built Interview with Carolyn Kiernat, AIA -...

As Built ·

2023/08/09

Architect Carolyn Kiernat, AIA is a Principal of architecture, design, planning, and preservation firm Page & Turnbull. In her work, Carolyn strives to balance innovative new design with complex regulatory requirements for historic buildings. She has been both prime architect and preservation consultant on major adaptive reuse projects, and has been involved in such projects as the Walt Disney Family Museum in the Presidio of San Francisco and the new Exploratorium at Pier 15. As Page & Turnbull

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14:45

Growth Challenges: Retirement - Episode 31

As Built ·

2023/08/02

Retirement, while not a significant issue for the person leaving, can present challenges for those remaining in the firm as it necessitates adjustments and changes. Brian and Patience delve into the different dimensions of managing retirements, from the financial to the administrative, and more significantly, the opportunities that such transitions bring, such as redefining the firm's direction or modifying certain practices that may no longer serve the business's interests. Highlights Challenges

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15:23

How Architecture Firms Can Differentiate Themselves -...

As Built ·

2023/07/26

People make decisions by making comparisons. If you don’t tell them how you want to be compared, they’ll default to the one thing that they can easily understand: Price. Once your architecture firm is competing solely on price, it’s a race to the bottom. As soon as someone else offers a lower price, you’re stuck having to take even less to keep getting work. No one wins. The better course is to identify and communicate your firm’s true differentiators. In this episode, we help you identify what

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17:01

Carol Ross Barney, FAIA, HASLA - Episode 29

As Built ·

2023/07/19

Architect Carol Ross Barney, FAIA, HASLA is a Design Principal and Founder of Ross Barney Architects. She is also the 2023 recipient of the American Institute of Architects Gold Medal, the highest honor the AIA can bestow and a recognition of individuals whose work has had a lasting influence on the theory and practice of architecture. In this episode, Carol discusses her career path and how it informed the driving principle behind her work and her life: that excellent design is a right, not a

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15:36

How Building Materials Can Address Rising Costs -...

As Built ·

2023/07/12

When your business is interwoven with the supply chain, you have the unenviable task of explaining to customers why something costs more today than it did yesterday. While you can’t do much about the costs themselves, there are ways to address changes with your customers that can help keep and grow your business. Highlights The importance of identifying cost-saving benefits of using your products - and how not using your products will cost more in the long run What’s relevant and what isn’t when

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16:25

Motivation - Episode 27

As Built ·

2023/07/05

Everyone’s tired. Everyone’s over it. Life is hard, and no one cares. Amidst this backdrop of existentialist crisis, how do you keep your team - and yourself - motivated? In this episode of As Built, we discuss what does - and doesn’t - work for architecture and building materials firms trying to keep everyone going even when you don’t feel like it. Highlights Everyone is motivated by different things, so universal solutions don’t work for everyone Don’t focus on the task, focus on the

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11:26

Building Relationships - Episode 26

As Built ·

2023/06/28

Connecting with people outside your firm is essential to your health, well-being, and business. When you’re running a firm, though, this is something that can easily take a backseat to daily operations. Before you know it, you’re trying to remember the last time you talked with someone about something other than a project. In this episode, we offer some tips on building relationships outside of the office. Highlights Turn off your sales mode Be authentic Ask about the other person Put yourself in

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24:20

As Built Interview with Anthony Vincent Pope -...

As Built ·

2023/06/21

Brian Jones interviews Anthony Pope, founder of Atelier 7, about his transition from traditional architecture to using shipping containers for innovative and cost-effective design solutions. Atelier 7 focuses on developing affordable housing and has collaborated with container companies to create modular buildings. They have also acquired a 95,000-square-foot warehouse in Georgia to further their mission of creating affordable housing through workforce training programs. Anthony shares the

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15:35

Growth Challenges: Time - Episode 24

As Built ·

2023/06/14

Whether you’re trying to grow your firm or it’s already in growth mode, you’re likely trying to figure out how to pack 36 hours of thought and activity into a 24 hour day. If it feels like the more you do, the more you have to do, this episode is for you. In this installment of “Growth Challenges,” we discuss how to take control of the time you have and stop feeling bad about things left undone. Highlights Time is a finite resource You may not be able to do the same things you’ve always done

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16:16

Is Getting Published All That Matters? - Episode 23

As Built ·

2023/06/07

Getting published has long been considered the pinnacle of architecture success. If your firm’s work gets published, the assumption goes, you’ve “made it” - and you don’t have to do anything else but sit back and wait for the work to roll in. In this episode, we unpack what it really means to get published, what to do to make sure you have the best chance of getting your work published, and why it isn’t the only thing you should be focused on. Highlights What publication can - and can’t do - for

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19:04

Building Sustainability into Your Practice with...

As Built ·

2023/05/31

In this episode, Brian Jones interviews Daniel Piselli, Principal and Director of Sustainability at FXCollaborative, an architecture firm with a strong focus on sustainability and social responsibility. Daniel’s career path to sustainable architecture began with a love of the outdoors and an awe-inspiring first-grade trip to a hockey rink designed by Eero Saarinen; today, he helps shape the firm’s approach to sustainability both as a practice and as a business. He walks listeners through how his

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08:21

TechStack: Digital Asset Management Systems (DAMs) -...

As Built ·

2023/05/24

Your firm has a lot of great image resources - congratulations! Now you need a place to store them so you can find what you need, when you need it, and give other people in the firm access as well. In this TechStack episode of As Built, hosts Brian Jones and Patience Jones explain the wonders of the DAM - or Digital Asset Management system. Highlights What a DAM is and how it works How a DAM is different from other file storage systems The role a DAM plays in making sure you’re not trying to

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13:24

How to Succeed with Photography - Episode 20

As Built ·

2023/05/17

Good photography is a crucial part of your marketing and sales. It can help you get published, specified, and recognized as "the" firm to go to. Too many firms, though, forego professional photography or try to DIY it in-house. In this episode, co-hosts Patience Jones and Brian Jones discuss the importance of professional photography for architecture and building materials firms. They explain why photography is a worthwhile investment, why it's a mistake to do it yourself, and how to understand what

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