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PODCAST

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse

business marketing

All Episodes

24:07

How to Beat Imposter Syndrome So You Can Build Your...

How to Market Your Horse Business with Denise Alvarez ·

2023/11/09

Do any of these statements sound familiar? I don’t know what I’m doing here.I’m not qualified for this. Why do I think I can train this horse, show at this level, teach this many students, buy this property, charge this amount of money, etc.? The common thread here: imposter syndrome. AKA self-doubt. And it impacts your horse business on every level, especially with your marketing. If imposter syndrome is keeping you from showing up on social media, getting that website in order, or getting

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27:13

3 Signs You Need to Ditch the DIY Marketing & Get A...

How to Market Your Horse Business with Denise Alvarez ·

2023/10/25

Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your horse business? Could you be holding yourself back or even moving your marketing in the wrong direction by going it alone? With so much online education (including this podcast) at your disposal, you’ve got the knowledge at your fingertips. And, that’s a great thing! But when it comes to applying that

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25:56

Get More Sales on Social Media When You Create...

How to Market Your Horse Business with Denise Alvarez ·

2023/10/12

Are you struggling to get an actual ROI on your social media? In other words, you’re putting content out there but no new leads are landing in your inbox. In this episode, you’ll learn … 🛑 What you’ve been doing to sell on social that’s not working✅ What you should be posting to book more clients & customers onlineBONUS: If you like content inspiration, this episode is packed with specific content ideas to help you meet your potential customers where they are on the buying journey. Show Notes

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29:07

Attn Equestrian Entrepreneurs: This Is Where Growth...

How to Market Your Horse Business with Denise Alvarez ·

2023/09/27

Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it. In this episode, you'll learn ...🔸 The decision you need to make today to build your equestrian business🔸 3 practical ways you can do that, starting now🔸 Specific action steps to get you startedShow Notes (also known as “Where to read a quick summary of what we talked about here and get links I

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36:52

The Secret to Going from Willy-Nilly to Strategic...

How to Market Your Horse Business with Denise Alvarez ·

2023/09/13

Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you. Plus, you’ll learn what stats you should be paying attention to (and what you can ignore) and the surprising marketing tool most equestrian entrepreneurs aren’t using. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/121

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28:58

2 Common Myths About Building a Profitable Equestrian...

How to Market Your Horse Business with Denise Alvarez ·

2023/09/06

What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that. If you believe these 2 common marketing myths then the growth from all the "more" you do is going to be stunted. When I finally stopped believing these common marketing myths my business started its upward trend. And, the same can be true for you. Show Notes (also known as “Where to read a quick summary

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37:03

One Surprising Way to Attract Customers You Love to...

How to Market Your Horse Business with Denise Alvarez ·

2023/08/24

Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone. What if I told you it is possible to attract more of those kinds of people to your business? In this episode, you’ll learn how to do just that plus the two things that could actually be keeping you from attracting the right people.Packed with real-life examples to help you implement this strategy in your own equine business, this episode is the catalyst you need to make some bold choices for

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16:43

Step-by-Step Guide to Marketing Your Equestrian Business

How to Market Your Horse Business with Denise Alvarez ·

2023/08/09

Do you ever feel overwhelmed by all the information out there on how to market your horse business? Trying a little bit of this and that or even copying what everyone is doing will only get you so far. Marketing that works starts with a plan centered around your personal goals for your business. In this episode, you’ll learn my proven step-by-step process for marketing your horse business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I

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29:15

9 Kenny Chesney Concert Takeaways for Equestrian...

How to Market Your Horse Business with Denise Alvarez ·

2023/07/27

Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you. I’m a big believer in studying what successful people are doing to see what we can learn from them. And, while success is subjective, there’s no denying Kenny Chesney’s 30-year career in the country music industry would be labeled a success. So, when I was at his concert earlier this year, I couldn’t help but take notes with you in mind. In this episode, you’ll learn 8 actionable takeaways you can apply in your

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27:44

The One Thing Keeping Your Equestrian Business Dreams...

How to Market Your Horse Business with Denise Alvarez ·

2023/06/29

Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there.While I don’t know your specific situation, I can tell you with 100% certainty there’s one thing I’ve seen horse business owners do over and over that keeps them in a holding pattern—and, it’s likely been true for you. This one thing is keeping you from …investing in yourself. saying no to people you know aren’t a good fit. using a separate business account for

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29:52

4 Eye-Opening Reasons Social Media Should Not Replace...

How to Market Your Horse Business with Denise Alvarez ·

2023/06/16

Ever wondered if you really need a website if you're active on social media?Maybe you’ve been using your Facebook page in place of a website and you’re on the fence about if a website is really necessary. In this episode, we’re getting real about the ongoing battle of social media vs websites. (Spoiler alert: Yes, you need a website. And, after this episode, I just know you’ll agree with me.) Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I

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47:09

When, Why, and How to Pivot Your Horse Business with...

How to Market Your Horse Business with Denise Alvarez ·

2023/06/01

Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like? Michael and Kelsey Gascon of Gascon Horsemanship are sharing how they’ve successfully maneuvered multiple pivots in their horse business—and their best tips for how you can do it, too. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/114FREE Goal Setting Cheat Sheet → Stormlily.com/goals

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14:54

Why You Should Always Be Learning With Kelsey Gascon

How to Market Your Horse Business with Denise Alvarez ·

2023/06/01

This is a BONUS conversation with Kelsey Gascon. After I chatted with Michael and Kelsey Gascon for Episode #114, I asked her to stay on and talk specifically about why she’s such a fan of ongoing education as a business owner and the difference it’s made in their business.It’s a really fun conversation. You’re gonna love it!Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/114bonusFREE Goal Setting Cheat

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31:55

7 Simple Ways to Build Connections With Potential...

How to Market Your Horse Business with Denise Alvarez ·

2023/05/17

If you’re posting on social and getting no traction, what should you do? How do you build relationships and make sales on social when you can’t make connections?Social media is meant to be social. That’s why this episode is packed with practical ways you can get outside of your profile bubble and build connections with potential customers on social media.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at

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43:13

How to Be An Effective Educator With Phyllis Burchett

How to Market Your Horse Business with Denise Alvarez ·

2023/05/03

If you have aspirations of creating an online membership, you may see yourself as an educator. But the reality is, all horse business owners should own the title of educator. In this episode, award-winning equestrian photographer and veteran workshop host, Phyllis Burchett will help you to see why you are an educator and how you can do it effectively so your students thrive and you enjoy sharing what you know.Show Notes (also known as “Where to read a quick summary of what we talked about here and

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28:43

3 Ways Email Lists Are Completely Underrated by...

How to Market Your Horse Business with Denise Alvarez ·

2023/04/19

Do you want to build an equestrian business that’ll be here for the long-term? Then email marketing is a non-negotiable. Yet it’s uncommon to see equine entrepreneurs incorporate it into their marketing mix. Here’s why you can’t afford to ignore email marketing any longer. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/111FREE The Beginner’s Guide to Email Marketing for Horse Businesses →

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30:30

5 Warning Signs Your Equestrian Website Isn't...

How to Market Your Horse Business with Denise Alvarez ·

2023/04/05

Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business? If you’re struggling to get the right people in the door, consider these 5 warning signs your website is the culprit. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/110FREE Dream Website Guide → Stormlily.com/checklist

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42:24

Side Hustle to Full-Time: 3 Essentials for Your...

How to Market Your Horse Business with Denise Alvarez ·

2023/03/29

This is your never-before-told inside scoop on the history of my business—how I went from idea to side hustle to main gig. Even how the name came to be!You know equipping equine entrepreneurs is at the heart of all I do, so you can expect plenty of marketing nuggets and practical takeaways as you learn ...how Stormlily Marketing became my main gigsetbacks & challenges I've experienced along the way (Hint: they don’t stop. Welcome to entrepreneurship!)3 lessons learned you can take with you

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54:47

Go From Burnout to Thriving Equine Business With Dr....

How to Market Your Horse Business with Denise Alvarez ·

2023/03/15

If you’ve ever felt like you were running yourself into the ground while running your business, this episode is for you. Dr. Alberto Rullan with Performance Equine Veterinary Services in Ocala, Florida, has been there, too. He grew up on a cattle farm in Puerto Rico and came to the U.S. for school with a fire in his heart for equine veterinary care. Yet the idyllic picture of why he came to the U.S. quickly became muddied with school debt, managing people more than doctoring horses, and working from

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29:03

How to Design An Impact-Driven Business With...

How to Market Your Horse Business with Denise Alvarez ·

2023/03/01

If you know you want your business to support a cause and make an impact, what’s keeping you from taking action? In this conversation with Everyday Equestrian owner Charlotte Phillips, you’ll learn about her unique business model that supports equine rescues. You’ll also discover 3 myths that may be holding you back from designing an impact-driven business—and the truth about each one that’ll help you take that first step. Show Notes (also known as “Where to read a quick summary of what we talked

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