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PODCAST

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.Here, you turn your business into a client-attracting gem and become a high-performing CEO.About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their

business entrepreneurship

All Episodes

22:31

EP # 199 - Beyond the AI Hype: Real Business...

Diamond Effect - Strategies to Scale Your Service... ·

2025/05/02

In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling. Key Insights: • Why AI is like training your delegation skills (and how this prepares you for future team growth) • The "10X output" framework for solopreneurs and small business owners with limited budgets • How to maintain your authentic voice while leveraging AI tools • 4 practical...

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4:02

MM 199 - The Power of Perspective - 3 Mindset Shifts...

Diamond Effect - Strategies to Scale Your Service... ·

2025/04/28

Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too. Key Insights: • Why successful businesses still face challenges and how this knowledge makes you a better leader • The "Rock Behind You" principle: How to stop letting past results limit your future potential • Why consistency trumps trendy strategies (especially for introverts!) 💡 Quote highlight: "Don't trip over the rock behind you" - Seneca 🔑 Key Takeaway: Your future success

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12:01

EP # 198 - 5 Ways Non-Sales Employees Can Boost Sales...

Diamond Effect - Strategies to Scale Your Service... ·

2025/04/25

In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue. Key Points: Indirect Contributions to SalesTime and cost efficiency through proper delegationValue of outsourcing administrative tasksROI calculation on CEO timeDirect Customer Contact OpportunitiesReception and front desk staff's role i...

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3:47

MM 198 - The Unsexy Truth About Business Success

Diamond Effect - Strategies to Scale Your Service... ·

2025/04/21

Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US. Key Points: • Why political drama and exciting news can pull us away from business fundamentals • The real, "boring" activities that consistently generate revenue • How habits and systems create sustainable business success Quotable: "Your business grows in the quiet moments between the excitement." Resources Mentioned: • T.O.P. CEO Framework - Maggie...

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26:18

EP # 197 - The Success Triangle. 3 Critical Areas...

Diamond Effect - Strategies to Scale Your Service... ·

2025/04/18

In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success. What You'll Learn: Personal Development as a Human Entrepreneur • Mindset foundations: embracing failure, making fast decisions, and maintaining focus • Physical wellbeing: nutri...

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3:58

MM 197 - 3 Life-Changing Principles I Wish I Knew in...

Diamond Effect - Strategies to Scale Your Service... ·

2025/04/14

In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey. Key Takeaways: • Being proactive vs. reactive: Learn the power of intentional goal setting and weekly planning • Focus on controllable factors: Discover how to redirect energy from external stressors to actionable progress • ...

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33:08

EP # 196 - Inside the Diamond Effect Group: How We...

Diamond Effect - Strategies to Scale Your Service... ·

2025/04/11

In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout. Key Highlights: The origin story: How Maggie's corporate burnout led to creating a program she wished existed when starting her businessWhy does the program run for 12 months, and what is the strategic reasoning behind each quarter's focusThe four key components ...

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4:32

MM 196 - Hidden Time Wasters: A Business Owner's...

Diamond Effect - Strategies to Scale Your Service... ·

2025/04/07

In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth. Key Points Covered: • Why your calendar might be as cluttered as an overstuffed closet • The 30-minute block tracking method for time audit • Three main time-clutter culprits to watch for • Real client success story: How reallocating 5 hours led to doubled con...

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29:33

EP # 195 - Balancing Business Growth & Family Life -...

Diamond Effect - Strategies to Scale Your Service... ·

2025/04/04

Guest: Paola Di Fonzo, Owner of Balloonique What started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success. 🎈 The Journey: • Maternity leave creative project → Professional decor company • Solo creator → Team of three + company truck • Weekend installations while

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4:10

MM 195 - Your Limitations Aren't Limiting - They're...

Diamond Effect - Strategies to Scale Your Service... ·

2025/03/31

In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages. Key Points: • Starting a business in your 40s can be your advantage, not a setback • How being an immigrant with an accent became a memorable brand feature • Converting introvert tendencies into authentic connection strategies • Transforming limited social media experience into a genuine approach 🔑 Key Takeaway: There's always a solution to achieving the goals you truly

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17:23

EP 194 - Win-Win Partnerships: The Hidden Growth...

Diamond Effect - Strategies to Scale Your Service... ·

2025/03/28

In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match. Key Takeaways: • The African proverb rings true: "If you want to go fast, go alone. If you want to go far, go together." • Strategic relationship building is crucial for long-term business success • Success comes from focusing on select, va...

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3:48

MM 194 - From corporate leader to full-time coach (my...

Diamond Effect - Strategies to Scale Your Service... ·

2025/03/24

Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream... Back in 2019, my reality looked like this: • Leading a high-stakes corporate team • Starting my coaching journey • Completing my MBA • Raising young school-aged children during COVID The doubt and overwhelm were real. But then everything changed when I developed: 🔑 Time on

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27:44

EP # 193 - The Art of Hair Sculpting: Building an...

Diamond Effect - Strategies to Scale Your Service... ·

2025/03/21

Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth. Key Highlights: • Lina's unique journey from a psychology degree to becoming a sought-after hairstylist • How she developed her signature razor-cutting technique and "sculpted hair" conce...

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4:20

MM 193 - Why Your Marketing Isn't Working (And How to...

Diamond Effect - Strategies to Scale Your Service... ·

2025/03/17

Have you ever wondered if you're just spinning your wheels with your marketing strategies? 🤔 In this Maggie's Moment, I'm breaking down the three critical elements that determine whether a marketing strategy you picked is truly working. Learn why some business owners succeed with the exact same strategies that others claim "don't work" - and how you can be on the winning side! Save epsiode for when you need a reminder about: ✨ The right timeline for strategy evaluation ✨ Smart implementation

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26:36

EP # 192 - Time Management for Business Owners and...

Diamond Effect - Strategies to Scale Your Service... ·

2025/03/14

The Time On Demand Formula: How Successful CEOs Create More Hours in Their Day Tired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain work-life balance without burnout. Key Points Covered: • Why everyone has the same 24 hours but different results • The mindset shift from "being b...

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3:58

MM 192 - From Side Hustler to Entrepreneur CEO...

Diamond Effect - Strategies to Scale Your Service... ·

2025/03/10

In this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. Learn the exact moment that turned her side hustle into a thriving business and how you can make the same powerful transition. Key Points Covered: • The pivotal moment that transformed Maggie's approach to her business • Why traditional business strategies aren't always the first step to succ...

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28:12

EP # 191 - From Excel Expert to Entrepreneur: How a...

Diamond Effect - Strategies to Scale Your Service... ·

2025/03/07

Join Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming the founder of Excelerates, a specialized spreadsheet solutions business serving clients across North America. Key Highlights: • How an accidental project sparked a successful business idea • The transition from secure employment to full-time entrepreneu...

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3:25

MM 191 - Beyond Peak Season: How Top Service...

Diamond Effect - Strategies to Scale Your Service... ·

2025/03/03

In this Maggie's Moment: • Why seasonal fluctuations don't have to mean financial uncertainty • Real examples of service-based businesses that overcame seasonal challenges • 3 actionable strategies to create consistent revenue streams Want to learn more about building a sustainable, scalable business with T.O.P. CEO Framework? Book a discovery call with Maggie - https://stairwaytoleadership.com/:

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19:22

EP # 190 - Mastering Business Consistency: From Side...

Diamond Effect - Strategies to Scale Your Service... ·

2025/02/28

In this episode, Maggie reveals why consistency is the foundational skill every entrepreneur needs to master first, even before marketing and sales. She shares how strategic consistency can transform your business results and explains why simply being "consistent" isn't enough. Key Highlights: • Why consistency must come before mastering marketing and sales • The difference between basic consistency and strategic consistency • How consistency creates valuable data for business decisions • Rea...

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4:03

MM 190 - Stop Being Busy: 3 Secrets to 10X Your...

Diamond Effect - Strategies to Scale Your Service... ·

2025/02/24

"I'll do it when I have more time" - Sound familiar? The truth is, successful business owners don't have more hours in their day - they just have a different relationship with time. In this Maggie's Moment, I'm sharing my proven strategies that helped my clients: ✨ Get more done in less time ✨ Stop feeling overwhelmed by their to-do lists ✨ Actually grow their business while working less Want to know my super-secret power for 10X productivity? Watch till the end! 👆 Ready to transform

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