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PODCAST

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like• sales and marketing optimization,• and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators,

business marketing

All Episodes

16:28

The Best 2024 Ad Strategies That I'll Use in 2025

The Art of Online Business ·

2024/12/27

Let's talk about my top ads management strategies from 2024 that I'll definitely be using again in 2025. We've had a year full of testing, discovering some great tactics, and weeding out a few that just didn't cut it. Jamie joins me as we wrap up the year, literally wrapping presents for Christmas while sharing insights. We'll discuss the Olympic gold medal testing framework, advantage plus audiences, and creative strategies to boost your ad performance. Join us as we share the strategies tha...

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29:18

Get Found On Google With Laura Jawad

The Art of Online Business ·

2024/12/25

If you've ever struggled to get your website ranked by Google, Laura an SEO expert, breaks down common pitfalls that keep your site from ranking. We talked about the practical steps you can take to make your site more visible without relying solely on social media. As someone who's used her strategies on my own site, I can vouch for their effectiveness. Laura brings a mix of technical prowess and real-world experience, making this advice invaluable for anyone looking to boost their onli...

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19:09

Why You Shouldn't Sleep on SEO Featuring Laura Jawad

The Art of Online Business ·

2024/12/23

I’m excited to share the spotlight with Laura Jawad, an SEO strategist who dramatically transformed my invisible website into a Google-friendly platform. If you’ve ever felt skeptical about SEO or unsure about its impact, you’re going to want to tune in. Laura not only revolutionized my online presence but also built her businesses around the robust strategy of SEO. She’s here to share the process and show how actionable SEO can fill your client roster without depending on the whims of social...

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11:35

Before You Boost Your Instagram Post - DO THIS FIRST

The Art of Online Business ·

2024/12/20

Boosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re using an iPhone.We break down why the boost button isn’t your friend, what Instagram’s algorithm is really doing, and better strategies for reaching your audience through Meta Ads Manager. Learn how to run smarter campaigns that actually grow your list, attract quality leads, and convert them into paying customers.GET The Ad Testing Cheat Code for just $1...

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18:31

Strategies for Sustainable Growth Despite Crazy Tough...

The Art of Online Business ·

2024/12/18

Kasey D'Amato, a seasoned Business Advisor and Executive Coach, is back to dive deeper into how to effectively navigate challenges in your online course business. She expands on the 'VIBE' strategy—Vision, Intentionality, Balance, and Evolution—which aims not just to survive tough times but to thrive beyond them. Kasey's insights are particularly crucial for anyone looking to lead confidently, whether you’re steering a team or managing solo projects. ‍‍Watch the previous episode ‘V...

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31:29

V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide...

The Art of Online Business ·

2024/12/16

Let's explore some game-changing strategies for business growth with Kasey D’Amato, who's sharing her journey from pharmaceutical sales to launching a global skincare brand and juggling multiple successful enterprises. She's sharing how she navigates business ups and downs, keeping both profit and passion in play. ‍‍Kasey also offers insights on managing a happy life outside of her business demands, ensuring you leave with both strategies and inspiration to apply to your own ventures.&n...

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10:30

Boost Sales with Ads Visuals: Direct vs. Indirect...

The Art of Online Business ·

2024/12/13

Let's explore two main strategies for setting up Black Friday ads: direct and indirect selling. We discuss the specifics of each method, including how to effectively use visuals and approaches to engage different audiences. You'll learn when to use a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. Plus, we talk about how to keep your audience engaged without overwhelming them, making sure your ads stay fresh and relevant. ‍...

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21:55

How to Turn Your Newsletter into a Profit-Generating...

The Art of Online Business ·

2024/12/11

Dr. Destini Copp is back with us to talk about turning newsletters into real money-makers. After finding her newsletter wasn't doing as well as she wanted, she spent six months researching how successful newsletter creators make theirs so effective. ‍‍Now, she’s here to share those lessons, focusing on treating newsletters like a key product in your business. She also lays out easy steps to improve your newsletter's performance, aiming to help you make more money without being tied down ...

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34:01

Earning 6-Figures Teaching Email List Monetization...

The Art of Online Business ·

2024/12/09

Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you're selling digital products. She's got a solid background in business and teaching, so she knows her stuff. We'll chat about her switch from academia to coaching, and she'll share some tips on using newsletters effectively. ‍‍Watch the episode ‘How to Turn Your Newsletter into a Profit Generating Asset With Dr Destini Copp’ (releases December 4th). ‍‍Please click here to give...

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25:27

What to Do If You've Tried Facebook Ads and Lost Money

The Art of Online Business ·

2024/12/06

We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable. You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's crucial to have your offer converting organically before spending on ads. ‍‍Watch this episode on our YouTube channel! ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Links mentioned ...

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22:41

Why Your Brand Story Belongs on Every Funnel Page,...

The Art of Online Business ·

2024/12/04

Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth. She shares her insights on creating a brand that embodies authenticity, intentionality, and profitability. She also explains how digital storytelling can be strategically integrated into business funnels to enhance relatability and increase conversions. ‍‍ ‍‍Watch the previous episode ‘Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Mic...

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31:10

Six Figures Teaching Brand Strategy (While...

The Art of Online Business ·

2024/12/02

Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values and missions of entrepreneurs. She shares how intentional branding has shaped her journey from starting a business with a desire for flexibility to running a successful six-figure operation while homeschooling her son. ‍‍ ‍‍Watch the episode ‘Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight’ (releases Decemb...

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9:24

This Funnel Mistake is Draining Your Profits

The Art of Online Business ·

2024/11/29

Your funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastically improve your conversion rates and increase your profits. Whether it's changing your funnel's lead magnet or adjusting the sequence of email delivery, these small changes can make a big difference in your overall sales performance.Watch this episode on our YouTube channel. ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! T...

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33:13

Why This is Easier (and More Profitable) Than an...

The Art of Online Business ·

2024/11/27

Dama Jue, a funnel strategist and Thrivecart expert is back to break down the reality behind evergreen funnels and shares an easier way to boost sales without the constant upkeep. Dama brings a fresh perspective on making your business work smarter, with the exact strategy she uses to simplify the sales process. ‍‍ ‍‍Watch the previous episode ‘How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue’ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the...

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36:57

How She Built a 6-Figure Business Teaching Funnels...

The Art of Online Business ·

2024/11/25

Dama Jue, a funnel strategist and Thrivecart expert, shares her journey and how she uses strategic funnels and automation to simplify and enhance business operations. Dama also shares her tips for boosting sales and making business run smoother! ‍‍ ‍‍Watch the episode ‘Why This is Easier (and More Profitable) Than an Evergreen Funnel Featuring Dama Jue’ (releases November 27th). ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your supp...

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15:49

Stop Wasting Ad Spend on Cold Audiences! Smart Launch...

The Art of Online Business ·

2024/11/22

When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch. ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Links menti...

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25:59

Growing Brand Visibility In Just 10 Minutes a Day...

The Art of Online Business ·

2024/11/20

Kelly, a brand strategist and visibility coach, shares practical strategies on how to increase your business's visibility with just ten minutes a day. She shares her unique approach to building visibility, leveraging her PR background to boost audience engagement and business growth. ‍‍ ‍‍Watch the previous episode ‘Discovering Purpose and Passion in Business with Kelly Sinclair’ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!...

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28:34

Discovering Purpose and Passion in Business with...

The Art of Online Business ·

2024/11/18

We learn about how Kelly's strategies help ambitious women grow their brands and her unique visibility methods that entrepreneurs can apply to their businesses.Kelly Sinclair is the CEO of KS & Co and host of the Entrepreneur School podcast. Kelly, an award-winning marketer and visibility coach, shares her journey from corporate communications to entrepreneurship, juggling life as a mom and a business leader. ‍‍ ‍‍Watch the episode ‘Growing Brand Visibility In Just 10 Min...

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10:07

Launching in January 2025? Why You Need To Start...

The Art of Online Business ·

2024/11/15

Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly. ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Links mentioned in this episode:DM us to ask about ads management or coachingListen to episode 843: How To Launch Like A Pro (Even If You Don’t Have A Huge Team)Listen to ep...

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24:24

Monetizing Summits: $78k Revenue Detailed Breakdown +...

The Art of Online Business ·

2024/11/13

Gemma Bonham-Carter, an expert in online courses and AI sales funnels, talks about the details of her successful AI summit. She shares insider tips on managing an event that caters specifically to online course creators, discussing everything from revenue generation to operational strategies and speaker engagement. Plus, she'll share why focusing on a specific niche can really make your summit stand out. ‍‍ ‍‍Watch the previous episode ‘The Journey from Blogger to 7-Figure Business ...

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