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PODCAST

Specialty Matcha Podcast

Sanko Matcha Products

The Specialty Matcha Podcast is hosted by Ryan Ahn and Zongjun Li, cofounders of Sanko Matcha Products. We discuss the growth in popularity of matcha, innovation, and matcha science. We also interview thought leaders, tea merchants, and tea educators to discuss everything from sourcing, processing, blending, milling, storytelling, health claims, and much more. Sanko Matcha Products is a startup dedicated to using functional design to create contemporary matcha gear and the use of new technology to

arts food

All Episodes

00:45:08

Interview with Matcha Product Developer, Pat Penny

Specialty Matcha Podcast ·

2024/05/16

Hosts Ryan and Zongjun interview matcha product developer and food scientist, Patrick Penny. The scope of this wide-ranging interview covers matcha as a specialty product, the perception of matcha by Japanese consumers, and the importance of freshness.

en-us

00:35:13

Matcha Crossing the Chasm

Specialty Matcha Podcast ·

2024/05/09

In his book “Crossing the Chasm”, Geoffrey A. Moore lays out a framework whereby mainstream consumers adopt new technologies. He segments buyers into “visionaries” and “pragmatists”, between which resides “the chasm” of adoption that all products must cross before fully entering the mainstream.Matcha visionaries went out of their way to source and prepare matcha. They tolerated inconveniences and lack of transparency, and paid the price for what is now considered an inferior quality product, after

en-us

00:37:24

Deconstructing Matcha's Flavor

Specialty Matcha Podcast ·

2024/05/01

Ryan and Zongjun discuss techniques for tasting matcha, tea competitions, and the terminology used to describe different flavor profiles.

en-us

00:27:18

Cafe Design Language & Pattern Matching

Specialty Matcha Podcast ·

2024/04/24

The ideas and the products being served at specialty “coffee” cafes is changing. They do not have to be a place where coffee is at the center of the celebration. Tea, in particular matcha, is sharing more and more of the spotlight.A new generation of suppliers is creating a new set of tools unified by a recognizable design language to signal quality and intention in a matcha program.

en-us

00:40:02

Founding Sanko

Specialty Matcha Podcast ·

2024/04/17

Ryan and Zongjun discuss founding Sanko Matcha Products and their origin story.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7406592/

en-us

00:27:33

Ceremonial Grade Matcha is Dead, Long Live Ceremonial...

Specialty Matcha Podcast ·

2024/04/11

Ceremonial grade matcha is a made-up marketing term and is basically meaningless. The quality variability is enormous from vendor-to-vendor and the terms are completely unregulated. Anyone can use these terms and tea ceremony practitioners are definitely not the gate-keepers of quality that the name implies.Washing products in a “ceremonial grade” label makes it much more difficult for consumers to differentiate between high and low quality products. Ultimately the classification of “ceremonial

en-us

00:52:36

What is Matcha?

Specialty Matcha Podcast ·

2024/04/04

If you’re new to matcha, welcome!If you are already a tea person, we hope you find this article novel in answering the question “what is matcha?” The following perspectives are based on over two decades of cumulative experience from the team: studying at the Tea Institute at Penn State, hundreds of conversations with experts, travel to origin, and working in product development in the food and beverage industry. So, what is matcha? https://sanko-cha.com/blogs/third-wave-matcha/what-is-matcha

en-us

00:29:03

Knowledge Structures

Specialty Matcha Podcast ·

2024/03/28

Knowledge structures are the scaffolding where we interpret new information, make judgments learn to ask questions. How much information is necessary to fully learn and appreciate something? How do most new matcha consumers construct their own knowledge structures? https://sanko-cha.com/blogs/third-wave-matcha/knowledge-structures

en-us

00:26:00

Science of Matcha Whisking

Specialty Matcha Podcast ·

2024/03/21

Matcha is a suspension of microscopic particles, usually with a thick head of froth. Left to time, the particles sink to the bottom and the foam disappears. The rate of decline is determined by the whisking skill and the quality of the tea. https://sanko-cha.com/blogs/third-wave-matcha/the-science-of-whisking-matcha

en-us

00:29:50

Conditions for Specialty Matcha Preference Acquisition

Specialty Matcha Podcast ·

2024/03/11

Ryan and Zongjun, cofounders of Sanko Matcha Products, discuss the rise of specialty matcha and the consumer journey of acquiring new preferences.

en-us

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