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PODCAST

The Translation Company Talk

Sultan Ghaznawi

The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company

business entrepreneurship

All Episodes

41:43

S01E22:The Language Company Merger Protocol

The Translation Company Talk ·

2020/12/03

Paul Doherty is a seasoned entrepreneur and has spent most of his life in the localization and translation industry. In this episode of the Translation Company Talk, he talks about what makes successful mergers and the causes for failures. In particular he talks about the importance of setting expectations, not rushing into conclusions, having the right people and the role of leadership in successful mergers. Paul has been involved in the mergers of MTL and Berlitz, which was later acquired by

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44:19

S01E21: Women Led Language Services Companies

The Translation Company Talk ·

2020/11/23

The language translation and localization is a diverse industry and has evolved over the years. Molly Naughton, president of aia Translations speaks with me about what it means to be a woman leader in this industry. We discuss topics such as challenges and obstacles for women in this industry, mentorship opportunities, biases within and outside this industry and Molly's personal experiences in this industry. Molly also talks about how our companies can define ways to be more inclusive and supportive

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01:00:01

S01E20: The Small Language Service Company Perspective

The Translation Company Talk ·

2020/11/18

In episode 20 of the Translation Company Talk, I got to speak with with Carmen Hiers from Transforma Translation Services. She talks about the issues and challenges as well as opportunities that small language companies in the United States encounter. This is a very interesting conversation as Carmen shares her story, how she started in this industry and how it has evolved over the years. We discuss how small LSC executives face very unique challenges and problems and how Carmen has overcome some of

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45:44

S01E19: The Nordic Perspective of Language Industry

The Translation Company Talk ·

2020/11/10

In this episode of the Translation Company Talk, I got to speak with Cecilia Enbäck from Translator Scandinavia AB. She started her career in the language industry by accident at a camp fire. This is a fascinating story. She talks about how the industry has evolved, how technology has guided their decisions and direction. She believe technology has helped their company deliver better quality to their clients. Cecilia discusses the Nordic language industry and market in depth. She expresses her

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01:26:25

S01E18: Business Management for LSC Executives

The Translation Company Talk ·

2020/11/01

Management is an art and a skill, and not many people in the language industry have received formal schooling in this area. While every human being has some management skills as they manage their life and work, managing a language company is somewhat complicated. Richard Brooks from K-International, talks about what management actually entails in this industry and what type of a mindset you need to successfully manage a dynamic team. Given the true international nature of our industry, managing a

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58:25

S01E17: Business Development for Translation Companies

The Translation Company Talk ·

2020/10/25

Business development in the translation industry is often a misunderstood and confusing topic. I had a chance to speak with Elizabeth Gomez on this topic. She talks about value proposition, creating a niche and ways to understand your customers' issues. We discuss how a knowledge-based industry like the language industry can strategize develop the business, who is involved in the definition of business development and what the role of a sales person is in this function. Among other subjects we

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45:06

S01E16: Focus on Women in Localization

The Translation Company Talk ·

2020/10/19

My guest this week is Carrie Fischer. She is the Manager of Globalization Services at Subway, where she manages all aspects of globalization and localization for the restaurant giant. Carrie provides a candid perspective on her early beginnings in the industry, her experience as the industry has evolved and her current role at Subway. Carrie is passionate about volunteer work and causes that are important. She has been one of the early supporters and members Women in Localization and she speaks in

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46:34

S01E15: Leading Multiple Organizations in the...

The Translation Company Talk ·

2020/10/12

Leading and managing a language company is not easy. As a small business owner, the LSC leader wears multiple hats to get things done within the company. In this episode we are talking in general on the different aspects of managing more than one organization in the language space. Lelani Craig talks about the challenges that an entrepreneur in this industry faces and her ways to mitigate problems and stress. Lelani has been in the language business for over 25 years and she is an accomplished

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57:26

S01E14: Strategic Sales Advice for Language Companies

The Translation Company Talk ·

2020/10/07

Sales and selling remains a very unique art in the language translation industry. In this episode of Translation Company Talk, I talk to Francesco Pagano, President of Interpreters and Translators Inc. He is a true veteran of the translation industry and grown up in the trenches, he learnt by doing from an early age. He calls the language industry oldest that mankind knows. Francesco has learnt selling translation services in a hands on way. He talks about how to establish a sales team, building a

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54:13

S01E13: Language Service Company Evolution

The Translation Company Talk ·

2020/09/21

Kocarek is an Essen, Germany, based translation and localization firm that has gone through several iterations of innovation and evolution. In this episode of the Translation Company Talk, we hear first hand experience from Werner Lierz, CEO and Kerstin Küpper, Head of Translation Management, as well as Alexandra Navruzova-Lang, Head of Project Management at Kocarek. We discuss how Kocarek has started, what the evolution process has been like for them and what it means at ground level for the core

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53:56

S01E12: The GALA Perspective with Allison Ferch

The Translation Company Talk ·

2020/09/17

In this episode of the Translation Company Talk, I had a deep dive into issues surrounding the current challenges and our industry. Allison Ferch, the Executive Director of GALA, shares her insights and valuable information about our industry that they have obtained through industry research. She also covers GALA's 5 year roadmap and how they plan to respond to industry needs. The Globalization and Localization Association (GALA) is a not-for-profit trade association connecting and supporting

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59:04

S01E11: Language Industry Review with Rick Antezana

The Translation Company Talk ·

2020/09/13

In episode 11 of the Translation Company Talk podcast show, I had the opportunity to speak with Rick Antezana, the President of the Association of Language Companies (ALC). We cover the current state of the translation industry, in particular in the US, in the context of recent developments. Rick talks about regulatory changes affecting our the language service companies, COVID impact on interpreting, accomplishments of the ALC, advocacy on behalf of the language industry, the upcoming conference,

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01:06:19

S01E10: Sales and Business Development for LSCs

The Translation Company Talk ·

2020/09/06

Jessica Rathke is a seasoned sales and business development guru in the localization industry. In this episode, I had the opportunity to talk to her in detail about what sales entails, how it has evolved and what works and does in the language services industry. She elaborates in great detail the techniques, challenges and opportunities in selling language translation and related services. For anyone in the translation industry involved in sales and business development, this is a master class not

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01:00:45

S01E09: Translation Industry Market Analysis

The Translation Company Talk ·

2020/08/30

Welcome to episode 9 of our first season at the Translation Company Talk. In this episode we discuss the current market conditions and health of the translation and language industry. Our guest, Andrew Smart - Co-Founder and Commercial Director at Slator, dissects the current economic and sociopolitical threats and opportunities for our industry. Among other things, we cover issues related to uncertainty, discipline, technology, automation and general challenges that the typical language company

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01:16:35

S01E08: Winning with Customer Service in the...

The Translation Company Talk ·

2020/08/25

Customer service is expected in every industry and business transaction, however, it remains far from being ideal in the translation industry. Paul Doherty from Strategy Management Consultants, Ltd. believes that customer service is the cornerstone for all B2B and B2C relationships across all verticals and industries. In this episode of the Translation Company Talk we discuss how simple strategic customer service changes can present opportunities for business that were not discovered before

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01:17:42

S01E07: Leadership Lessons for Language Services...

The Translation Company Talk ·

2020/08/16

In episode 7 of the Translation Company Talk, I spoke with Veronique Ozkaya. She is the CEO of Argos Multilingual, and a seasoned leader and manager who has worked across multiple business functions in the translation and localization industry during her career. During this candid conversation, she offers leadership advice that is applicable to the day to day life of an LSC owner. Our discussion touched upon sales, management, human resources, strategy development and mergers and acquisitions

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01:12:08

S01E06: Digital Marketing for the Modern Language...

The Translation Company Talk ·

2020/08/09

In this episode of The Translation Company Talk we discuss marketing for language services companies (LSCs) in the digital age where businesses harness online channels for business translation, video transcription and translation, and overarching contract translation. We cover a number of topics including personal branding, influencer marketing, marketing your translation business and establishing a marketing strategy that achieves your company goals. I had the pleasure of interviewing Kathrin

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01:00:07

S01E05: Industry Advocacy: An Update on Employee...

The Translation Company Talk ·

2020/08/08

In today’s episode of Translation Company Talk we are joined by Dr. Bill Rivers, former Chief of Joint National Committee in Languages. Together we explore the critical shift in labor laws, an topic important for translation companies that harness the scalable and burstable power of freelancers. In recent years, within a variety of levels of government, the US has been experiencing significant labor law shifts, specifically in regards to the classification of independent contractors as employees

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01:51:54

S01E04: Data Security in the Translation and...

The Translation Company Talk ·

2020/08/02

Data security is not a popular topic in the language translation industry, however, with the mounting number of cyber security breaches it is ever more important to address the challenges and vulnerabilities in this industry. From business translations to contract translation having a perspective of security is absolutely critical. That is why in this episode of The Translation Company Talk, I am delighted to chat with Andre Hemker and Maik Mehlhose to discuss the current issues and concerns that

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01:09:46

S01E03: Strategy, Industry Trends, and M&A in the...

The Translation Company Talk ·

2020/07/19

On this episode of The Translation Company Talk, I had a candid conversation with Steve Chu, president of Treehouse Strategy Consulting. We cover topics that include getting outside consulting support to developing a business strategy, finding your place in the crowded business translation, document translation and overarching translation marketplace and understanding the core issues related to mergers and acquisitions. You can reach out to Steve via LinkedIn or email.

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102 results

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