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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:09:56

How to Achieve Low ACOS with Negative Keywords?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/07/05

In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management.We’ll see you in The PPC Den! 🦡

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00:35:44

How Do Technical and Creative Strategies Work...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/06/28

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Meet our

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00:49:13

How Can Product Images on Amazon Boost Conversion Rates?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/06/21

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography.We’ll see you in The PPC Den! 🦡 Highlights 0:00 -

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00:43:15

What Makes an Amazon PPC Manager Successful?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/06/14

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.We’ll see you in The PPC Den! 🦡 Highlights 1:05

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00:33:22

How To Forecast Your Amazon PPC Approach (Classic)

The PPC Den: Amazon PPC Advertising Mastery ·

2024/06/07

In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts.This episode is a rerelease of one of our most popular

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00:49:31

What is the role of data in Amazon campaign management?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/05/31

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - What

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00:47:12

What Are 7 Overlooked Seller Central Tools?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/05/24

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing

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00:29:15

Why Should You Rethink Your Approach to PPC on Amazon?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/05/17

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Guest

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00:30:14

Can Amazon PPC Success Be Predicted?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/05/10

Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. We’ll see you in The

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00:36:29

How Does Tracking Keywords Help PPC?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/05/03

In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results.We’ll see you in The PPC Den! 🦡 Highlights 0:35 - How do ads affect organic sales? 1:02 - How do I set up PPC campaigns? 2:19 - What are current challenges in

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00:19:28

How to Use Broad Match and Modified Broad Match on...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/04/26

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:48 - Explanation of

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00:45:42

How to develop a successful client relationship?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/04/19

In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:42 - Why are long-lasting client-manager relationships important? 1:18 - What are common pitfalls in Amazon marketing relationships? 7:54 - How do

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00:28:58

What is Amazon IPI Score?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/04/12

Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Quick intro 1:02 - Why the inventory score (IPI) matters 2:27 - How inventory levels affect Amazon ads 6:01 - What's coming next

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00:39:44

Can Agencies Serve as Teachers in Amazon Selling?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/04/05

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 2:19

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00:27:05

How to Launch Amazon Products That Customers Actually...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/03/29

Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Welcome 01:12 - Chatting About the Early Days of Selling on Amazon 05:02 - Can You Start a Business While Working Full-Time? 07:41 - The Biggest Mistake in

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00:35:31

How to Achieve High Lifetime Value?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/03/22

🦡 Highlights Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁 We’ll see you in The PPC Den! 00:00 -

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00:28:19

What Amazon PPC Updates Do You Need for 2024?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/03/15

Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Welcome 1:47 -

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01:00:45

How to Launch Your First Sponsored Products Campaign...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/03/08

Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising.We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Intro 1:37 - Creating a campaign 5:15 - Choosing a campaign type 7:06 - Sponsored Product 9:40 - Ad group

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00:17:39

How Can I Be The Most Efficient With My N-Gram Analysis?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/03/01

Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Intro 2:00 - What is N-Gram Analytics 4:21 - What to Do 5:56 - The Big Issue 8:11 - Start with Trend Searching 9:35 - N-Gram Analysis Steps 12:19 - Where to Find the Ad Badger Spreadsheet 12:57 - How to Effectively Use N-Gram

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00:34:41

How Can I Improve My Conversion Rate For My Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/02/23

Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 3:24 Small talk 5:28 Hot Amazon topic 7:25 Search Query Performance Report 9:30 What data

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