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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:30:14

Can Amazon PPC Success Be Predicted?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/05/10

Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. We’ll see you in The

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00:36:29

How Does Tracking Keywords Help PPC?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/05/03

In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results.We’ll see you in The PPC Den! 🦡 Highlights 0:35 - How do ads affect organic sales? 1:02 - How do I set up PPC campaigns? 2:19 - What are current challenges in

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00:19:28

How to Use Broad Match and Modified Broad Match on...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/04/26

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:48 - Explanation of

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00:45:42

How to develop a successful client relationship?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/04/19

In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:42 - Why are long-lasting client-manager relationships important? 1:18 - What are common pitfalls in Amazon marketing relationships? 7:54 - How do

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00:28:58

What is Amazon IPI Score?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/04/12

Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Quick intro 1:02 - Why the inventory score (IPI) matters 2:27 - How inventory levels affect Amazon ads 6:01 - What's coming next

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00:39:44

Can Agencies Serve as Teachers in Amazon Selling?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/04/05

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 2:19

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00:27:05

How to Launch Amazon Products That Customers Actually...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/03/29

Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Welcome 01:12 - Chatting About the Early Days of Selling on Amazon 05:02 - Can You Start a Business While Working Full-Time? 07:41 - The Biggest Mistake in

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00:35:31

How to Achieve High Lifetime Value?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/03/22

🦡 Highlights Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁 We’ll see you in The PPC Den! 00:00 -

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00:28:19

What Amazon PPC Updates Do You Need for 2024?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/03/15

Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Welcome 1:47 -

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01:00:45

How to Launch Your First Sponsored Products Campaign...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/03/08

Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising.We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Intro 1:37 - Creating a campaign 5:15 - Choosing a campaign type 7:06 - Sponsored Product 9:40 - Ad group

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00:17:39

How Can I Be The Most Efficient With My N-Gram Analysis?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/03/01

Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Intro 2:00 - What is N-Gram Analytics 4:21 - What to Do 5:56 - The Big Issue 8:11 - Start with Trend Searching 9:35 - N-Gram Analysis Steps 12:19 - Where to Find the Ad Badger Spreadsheet 12:57 - How to Effectively Use N-Gram

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00:34:41

How Can I Improve My Conversion Rate For My Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/02/23

Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 3:24 Small talk 5:28 Hot Amazon topic 7:25 Search Query Performance Report 9:30 What data

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00:24:51

How Can I Build Tasks To Help My Amazon PPC Campaign?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/02/16

Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 3:30 Why You Should Use Tasks 4:57 Review Goals 6:15 Daily Checks 8:30 Bucket Based Bid Management 11:50 Budget Management 12:42 Ratio Checks 15:00 Campaign Structure 16:45 Search Term Analysis 17:40

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00:11:29

How Can I Best Use The Product Opportunity Explorer...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/02/09

Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 1:50 Looking At The Product Opportunity Explorer 4:15 Changes To Customer Review Insights 5:30 How You Can

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00:18:06

What Do I Do With Wasted Ad Spend?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/02/05

Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy. Get the ACOS Power Ratio Quick Sheet here: https://www.adbadger.com/amazon-ppc-checklist/ We’ll see you in The PPC Den! 🦡 Highlights 0:00 An Overview 2:16 ACOS Power Ratio 4:15 Breaking Down The Columns 8:08 Problem

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00:48:40

How Can I Elevate My Copywriting In My Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/01/29

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Changed Your Process? 24:06

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00:41:38

Are We Still In The Golden Age of Amazon PPC?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/01/26

Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 6:42 The Difference 5 Years Makes 8:45 Current Amazon Stats 21:02 New Shopping Experiences 23:33 Are CPCs Still

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00:33:19

How Can I Become An Advanced Amazon Marketer?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/01/12

Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising, the flow of account analyzing, the importance of note taking, and more. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:18 The Importance of Note Taking 10:20 The Shift From Mechanical

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00:34:41

How Can I Best Use The Search Query Performance Report?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/01/05

Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:40 Dubai Life 6:30 An Important

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00:16:26

1 Year Reflection: Sending Google Ads Traffic To Amazon

The PPC Den: Amazon PPC Advertising Mastery ·

2023/12/29

January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:25 An Overview 3:05 Per ASIN Results 4:10 Net Organic Position Change 5:10 Individual Keyword Improvements 6:50 Revenue Growth

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