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PODCAST

Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights thepeoplewho are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what"s driving the decision-makers of today to move the needle of some of the

business marketing

All Episodes

37:04

Driving Awareness, Growth, and Loyalty: Insights from...

Marketing Vanguard ·

2024/06/13

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Jay Livingston, Shake Shack's CMO. Learn about Jay's background and his unique journey from finance and technology to marketing and becoming a CMO. Gain insights into Shake Shack's marketing strategy, including the importance of performance marketing and collaborations.Jay discusses the challenges and changes Shake Shack faced during the COVID-19 pandemic and its growth and expansion

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28:40

Diversity, Mentorship, and Collaboration: Driving...

Marketing Vanguard ·

2024/05/30

Today, our guest is Jerri DeVard, Founder and CEO of BECA, an alliance designed to create opportunity, access, and equality for Black C-Suite marketers and to pay it forward. Join us as we discuss Jerri's career, the common challenges in marketing, and the importance of building diversity in marketing teams.Jerri encourages CMOs to drive change and build relationships with Historically Black Colleges and Universities (HBCUs) to hire marketing talent. The conversation also touches on the future of

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23:07

Being a Vanguard in an Established Company: Lessons...

Marketing Vanguard ·

2024/05/16

Today, our guest is Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand with a mission to help those in need. Join us as we discuss Kate's journey from Investment Banking at Goldman and Sach to her leadership roles in marketing. Kate shares Bombas’s mission, its evolution, and their unique marketing strategies. Learn about the importance of brand, collaboration, and the cross-functional nature of marketing. With insightful anecdotes and future plans, this podcast is a must-listen

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24:42

Unveiling the Evolution of Consumer-Centric...

Marketing Vanguard ·

2024/04/25

On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice. During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies. As the marketing landscape continues to evolve, Stanford's vision for a more integrated and purpose-driven approach serves as a guiding light for marketers navigating the ever-changing tides of consumer influence and business

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24:09

Creating a Culture of Fearlessness: Insights from...

Marketing Vanguard ·

2024/04/18

On this week’s episode, Jenny sits down with Taylor Montgomery,CMO of Taco Bell as he shares insights into his journey, leadership philosophy, and the evolving landscape of brand management.Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble which provided him with invaluable lessons in leadership and the mechanics of brand management, setting the stage for his tenure at Taco Bell.He shares his journey rising through the

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32:18

Creating Value Through Design: Mauro Porcini's Vision...

Marketing Vanguard ·

2024/04/11

On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand. He also discusses the importance of aligning design with business goals and the iterative nature of the design process. Hosted on Acast. See acast.com/privacy

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32:43

Going Beyond the Aisles: The Evolution of Marketing...

Marketing Vanguard ·

2024/04/04

Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.On this week's episode of Marketing Vanguard, Jenny sits down with Jones to discuss her background at companies like Uber, Google, and Visa and her strategies as a marketing leader

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21:15

Unveiling the Heart of Marketing: A Conversation with...

Marketing Vanguard ·

2024/03/28

On this week's episode of Marketing Vanguard, Jenny sits down with Marissa Thalberg, Chief Marketing and Communications Officer at SeaWorld. During the conversation, Thalberg discusses the multifaceted essence of marketing leadership, the importance of creativity beyond traditional bounds, and having a holistic approach to business strategy.This conversation was recorded in January during Adweek Outlook 2024. Hosted on Acast. See acast.com/privacy for more information.

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37:09

From Rebranding to Reinvention: The Marketing Journey...

Marketing Vanguard ·

2024/03/21

On this week's episode, host Jenny Rooney welcomes QUAD CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations.During the conversation, Golden highlights the dynamic nature of the marketing industry, which continually evolves, demanding innovative decisions and impactful actions from marketers. Golden shares his journey from the entertainment industry to agency and brand roles, focusing on his passion for helping brands

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27:16

Exploring the Creative Landscape: Insights from...

Marketing Vanguard ·

2024/03/14

On this week's episode, host Jenny Rooney sits down with Squarespace’s Chief Creative Officer David Lee to discuss the intricacies of creativity, brand strategy, and the evolving role of in-house capabilities.During the conversation, Lee shares hisjourney from the agency world to Squarespace and the company's focus on design, creativity, and personal brand representation as core pillars of its mission. They discuss the brand's presence at the Super Bowl and how their marketing initiatives expand

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45:21

BONUS: Why Edward Norton Thinks Ad-Supported...

Marketing Vanguard ·

2024/03/07

During ADWEEK’s Big Game Brunch event in Las Vegas, ADWEEK’s Jenny Rooney sat down for a special conversation with actor and filmmaker Edward Norton and PepsiCo vp and former NFL player Kalen Thornton to discuss TV measurement challenges, new partnership options for brands, and how ad-funding streaming could be a windfall for filmmakers. Hosted on Acast. See acast.com/privacy for more information.

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24:38

Driving Impact Through Technology: A Conversation...

Marketing Vanguard ·

2024/03/05

On this week's episode, Jenny Rooney from Adweek sat down with Gerald Youngblood, CMO of Lenovo North America, to explore the company's journey of transformation and the evolving role of marketing in the tech industry. During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing creativity with data-driven insights, and how Lenovo aims to shape a future where technology catalyzes positive change. Hosted on Acast. See acast.com/privacy

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30:16

Navigating the Modern Marketing Landscape: Lessons...

Marketing Vanguard ·

2024/02/22

In this week's episode, Jenny sits down with Suzanne Kounkel, Global and US Chief Marketing Officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs.During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current position as global CMO. She shares her insights into the evolving nature of the CMO role, emphasizing the need for adaptability and collaboration across

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28:39

Revitalizing a Brand by Embracing Change: How...

Marketing Vanguard ·

2024/02/15

From its inception in 1980 to the present day, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any long-standing brand, Applebee’s has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics.On the latest episode of Marketing Vanguard, host Jenny Rooney sits down with CMO Joel Yashinsky to discuss the journey of the brand’s resurgence and its strategic

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32:06

Beyond the Field: Insights into NFL's Marketing...

Marketing Vanguard ·

2024/02/08

In this week’s episode, host Jenny Rooney sits down with Tim Ellis, Chief Marketing Officer of the National Football League to discuss the strategies and insights driving the league's success, the importance of humanizing brands, and going beyond entertainment to drive positive change.During the conversation, Ellis shares insights from his journey, transitioning from the agency world to leadership roles at iconic brands like Volkswagen and Volvo before joining the NFL. He goes on to highlight the

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23:21

From Quirkiness to Global Relevance: Unveiling the...

Marketing Vanguard ·

2024/02/01

On this week's episode, host Jenny Rooney sits down with Heidi Cooley, Chief Marketing Officer of Crocs, to delve into the brand's transformative journey. From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as "Croc Nation." In Cooley's first seven years at Crocs, they have authentically embraced collaborations with brands like Balenciaga, and KFC, and personalities like

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22:10

Outlook 2024: BNY Mellon's Natalie Sunderland on...

Marketing Vanguard ·

2024/01/30

In this special episode recorded at ADWEEK's Outlook 2024 event in New York City, host Jenny Rooney sits down with Natalie Sunderland, Chief Marketing & Communications Officer at BNY Mellon to discuss her career transition from a decade in tech startups to joining BNY Mellon. During the conversation, Sunderland shares the similarities between the innovative spirit of BNY Mellon and the startup environment, positioning the institution as a dynamic player in the financial sector. She also provides

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26:25

From Purpose to Popularity: CMO Michelle Peterson on...

Marketing Vanguard ·

2024/01/25

On this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends, and the dynamics of the jewelry industry.During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over 20 years ago and its evolution into a lifestyle jewelry company.Peterson also highlights the importance of connection over transaction and

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22:27

Sustainability, Collaboration, and Purposeful...

Marketing Vanguard ·

2024/01/18

On this week’s episode of Marketing Vanguard,host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and Head of Marketing and Interim VP of Sustainability Jessica Padula.During the conversation, they discuss Nespresso's unwavering commitment to sustainability, the collaboration between the CEO and the Head of Marketing, and the brand's purposeful approach to business.Companies that go on to lead their industry or pioneer new ones know the power of shipping fast

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30:37

Taking Creative Risks with Kathy Collins Senior Vice...

Marketing Vanguard ·

2024/01/11

On this week’s episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president & chief revenue officer, at Frontdoor,Collins is an accomplished leader with a proven track record for driving growth, innovation, and operational excellence. She has broad experience across all facets of strategy and marketing.During the conversation, Collins shares Frontdoor's mission and the unique aspects of its services, such as connecting homeowners with experts through a video chat app for

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351 results

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