x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Elevated Marketing DOT Podcast

Elevated Marketing Solutions

This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.

business marketing

All Episodes

13:10

EP #129 Understanding the Positives and Negatives of...

Elevated Marketing DOT Podcast ·

2024/05/22

In the latest episode of Elevated Marketing Podcast, we thoroughly discussed the use of guarantees in marketing strategies.We covered the dual-edged nature of guarantees—highlighting how they can build consumer trust and increase sales, while also exposing businesses to potential risks and abuses. Our discussion navigated through the benefits, such as enhanced product quality and competitive advantage, and the challenges, including operational burdens and the possibility of customer

en

15:22

EP #128 Top Email Automation Strategies Worth...

Elevated Marketing DOT Podcast ·

2024/05/15

In this episode, we explore the sophisticated world of email automation, discussing how it can streamline your marketing efforts without losing the personal connection that's so crucial to consumer engagement.From understanding the fundamental mechanics of email automation, such as triggers and workflows, to discussing strategies that prevent your messages from becoming just another overlooked email, we've got you covered.Join us as we uncover the best practices for crafting welcome emails, managing

en

12:38

EP #127 Should I Care About How Many Organic Social...

Elevated Marketing DOT Podcast ·

2024/05/08

In this Elevated Marketing Dot podcast episode, we talked about the evolving metrics of social media success, questioning the real value of followers in an age where engagement and content relevance reign supreme.We explored how algorithm changes on platforms like TikTok and Instagram have shifted the focus from follower counts to meaningful interactions, emphasizing the importance of creating quality, engaging content.Join us as we uncover why a strategy focused on engagement rather than followers

en

12:18

EP #126 The Cost of Overthinking and Underthinking...

Elevated Marketing DOT Podcast ·

2024/04/30

In this episode, we talked about the critical balance marketers must strike between overthinking and underthinking their strategies—a dilemma that can lead to either paralysis by analysis or hasty, ineffective campaigns. Overthinking often results in missed opportunities and delayed decision-making, as the quest for perfection overshadows the practical need for action. Conversely, underthinking skips essential planning and research, leading to wasted resources and campaigns that fail to resonate. We

en

23:30

EP #125 TikTok Metrics That Matter

Elevated Marketing DOT Podcast ·

2024/04/24

In the latest episode of our podcast, we dove into the world of TikTok metrics, unraveling the layers of data that drive success. From the crucial importance of understanding organic metrics to the nuanced world of paid advertising metrics, our discussion offers a comprehensive guide for anyone looking to maximize their presence and effectiveness on TikTok. Join us as we explore the significance of everything from video views and follower growth to engagement rates and conversion analytics, offering

en

21:34

EP #124 How Organic and Paid Social Media Work Together

Elevated Marketing DOT Podcast ·

2024/04/17

In our latest podcast episode, we dove into the dance between organic and paid social media strategies, exploring how they've evolved from standalone approaches that can significantly amplify a brand's online presence. We shed light on the power of algorithm updates on organic content, especially videos, and reels, which now reach beyond just followers to engage with a broader audience. Additionally, we dissected the changing landscape of paid advertisements in response to privacy policies,

en

12:08

EP #123 How Design Influences The Cost of Advertising

Elevated Marketing DOT Podcast ·

2024/04/10

In the latest episode of the Elevated Marketing Dot Podcast, listeners are taken on an enlightening journey through the intricacies of advertising costs in the digital age.This comprehensive discussion sheds light on the delicate interplay between creativity and strategy, crucial for navigating the complexities of digital advertising. From understanding the pivotal role of design in influencing advertising costs to mastering the art of crafting effective campaigns across various platforms and

en

24:22

EP #122 What You Need To Be Successful With Ads

Elevated Marketing DOT Podcast ·

2024/04/03

In this episode of the Elevated Marketing Solutions podcast, we take you on a journey through the complex world of digital advertising, challenging the myth that ads instantly lead to success.We share essential insights into crafting a successful ad campaign, from the critical importance of data setup and conversion tracking to understanding your audience and delivering a message that truly resonates.We delved into the necessity of a well-designed website, the power of SEO, and the impact of social

en

16:53

EP #121 How to use email marketing with your ads

Elevated Marketing DOT Podcast ·

2024/03/27

When is the right time to merge email marketing with your advertising strategies? On today's podcast, we'll explore the signs indicating readiness for this integration, from the necessity of having a compelling subscription incentive to the advantages of aligning email marketing with your ads for a more extended engagement period.We'll also guide you through effective tactics for list building, such as utilizing social media ad forms and driving traffic to conversion-optimized landing pages. These

en

16:21

EP #120 Reel Success - Crafting Short Videos

Elevated Marketing DOT Podcast ·

2024/03/20

In this Elevated Marketing Dot Podcast, we dove deep into the world of reels – the short-form video content that's taking platforms like Instagram, and Facebook by storm.Our discussion centered around the distinctive advantages of reels, their ability to engage audiences quickly, and the importance of incorporating them into your digital strategy to stay relevant in today's fast-paced content landscape.Key insights from our conversation included:The Value of Reels: Reels offer a unique way to

en

11:09

EP #119 What is a digital marketing strategy?

Elevated Marketing DOT Podcast ·

2024/03/13

In this podcast episode, we highlight the critical distinction between buying pre-packaged digital marketing services and crafting a strategic, data-driven marketing plan tailored to a business's specific needs.It starts by addressing a common pitfall where business owners opt for marketing packages for their simplicity and comprehensibility, often leading to suboptimal results.We stress the importance of understanding the "why" behind choosing certain digital marketing tactics—ranging from SEO and

en

14:59

EP #118 What to look for when hiring an SEO agency

Elevated Marketing DOT Podcast ·

2024/03/06

In this podcast episode, we discussed the complexities and considerations involved in hiring an SEO (Search Engine Optimization) agency. We emphasized the challenge of verifying the credibility and expertise of an SEO company due to the opaque nature of the industry.Our key points include the importance of an SEO agency wanting to see your data to tailor strategies specifically for your business, as every company's online presence is unique.We warn against agencies offering generic strategies

en

12:43

EP #117 Why Email Marketing is Vital To Your...

Elevated Marketing DOT Podcast ·

2024/02/28

In the latest episode of our podcast, we delve into the critical role of email marketing within the digital strategy of any business. Here's why tuning in is a must for Business Owners, CEOs, and Marketing Managers:Direct Communication Channel: Discover how email serves as a direct line to your audience, bypassing the uncertainties of social media algorithms and ad visibility. 📩Audience Engagement: Learn about the significance of having a subscribed audience and how email marketing enables

en

14:39

EP #116 Going beyond the click of an ad, what happens...

Elevated Marketing DOT Podcast ·

2024/02/21

Welcome to "Beyond the Click: Optimizing the Journey to Conversion," where we dive deep into what happens after a potential customer clicks on your ad. This podcast is your guide to understanding and enhancing the post-click experience to boost conversions and create more successful digital advertising campaigns. Join us as we explore:The Metrics Beyond Conversions: Discover why looking past conversions to metrics like scroll behavior, time on page, number of pages visited, and engagement rates can

en

10:48

EP #115 Why do you need marketing for your business...

Elevated Marketing DOT Podcast ·

2024/02/14

In this episode, we unravel the enduring power of word of mouth in the digital age, examining its role, evolution, and how it fits into the broader spectrum of marketing efforts. We explore the necessity of integrating word of mouth with digital marketing for a more controlled, impactful approach to brand building and audience engagement. Join us as we discuss the importance of consistent brand image, the limitations of relying solely on word of mouth, and the undeniable benefits of continuous

en

13:10

EP #114 Should I be running TikTok ads?

Elevated Marketing DOT Podcast ·

2024/02/07

In the latest episode listeners are invited into an insightful discussion about the relevance and efficacy of advertising on TikTok. This episode delves into the nuanced decision-making process behind selecting TikTok as a potential advertising platform, focusing on the unique attributes of the app and its user demographics. Join our community: https://elevatedmarketing.solutions/knowledge/

en

18:34

EP #113 The Art of Email List Building Diverse...

Elevated Marketing DOT Podcast ·

2024/01/31

In our latest episode of the Elevated Marketing Podcast, we focused on the art and strategy of building an effective email list. The conversation kicked off with a light-hearted discussion about life's little reminders from loved ones, drawing a parallel to the importance of building and maintaining connections, which is at the heart of email list building. We emphasized that an email list is more than just a collection of contacts; it's a valuable asset that you own and can utilize across various

en

17:12

EP #112 Precision Targeting Mastering Google Ads...

Elevated Marketing DOT Podcast ·

2024/01/24

In our latest Elevated Marketing podcast, we delved into the significant transformation of Google Ads from a primarily keyword-focused platform to a more sophisticated audience-targeting approach. We discussed how Google has expanded beyond the basic keyword search, enabling advertisers to target specific audience segments based on interests, behaviors, and detailed demographics. This shift recognizes the importance of understanding the person behind the search query, allowing for more personalized

en

18:00

EP #111-Why your content is getting 0 traffic and...

Elevated Marketing DOT Podcast ·

2024/01/17

Welcome to our latest podcast episode, where we tackle a common yet frustrating scenario for content creators: spending hours crafting what seems like a perfect blog post, only to find it attracts no traffic. In today's digital world, where you're competing against 7.5 million blog posts daily, standing out is a significant challenge. We dive deep into why this happens and what can be done about it. From leveraging email marketing and social media to understanding the importance of data-driven

en

16:31

EP #110 The Power Of An Email Newsletter

Elevated Marketing DOT Podcast ·

2024/01/10

We delved into the often-underestimated power of email marketing newsletters, an enduring strategy since its inception in the early 1970s. Despite the dominance of social media and trends in the digital marketing landscape, email marketing has maintained its relevance and effectiveness for over 45 years. We explored common misconceptions about email marketing newsletters, emphasizing their continued relevance and effectiveness when paired with well-thought-out content and design.

en

210 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...