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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:39:27

Accountability Matters: The Heart of Care

Alloy Personal Training Business ·

2024/05/01

Picture a franchise where everyone cares deeply about meeting standards, teams are motivated, and businesses flourish.The secret ingredient? Accountability.In this episode, Matt and Rick discuss accountability as the highest form of care. Sincere Candor is an Alloy core value. We explain how accountability is threaded into an organization and give real-world examples of how it can manifest itself positively or negatively.When everyone—from investors to front-line coaches—feels accountable, the

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00:32:50

The "Why's" of Alloy Programming

Alloy Personal Training Business ·

2024/04/24

Consistency in fitness programming isn't just a nice to have; it's the difference between a thriving business and one that's constantly scrambling to please everyone.In this episode, Rick and Matt discuss the why's of Alloy programming and the importance of sticking to the script.It might be tempting for trainers to think they can improve things with a few tweaks here and there – a little extra cardio tacked on at the end of a fancy new exercise they just learned.But here's the thing: when the

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00:11:46

Experience Matters: Navigating Consistent Customer...

Alloy Personal Training Business ·

2024/04/17

We all strive for those 'wow' moments for our clients – you know, the experiences that make them leave feeling impressed and raving about your business.But while the occasional "10 out of 10" is fantastic, did you know that consistency might be even more important?Sure, it's fantastic when your team occasionally pulls out all the stops for a client. But think about those between times. If a client never knows what to expect from the moment they walk in, even the best workouts can feel disappointing

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00:38:14

Mastering the 3 Keys to Successful Organic Fitness...

Alloy Personal Training Business ·

2024/04/10

In fitness marketing, it's easy to forget the power of traditional marketing efforts that have driven lasting success and ensured a constant flow of organic leads.While important, digital marketing should not be the sole focus. Your marketing efforts must be diversified across multiple channels.In this episode, Rick chats with Alloy franchise business coach Adam Blankenship about 3 key organic marketing strategies. These are simple, critical techniques for improving your organic marketing efforts.He

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00:26:27

3 Pillars of Entrepreneurial Success You Might Be...

Alloy Personal Training Business ·

2024/04/03

The difference between a struggling entrepreneur and a wildly successful one often lies in unexpected factors.In this episode, Matt and Rick explain the less obvious yet crucial elements of entrepreneurial success. They emphasize that the keys to unlocking business growth lie in self-reflection, a curated information diet, and prioritizing personal well-being.Understanding yourself as an entrepreneur is paramount. It's easy to become the bottleneck in your own business. Be ruthlessly honest with

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00:33:25

The Director of Training's Playbook

Alloy Personal Training Business ·

2024/03/27

The Director of Training role is often misunderstood in the fitness industry, but it’s very important in driving success in any fitness facility.In this episode, Rick speaks with the Director of Training at the Alloy corporate location, Cian Roche. Cian explains the 3 critical skills needed to succeed as the Director and how he maintains a 97% retention rate.With a background that blends rigorous exercise science training with impactful customer connections, Cian reveals how he steers the flagship

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00:32:50

Should You Franchise Your Business?

Alloy Personal Training Business ·

2024/03/20

Have you ever considered taking your successful business and expanding it into a franchise?While the idea is exciting, it's important to understand the complexities involved.In this episode, Rick chats with Suzanne Robb about whether or not someone should franchise their business. We reveal the realities of formulating, marketing, and running a successful franchise business.They highlight the significant investment of time, money, and emotional energy that goes into franchising.It's important to

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00:29:07

How to Increase Your Show Rate

Alloy Personal Training Business ·

2024/03/13

Are no-shows plaguing your personal training consultations? You probably think the solution lies in technology, but a human touch makes all the difference.In this episode, Rick and Matt explain how ditching automated booking systems for personalized interactions can dramatically improve your show rates and transform your business.While convenient, automated booking systems lack the personal connection that fosters commitment. They treat potential clients as transactions, not individuals. This

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00:43:49

Unlocking Potential: The Power of Personality...

Alloy Personal Training Business ·

2024/03/06

Many businesses face the ongoing challenge of finding the right person to fill specific roles within their teams. Accurately evaluating a candidate's skills and ability to execute the unique responsibilities of a position is essential but often tricky.In this episode, Rick speaks with Chuck Russell, the founder of BestWork Data. Chuck explains the value of a scientific process in evaluating the ability of candidates to perform the specific tasks of a certain role in a company.With a rich background

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00:40:26

3 Keys to Successful Digital Marketing with Ben Stocks

Alloy Personal Training Business ·

2024/02/28

Ready to attract more fitness clients and boost your gym's membership?Look no further than the power of digital marketing! In this episode, Ben Stocks from KISS Marketing, a digital advertising expert specializing in the fitness industry, drops some gems on how to make your marketing resonate and convert.With firsthand experience from running his own gym to helping gyms nationwide thrive, Ben shares his wealth of knowledge on crafting offers that truly attract and convert data into actionable

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00:27:36

Why Your Daily Behaviors Matter More Than Your Goals

Alloy Personal Training Business ·

2024/02/21

Tired of setting goals that only end up collecting dust? This episode might just change your perspective and approach towards success.Rick sits down with Alloy COO Suzanne Robb to discuss the merits of goal setting and why behavior change and systems might be a better approach.With decades of experience in the fitness industry, Rick shares his personal struggle with traditional goal setting, offering a fresh take on focusing on behaviors rather than concrete goals.Daily habits can lead to success

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00:56:45

Proven Steps to Running a Successful Gym Business

Alloy Personal Training Business ·

2024/02/14

Feeling trapped in the conventional personal training model?Rick Mayo, CEO of Alloy Personal Training Franchise, sits down with Vince Gabriele of the Fitness Business University Podcast to redefine the game for gym owners.Rick, a trailblazer in the fitness industry, shares his journey from launching a personal training gym in college to developing the groundbreaking Alloy Personal Training franchise.Discover the secrets that transformed Rick's fitness empire and how they can massively transform your

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00:42:08

Fitness & Franchise Fusion with Wes Barefoot

Alloy Personal Training Business ·

2024/02/07

What do fitness and franchising have in common?More than you might think. At first glance, these two worlds seem to exist in separate universes. One is all sweat and spandex, the other suits and spreadsheets. But peel back the layers, and you'll find surprising parallels between building up fitness and building a successful franchise.Rick is joined by Wes Barefoot, a seasoned consultant at FranChoice and a successful franchise owner, to explore the parallels between these two and the lessons we can

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00:20:44

{REPLAY} The 7 Core Tenets Of A Great Customer...

Alloy Personal Training Business ·

2024/01/31

Rick and Matt discuss Alloy’s seven fundamental principles for crafting an outstanding customer experience during your personal training sessions.Simple gestures like welcoming clients as they arrive and bidding them farewell post-session may seem minor, but they play a substantial role in shaping an exceptional customer experience.The personal training business inherently thrives on intimacy and personalized interactions. There are instances where fostering a sense of community becomes essential,

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00:47:18

How Alloy Personal Training Became a Fitness Empire

Alloy Personal Training Business ·

2024/01/24

Ever wondered how a simple gym can transform into a thriving fitness franchise empire?Listen in as Rick Mayo shares his journey from opening a personal training gym to licensing over 2,500 clubs worldwide to building a fitness franchise empire that everyone is talking about.Rick is interviewed by Michael Benso of Sweat Success on the transition of the Alloy model from a gym member model to standalone locations, the Alloy personal training model, revenue and cost considerations, challenges and

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00:41:35

Founder's Insight: Your Questions, Our Answers

Alloy Personal Training Business ·

2024/01/17

In this episode, Matt engages in a thought-provoking Q&A session with Rick, addressing a spectrum of questions commonly posed by coaches and business owners in the fitness industry.Rick's responses provide a wealth of insights, offering guidance and perspective on topics crucial for professional growth and success in the dynamic field of fitness.Rick’s 32-year journey in the fitness industry serves as a beacon of inspiration for those navigating the challenges of entrepreneurship and personal

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00:27:26

Mind the Gap, Chase the Gain: Unleashing Potential in...

Alloy Personal Training Business ·

2024/01/10

Have you ever felt like you're stuck on a hamster wheel, constantly striving for a distant goalpost that just keeps moving?You hustle, you grind, but all you see is the chasm between where you are and where you want to be.This is the gap, and it's a master at breeding anxiety, dissatisfaction, and that nagging voice whispering, "Not good enough."The gain is about celebrating the small wins, acknowledging the progress, and cherishing the distance you've covered, not just the distance left to run.But

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00:26:42

Reflect & Resonate: A Year in Review

Alloy Personal Training Business ·

2024/01/03

As we bid farewell to another year, it's a perfect time to reflect on the journey we've had at Alloy Personal Training in 2023.In this episode, we'll dive into the highlights, lessons learned, and our exciting plans for the upcoming year.In the past year, Alloy Personal Training has achieved significant milestones. Awarding 145 licenses, with 40 currently open and over 100 in various stages of development.But it's not just about the numbers. Alloy is also committed to constantly evolving and

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00:20:53

Navigating Risk and Liability in the Fitness Industry...

Alloy Personal Training Business ·

2023/12/27

Insurance can feel like a labyrinth, but our guest on this episode makes it intriguing and fun.He is one of the few insurance people you would enjoy listening to. He shares some wisdom from his 30 years in the insurance game.In the fitness business, just like most other businesses, mitigating risks is non-negotiable. Ken and his assistant, Brittany, take us through the intricacies of risk management, emphasizing key points that underscore the need for specialized insurance tailored to the fitness

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00:36:31

Crafting Success: The Art of How, Not Just What

Alloy Personal Training Business ·

2023/12/20

In business, success often hinges on the execution of tasks and operations. While many entrepreneurs focus on the "what" of their responsibilities, the real magic lies in the "how."Time management, for example, is a perennial struggle for entrepreneurs, especially in the fitness industry, where multiple hats must be worn.The key is distinguishing between being busy and being productive.Rather than drowning in data analysis and low-impact tasks, focus on high-leverage activities that move the

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322 results

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