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PODCAST

The Business of Blueberries

U.S. Highbush Blueberry Council

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

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All Episodes

28:54

A Conversation With USDA AMS Administrator Bruce Summers

The Business of Blueberries ·

2023/07/07

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Bruce Summers, administrator for the USDA’s Agricultural Marketing Service (AMS). In this role, Summers works on policy issues and oversight of a variety of programs, including grading of commodities, the USDA Market News Service and the National Organic Program. Prior to being named the administrator, Summer

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39:20

Blueberry Industry Delegation Visits Japan

The Business of Blueberries ·

2023/06/23

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Josh Scheel of Scenic Fruit Company, Bryan Sakuma of Sakuma Brothers, Amy Nguyen of Dragonberry Produce, Todd Sanders of the California Blueberry Commission and Renata Dalton, USHBC director of business development. This esteemed group of industry leaders shares insights into the Japanese market for blueberries,

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38:20

BerrySmart Insights With Wish Farms’ Joe Powell & H&A...

The Business of Blueberries ·

2023/06/16

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Joe Vargas, director of business intelligence at the USHBC and NABC, Joe Powell of Wish Farms and Michael Hill of H&A Farms. These industry leaders discuss the recently launched BerrySmart Insights Fresh Platform. The platform helps the industry more accurately measure production, inventory and pricing with

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56:48

The Blueberry Value Chain With Soren Bjorn

The Business of Blueberries ·

2023/06/09

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined once again by Soren Bjorn president of Driscoll’s of the Americas. Bjorn has been a frequent guest on the show, with featured discussions on episodes 003, 004, 088 and 089. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing great

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11:06

Special Blueberry Crop Report

The Business of Blueberries ·

2023/06/02

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Brittany Lee in Florida, Derrin Wheeler in Georgia, Jody McPherson in North Carolina, Pat Goin in Indiana, Elise Oliver in California, TJ Hafner in Oregon, Alan Schreiber in Washington, Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on May 31, 2023.

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30:20

Industry Communications With Kristy Babb

The Business of Blueberries ·

2023/05/31

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Kristy Babb, USHBC and NABC’s first-ever communications director. This role was created to develop a focus on a communications platform for both organizations that will further unify the blueberry industry and drive the ambition to make blueberries the world’s favorite fruit. Babb has over 20 years of experience

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36:29

The Kids Who Made Blueberries the State Fruit of...

The Business of Blueberries ·

2023/05/19

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Mississippi State Rep. Jill Ford, fourth grade teacher Lisa Parenteau and students Logan and Nicole. Thanks to the creative collaboration of this team, the fourth grade class at Mannsdale Upper Elementary School was successful in lobbying for and passing a bill making blueberries the state fruit of

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34:40

Enabling the Next Frontier of Blueberry Genetics With...

The Business of Blueberries ·

2023/05/12

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by North Carolina University Associate Professor Massimo Iorizzo, Ph.D. He was also featured in episode 31 where he helped introduce the Vaccinium Coordinated Ag Project (VacCAP). This program is a nationwide effort to address bottlenecks that limit the advancement of breeding programs in both blueberries and

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34:00

Chile Continues to Adapt

The Business of Blueberries ·

2023/04/28

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Andres Armstrong, executive director of the Chilean Blueberry Committee. Armstrong returns to update listeners on the progress of the Chilean blueberry industry. He previously appeared in episode 22 and episode 75.“We're at a point where we need to adjust to a different competitive environment. This is our focus

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36:22

Bees, Bots, and Blueberries in the BerrySmart...

The Business of Blueberries ·

2023/04/21

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Mantle founder of Innov8 Ag, and USHBC/NABC Vice President of Engagement and Education Amanda Griffin to discuss the BerrySmart Field Project. Mantle introduced the BerrySmart Field Project in episode 100 and returns to let us know how the first year went and what to expect this year.“The BerrySmart field

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34:18

Unlocking Blueberry Industry Growth: Other Commodity...

The Business of Blueberries ·

2023/04/14

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Robert Verloop, CEO of the California Walnut Board, Alvaro Luque, CEO of Avocados From Mexico, and Richard Waycott, CEO of the Almond Board of California. These industry leaders share their visions for the future, and how they’re making those visions a reality. By looking outside of the blueberry industry, we

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32:39

Trends Impacting the Blueberry Industry With David...

The Business of Blueberries ·

2023/03/20

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by David Magaña, VP and senior analyst at RaboResearch Food & Agribusiness. Magaña is responsible for covering and analyzing the U.S. and North American fresh fruit and vegetable industries for RaboBank, and his insights are deeply relevant to anyone in the ag industry. At the recent Blueberry Convention in San

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38:45

A World With Better Blueberries

The Business of Blueberries ·

2023/03/06

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by co-CEOs Cort Brazelton and Oscar Verges of Fall Creek Nursery. They discuss the origin of the Fall Creek, the current state of blueberry genetics, their Sekoya platform and their support of the USHBC’s leadership development program.“We're a big believer that best genetics don't come from one place. They come

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25:19

Florida Blueberry Update With Brittany Lee

The Business of Blueberries ·

2023/02/27

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brittany Lee, vice president of Florida Blue Farms and the newest crop report contributor. Lee has a strong background in Florida agriculture, having grown up there. She also served as the executive director of the Florida Blueberry Association.“So of course taste is always going to be a factor, but

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30:16

Blueberry Health Research Roundtable

The Business of Blueberries ·

2023/02/10

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Leslie Wada, Ph.D., senior director of nutrition and health research at USHBC/NABC, and Aedín Cassidy, Ph.D., chair in nutrition and preventive medicine and director for interdisciplinary research at the Institute for Global Food Security.Last month, the USHBC hosted a Blueberry Research Roundtable in

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32:46

The Impact of Grab a Boost of Blue

The Business of Blueberries ·

2023/02/03

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Curt Granger, vice president of global marketing and communications for NABC and USHBC; and valued agency partner, Grant Prentice, director of strategic insights at Padilla FoodMinds. Two years ago, the USHBC launched a new strategic position and call-to-action through the Grab a Boost of Blue program. The

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40:50

Healthy Ambitions with Camposol CEO José Antonio...

The Business of Blueberries ·

2023/01/20

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by José Antonio Gómez-Bazán, CEO of Camposol. Camposol is a multinational company that provides families around the world with fresh and healthy food. It has operations in Peru, Chile, Mexico, Colombia and Uruguay, and a presence around the world. Gómez-Bazán took on the CEO role at Camposol in 2021 after a decade

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34:53

A Challenging Season in Peru With Luis Vegas

The Business of Blueberries ·

2023/01/13

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Luis Vegas of Proarandanos. Vegas shares the challenges and successes the blueberry industry has faced in Peru this past year, and his optimism for the bright future ahead.“I would say this has been the most challenging season for Peru in blueberries. … So the margins of the business have been tightening and

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34:07

Blueberry Technology: Optical Sorting and Artificial...

The Business of Blueberries ·

2023/01/06

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Josh Miers-Jones and James French of TOMRA. Miers-Jones is the global category director for blueberries at TOMRA, and French is the company’s head of innovation. Together, they discuss the latest technology, their approach to innovation, and the role of data and artificial intelligence in the future of

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27:29

2022 Year in Review: Collaboration and Innovation

The Business of Blueberries ·

2022/12/23

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), reviews trends, highlights and milestones shared on the podcast in 2022.The discussion features clips from these previous “The Business of Blueberries” episodes:Driving the Forward Momentum in the Blueberry Industry With Soren BjornQuality and Genetics – Part Two With Brad Moorer of MBG MarketingGlobal Market Opportunities

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