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PODCAST

Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It"s produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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All Episodes

00:27:28

Is Now the Right Time to Rebrand Your App? - Ariel Cohen

Apptivate: App Marketing Explained ·

2022/10/05

Veteran mobile marketer Ariel Cohen rejoins the Apptivate Podcast to talk about rebranding your app. He tells us why branding matters more than ever, whether it’s the right time to rebrand, deciding how to rebrand, and getting buy-in from your team.Ariel Cohen is a mobile marketing and brand consultant based in Tel Aviv, Israel. Ariel first joined the Apptivate Podcast in 2019 when he was the Head of Mobile User Acquisition at Kape. Most recently, Ariel was the Head of Marketing at Tango.Questions

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00:32:32

Debunking Myths About Offer Walls - Solomiya Mykoliv...

Apptivate: App Marketing Explained ·

2022/09/28

Offer walls have historically had a reputation for being low quality or associated with fraud in the mobile marketing industry. In this episode, Solomiya Mykoliv, the Global Demand Director at Digital Turbine, debunks these outdated myths about offer walls and explains how their shift to deep, meaningful engagement with users appeals to publishers and advertisers. Also, while offer walls are typically for users who don’t want to spend money, Solomiya reveals when users are willing to open their

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00:24:39

Marketing Strategies for Launching a Mobile Game -...

Apptivate: App Marketing Explained ·

2022/09/20

Dmitry Gubanenkov is a Marketing Manager at Space Ape Games, the London-based mobile game developer. He joins Apptivate’s Gaming Series to share his approach to launching new mobile games and install campaigns. You’ll learn how important your audio choice can be, the best ways to measure the performance of influencer campaigns, and where to launch your new game.Dmitry leads user acquisition campaigns for Boom Beach: Frontlines, and previously, Beatstar. Before joining Space Ape Games, Dmitry was in

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00:27:40

Monetization Strategies for Mobile Games - Farhan Haq...

Apptivate: App Marketing Explained ·

2022/09/14

In this episode of Apptivate’s new gaming series, Farhan Haq returns to the podcast to share his expertise on monetizing mobile games. What intel from your user base could be generating a ton of revenue? In-app purchases versus rewarded video ads? Where are the opportunities for game developers in markets around the world? Farhan answers these questions and more. Farhan is the founder of Hyper HQ, a consultancy for user acquisition and ad monetization for mobile games. Prior to launching Hyper HQ,

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00:27:46

Mobile Gaming: Are Your Creatives Inclusive &...

Apptivate: App Marketing Explained ·

2022/09/08

When marketers think about designing creatives for their mobile games, they usually have their users in mind. But how do you learn about your users? How do you include everyone and ensure your ads are accessible, responsible, and diverse? Claire Rozain, a UA lead of Rovio, joins the podcast to dive deeper into this topic. She says marketing isn’t just about click-through rates – marketers have a responsibility to consumers and society. Rovio is a Finnish game developer famous for its game, Angry

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00:27:06

Is There a Winning Formula for Marketing a Mobile...

Apptivate: App Marketing Explained ·

2022/09/01

The growth and revenue potential of the mobile gaming space continues to explode. Worldwide consumer spending is well into the billions, downloads are reaching record levels, and the time spent in-app has increased. Competition has never been more intense - so how are marketers getting ahead?Welcome to Apptivate’s newest segment on marketing mobile games. Host Brian Altman will be talking to marketers from gaming apps about strategies, best practices, and industry trends for running campaigns across

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00:31:29

Authentic Networking for Introverts - Vicki Goldman...

Apptivate: App Marketing Explained ·

2022/08/17

In this episode of the Women In Mobile series, host Maria Lannon speaks with Vicki Goldman, the Marketing Director at Paramount Streaming under the Media Acquisition and Services Team. Vicki says expanding your network is one of the best things you can do for your career, but admittedly, it can be draining and intimidating. She shares why it’s worth the effort, how to overcome the reasons we give ourselves not to do it, and how to show up to networking events authentically – especially if you’re

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00:38:56

Finding Ground Truth: Measuring & Testing...

Apptivate: App Marketing Explained ·

2022/08/11

For this episode our guest is Brian Krebs, the CEO of MetrickWorks, an expert on incrementality measurement and testing. Brian discusses how the use of incrementality has evolved to its present popularity within the mobile marketing industry and the confluence of issues that make it complex to test incremental lift. Brain says Mixed Media Modeling is the way to fill in the gaps with attribution, but it must be validated and calibrated with geo level ground truth experimentation. Find out why and how

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00:38:27

Keep Your Creative Team Inspired - Sharon Romang...

Apptivate: App Marketing Explained ·

2022/07/12

Sharon Romang, Vice President of Creative at Headlight, joins Maria Lannon on Apptivate’s Women in Mobile segment for an uplifting conversation about how to keep your creative team engaged with monthly design challenges. Sharon also talks about why dealing with the pain of networking is worth it and how to build an inspiring entourage for your personal and professional growth. Headlight is a New York-based marketing agency offering full-funnel performance media management, creative services focused

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00:27:26

How Gaming Apps Are Adapting to SKAdNetwork 4.0 -...

Apptivate: App Marketing Explained ·

2022/06/28

Alexey Gusev is a lead performance marketer at Goodgame Studios, a mobile and browser game developer and publisher based in Hamburg, Germany. In this episode, Alexey shares his team’s journey to adapt its performance measurement strategies with SKAdNetwork, not only for their range of mobile game titles and genres but for each game. He also gets specific about the differences of working with SKAdNetwork 4.0. Questions Alexey Answered in this Episode:What does it feel like when a new game

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00:22:57

What to Expect When Marketing Mobile Games - Tiffanie...

Apptivate: App Marketing Explained ·

2022/06/21

After five years working for retail industries ranging from fashion and beauty to toys, Tiffanie Chau decided to look for opportunities as a marketer in a new vertical. She landed in the mobile gaming industry, first as the Digital Marketing Specialist at Playtika, and more recently as Senior User Acquisition Manager at Mistplay, a loyalty app for mobile gamers. In this episode, Tiffanie talks about making the switch, the skills she transferred, what she had to learn, and differences in marketing

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00:29:02

Mobile Measurement: Adapt or Die - Phil Golas (Spark...

Apptivate: App Marketing Explained ·

2022/06/14

Phil Golas is the Vice President of Technology and Activation in Ad Operations at Spark Foundry, a global media agency brand under the Publicis Groupe. He consults some of the world’s largest brands on advertising technology. In this episode, Phil shares an agency’s perspective on big brands and mobile measurement, including education, dispelling fears, shifts in advertising spend, and key growth areas to get excited about for the future.Questions Phil Answered in this Episode:What got you to your

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00:42:31

How to Address Disrespectful Co-workers - Mariana...

Apptivate: App Marketing Explained ·

2022/06/08

Mariana D’Avila is a natural at being a leader and confronting inappropriate behaviors towards women in the workplace. In this episode, she shares more than one occasion in which she had to pull a coworker aside to address their disrespectful behavior. She gives her tips on how to address this situation in a productive and compassionate way.Mariana D’Avila is the Head of Growth at Appreach, which consults app companies on holistic media strategies. She is based in Ceará in Brazil by the beautiful

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00:39:21

How Marketers Influence Consumer Habits - Joaquín...

Apptivate: App Marketing Explained ·

2022/05/24

Joaquín Flores is the Global Online Vice President at Kavak, a digital ecosystem of services for buying and selling used vehicles in Latin America, including financing, maintenance, and auto insurance. Kavak changed the way people buy and sell cars in Mexico and beyond. Joaquín discusses how consumers can adapt to new purchasing habits and why building an app was integral to Kavak’s marketing strategy. Joaquín is a mathematician who moved into the world of tech when he realized that individuals have

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00:37:02

A Mobile Marketing Guide: The Growth Loop – Andre...

Apptivate: App Marketing Explained ·

2022/05/17

Andre Kempe, founder of the mobile app and performance marketing agency Admiral Media, returns to Apptivate to discuss The Growth Loop. The e-book covers the processes and details needed to grow apps through marketing campaigns, from planning and setting KPIs to mapping events and optimizing once a campaign is live. The Growth Loop is for CEOs, senior marketers, and junior marketers alike.Since the last time Andre aired on Apptivate, the size of Admiral Media’s team has quadrupled. Prior to starting

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00:42:34

Building a Brand Cause for Your App - Juliana Biasi...

Apptivate: App Marketing Explained ·

2022/05/10

When the Marketing Director of Brazil’s leading ride-hailing app, 99, went looking for a brand cause, she discovered a significant disproportion between Brazil's percentage of women versus 99's percentage of women drivers. The more 99 listened to its female users, the more they realized how national domestic abuse, public safety, and financial independence affected them. The app added several features to empower Brazilian women to become drivers and feel safer as passengers using the app - this not

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00:31:47

Preloads: A Frictionless User Experience - Martijn...

Apptivate: App Marketing Explained ·

2022/05/03

Martijn Lancee is the Director of Business Development and Growth at LinkedIn. His team is responsible for the company’s success in getting the app preloaded on 800 million cell phones worldwide. In this episode, Martijn discusses all things mobile preload programs, including tips on how to succeed, how to optimize once campaigns are launched, how to evaluate your program’s performance, and the differences between open market channels and carrier channels.Prior to his role at LinkedIn, Martijn was

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00:40:15

Mergers & Acquisitions in App Industry - Satya...

Apptivate: App Marketing Explained ·

2022/04/27

If you work in the mobile app industry, you may have noticed a mass consolidation of companies taking place across verticals. Today’s guest discusses what factors have accelerated these mergers and acquisitions, how this affects the app ecosystem, and what we might expect to happen next.Satya Vinnakota is the Director of Ads at Vinted, an app for second-hand fashion. He’s kept a pulse on the app economy since he started his career in Delhi at Startup Tunnel and moved onto business development for

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00:45:03

Why the Climate Change Fight Needs an App – Lily...

Apptivate: App Marketing Explained ·

2022/04/20

Lily Dempster is the Founder and CEO of One Small Step, a free app using behavioral science and technology to help people reduce their carbon emissions through personalized carbon reduction plans and lifestyle changes. In this episode of Apptivate’s Women in Mobile segment, Lily takes us on her entrepreneurial journey, pivoting from working as a grassroots environmental campaigner to becoming an app founder in Australia. Listeners will learn why Lily decided an app would be the best way to address

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00:38:39

Surpass Your Job Title with Personal Branding - Jeff...

Apptivate: App Marketing Explained ·

2022/04/12

Jeff Perkins, CEO of ParkMobile, helped grow America’s most popular parking app from 8 million users to 31 million, and counting. Of all the marketing strategies to throw money at, listeners will be surprised to learn what tactic had the greatest impact. Jeff also shares what he’s learned about engaging with users in a way that’s helpful and not, well, annoying. Jeff is the author of How Not to Suck at Marketing. In this episode, he touches on what he calls the three fundamentals for modern

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224 results

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