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PODCAST

Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It"s produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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All Episodes

00:18:23

Behavioral signals and the art of ethical targeting -...

Apptivate: App Marketing Explained ·

2025/10/29

James Dickins, Team Lead of Technical Support at Gamelight, joins Taylor Lobdell to discuss how rewarded UA and behavioral targeting shape user acquisition in 2025’s privacy-first landscape. From the company’s laser-eyed cat mascot to the mechanics of lookalike models, James explains how his team balances precision with ethics and how algorithms are trained on aggregated behavior data. He also discusses creative testing and when human intuition should override machine logic. He breaks down the real

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00:34:46

Authenticity and performance in a privacy-first world...

Apptivate: App Marketing Explained ·

2025/10/15

Shilpa Reddy, CMO of Down Under School of Yoga and former Marketing VP at Acorns, maps her journey from fintech to wellness and explains why the same principles drive both: make time-tested tools accessible, and build a community that keeps people engaged. She breaks down her three-stage marketing flywheel, and shows why marketers must dismantle the false divide between direct response and brand storytelling. The conversation moves from Acorns’ spare-change investing to Down Under’s community-driven

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00:30:13

AI, segmentation, and deep links: How Babbel powers...

Apptivate: App Marketing Explained ·

2025/10/01

Alejandro Hernandez, Senior CRM Notifications and Lifecycle Specialist at Babbel, explains how AI and human creativity intersect to drive retention in language learning. He shares how Babbel uses ecosystem segmentation, predictive models, and deep links to re-engage millions of learners worldwide. From predicting churn with behavior signals to ensuring that every push notification feels like a supportive nudge rather than spam, Alejandro shares his thoughts on the CRM strategies that lead to habits

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00:40:02

The power of community and why retention means growth...

Apptivate: App Marketing Explained ·

2025/09/17

Questions Advi answered in this episode: What is Social Plus, and how do its in-app social features work?Why is retention ‘the new acquisition’ in 2025?What mistakes do marketers make when they think about retention?How do community features increase CLV across verticals like fitness, travel, and retail?How can first-party data from in-app communities transform marketing and personalization?Who inside a company should ‘own’ retention marketing, product, or success?How can loyalty programs be built

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00:40:58

Behind the scenes of the App Growth Summit – Louis...

Apptivate: App Marketing Explained ·

2025/09/03

Questions Louis answered in this episode:Why Louis started App Growth SummitThe moment AGS’s ‘community first’ format revealed the gap in existing event cultureWhat are mobile marketers missing in custom product page strategy?Where does AI actually help and where does it actively dull critical thinking?Why do marketers keep separating teams and failing to optimize collaboration?How can retargeting go beyond surface-level re-engagement to real value?What separates high-ROI event vendors from the

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00:32:50

Exposing the myth of ‘perfect data’ with Piotr...

Apptivate: App Marketing Explained ·

2025/08/20

Questions Piotr addresses in this episode:What is FORMEL SKIN, and how does it solve dermatology’s bottleneck in Germany?How did Piotr’s career in analytics develop across multiple verticals?Why is ‘perfect data’ a myth in mobile marketing?How do you responsibly track and aggregate users before registration?What’s the difference between front-end and back-end behavioral data?How do device/user mismatches and changes create analytics headaches?What are the new challenges and gray areas in privacy

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00:52:51

Retention over reach – and what data says about...

Apptivate: App Marketing Explained ·

2025/08/06

Questions Seema answered in this episodeWhat is Sensor Tower, and how does it analyze the digital retail economy?What tactics actually drive engagement and conversion for e-commerce apps?How are loyalty programs, membership fees, and incentives engineered to retain users?Why is ‘engagement’ more critical than mere app downloads?What happens when acquisition ad spend dries up (Temu, Shein) and retention isn’t there?How do free shipping, fast returns, and frictionless checkout rewire user habits?What

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00:12:41

The future of rewarded user acquisition – Moshe...

Apptivate: App Marketing Explained ·

2025/07/23

Questions Moshe answered in this episodeWhat is Scrambly, and how does it fit into the rewarded UA landscape?Why is rewarded user acquisition resurgent in gaming, finance and surveys?What distinguishes high-intent, high-quality traffic from traffic that’s likely to churn?How does Scrambly fight ad fraud and guarantee legitimate acquisitionWhat’s the business impact of knowing your customers, and how does it transform retention and campaign targeting?What are the new best practices for brands

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00:27:10

How an airline's app is turning loyalty into currency...

Apptivate: App Marketing Explained ·

2025/07/09

Udhara de Silva, who leads loyalty marketing for Singapore Airlines in Australia, walks through the launch and rapid growth of Kris+, the digital rewards app that enables members to earn and spend miles in restaurants and retail stores – a first for any airline rewards app outside of Singapore. The discussion tracks why Australia was chosen as the testbed, the challenges of localizing a QR-based payment app in a card-centric market, and the dual work of building merchant trust and user habits from

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00:17:50

AI in ad production - Hype, hurdles and human touch -...

Apptivate: App Marketing Explained ·

2025/06/11

Andre Kempe is the CEO of Admiral Media, a performance marketing agency based in Europe. He returns to Apptivate to discuss the role of AI in creative development for mobile app marketing campaigns. Find out what types of apps can leverage AI in their ads, where the human touch still outperforms the machine, and where AI makes the biggest impact from a mobile marketing standpoint.Questions Andre answered in this episode:Tell us about what Admiral Media does and who you serve.As you’re integrating AI

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00:22:59

Data and growth: Reaching new heights with Skyscanner...

Apptivate: App Marketing Explained ·

2025/05/28

Daniel Lupu is the Senior Marketing Manager at Skyscanner, a search engine for deals on flights, hotels, and car rentals serving 110 million users monthly. In this episode, Daniel shares lessons and results from the tests he’s run. He discusses his team's approach to navigating SKAN, the creative strategies they’ve implemented, and his observations of the relationship between paid and organic search ads on Apple. Questions Daniel answered in this episode:What is Skyscanner, and what do you do for

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00:29:22

Going the distance: Growth lessons from adidas...

Apptivate: App Marketing Explained ·

2025/05/14

In this episode, we chat with Luca Stefanutti, the Director of Growth at adidas Running, the fitness app formerly known as Runtastic. They touch on the app’s role within the larger brand, key performance metrics, implementing new insights within large teams, and Luca’s point of view on some of today’s hottest app marketing topics, like AI, creatives, and the relationship between incremental and organic traffic.Questions Luca answered in this episode:What is Runtastic and what is your role there?How

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00:21:34

How Uber unified its marketing strategy - Liam...

Apptivate: App Marketing Explained ·

2025/04/30

In this episode of our Apptivate podcast, we chat with Liam Branaghan, the Performance Marketing and Strategy Lead for Uber. Liam’s teams focus on driving growth for Uber Eats across EMEA, while supporting overall brand and business goals. In this episode, you’ll learn about the evolution of Uber’s regional marketing teams and how they merged into a single global team. You’ll also hear about their work to refine their localization strategies and the balancing act between brand and performance

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00:14:20

Facebook marketing restrictions and how to navigate...

Apptivate: App Marketing Explained ·

2025/04/16

There are a lot of data sensitivities when it comes to marketing in the healthcare and wellness space. This week on Apptivate, we speak with Kevin Bell, the Performance Marketing Lead at Mochi Health, about navigating Facebook’s recent changes to events for advertisers in these industries. Kevin gives you the background on the platform’s changes, and how his team adapted their marketing strategy to meet Facebook’s new criteria under HIPAA compliance. You’ll also learn about the limitations of

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00:25:48

The evolution of rewarded UA networks - Yoni Nijboer...

Apptivate: App Marketing Explained ·

2025/04/02

In this episode of Remerge’s Apptivate podcast, we chat with Yoni Nijober, the Director of Partnerships at exmox, a platform that helps mobile gaming companies scale their user base through engagement-driven, rewarded user acquisition. You’ll learn why rewarded UA used to have a bad reputation, how it’s evolved, the benefits of working with a rewarded UA network for certain mobile games, how to pick your rewarded UA partner, and much more.Questions Yoni answered in this episode:Can you give us the

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00:30:59

Building a successful mobile entertainment company -...

Apptivate: App Marketing Explained ·

2025/03/19

Joshua Javaheri is the CEO and founder of Lucky Day, the mobile entertainment company behind games like Bingo Stars, Solitaire Royale, and Blackjack Royale. In this episode, Joshua shares his story and the strategies behind Lucky Day’s success – from concept, creation, and the development of their flagship titles, to the hard lessons he’s learned along the way.Questions Joshua answered in this episode:What inspired you to create Lucky Day?How long did it take to create your app?How do you find

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00:24:14

Secrets to successful mobile game launches - Aaron...

Apptivate: App Marketing Explained ·

2025/03/05

Aaron Diaz is the Manager of Mobile User Acquisition at 2K, the American video game publisher behind NBA 2K, Borderlands 2, and other popular role-playing, sports, and strategy games. In this episode, Taylor quizzes Aaron on his keys to UA success across the big titles he’s worked on over his career, including how he reached 10,000 users in less than 24 hours for the soft launch of a new game.Questions Aaron answered in this episode:Can you tell us about the game you recently did a soft launch for

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00:20:15

Counsel from a mobile marketing expert - Mick Rigby...

Apptivate: App Marketing Explained ·

2025/02/19

As the founder and CEO of Yodel Mobile, an international app marketing agency based in London, Mick Rigby brings over 20 years of experience in the industry. In this episode, Mick shares his insights on the evolution of mobile marketing and his approach to today’s greatest industry hurdles, from creative development and AI, to testing channels and diversifying your marketing mix. Mick also highlights the key challenges in retaining user engagement in the competitive app market and what he’s looking

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00:41:09

Apptivate Live: Building a winning UA framework -...

Apptivate: App Marketing Explained ·

2025/02/05

Remerge presents Apptivate Live – a podcast filmed on stage at the recent App Promotion Summit in Berlin. This episode features Pan Katsukis, the CEO & co-founder of Remerge, and guest, Oğuz Ayar, who leads growth and user acquisition for Voodoo, a Paris-based developer of world-renowned apps and mobile games. In the chat, they cover how to set up and optimize your mobile ads for both UA and retargeting campaigns.Questions Oğuz answered in this episode:Tell us about your background with mobile games

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00:29:20

Special edition: App advertising trends across the...

Apptivate: App Marketing Explained ·

2025/01/22

In this special 200th edition of our Apptivate Podcast, co-host Patrick Eichmann interviews three of Remerge’s regional directors in an insightful discussion about app advertising trends across EMEA, Japan & Korea, and INSEA. You’ll learn about the regional differences and advertising trends across various app verticals. You’ll also get regional insights on retargeting and mobile privacy from all corners of the world. This episode features Hide Cho, Regional Director for Japan and Korea, Kate

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224 results

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