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PODCAST

The Footballco Business Podcast

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

sports soccer

All Episodes

49:34

Wolves, LAFC, Sabrina Comms & BOL on clubs becoming...

The Footballco Business Podcast ·

2022/04/20

We're off to Miami for this episode of The Footballco Business Podcast as we step on stage at Soccerex Americas with Wolves, LAFC, Sabrina Carroza and BOL all discussing how soccer clubs need to look outside of their sport to attract and engage fans. The panel discuss how areas like gaming, music and lifestyle have become integral to a modern soccer club's DNA and how that can be leveraged both in terms of fan engagement and commercially. The panel in full: Russell Jones (General Manager at

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37:15

Atlanta United - Creating soccer fan culture and...

The Footballco Business Podcast ·

2022/04/06

Darren Eales, president of MLS team Atlanta United joins us to talk about creating a soccer team from scratch in a city dominated by major sports and growing to pack out the Mercedes Benz Arena. Darren discusses how they established their passionate fanbase, what was on his "to do" list when he became the club's first hire back in 2014 and what other football clubs around the world can learn from Atlanta's "fan first" approach. He and Alex also discuss Atlanta's connection with the local Hip-Hop

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34:50

Mundial - The role of football magazines in a digital...

The Footballco Business Podcast ·

2022/03/16

For many football fans who look back on the 90s with fond memories, MUNDIAL magazine is somewhat of a bible. For those who work in the print industry, it is a blueprint. A beautiful magazine with well-told stories and an example of an incredibly high watermark of modern journalism. On this episode of The Footballco Business Podcast Alex speaks to one of the man behind the magazine, Owen Blackhurst. Owen talks about the challenges of not only turning to print when the rest of the world was going

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27:23

Juventus - TikTok, Twitch and Dusan Vlahovic with...

The Footballco Business Podcast ·

2022/03/02

On this show, we're talking to Mike Armstrong, chief marketing officer for Italian football giants, Juventus. We're focusing on the club's success on TikTok and Twitch, the content that worked best, the growth potential within these channels and the strategy behind using them to announce the arrival of flagship signings such as Dusan Vlahovic. You can see Juve's excellent TikTok and Twitch content via the below

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25:08

J League - The Iniesta Effect with Kei Koyama, Global...

The Footballco Business Podcast ·

2022/02/08

Alex Manby sits down with J League's global business officer, Kei Koyama to talk about the future of the competition and how a domestic football league, such as Japan’s J League, grows its brand and status. They also discuss the impact that European superstars such as Andrés Iniesta had on the league's reputation outside Japan, the league's ground-breaking rights deals and the vision for growth and expansion in the future. The Footballco Business Podcast is a show focused on the most innovative

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37:48

Media.Monks - How brands can work with women’s football

The Footballco Business Podcast ·

2022/01/18

We're looking at the world of digital innovation in women's football and how brands can better understand and activate in this space. To do this. we're speaking to Nora Henriksson head of sport and managing director at Media.Monks. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful

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28:39

Inter Milan - Rebranding the club for the digital age

The Footballco Business Podcast ·

2022/01/04

We're speaking with Luca Danovaro, chief marketing officer at Inter Milan, about how the club went about their re-brand, navigating that relationship with the fans and what the future holds for one of the most iconic clubs in European football. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the

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24:17

Peter Crouch - Growing his brand and social media in...

The Footballco Business Podcast ·

2021/12/14

Peter Crouch talks about his work with Dulwich Hamlet and how he's coped with life after football, the pressures of social media on the modern professional and why he would have loved to have been a pro in the 1970s. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game. Learn more

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36:25

Stonewall - Rainbow Laces Day and tackling LGBTQ+...

The Footballco Business Podcast ·

2021/12/08

20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challenge every year with their Rainbow Laces campaign - their annual day of messaging that sport is everyone's game! Ahead of the 2021 campaign Alex Manby spoke to Erin Williams, sport engagement manager for Stonewall, about this year's 'Lace Up and Speak Up' campaign, the impact that Rainbow laces are having on the acceptance of LGBTQ+ communities in sport

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33:41

World Freestyle Football Association: - Growing...

The Footballco Business Podcast ·

2021/11/17

Dan Wood, co-funder and head of partnerships at the World Freestyle Football Association takes us into the world and culture of freestyle football. Hear Dan talking about the growth of freestyle as its own sporting entity, the value of social media in reaching and engaging with new and existing audiences and how the WFFA works with brands around the world to deliver campaigns. You can find more on the WFFA here: https://thewffa.org The Footballco Business Podcast is a show focused on the most

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33:15

Philips and PSV: The evolution of the oldest brand...

The Footballco Business Podcast ·

2021/11/03

We're talking with Guus Pennings, Head of Brand and Sponsorship at Philips about the partnership between Philips and PSV - the longest-running sponsorship in football. Guus discusses how both parties have kept that relationship fresh in an ever-changing footballing landscape. He also talks about how Philips assist PSV from a footballing perspective by exploring new technologies and why the brand made the decision to give up its long-standing shirt sponsorship deal. The Footballco Business Podcast

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50:03

Puma and Umbro: Designing ground-breaking kits for...

The Footballco Business Podcast ·

2021/10/20

This episode of the Footballco Business Podcast is all about football shirts; the technology, the design and the big-money deals that lie underneath the thin layer of polyester that sparks so much passion amongst fans. Alex Manby sits down with former Puma and Umbro designer Rob Warner to chat about his experiences working with teams like England and Manchester City, his role in one of the most controversial kits of all time and what it is like pitching ideas to football legends like Hristo

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1:44

Coming Soon... The Footballco Business!

The Footballco Business Podcast ·

2021/09/23

Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing. This podcast will give unrivalled access to some of the most creative minds in sport, getting their views on the business of the beautiful game - from partnerships and branding to esports and new platforms. Plus, we'll look at what the future holds for fan engagement and how rights holders, brands and players are rewriting the football

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93 results

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