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PODCAST

Marketing Solutions for Local Law Firms

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their

business marketing

All Episodes

20:35

Why organic search has the best ROI of any marketing...

Marketing Solutions for Local Law Firms ·

2023/02/22

FACT: According to Search Engine Journal, 49% of marketers report that organic search has the best ROI of any marketing channel.We experience those results and even more! If you aren’t taking the time to capitalize on organic search, you are missing out on:* Increased brand awareness* Being viewed as a thought leader in your space * Attracting the right audience* The competitive edge* Increased conversions* Being the go-to authority in your niche* The opportunity to build long-lasting relationships

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18:04

PPC generates twice the number of visitors compared...

Marketing Solutions for Local Law Firms ·

2023/02/15

This is great news especially if you are looking to:* Grow your law firm quickly* Generate targeted leads in a short amount of time* Increase conversions* Improve client engagement* Expand brand awareness* Target customers in real timeWe bring our clients results! Learn how you can consistently see increased traffic, enhanced brand loyalty, and new, qualified leads. Visit https://www.lbmsllc.com/General Info:Are you looking for digital marketing help for your law firm? Are you currently running a

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38:06

Meet The Attorney: The Importance of Legal Wellness...

Marketing Solutions for Local Law Firms ·

2023/02/08

Danny Karon owns Karon LLC, a national class-action law firm. He taught complex litigation at Columbia Law School and teaches class actions at the University of Michigan Law School and The Ohio State University Moritz College of Law.Danny chairs the American Bar Association National Institute on Class Actions writes a column on class actions and civil justice for Law360 and co-chaired the American Association of Justice Class Action Litigation Group. He is the author of the legal thriller The Last

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23:28

How the Legal Industry Can Effectively Use Chat GPT

Marketing Solutions for Local Law Firms ·

2023/02/01

So, what is Chat GPT? It’s an AI-based program used for generating dialogues and content. It provides answers to user questions in a conversational tone. Chat GPT can also:Write codeWrite an article, blog, or social media postTranslate contentWrite a story or poemUsing ChatGPT is fairly simple, all you have to do is ask a question or give it a task after registering with the site, but the more specific you are with your request, the better your results will be. I found asking for a list of top tips

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40:53

The State of Social Media (1st Half 2023)

Marketing Solutions for Local Law Firms ·

2023/01/25

Lots of things going on with social media, so in order to help you stay on top of your game, we decided to do the state of social media twice per year. Listen to where the social platforms are heading as we are in the 1st half of 2023.Follow Lora on Social Media and Checkout her Podcast:Facebook: https://www.facebook.com/LoraShipmanOfficial/Instagram: https://www.instagram.com/lora_shipman/Pinterest: https://www.pinterest.com/ShipmanMedia/Twitter: https://twitter.com/ShipmanMediaYouTube:

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25:23

Common Online Marketing Mistakes Most Law Firms Make

Marketing Solutions for Local Law Firms ·

2023/01/18

Making one, some, or all of the following mistakes could cost your law firm much-needed growth! Awareness is the first step to setting your firm up for online marketing success:1. Not knowing your ideal client and creating a marketing strategy that focuses on their interests, pain points, demographics, and how they search for businesses on the internet.2. No clearly defined online marketing strategy and metrics.3. Failure to personalize content throughout your online marketing campaign that

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18:21

3 Things Your Website May Be Missing

Marketing Solutions for Local Law Firms ·

2023/01/11

Your website is more than just a page on the internet. It is a tool that attracts your ideal clients, engages potential clients, generates leads, and when done correctly, builds authority for your law firm and positions you and your team as experts in your field. However, all of those wonderful business-building activities can get lost if you neglect critical website components. Some of the most common components law firms like yours overlook include: 1. Title Tags and Metadata: both provide details

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35:45

How to build an attorney marketing firm from scratch...

Marketing Solutions for Local Law Firms ·

2023/01/04

Richard Jacobs has discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.He's come to understand the unique challenges in marketing ethically and effectively that attorneys face because he:Helped over 250 attorneys author their own practice area book and become the ‘implied expert’ in their practice areaHelped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential

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39:14

Quarterly Business Review (4th Quarter 2022)

Marketing Solutions for Local Law Firms ·

2022/12/28

How are you doing in business? Are you on task with your goals? In this episode, we are going to help you ensure that 2023 is a winning year for your law firm.We will be going over what you accomplished thus far this year (2022), and set you up for success in 2023. Use the toolkit to help guide you along through the process.Much Success to you... Enjoy the showDownload the Toolkit here: https://www.thebalancemaven.com/business-quarterly-review/Listen to the end of the 1st quarter's episode:

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16:30

Why Advertise on LinkedIn? Is There Really Any Benefit?

Marketing Solutions for Local Law Firms ·

2022/12/21

LinkedIn Factoid: LinkedIn has more than 849 million users—many of who are decision-makers and C-Suite officers. That alone is a great reason why you should consider advertising on LinkedIn. If that didn’t sway you, maybe these reasons will: 1. LinkedIn provides advanced targeting opportunities2. You can tailor your advertising budget to the needs of your business3. Sponsored In-Mail messages make it possible to create a personalized experience 4. Multi-faceted ad campaigns to meet your advertising

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15:19

Facts About Omnichannel Marketing That Will Surprise...

Marketing Solutions for Local Law Firms ·

2022/12/14

Omnichannel marketing is becoming more and more popular and with good reason! Consumers are demanding it through their shopping behaviors and how they use the technology. Need more proof that omnichannel marketing shouldn’t be ignored? Check out these three mind-blowing facts about omnichannel marketing.FACT: Omnichannel customers purchase more than traditional shoppers.FACT: Omnichannel customers begin their search online, use several different channels, and frequently prefer to place an order

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16:25

3 Reasons Why Your Law Firm Should Make Lead Magnets...

Marketing Solutions for Local Law Firms ·

2022/12/07

A lead magnet is a piece of valuable content that is often offered for free in exchange for an email address. Creating a value-rich piece of content that answers questions or addresses specific issues is key. Some of the best lead magnets come in the form of eBooks, white papers, checklists, webinars, and infographics.As a result, using this strategy can:1. Help you identify potential candidates who are serious about addressing their pain points2. Showcase your authority and strengths in a specific

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30:41

1,500,000 organic visit per month without backlinks...

Marketing Solutions for Local Law Firms ·

2022/11/30

Nick Jordan is the Founder of Workello.com. Prior to Workello I've helped take 4 websites from 0 to 100,000+ organic visits per month. The largest went from 0 to 1,500,000 organic visits per month for DoNotPay, a legal robot. This campaign enabled DoNotPay to go from the seed stage to a $210m series B valuation in about 24 months.Connect with Nick:Website: https://workello.comYouTube: https://www.youtube.com/c/ContentDistribution/playlistsCommunity:

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14:20

Top Signs Your Law Firm’s Website Is Squashing Your...

Marketing Solutions for Local Law Firms ·

2022/11/23

It’s true! Your website plays a huge part in attracting, generating, and converting leads for your law firm. Below are the top indicators that your website is squashing your lead generation efforts.1. It’s been 3 or more years since your firm’s website has been updated. Keeping current with SEO best practices and design is critical for search engine rank.2. You don’t have a consistent content plan or strategy for your website. Adding value-rich content on a regular basis is important for

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13:23

Omnichannel Marketing, Is It Really Worth The Effort?

Marketing Solutions for Local Law Firms ·

2022/11/16

Research says so! 80% of consumers state they much prefer omnichannel marketing strategies. The reason—it boils down to the seamless communication experience that comes with omnichannel marketing. When businesses actively utilize an omnichannel strategy and approach they are able to connect to their audience and provide:1. Personalized messaging.2. Convenience—consumers are able to shop and get notifications through their favorite channels, easily make purchases on their devices, and pick up

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15:36

4 Steps To Keyword Research Your Law Firm Should Be...

Marketing Solutions for Local Law Firms ·

2022/11/09

Keywords may not be a sexy topic but it is a critical one. With the right keyword strategy in place, it will positively impact the visitors and conversions your website impacts. Keyword success starts with research. Below are 4 steps to keyword research success: 1. Brainstorm. Pull your team together and brainstorm a list of keywords that targets the type of client you want to attract.2. Watch your competition. Take note of the keywords they are using and where they place in internet searches. 3

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15:29

Top Digital Marketing Mistakes Your Law Firm Needs to...

Marketing Solutions for Local Law Firms ·

2022/11/02

Your online presence does three things, it reaches an audience, builds a reputation, and generates leads. If done incorrectly, it can cause more harm to your business and brand than good. Here are the top digital marketing mistakes that can have the most damaging repercussions:1. Failure to provide value-rich content on your website to position your business as an authority in the space.2. Forgetting about mobile users. More and more internet users depend on mobile devices when they conduct

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34:57

How to Bridge the Gap Between Parents in Divorce and...

Marketing Solutions for Local Law Firms ·

2022/10/26

Ravit Rose has survived and thrived her decade long nasty divorce. After having spent over $100k in legal fees, she finally understood the "divorce game".She summarizes the root cause of this problem in one sentence: "We don't know how to marry and we certainly don't know how to divorce either."Since Ravit saw the bright light at the end of this tunnel, her life purpose shifted towards helping parents avoid ending up broke & broken. She wants parents to learn how to

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15:14

3 Law Firm Digital Marketing Sins To Avoid

Marketing Solutions for Local Law Firms ·

2022/10/19

If your firm is having difficulty generating and converting leads, it could be due to these digital marketing mistakes:1. Not understanding the importance of or how to utilize SEO (search engine optimization) effectively2. Failure to leverage multi-channel marketing - the ability to be where your clients are on the internet, all the time!3. Failure to review and understand data and analytics to create new goals and marketing strategies for your firm.Let us help you avoid costly digital marketing

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39:44

Podcasting: There's a Reason Everyone is Doing It

Marketing Solutions for Local Law Firms ·

2022/10/12

Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue. Robert's path from trial lawyer to Podcast Producer was anything but direct. For years he battled anxiety from the pressure, long hours, and constant conflict of a litigation career. When he

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261 results

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