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PODCAST

The Content Byte

Rachel Smith and Lynne Testoni

Hosts Rachel Smith (from Rachel"s List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We"re shooting for 15-minute episodes, but can"t promise anything because we can both talk the leg off a chair.

business careers

All Episodes

55:00

Jessica Mudditt on leaving journalism to start her...

The Content Byte ·

2024/05/05

This week Rachel and Lynne have a return guest - Jessica Mudditt. A journalist and author, Jessica has embraced risk and adventure to start her own publishing business, Hembury Books, which provides coaching and ghostwriting services to non-fiction authors. Jess talks about what helped her decide to make this career shift, how and why self-publishing is a great option for many authors and some of the challenges of working in today's publishing industry. We cover: What it's like to have your own

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52:00

From magazine editor to content creator on the tools:...

The Content Byte ·

2024/04/28

This week on the podcast, Rachel and Lynne are chatting with Natasha Dickins, a former magazine editor who has carved out a great career creating content for DIY clients. Natasha talks about her love of good tools and DIY projects and how she has turned this into a career. She talks about: Her career writing in magazines Her love of being 'on the tools' Setting up her workshop on the mid-north coast of NSW How she uses her skills to create content for brands How she prices her content and includes

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43:49

Using evergreen marketing to avoid slow seasons as a...

The Content Byte ·

2024/04/21

This week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about: Mistakes freelancers make with their marketing How to create a constant flow of work The power of storytelling in email marketing Creating packages and using them to grow your business Finding clients in slow times ...and how to work with your spouse!

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51:32

Combining journalism with media training – with...

The Content Byte ·

2024/04/14

This week, Lynne and Rachel are chatting with TV journalist turned media trainer, Theresa Miller. Theresa has a great story of creating a new career in media training and coaching, working with corporates and training senior executives in how to deal with the media. Her story is fascinating and inspiring and covers: How to use journalism skills as a media trainer Working with companies and individuals to put a journalism lens on issues How she finds clients How she packages and prices her services

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35:06

Lisa Almond on copywriting and life-or-death crises

The Content Byte ·

2024/04/07

This week on the website, Rachel and Lynne are chatting with Lisa Almond, a copywriter and paramedic. We thought it was such an intriguing combination that we just had to get her on the podcast! We chat about: Her background in writing and journalism What appealed to her about being a paramedic Training in a new career while balancing existing work and family How she juggles both roles How she plans to include her paramedic knowledge into her writing Some of her stories from the frontlines of

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31:34

Nicole Webb - journalist turned media expert and book...

The Content Byte ·

2024/03/24

This week Rachel & Lynne are chatting with media expert and publicist Nicole Webb. Now based in Singapore, Nicole has had a diverse and exciting career and she talks about her new service of book publicity, the challenges of modern publishing and how it came about. In our chat, we cover: Nicole's career as a TV journalist, presenter and producer Travelling around Asia and working remotely Writing her own book and using her contacts to publicise it How this developed into a new service What new

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46:54

Working with freelancers with Rounded's Grant McCall

The Content Byte ·

2024/03/17

This week Rachel and Lynne are chatting with the founder and head of product at Rounded - our sponsor. A former freelancer, Grant tells the story of how the company was founded and what it's like dealing with sole traders as customers. His inside tips are valuable! During our conversation, he talks about: How businesses often ignore the potential of freelancers as customers How he created a product he needed - and then took it to the next level Common mistakes freelancers make Why

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01:03:53

Specialising in email marketing with Eman Ismail

The Content Byte ·

2024/03/10

This week Rachel & Lynne are super excited to have Eman Ismail on the podcast. Eman is a specialist in email marketing, which is such a growth industry and she shares her tips, tricks and the story about how she ended up working in this niche. During our conversation, Eman talks about: What it takes to create a great email campaign Mistakes that business owners and copywriters often make when creating email campaigns How to not sound sales-y in your emails Using storytelling in emails to create

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53:25

All about pricing for freelancers with Jasmine Parasram

The Content Byte ·

2024/03/05

This week, Rachel and Lynne chat with the Pricing Queen, Jasmine Parasram, and talk all things pricing, an issue that we know freelancers, both new and experienced, struggle with. Jasmine talks about: How to price your work Hourly pricing vs value and project-based pricing When (and if) to discount Charging with confidence How to attract high-paying clients It's a great episode with lots of a-ha moment that will help you rethink the way you value your work and the clients you work with. Locate the

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40:18

Web 3 and content marketing with Bec Haddad

The Content Byte ·

2024/03/03

This week on the podcast, Rachel & Lynne are looking to the future - and helping us all to understand what's in our pipelines. We are chatting with writer and content creator Bec Haddad, about her career and Web3, which is the next iteration of the Internet. So fascinating! We talk about: What Web 3 is and how it relates to content marketing The tools you need to understand it How it affects freelancers How to prepare yourself for this new frontier Working with agencies Find Bec through her

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39:59

Successful freelancers: stylist, writer and...

The Content Byte ·

2024/02/25

This week on the podcast, Rachel & Lynne chat with a freelancer who keeps adding more skills to her arsenal - stylist, writer and now photographer Jessica Bellef. Specialising in lifestyle and interiors, Jess has carved out an enviable career that includes working with beautiful things and creating amazing work, including a beautiful coffee table book. Jess talks about: How beginning as a visual merchandiser influences her work Discovering writing later in her career How relationships help to build

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34:54

Successful freelancers: Julie Lee and the Medium Rare...

The Content Byte ·

2024/02/18

This week Rachel and Lynne are chatting with successful freelancer (and tree-changer) Julie Lee. Julie was one of the first employees at Medium Rare Content, a highly successful content agency with lots of high-profile clients. Julie talks about her years with Medium Rare - what it was like building up the business and working with clients as well as some of the secrets of the agency's success. She talks about: Moving from consumer magazines to content work What makes a successful freelancer

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45:26

Why blogging isn’t enough for SEO - with Abbey of the...

The Content Byte ·

2024/02/11

This week on the podcast, Rachel and Lynne revisit SEO. We think that it's been a little overlooked lately with all this talk about AI and it's so important. Our guest this week is Abbey, half of marketing experts, the Duo Collective. In a wide-ranging chat, Abbey talks about: Domain authority with search engines and what that means Keywords, search traffic and backlink strategies And why you absolutely need a backlink strategy plan to supplement your content strategies in order to grow with search

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26:56

6 types of collaborations freelancers can do to get work

The Content Byte ·

2024/02/04

This week's it's just hosts Rachel and Lynne as we get back into the swing of things - and set ourselves up for a new year of freelance work. And, as the saying goes, it's not what you know, it's who... so this week we are talking about collaboration. We believe in an abundance mindset - that there is enough work to go around and that it's good to share tips and tricks on securing solid, well-paying gigs. We share our tips (and real-life examples) of how collaborations with other creatives can

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44:27

Specialising your way to higher rates with Abi...

The Content Byte ·

2024/01/21

This week Rachel and Lynne have a special guest talking about how nicheing down (or specialising) can bring you higher income clients and a more successful and resilient business. Funnel strategist and conversion copywriter Abi Prendergast shares her story on how she found her niche of working with course creators and why specialising works for her. We talk about: Why she loves the 'laptop lifestyle' Working with Copyhackers and how it set her up for success Going viral in the copy world Why she

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49:16

6 things freelancers need to start doing on LinkedIn...

The Content Byte ·

2024/01/15

And we are back for 2024 - and with such a useful episode! This week Rachel & Lynne chat with LinkedIn expert Adam Franklin on how to use this super-helpful and useful social media tool to get more work and improve your visibility. He shares his top 6 tips on starting the year by optimising your LinkedIn profile and ways that you can make the medium work for you (and it's much easier than you might think!). Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamfranklin/ Bluewire Media can

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24:26

Our takeaways from 2023

The Content Byte ·

2023/12/17

As the year draws to a close, hosts Rachel and Lynne chat about our favourite episodes of the year - and some of the things we have learned from our marvellous guests. We chat about: What we learned from organising our first Summit Our favourite guests from the year Keynote speaker Ed Gandia's concept about 'moving up the value chain' in our content offering What we love about podcasting The powerful lessons we learned from Emma Grey's novel about grief Charlotte Wood's chat about her novel and how

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01:01:51

Freelance work in podcast producing, with Kim Kerton...

The Content Byte ·

2023/12/10

This week on the podcast, Rachel and Lynne chat with Kim Kerton of Unemployed and Afraid, talking about the growing opportunities in podcast production. We chat about all thing podcasts, including: Owning a business from a young age Creating branded podcasts How do you serve an audience Realism in storytelling for brands Being prepared for change as your business grows Resources she mentions: Podcast Workers Aust - https://www.podcastworkersaus.org/ Her two favourite resources for podcast

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45:41

Using Copywriting to Attract Leads with Krystle Church

The Content Byte ·

2023/12/04

This week on the podcast, Rachel and Lynne chat with copywriter and coach Krystle Church, who is living her best life in tropical Mauritius doing work she loves. We chat about all things copywriting, including: Writing great copy The best courses to learn about copywriting Creating great landing pages Email marketing Being a digital nomad Mistakes she made in her early days of running the agency Connect with Krystle on Instagram: https://www.instagram.com/krystle.church/ or through her website:

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44:41

Clare Fletcher on balancing a part-time comms role...

The Content Byte ·

2023/11/26

This week on the podcast, Rachel and Lynne chat with communications professional and novelist Clare Fletcher. Clare talks about juggling all her roles, how she found time to write her novel (and what got her started). We chat about: The difference between writing commercial fiction versus literary fiction How a course helped her start writing Why she started her own podcast And all about her deep love of rom-coms Find Clare on Instagram: https://www.instagram.com/clarefletcherwriter/ Listen to

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293 results

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