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PODCAST

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.

business entrepreneurship

All Episodes

23:53

Selling to an Employee: A Unique Approach to an...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/02/26

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Could an internal succession be the right choice for your eventual agency exit? What could that sort of deal structure look like in order to ensure you’re leaving the agency in the best hands possible? As one agency owner transitioned to out of the agency day-to-day, an unexpected result was an organic exit from the business with an employee buyout. A shining-star employee with the potential

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17:51

Maintaining a Small Client Roster for Big Agency...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/02/23

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How do you measure your agency’s success? Awards and accolade? Top-line revenue and big name clients? What if we told you a more focused and lean approach could be the best path. Today’s featured guest realized the importance of finding a "sweet spot" in the agency world, so he moved to focusing on quality over quantity. He talks about the challenges of maintaining a small client roster and

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21:08

Boosting Agency Efficiency with the Help of AI...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/02/19

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you integrating AI in your agency processes in the most effective ways? What sort of opportunities are you missing by not integrating AI into your agency’s systems and processes? There’s no going back from AI, so you might as well embrace it as it continues to evolve the ever changing agency landscape. While many agencies have begun incorporating AI tools, numerous opportunities remain

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18:06

Insights on Agency Hiring: Finding the Right Fit and...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/02/16

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you defined the who in your agency’s growth journey? What are you using to guiding the type of team that will grow your agency to it's full potential? In today’s episode, our featured guest shares his experience of co-founding a digital agency two decades ago with a group of former colleagues. By bringing clients from their previous agency and leveraging a steady stream of referrals,

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29:40

Growing 5x in Four Years: Selling and Reclaiming the...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/02/12

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have overwhelm or frustration ever made you want to sell your agency? When you’re burned out, the grass might look greener — but one agency owner learned that it’s not. Discover why he sold after just two years plus why the acquisition was dissolved and he grew his original business back to 5X within the next four years. Learn more about his reflections on why his initial burnout came to be,

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19:38

#1 Thing an Effective Head of Operations Does for an...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/02/09

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you hit the limit of the growth you can single-handedly bring to your agency? What steps are you taking to ensure you continue to be your organization's MVP? For many agency owners, reaching hitting a glass ceiling on growth signals the need to bring on a skilled operator to help eliminate low-value tasks from their schedule. Today's featured guest specializes in operations hiring and

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26:05

Empowering Your Agency Team: Creating a Clear Growth...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/02/05

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do your employees have a clear path for growth within your agency? Do they feel supported, empowered, and fulfilled in their role? Today's featured guest shares insights from his journey transforming his agency team structure that resulted in thriving for the business, his team, and himself. After years of struggle, this agency CEO took ownership of his role and developed a strategic approach

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19:36

Is It Time to Rebrand Your Agency? When, Why, and How...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/02/02

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency in need of a rebrand? Many of us are accidental agency owners who threw together a brand without fully understanding our niche or service offering; starting with just a basic name and logo. As the agency evolves this may signal the need for a strategic brand refresh. Today’s featured guest runs a rebranding agency and shares the scenarios that could justify a rebrand, the

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23:18

Hiring an Agency COO and Balancing the CEO-COO...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/01/29

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you need to get yourself out of agency operations so you can work ON the agency rather than in it? Are you stuck in processes and fulfillment when you should be looking at growth? It might be time to hire for the role of COO to ensure your agency's success. A Chief Operating Officer plays a pivotal role in an agency's development, significantly reducing the CEO's operational burden

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26:23

Successful AI - Human Collaboration: Where Technology...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/01/26

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is artificial intelligence revolutionizing business operations or threatening the carefully crafted storytelling techniques developed over decades? As many businesses struggle with integrating AI while maintaining authentic connections, today's featured guest offers valuable insights from his perspective as both an agency leader and AI advocate as well as someone who can see some of the

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20:44

Maximizing Event Speaking: How to Generate Leads...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/01/22

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you leveraging public speaking to grow your brand? Have you considered expanding your reach by having team members represent your company at events or interviews? Today’s featured guest has transformed public speaking from a marketing tactic into a primary source of new business leads. In just three years, he went from getting most of his business from webinars to getting most of his

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27:50

Uncovering the Gold Mine in Your Agency’s Email List...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/01/19

Have you dedicated time to ensure the health of your email list? If you've built a 15,000-person email list for your business—that's a huge accomplishment! But what if that list isn't performing? If your open rates are as low, that number becomes meaningless. It's not about the quantity of subscribers, but the quality of your engagement. Moreover, if you’re not consistently delivering valuable content that keeps you top-of-mind as a problem-solver, then you're not maximizing the potential of your

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20:50

The Secret to Longevity: Building Trust and...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/01/15

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you face a lot of skepticism from clients who have been disappointed by agencies before? How do you go about gaining their trust? After seven years running his agency, today’s featured guest still lists that mistrust as one of his primary challenges and talks about his strategic approach to overcoming this hurdle: combining client education with precise problem identification to deliver

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34:03

Unlock Your Podcasting Potential as an Amazing Host...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/01/12

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you leveraging the power of podcasting to grow your agency? Whether through guest appearances on industry shows or hosting your own podcast, this medium offers unique opportunities to showcase expertise and connect with potential clients. However, while appearing on established podcasts can help spread your message, creating your own show ultimately provides greater control over brand

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26:04

Navigating the Unexpected Sale of Your Agency by...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/01/08

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Would your agency be ready for an unexpected acquisition opportunity? Could you make it work if the time and offer were right? One boutique agency owner faced this question when an unexpected offer transformed her lifestyle business into an acquisition prospect. Though she and her partner had no immediate plans to sell, they recognized the potential and methodically prepared for a successful

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18:58

How to Overcome Proposal Anxiety and Win More Clients...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/01/05

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you struggle to write proposals? Do you know the 2 keys to winning more clients in the proposal stage? Mastering the art of creating fast, high-quality proposals remains crucial for agency growth. The best way to guarantee your proposal has a chance to stand out from competitors is to ensure speed and accuracy. That is why our featured guest is sharing how he went from owning an agency to

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19:20

From Chaos to Clarity: Reaching Your Agency Goals for...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/01/01

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What are your goals for your agency this new year? Which new heights are you hoping to reach and what needs to change in order for you to get there? As we step into a new year, agency owners start setting ambitious targets. But achieving these goals requires more than just wishful thinking—it demands a clear understanding of three critical elements: where you want to go, who you need on your

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26:26

Mastering Financial Literacy to Set Up a Successful...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/12/29

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What is the one key thing that is holding you back from know your agency’s value? For many it’s having the financial literacy necessary to build an agency worth buying. Today’s featured guest learned that financial literacy can make or break an exit strategy. Despite his early start in business and formal education, it was the guidance of an outsourced CFO that truly transformed his

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33:49

A Year of Smart Agency Masterclass Wisdom: Best of...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/12/25

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training The Smart Agency Masterclass podcast reached new heights in 2024, delivering game-changing insights from entrepreneurs who transformed their challenges into triumphs. From battling impostor syndrome to scaling revenue and reclaiming personal freedom, our guests didn't just share their success stories—they offered a blueprint for agency owners walking the same path they once traveled. Industry

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20:57

Afraid to Make Cold Calls? How an SEO Agency Built...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/12/22

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you shy away from cold calling for fear of rejection? Or, do you think cold calling is dead in the digital age? Today’s guest runs an SEO agency that grew from a small project with four clients to a full-service agency. Discover how a focused cold-calling campaign landed him seventeen clients in his first month. In this episode, youl will also learn the reason he prioritizes culture fit

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