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PODCAST

Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Carrie Saunders

Struggling to turn website traffic into real sales? It"s such a common thing we see client struggle with until we start helping them.Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them.Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things.Hosted by Carrie Saunders, tech strategist,

technology entrepreneurship

All Episodes

21:34

Top 5 Things Customers Want to See or Experience...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/09/24

Send Carrie a Text Message!Whether you run an e-commerce store, provide a service, or coach clients, one thing is universal: getting visitors to your website is just the first step. Converting those visitors into paying customers or clients is the ultimate goal, and to do that, you need to give them what they need before they make that decision to buy. Today, we’re going to break down the top five things customers or clients want to see or experience before they buy from you, whether you’re s...

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27:34

Bonus: How to Transform Your Skills into Passive...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/09/19

Send Carrie a Text Message!Ever wondered if you could turn your unique skills into a stream of passive income? Join us for a special bonus episode of the E-commerce Made Easy podcast, where we promise to reveal the transformative power of digital courses with insights from the one and only Amy Porterfield. With over 15 years of experience under her belt, Amy believes that creating digital courses is the most strategic way to impact the world while enhancing your income and freedom. She tackle...

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19:55

How to Grow your Business with Simple Self-Care Tips

Smarter Online Business - Tech, Tools & Truths for... ·

2024/09/17

Send Carrie a Text Message!Ever feel like your business is running you instead of the other way around? In this episode, we will share invaluable insights into how prioritizing self-care can transform both your personal well-being and business success. With over 20 years of my own entrepreneurial experience to draw from, this episode uncovers the harsh realities of neglecting self-care—burnout, poor customer service, and missed opportunities. Learn actionable strategies for integrating self-c...

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24:31

How to Get Started with Email Marketing

Smarter Online Business - Tech, Tools & Truths for... ·

2024/09/10

Send Carrie a Text Message!Running an online business means staying in touch with your customers and keeping them engaged with your brand. One of the most effective ways to do that is through email marketing. Whether you’re new to email marketing or looking to improve your strategy, today’s episode is all about getting started with email marketing. From selecting the perfect email service provider to crafting compelling incentives like lead magnets and coupons, we promise actionable insights ...

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18:57

Top 5 things hurting your website sales (and how to...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/09/03

Send Carrie a Text Message!Is your website silently sabotaging your sales? Discover the crucial mistakes that could be crippling your online business in our latest episode of the e-commerce made easy podcast. From slow pages to clear call to actions, I will give you actionable steps to turn things around and maximize your online sales!Mentioned Resources-> Tools to Measure Your Site’s PerformanceGoogle Page Speed Insights GTmetrixWeb Page Speed Test-> Optimize your Website ImagesEpisode...

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17:17

How to Grow Your Online Business Through Effective...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/08/27

Send Carrie a Text Message!Discover the hidden power of networking to help your business grow! In this episode, I’ll show you how building real connections—both online and in person—has greatly increased my visibility, provided strong support, and led to many new opportunities. Join me as I share practical tips on how to grow your network and find the valuable business opportunities that come from connecting with other entrepreneurs.Rate, Review, & Follow on Apple PodcastsIf you’re loving...

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48:47

How to Elevate Your Business with Consistent Content...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/08/20

Send Carrie a Text Message!What if you could transform your business simply through consistent content creation? Join us as we chat with Krystal Proffitt, an award-winning podcast host and best-selling author, who shares her wealth of knowledge on the power of long-form content. We explore how creating regular content can help build trust and authority in your industry and dive into essential decisions & strategies to create a successful content plan. Krystal's insights are a goldmin...

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21:59

Mastering SEO for Long-Term Online Business Success

Smarter Online Business - Tech, Tools & Truths for... ·

2024/08/13

Send Carrie a Text Message!Ever wondered how to make Google fall in love with your online store? Our deep dive into SEO essentials reveals how search engines like Google work and explores advanced SEO strategies that can take your online presence to the next level. From keyword research to off-page SEO, this episode covers it all. Tune in and take the first step towards mastering SEO for your online business.Rate, Review, & Follow on Apple PodcastsIf you’re loving my eCommerce Made Easy P...

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39:47

How to Align Your Business Strategies with Inner Work...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/08/06

Send Carrie a Text Message!Have you ever felt that nagging sense of burnout and wondered if it's a sign you need a big change? Join us on this transformative episode of E-Commerce Made Easy, where we sit down with Ryann Dowdy, the Chief Activator and Lead Consultant at Soul Charge. Ryann opens up about her own journey from sales and marketing to peak performance coaching, sharing how feelings of resistance and apathy led her to reevaluate her career path. Learn from her story about the import...

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20:14

How to Choose the Perfect Software for Your Online...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/07/30

Send Carrie a Text Message!Could the software you choose today revolutionize your business tomorrow? Join me as I walk you through the key steps to choosing the ideal software for your online business. From navigating the complexities of your business’s unique requirements to evaluating potential software solutions, by the end of this episode, you’ll be equipped to make a thoughtful, methodical decision that enhances your business productivity. Rate, Review, & Follow on Apple PodcastsIf y...

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19:16

How to Craft Compelling Website Content that Converts

Smarter Online Business - Tech, Tools & Truths for... ·

2024/07/23

Send us a Text Message.What if you could transform your website from a passive online presence to a dynamic conversion machine? Join me today as we uncover the secrets to crafting website content that not only attracts visitors but converts them into loyal customers. From understanding your audience’s needs and desires to actionable steps to improve your website content, today’s episode will help you optimize your website for maximum conversions!Mentioned Resources---> Understand Your Idea...

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12:50

Understanding Your Ideal Customer to Increase Website...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/07/16

Send us a Text Message.Unlocking the potential of your online business hinges on one pivotal element: understanding your ideal customer. In this episode, we will unravel the secrets of identifying and connecting with your target audience to boost your website conversions. Whether you're a seasoned entrepreneur or just starting out, I'll share actionable tips that help you step into your customer's shoes and use relatable language to forge stronger connections.Mentioned ResourcesUsing ChatGPT ...

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14:40

Navigating Grief While Managing Your Online Business:...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/07/09

Send us a Text Message.Losing a loved one is never easy, but what happens when grief intersects with the demands of running an online business? After losing my aunt, who was like a mother to me, and my parents since 2019, I've faced the challenge of balancing deep personal loss with the responsibilities of business ownership. Today, I share my journey and insights to help fellow entrepreneurs prepare for such unexpected events and manage the delicate balance between grieving and maintaining t...

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37:52

How to Write a Blog in Minutes Versus Hours Using AI

Smarter Online Business - Tech, Tools & Truths for... ·

2024/07/02

Send us a Text Message.Ever felt overwhelmed by the relentless demands of running a business? You're not alone. Join us for an eye-opening conversation with AI expert Sam Gamble, who reveals how she went from feeling swamped to mastering the use of AI for business efficiency. Discover how AI can transform your operations by automating mundane tasks like writing blog posts, creating social media content, and managing email newsletters. In this episode, Sam shares her personal journey and offer...

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11:24

How to Skyrocket Your Website Conversions with...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/06/25

Send us a Text Message.Did you know that a well-designed navigation structure for your website can significantly improve your conversion rates? When visitors can easily find what they are looking for, they are more likely to stay on your site longer and take the actions you want them to. In this episode, I will go over exactly how much quality navigation can impact your customer conversions, as well as how to improve it! How to View your Mobile Website on Your ComputerFirefox:Open u...

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18:09

Unlock Peak Productivity: Mastering Calendar Blocking...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/06/18

Send us a Text Message.Are you constantly juggling a million tasks and still feel like you're getting nowhere? Imagine having a clear, organized schedule that not only boosts your productivity but also gives you more time for what truly matters. In today's episode, I’m discussing calendar blocking, a powerful way to take control of your time and skyrocket your business success! Tune in to learn how calendar blocking can transform your chaotic days into productive powerhouses.Mentioned R...

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17:55

How to Transform Your Sales with Cross-Selling...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/06/11

Send us a Text Message.Have you ever purchased a product online and had the website suggest related accessories? Likely, if you’ve shopped on the internet, at some point, you've encountered these complementary product suggestions. This is the art of cross-selling, transforming a single purchase into a comprehensive bundle. In today’s episode, we’re exploring the magic of cross-selling. Tune in to learn the best strategies for effective cross-selling, the technology that can help you get ...

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19:22

How to Boost Your Revenue With Upselling

Smarter Online Business - Tech, Tools & Truths for... ·

2024/06/04

Send us a Text Message.What if you could boost your revenue without adding new products or services? In our latest episode of eCommerce Made Easy, we share the secrets of upselling and how it can transform your sales strategy. We break down the difference between upselling, cross-selling, and bundling, with a particular focus on enhancing the value of a single purchase. Using real-world examples like higher model cell phones and advanced service packages, we explain how catering to customer n...

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47:41

How to Leverage LinkedIn to Grow Your Business

Smarter Online Business - Tech, Tools & Truths for... ·

2024/05/28

Send us a Text Message.Unlock the full potential of LinkedIn with us! Today, we are joined by Beverly Smith, founder of Career Success Strategies and LinkedIn expert. With her expertise in LinkedIn, we’re diving into how LinkedIn can help you grow your business, sharing tips and essential strategies to make the most of this powerful platform.From why you should be using LinkedIn to how to maximize your LinkedIn profile and attract your ideal clients effectively, we will be diving into surpris...

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18:49

What does it really cost to run a website for an...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/05/21

Send us a Text Message.Having spent over two decades building and customizing websites, we've frequently witnessed online businesses being caught off guard by the ongoing maintenance costs. We want to help you avoid this pitfall! In this episode, we'll discuss common recurring business fees, unexpected expenses, and how to prepare for them. We'll also identify which investments are crucial for your business growth and the stages at which additional investments in your website become necessary...

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