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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

29:14

Revolutionizing Online Fundraising with Wix

Talk Commerce ·

2024/12/10

In this episode of Talk Commerce, Brent Peterson interviews Oren Inditzky, VP and GM of Online Stores at Wix, discussing the innovative Wix Donations platform. Oren shares insights on how Wix is transforming online fundraising for nonprofits and individuals, emphasizing the importance of user-friendly solutions that integrate website creation, donation management, and marketing tools. The conversation covers the motivations behind launching Wix Donations, its features, target verticals, and

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34:17

Hack Your Way to Free Press Coverage: A Small...

Talk Commerce ·

2024/12/03

In this episode of Talk Commerce, Gloria Chou, founder of Gloria Chou PR, shares her insights on how small business owners can effectively navigate the world of public relations without the need for expensive agencies. She emphasizes the importance of organic PR, the power of media coverage, and how to craft compelling pitches that resonate with journalists. Gloria introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and discusses strategies for

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38:47

Why Your USP Isn't Working and How to Fix It with...

Talk Commerce ·

2024/11/26

In this episode of Talk Commerce, Brent Peterson interviews Chantel Cornelius, founder of Apple Tree Marketing, who discusses the shortcomings of traditional unique selling propositions (USPs) and introduces her innovative Standout Strategies framework. Chantel emphasizes the importance of emotional connections with customers and the need for businesses to measure their marketing efforts effectively. She also shares insights on public speaking as a marketing tool, cultural differences in

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34:07

Steep Success: How Full Leaf Tea is Brewing a Fortune...

Talk Commerce ·

2024/11/19

In this episode of Talk Commerce, Brent Peterson interviews Matt Hammonds, co-founder of Full Leaf Tea Company. They discuss Matt's journey from a broke newlywed to a successful tea entrepreneur, the intricacies of sourcing high-quality organic teas, and the importance of customer feedback in product development. The conversation also covers the challenges of e-commerce, advertising strategies, and the excitement surrounding the holiday season for tea sales. Matt shares insights on the tea

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40:35

After Hours Ecommerce with Shopware live from...

Talk Commerce ·

2024/11/17

The conversation at Shoptoberfest explores various aspects of e-commerce, including the importance of community engagement, the role of photography in events, and the complexities of system integration. The guests discuss the significance of finding the right e-commerce platform, the challenges faced in B2B versus B2C markets, and the evolving landscape of e-commerce solutions. They emphasize the need for businesses to understand their unique requirements and the importance of having a

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28:55

Live from Shoptoberfest: The Intersection of Culture...

Talk Commerce ·

2024/11/12

In this enlightening conversation at Shoptoberfest, Brent Peterson and Brian Lang from Future Commerce delve into the evolving landscape of commerce, emphasizing the intersection of culture and commerce, the role of content creators, and the importance of understanding consumer behavior. They discuss the necessity of bringing transactions closer to decision points and introduce the concept of 'good friction' in the purchasing process. The conversation also touches on the impact of AI on

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23:19

Live from Shoptoberfest: Adorama's Pro Secrets

Talk Commerce ·

2024/11/05

In this conversation, Brent Peterson and Scott Ohsman engage with Hani from Adorama, discussing the company's evolution from a traditional retail store to a leading e-commerce platform. They explore how Adorama has transformed into an experiential brand that prioritizes customer engagement and community building. Hani emphasizes the importance of leveraging technology and first-party data to enhance customer experiences and compete in a challenging market. The discussion also touches on the

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21:23

ShopTalk Fall Live Exclusive: Session AI and the...

Talk Commerce ·

2024/10/29

SummaryIn this episode of Talk Commerce, Brent Peterson interviews John Reagh, the CRO of Session AI, discussing the innovative use of behavioral AI in retail. John explains how Session AI helps retailers understand customer intent and improve conversion rates through real-time scoring and insights. The conversation delves into the differences between behavioral AI and generative AI, the impact of AI on retail discounts, and the importance of personalization in enhancing customer

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19:00

In-Store AI Revolution: X-HOPPER's Retail...

Talk Commerce ·

2024/10/22

In this episode of Talk Commerce, Ian Rowan, CEO of X-HOPPER, discusses the innovative role of AI in enhancing retail communication and customer experience. He emphasizes the importance of empowering store associates with real-time data and insights to improve sales and reduce theft. The conversation explores the differences in shopping patterns between the UK and the US, the significance of customer safety in retail environments, and the future plans for X-HOPPER's technology in the retail

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31:25

Cashing In On Your Company's Hidden Tax Gold: The TRA...

Talk Commerce ·

2024/10/22

Unlock the secrets of Tax Receivable Agreements (TRAs) with financial whiz Andy Lee, founder and CIO of Parallax Capital. In this eye-opening episode of Talk Commerce, host Brent Peterson dives deep into the world of innovative tax strategies that are reshaping how businesses approach valuation and liquidity.Andy Lee, a prodigy who entered college at 15 and quickly rose through the ranks of the financial world, shares his journey and insights on:The basics of TRAs: What they are and why

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27:46

Scooping Success: Building a Household Brand with...

Talk Commerce ·

2024/10/17

In this episode of Talk Commerce, Brent Peterson interviews Shane Kaszyca from Whiskers, the makers of the Litter-Robot. They discuss the evolution of the Litter-Robot, the challenges and innovations in e-commerce, and the importance of building a household brand. Shane shares insights on marketing strategies, the significance of solving customer problems, and the future of e-commerce operations, especially as they approach the busy holiday season.takeawaysWhiskers is known for the

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33:45

From Oral Care to Essential Oils: Revolutionizing...

Talk Commerce ·

2024/10/15

This conversation delves into personal experiences, the influence of social media, cultural perspectives, and future trends. The speakers share insights on growth, societal impacts, and innovations shaping our world.takeawaysPersonal experiences shape our understanding of growth.Social media platforms like TikTok influence societal norms.Cultural perspectives vary significantly across different regions.Future trends in technology will continue to evolve rapidly.Innovations are crucial for

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43:31

Balancing Business Growth and Self-Care: Strategies...

Talk Commerce ·

2024/10/08

In this episode of Talk Commerce, Ashlie Marshall, CFO of Tier Level Digital Marketing, shares her insights on work-life balance, the importance of self-care, and defining success in both personal and professional realms. She discusses her journey into podcasting, the significance of client relationships in marketing, and the challenges of navigating business growth. Ashlie emphasizes the need for self-care and setting boundaries to maintain personal well-being while managing family and

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25:39

E-commerce Strategies with Bemeir's Maier Bianchi: A...

Talk Commerce ·

2024/10/06

In this lively conversation at Shoptoberfest, Brent Peterson and Scott Ohsmon discuss the evolving landscape of e-commerce, focusing on agency insights, the challenges of decision-making in business, and the impact of live commerce. They explore the importance of taking risks, the role of technology in solving business problems, and the common pitfalls that merchants face. The discussion is filled with humor, personal anecdotes, and valuable advice for mid-market brands navigating the

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38:13

AI-Powered Marketing Revolution: Insights from Udayan...

Talk Commerce ·

2024/10/01

In this episode of Talk Commerce, Brent Peterson speaks with Udayan Bose, CEO of NetElixir, about the intersection of AI and digital marketing. They explore practical AI tools, the evolving landscape of Google search, and how businesses can leverage predictive analytics to enhance e-commerce performance. Udayan shares insights on the importance of adopting AI technologies, the challenges faced by companies in this transition, and the future of search in a world increasingly dominated by AI

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27:11

Ecommerce Mastery with Sarah Engel of January...

Talk Commerce ·

2024/09/30

This conversation, recorded live at Shoptoberfest, features Brent Peterson and Scott Oshman discussing the current challenges in retail and e-commerce with Sarah Engel and Danielle Kurtz from January Digital. They explore the impact of COVID-19 on consumer behavior, the rising costs of doing business, and the importance of understanding customer expectations. The discussion also highlights the role of digital marketing and the need for brands to adapt to changing market

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20:42

No More Tech Schmutz: Robert Rand's iPaas Magic |...

Talk Commerce ·

2024/09/26

In this conversation, Scott Ohsman from Always Off Brand, Brent Peterson from Talk Commerce, and Robert Rand from iPaas.com discuss the future of e-commerce, focusing on the innovative features of Shopware, including AI and spatial commerce. They explore the complexities of integrating various software systems in e-commerce and the importance of seamless data connectivity. The discussion highlights the challenges businesses face with custom integrations and the need for user-friendly

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40:11

Orchestrating Supply Chain Success with AI: Insights...

Talk Commerce ·

2024/09/24

In this episode of Talk Commerce, Shannon Wu-Lebron, Vice President of Retail Industry Strategy at Blue Yonder, discusses the evolving landscape of retail and supply chain management. With nearly 25 years of experience in the industry, Shannon emphasizes the importance of a holistic approach to supply chain, integrating both front-end e-commerce and back-end logistics. The conversation covers the impact of AI and machine learning on supply chain efficiency, the challenges of returns

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15:44

Live from Shopware: The future of RFPs and...

Talk Commerce ·

2024/09/23

In this conversation, Scott Ohsman, Brent Peterson, and Phillip Jackson discuss the future of e-commerce, focusing on Shopware's innovative features, the challenges and truths surrounding RFPs, the impact of AI on the industry, and the merging of pop culture with commerce. They explore how these elements shape customer engagement and the evolving landscape of content creation.TakeawaysShopware integrates AI to enhance e-commerce experiences.Spatial commerce allows customers to interact with

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42:31

Elevating E-commerce: Meet Magento Insights with Noah...

Talk Commerce ·

2024/09/21

In this episode, Brent Peterson interviews Noah Okenberg, co-founder of Above the Fray, discussing the agency's role in the Magento ecosystem, the experience of organizing Meet Magento New York, and the importance of community engagement within the e-commerce space. They explore the value of attending events, the Magento Association's role, and the collaborative spirit of the Magento community.takeawaysNoah Okenberg has been in the Magento ecosystem for over 14 years.Above the Fray is

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