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PODCAST

Clicks to Customers

Welcome to StubGroup"s Clicks to Customers Podcast channel! Subscribe for:✔️ Tutorials about how Google Ads works✔️ Advanced strategies we"re using to make our clients successful✔️ Hot takes about the latest and greatest in industry news✔️ Tactics to fix Google Ads suspensions and remain compliant with Google"s policies✔️ Conversations with industry experts on all aspects of marketing ✔️ And much more!💪 Dominate Google Ads and grow your business: https://stubgroup.com/

business marketing

All Episodes

36:48

How Brian Elam Turned Passion into Success

Clicks to Customers ·

2024/09/24

In this episode, John chats with Brian Elam, a seasoned entrepreneur, podcast host, and financial consultant. Brian opens up about his unique journey from an aspiring rock drummer to a financial expert helping entrepreneurs manage wealth and plan for the future. He shares key entrepreneurial lessons on building a strong network, overcoming challenges, and avoiding distractions like the shiny object syndrome. Brian also breaks down complex financial topics such as life insurance, safe money

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9:06

The Truth behind Manual CPC vs. Target CPA

Clicks to Customers ·

2024/09/17

In this episode, John reveals surprising results from testing Manual CPC bidding against Target CPA bidding in Google Ads. Discover how these bidding strategies impact cost per click, lead volume, and conversion rates. If you're wondering whether Manual CPC or Google's smart bidding is right for your business, watch to see the data-backed conclusions! 🚀 Dominate Google Ads and grow your business: https://stubgroup.com/ 🎬 Chapters 0:07 - What Is Target CPA Bidding? 1:24 - Difference Between

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7:02

Using the ”Products” Analytics Report in Google...

Clicks to Customers ·

2024/09/13

The "Products" tab in Google Merchant Center is your secret weapon – if you know how to use it. In this video episode, John takes you through the Product Analytics Report in Google Merchant Center Next. If you're trying to navigate the new platform and maximize your Google Ads performance, this video is for you! John walks through the five key reports available under the Product Analytics section, including: - Traffic Reports: Understanding traffic from paid ads and free listings. - Competitor

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0:57

Google Broad Match is the New Default

Clicks to Customers ·

2024/09/11

When creating new Google Ads campaigns, Google might automatically opt your keywords into broad match without your knowledge. If you're using smart bidding strategies like maximize conversions or maximize conversion value, broad match is now the default which can lead to wasted ad spend. Stay informed and avoid costly mistakes with this essential Google Ads tip!

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19:30

Navigating the Google Merchant Center Next 2024 Update

Clicks to Customers ·

2024/08/29

Welcome to our step-by-step update of Google Merchant Center Next! 🚀 In this episode, John Horn, takes you through the latest updates and features of Google Merchant Center Next—your essential tool for leveraging Google Shopping and boosting your e-commerce performance. Whether you're new to Google Merchant Center or transitioning from the classic interface, this walkthrough will help you easily navigate the revamped platform. John covers everything from setting up your business information and

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11:06

Answering Reddit’s Questions about Google Ads - What...

Clicks to Customers ·

2024/08/27

Do Google Ads have you scratching your head? You're not alone. In this episode, John and Becky dive into the top Google Ads questions buzzing on Reddit, and their answers might just change how you approach your ads. Whether you’re new to Google Ads or looking to refine your strategy, these tips could significantly impact your ROI. If you’re tired of running ads that don’t convert or want to ensure you get the most out of your Google Ads budget, this episode is for you. 🔍 What’s Covered in This

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26:11

Make Your Inventory Work Smarter with Ciara Stockeland

Clicks to Customers ·

2024/08/06

Tune in for an insightful chat with financial strategy expert Ciara Stockeland. In this episode, Ciara shares her expertise on how to get your inventory to work harder: - Common Pricing Mistakes: Learn about frequent errors businesses make when setting product prices and discover practical strategies to avoid these pitfalls. - Understanding Your Financials: Explore why a solid grasp of your financials is essential for business success and get tips on improving your financial literacy. - Inventory

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8:54

All About Google Ads Brand Inclusion and Exclusion Lists

Clicks to Customers ·

2024/08/02

Ever wondered how to make your product stand out alongside competitors in Google searches? Or how to ensure your brand maintains its premium image? 🤔 Discover the magic of brand inclusion and exclusion: 🔍 Brand Inclusion: Perfect for getting your product noticed alongside popular brands. Imagine your new rug popping up when someone searches for a top-selling rug! 🛡️ Brand Exclusion: Essential for maintaining brand integrity. Keep your luxury items from appearing next to budget options, ensuring

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10:54

Google Ads 101: How to Advertise on Google Maps

Clicks to Customers ·

2024/07/26

Tune into our latest episode to learn how to leverage Google Maps ads effectively! A strong online presence is essential, especially for local businesses. That's where Google Maps comes in. Itcan significantly enhance your visibility and attract new customers. In this episode, we cover: How to optimize your Google Business Profile for maximum impact Strategies for creating compelling Google Maps ads that drive local traffic The benefits of Local Service Ads for increased credibility and

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11:58

Google Ads 101: How the Google Ads Auction Works

Clicks to Customers ·

2024/07/18

In this episode, John explains the intricacies of the Google Ads auction. Discover why some competitors' ads rank higher than yours, or why your ads might not show up at all. John digs into the essentials of search and shopping ads, the basics of bidding, the factors that influence ad rank, and how to improve your quality score. Gain valuable insights into optimizing your ad campaigns for better visibility and higher click-through rates. If you're looking to master Google Ads and maximize your

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5:03

Why you need more than an audit to fix your Google...

Clicks to Customers ·

2024/07/10

In this episode, John Horn explains the complexities of resolving Google Ads account suspensions. As the leading experts in the field, Stub Group goes beyond the basic audit to offer comprehensive solutions for policy violations. This episode is a must-listen for anyone dealing with a suspended Google Ads account, offering insights and strategies to get back online and optimize ad spend effectively. Key Points: Understanding that an audit is just the first step in resolving a Google Ads

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40:00

Google Suspension Prevention & Fixes (Google Update...

Clicks to Customers ·

2024/06/28

Tune in to our latest podcast episode featuring Google's June 2024 update. This chat is packed with the latest tools and strategies to prevent and resolve Google Suspensions. We also dive into Google's new update for suspended accounts, which went into effect on June 19th 2024. In This Episode: Proactive Solutions: Discover effective preventive measures and actionable solutions to keep your business compliant. Google's New Update: Understand the latest update on suspended accounts and its

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6:00

Secrets to 539% Revenue Growth with Google Ads

Clicks to Customers ·

2024/06/24

Discover how we helped a Dallas Fort Worth-based dental supply company boost their revenue by an astounding 539% year-over-year using Google Ads! Join John as he shares the strategies and tactics that made this success story possible. Learn about overcoming Google Merchant Center suspensions, optimizing product feeds, enhancing ad performance, and more. Key Takeaways: Overcoming Google Merchant Center suspensions Optimizing product feeds for better ad performance Improving return on ad

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5:01

Google Ads Suspension Changes: What You Need to Know...

Clicks to Customers ·

2024/06/22

Google is changing its policies on what you can do after your Google Ads account is suspended, effective June 2024. In this episode, John breaks down these changes and what they mean for suspended advertisers. Learn about the new restrictions, what actions are still allowed, and the importance of dealing with account suspensions effectively. Get expert insights on navigating these updates and ensuring your ads are back online swiftly. What You'll Learn: Overview of the new Google Ads

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4:45

Unpacking Enhanced Conversions: Boost Your Google Ads...

Clicks to Customers ·

2024/06/20

In this episode, Becky, John, and Chris go into Google Ads to discuss Enhanced Conversions. They review real-world examples, setup, and tips to get the most out of your ad spend. Tune in for actionable advice and expert tips on your Google Ads campaigns. Subscribe for more digital ad tips and strategies! In This Episode: Enhanced Conversions 101: What are they and why do they matter. Better than Traditional Tracking: How Enhanced Conversions fill in the gaps left by cookies and ad blockers.

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40:43

Increase Your Sales on Amazon & Beyond

Clicks to Customers ·

2024/06/10

This episode is for Amazon sellers looking to increase their sales and diversify their ad approach. Discover how leveraging cutting-edge, off-Amazon advertising technology can transform your marketing strategies and boost your direct-to-consumer sales. Clayton from PixelMe will guide you through the intricacies of utilizing all channels to maximize your outreach and conversion rates. Whether you're a seasoned seller or new to the platform, you'll discover actionable tips and advanced techniques

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5:52

Google’s New AI Search has Changed Everything

Clicks to Customers ·

2024/06/06

Google has made a groundbreaking update with the introduction of their AI-powered search feature, Gemini. In this video, John Horn, CEO of Stub Group, dives deep into what this means for small business owners, advertisers, and SEO specialists. What you’ll learn: - How Google’s new AI overview works - The impact on SEO and organic traffic - Changes in ad placements and monetization strategies - Tips on how to adapt and keep your business visible Stay ahead of the curve and learn how to adjust your

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8:58

Google Ads 101: Poor Ad Strength, Quality Score and More

Clicks to Customers ·

2024/05/03

Join Becky, John, and Will from StubGroup in this episode as they dive into the complexities of Google Ads, focusing on ad strength and quality score. Ideal for marketers at all levels, this episode will help you understand and improve your advertising strategies with Google. Key takeaways include: Understanding Google's Ratings: Learn the meanings behind Google's ad ratings from 'poor' to 'excellent' and how they actually affect your ads. Decoding Ad Strength vs. Ad Rank: Discover the

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21:33

Google Ads 101: A Simple Guide to Ad Types

Clicks to Customers ·

2024/04/29

Welcome to this week’s episode where Becky, Will, and John unpack everything you need to know about Google Ads Types! 🌐 🔍 Whether you’re a complete newbie or looking to sharpen your google Ads skills, this session is your one-stop shop for all things related to Google Ads types. Key Takeaways: Search Campaigns: Explore the versatility of responsive search ads, call-only ads, and dynamic ads, and understand when to use each type. Display Ads: Learn about static image ads, HTML5 ads with

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15:51

Local Service Ads: Insights and Optimization Strategies

Clicks to Customers ·

2024/04/22

In this episode, our hosts John, Will, and Becky explore the intricacies of Google's Local Service Ads. They clarify the differences between Local Service Ads and other Google ad types, focusing on its unique pay-per-lead model and eligibility requirements tailored for service-based local businesses. Key Takeaways: Understanding Local Service Ads: Learn the basic requirements and benefits of Google's Local Service Ads, distinguishing them from traditional Google Ads. Eligibility and Verification:

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122 results

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