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PODCAST

Imperfect Marketing

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

business marketing

All Episodes

26:50

244: Evolving with B2B Marketing with Guest Eric Eden

Imperfect Marketing ·

2024/10/17

Send us a textKendra talks imperfect marketing with B2B marketing expert and podcast host Eric Eden. With over 20 years of experience leading marketing teams for internet services and SaaS companies, Eric shares his insights on the evolving landscape of B2B marketing.Topics covered in today's conversation include:The most remarkable marketing strategies Eric has implementedHow marketing channels have shifted in recent yearsThe rise of podcasting and YouTube as effective B2B marketing channels...

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13:07

243: Productivity Hacks: Leveraging AI Tools for...

Imperfect Marketing ·

2024/10/15

Send us a textImperfect Marketing with host Kendra CormanEpisode 243: Productivity Hacks: Leveraging AI Tools for Efficient Workflows with Host Kendra CormanKendra discusses how AI tools can significantly boost productivity and save time for marketers and content creators.Highlights from today's episode include:The role of AI in streamlining podcast productionUsing AI tools like Riverside.fm and ChatGPT for efficient content creationLeveraging AI for social media content and image creationAI-...

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27:35

242: Understanding Your Work Style: The Key to...

Imperfect Marketing ·

2024/10/10

Send us a textKendra talks imperfect marketing with productivity expert and coach Andi Wright. With over 20 years of experience in coaching, training, process development, strategic direction, and project management, Andi helps companies, teams, and individuals achieve more.Topics covered in today's conversation include:Understanding your personal work style for better productivityIdentifying and overcoming procrastination triggersStrategies for delegating tasks effectivelyThe importance of e...

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10:25

241: Goal Setting for Q4: Focusing on What Matters...

Imperfect Marketing ·

2024/10/08

Send us a textKendra discusses the importance of setting achievable Q4 goals for small business owners and B2B service providers, offering practical tips and strategies to end the year strong.Highlights from today's episode include:The significance of Q4 for B2B service providersHow to set 1-3 quality goals for Q4Understanding the 'why' behind your goalsPractical tips for resource management and outsourcingStrategies for staying on track and overcoming Q4 challengesLeveraging Q4 opportunities...

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31:18

240: Beyond Likes: Using Social Media as a Marketing...

Imperfect Marketing ·

2024/10/03

Send us a textKendra talks imperfect marketing with Tracy Beavers, CEO and founder of Tracy Beavers Coaching. Tracy has a proven track record in marketing, sales, and business growth with an award-winning career spanning 20 years and a multi-six figure business. She has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies.Topics covered in today's conversation include:Going beyond likes and...

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9:42

239: Quarterly Reflection: Assessing Q3 and Planning...

Imperfect Marketing ·

2024/10/01

Send us a textKendra discusses the importance of looking back at Q3 achievements and planning for Q4, offering insights on goal-setting, adapting strategies, and leveraging current trends for business growth.Highlights from today's episode include:The value of celebrating Q3 accomplishments, big and smallHow to adjust goals without feeling like you're admitting defeatStrategies for breaking down seemingly impossible targets into manageable tasksLeveraging AI as a tool for content creation and...

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32:39

238: AI-Generated Podcasts: The Future of Content...

Imperfect Marketing ·

2024/09/26

Send us a textEpisode 238: AI-Generated Podcasts: The Future of Content Creation with Ian HarrisKendra talks imperfect marketing with Ian Harris, an expert in product and technology strategy who has helped some of the largest companies on the planet. Ian is here to help us unpack the meaning of technology change, especially around AI, content creation, and the future of business.Topics covered in today's conversation include:The value of using podcasts for marketingChallenges of consistently ...

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8:18

237: AI and Content Creation: When Robots Go Rogue...

Imperfect Marketing ·

2024/09/24

Send us a textIn this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools.Key Takeaways:AI can make significant errors, from fabricating legal cases to misinterpreting historical images.While useful for idea generation and first drafts, AI requires human oversight and fact-checking.AI struggles with context, emotion, and cultural nuances, necessitating human input for...

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30:55

236: Aligning Marketing and Sales: The Key to Small...

Imperfect Marketing ·

2024/09/19

Send us a textKendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.Topics covered in today's conversation include:The importance of aligning marketing and sales strategiesHow to define and measure profitable return on investm...

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8:33

235: Email Marketing's AI Makeover: Less Spam, More...

Imperfect Marketing ·

2024/09/17

Send us a textIn this episode, Kendra Corman discusses the use of AI-powered tools for idea generation, email outlining, and writing. She introduces ChatGPT, Claude.ai, and Perplexity.ai as her favorite AI assistants. These tools can help with generating ideas, structuring email content, overcoming writer's block, conducting research, and experimenting with different tones and styles. Highlights: AI-powered tools can assist with idea generation, email outlining, and writing.ChatGPT, Clau...

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27:17

234: The SEO Balancing Act: Quality Content vs. AI...

Imperfect Marketing ·

2024/09/12

Send us a textTom Amate, CEO and co-founder of Entail AI, discusses common organic marketing mistakes and the importance of creating high-quality content. He emphasizes that while AI can be a valuable tool, simply generating content with AI without adding value or differentiation is a mistake. Highlights:Avoid the mistake of generating content with AI without adding value or differentiation.Prioritize SEO and organic marketing by building a proper website and creating high-quality conten...

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13:46

233: Leveraging Email Marketing for Client Retention...

Imperfect Marketing ·

2024/09/10

Send us a textKendra Corman explores email marketing strategies that keep clients engaged and returning for more in this informative episode of Imperfect Marketing.Highlights:The cost advantages of retaining customers versus acquiring new onesTechniques for building a quality email list with compelling lead magnetsHow personalization and segmentation enhance email marketing effectivenessEssential types of retention emails, including welcome, thank you, and re-engagement messagesInsights from ...

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26:35

232: Building Effective Brand Strategies to Avoid...

Imperfect Marketing ·

2024/09/05

Send us a textIn this episode, Kendra Corman sits down with Erin Craske, a leadership and business coach with extensive experience in international multi-level companies, to discuss common mistakes businesses make in marketing and branding.Erin Craske is the author of a comprehensive book on brand and business strategy, bringing over 20 years of experience to help businesses avoid common pitfalls and achieve sustainable growth.Highlights:The importance of understanding the 'why' behind busine...

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17:27

231: Overcoming Email Marketing Challenges: Solutions...

Imperfect Marketing ·

2024/09/03

Send us a textIn this episode, Kendra Corman addresses common obstacles and provides actionable strategies to overcome them.Highlights:Boost open rates with creative subject lines and effective list segmentation.Improve click-through rates by injecting personality and using engaging content.Minimize unsubscribes by setting clear expectations and offering subscription options.Overcome time constraints by prioritizing email marketing and repurposing existing content.Generate fresh ideas by unde...

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31:02

Episode 230: Mastering Daily Email Marketing to Boost...

Imperfect Marketing ·

2024/08/29

Send us a textAdrian Moreno shares his journey into email marketing and the power of building an email list. He emphasizes the importance of marketing to the people who already have the trust of your buyers and getting endorsed by them. He discusses the misconceptions of email marketing, including the belief that people don't want to read emails and that people get bothered by too many emails.Topics Discussed:Discovering the Power of Podcasting for MarketingBuilding an Email List through Podc...

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12:18

229: Integrating Email with Your Overall Marketing...

Imperfect Marketing ·

2024/08/27

Send us a Text Message.Kendra Corman is the host of Imperfect Marketing and a seasoned marketing strategist dedicated to helping businesses leverage email marketing to create cohesive and effective marketing strategies. With extensive experience in corporate marketing and a passion for integrating various marketing channels, Kendra shares practical tips and insights to help businesses build stronger relationships with their audiences and drive more revenue.Topics Discussed:Importance of Integ...

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24:59

228: Mastering the AlikeAbility System: Boost Sales...

Imperfect Marketing ·

2024/08/22

Send us a Text Message.Nancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust your communication style to match the buyer's preferences and the importance of not giving up on marketing strategies that may not initiall...

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12:38

227: The Power of Personalization: Creating Emails...

Imperfect Marketing ·

2024/08/20

Send us a Text Message.In this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including using conversational and relatable tones, offering value and solving problems, and incorporating storytelling and humor. Topics Discuss...

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31:21

226: Crafting Websites That Convert: Audience-First...

Imperfect Marketing ·

2024/08/15

Send us a Text Message.Sami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using websites, social media, content, and email marketing to enhance online fundraising and retention efforts.Topics Discussed:➡️ Strategies for Increasing ...

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12:28

225: Measuring Success: Key Metrics for Email...

Imperfect Marketing ·

2024/08/13

Send us a Text Message.In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller,...

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326 results

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