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PODCAST

Missions to Movements

Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital

business non-profit

All Episodes

31:37

Dressember's Blythe Hill Unpacks the Merger &...

Missions to Movements ·

2024/08/21

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What can we learn from the merger of two impactful nonprofits, and how can it reshape our approach to mission-driven work? Join me as we welcome back Blythe Hill, the visionary founder of Dressember, who shares the inspiring journey of her organization’s partnership with the International Justice Mission (IJM). With limited resources and a challenging post-COVID fundraising environment...

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31:28

The Impact of Monthly Giving with Caitlin Wion at...

Missions to Movements ·

2024/08/14

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)This week, there's another podcast I want to share with you: What the Fundraising. Mallory Erickson is talking to Caitlin Wion, a data manager at Alzheimer's San Diego. And Caitlin is revealing ALL of her automation secrets to enhance donor engagement and make recurring giving work – with limited capacity and time.Hear how a simple donation tracker in an email campaign led to an unexpe...

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35:49

Building Community & Fundraising Opportunities on...

Missions to Movements ·

2024/08/07

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Could leveraging Facebook Messenger transform your nonprofit's fundraising strategy? In this episode, we sit down with Becca Lockhart and Ty Hyacinth from the Michael J. Fox Foundation to uncover the digital strategies that have catapulted their annual giving. Discover how their innovative use of Facebook Messenger campaigns, combined with integrated donor engagement tactics, has revol...

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38:47

How Writing a Book Can Amplify Your Impact & Open...

Missions to Movements ·

2024/07/31

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Books can spark a movement. And while I am in the midst of writing my first book (coming out in September!), I immediately knew we had to do a podcast episode about this entire process. Allison Trowbridge is the founder and CEO of Copper Books, who are revolutionizing the hybrid publishing model while focusing on mission-driven authors. Get ready to be guided through the complexities o...

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30:43

How To Build An Action-Taking Email List in 2024 with...

Missions to Movements ·

2024/07/24

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement!Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Marketing for InboxArmy. Scott shares his expert insights on the shift towards first-party data and his favorite tactics for re-engaging and retaining ...

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36:15

Reimagine Corporate Partnerships with Kendra Scott's...

Missions to Movements ·

2024/07/17

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Today’s case study explores how an International Women’s Day fundraising campaign empowered local communities and drove meaningful impact across 140 stores.I’m thrilled to have Amanda Young, the Marketing and Philanthropic Manager at Kendra Scott, here to spill her secrets behind successful nonprofit partnerships. We cover everything from setting up pop-up shops, creating custom gifts,...

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40:53

An Innovative Approach to Influencer Marketing with...

Missions to Movements ·

2024/07/10

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Leveraging influential content creators, celebrities, and internet personalities, AND your board members can SIGNIFICANTLY boost awareness and fundraising for your organization.So how did the American Lung Association do it back in 2021? You’re about to find out.Nick Lynch, co-founder and CEO of Collidescope, and Maxine Tatlonghari, Development Director for the American Lung Associatio...

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41:16

Creating an Unforgettable Event Experience with Joey...

Missions to Movements ·

2024/07/03

What if you could turn every event you host into an unforgettable experience that leaves attendees feeling inspired and connected? I’m hanging out with Joey Goon today, President of Utopia Experience, and we’re uncovering ALL the secrets to creating impact and genuine connections at events. Joey takes us behind the scenes of a high-profile mastermind event in San Diego with celebrities and influencers, and how an event structure and schedule led to a successful impromptu $100,000 fundra...

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26:48

Monthly Giving Framework Step 4 & 5: Make The Ask +...

Missions to Movements ·

2024/06/26

Monthly giving is not just about a donation. It is about giving people a way to channel their purpose consistently.And in today's episode, we’re unveiling the secrets behind making compelling asks – and the most powerful strategies for recurring donation requests, so you can leverage initial contributions for maximum impact. For example, 29% of first time donors who became recurring donors, did so within the first 90 days of their initial gifts (!)From speaking opportunities at events, to the...

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13:50

Monthly Giving Framework Step 3: Call In The Believers

Missions to Movements ·

2024/06/19

How do you magnetically attract your monthly donors? In this episode, I am diving into step three of my Monthly Giving Framework, which is all about calling in your believers. If you missed steps 1 and 2, go back and listen to Episode 131.We'll discuss the essence of crafting a giving program with inclusive and accessible copy, how to find aligned partners that will spread the word, and the importance of a lead generation strategy that’s “always on.”Get ready to scribble down some serious str...

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30:38

My 5-Step Framework to Build a Monthly Giving...

Missions to Movements ·

2024/06/12

What makes a giving program successful?Today, I’m giving you a sneak peek into the first two crucial steps from my 5-step framework (which will be featured in even more detail in my book that comes out in September!)Step 1 - Create the Product Step 2 - Make It EasyWhether you are just starting OR looking to refresh or audit your current program, this episode is packed with insights and practical tips to get you on the right track.I’m diving into the key questions you should ask around the why...

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38:06

A RISE in Monthly Gifts: Brainstorming Growth Ideas...

Missions to Movements ·

2024/06/05

How can we make every gift transformational instead of transactional?Helen Quinn is an inspiring figure in the fundraising landscape, here to unveil how The CLEO Institute's "RISE" monthly giving program is rallying their community to face the urgency of climate action—one dollar at a time. As a client of my Monthly Giving Mastermind, Helen delves into the strategic branding and inclusive structure of the RISE program, tailored to resonate with every donor, especially local youth who are...

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7:46

The Monthly Giving Summit - Building & Scaling...

Missions to Movements ·

2024/06/03

How can a shift in mindset and a community of supporters revolutionize your nonprofit's funding strategies? Join me on my back patio for a candid chat about the upcoming Monthly Giving Summit on September 5th and 6th. Why is this summit important now? Because scaling recurring giving programs that sustain vibrant communities and provide predictable revenue for organizations can't wait.Day One is all about igniting your passion with behind-the-scenes insights, while Day Two offers personalized...

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26:17

A Monthly Giving Program on a Mission to Provide...

Missions to Movements ·

2024/05/29

You have a monthly giving program… now what? Today’s episode will help you transform everyday community engagement into a powerhouse of support for your cause.Emily Teixeria, Executive Director of Politisit, is bringing a wealth of experience, from intelligence to grassroots politics, to our discussion on how her Childcare for Voters program is revolutionizing the way parents can participate in civic duties. Her journey is not just inspiring—it's a blueprint for nonprofits looking to co...

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30:42

How PHCC Closed the Communications Gap for Thousands...

Missions to Movements ·

2024/05/22

Today’s incredible case study is all about the power of LISTENING, with the guiding force behind Mission Partners, Carrie Fox.First, we’re going back in time as Carrie reveals the rebranding genesis of the Public Health Communications Collaborative (PHCC) during the pandemic, shifting from a COVID-19 centric initiative to a broad-based community platform. We’re covering all things public health messaging and tales from the trenches—the challenges they faced, campaigns led, and how they built ...

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23:55

What Does a Community-First Marketing Approach Look...

Missions to Movements ·

2024/05/15

The research is jarring. We spend upwards of five to seven hours a day on social media. But when women leave Instagram and TikTok, they generally feel worse about themselves.Imagine a world where scrolling online leaves you invigorated, rather than caught in a comparison trap. Andi Kay's foundation is on a mission to craft just that.Bloom Foundation is a nonprofit dedicated to helping girls build emotional resilience in a supportive community container. You scroll, but you leave feelin...

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29:55

How The Hope Booth's Activation at SXSW Generated...

Missions to Movements ·

2024/05/08

Gloria Umanah created a movement when she founded Hope Booth – shifting from dynamic event planning, to providing a beacon of hope to those facing loneliness during the 2020 pandemic. The Hope Booth remodels old telephone booths and provides individuals an innovative, interactive, and immersive experience to encounter hope, affirm their dignity, and serve as a connection point to finding local help and support for all of humanity; from the individual living on the streets to the CEO of a fort...

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37:55

Have $0 for Marketing? How Earned Media Can Drive...

Missions to Movements ·

2024/05/01

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31:18

How Upstate Caring Partners Attracted 2,000...

Missions to Movements ·

2024/04/24

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38:02

How To Create Community on Social with a...

Missions to Movements ·

2024/04/17

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223 results

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