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PODCAST

Missions to Movements

Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital

business non-profit

All Episodes

27:06

What a Fundraising Conference Should Deliver - And...

Missions to Movements ·

2026/04/01

If you've ever been the only fundraiser in the room running the gala and fielding board questions about why an auction underperformed, today's guest has been exactly where you are. Andrew Edwards spent years on the front lines of nonprofit fundraising, from coaching small shops, to scaling 60+ events nationally at the Epilepsy Foundation. In this episode, we’re getting into what helps small teams focus, larger teams scale, and fundraisers at every level work smarter, how to make the cas...

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36:51

The Visibility Strategy That Unlocked a $1M Gift:...

Missions to Movements ·

2026/03/25

What if the thing standing between your nonprofit and a million dollar gift wasn't your programming, your data or even your ask, but your story? Emmy Award-winning journalist and StoryLede founder Bofta Yimam is here to talk about why stepping into visibility is no longer optional for nonprofit leaders. She shares a powerful example of a leader who landed international speaking gigs, doubled her organization’s revenue, and later received a $1M gift. We break down how to use LinkedIn to reach ...

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17:00

The Accountability Gap: Why Knowing Isn't Enough (And...

Missions to Movements ·

2026/03/18

In this episode, Dana explores the gap between knowing about monthly giving and actually implementing it. She shares practical strategies from a recent mastermind call, emphasizing the importance of planning, community, and taking action to build sustainable revenue streams for nonprofits. Apply for the Mini Monthly Giving Mastermind - Doors close 3/25 (4) spots left to join the Monthly Giving Retreat (May 6-8) - Learn More Start building with The Monthly Giving Builder (use code MGBLUCKY f...

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32:31

The Future of Direct Mail for Nonprofits: Bring Joy...

Missions to Movements ·

2026/03/11

In a world where nonprofits are competing with overcrowded inboxes, direct mail is experiencing a comeback. And if your direct mail looks the same as everyone else’s, there’s a good chance it’s heading straight for the recycling bin. Brandon Gaty and Cait Connolly work at LettrLabs and help brands create hyper-personalized donor experiences with robotics-powered handwritten mail. This makes it possible to personalize EVERY piece of mail at scale! So today, we are unpacking how to spark joy ...

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28:16

How to Launch a Monthly Giving Program That Attracts...

Missions to Movements ·

2026/03/04

Imagine if you ask someone to become a monthly donor for just $10, and they give more than triple that? It's no secret that talking about monthly giving strategies and case studies is my jam, so I brought on Raegan Mach to break down Urban Bridge’s “10 for 10” campaign. Their goal? 25 new donors at $10/month to celebrate their 10-year anniversary. In just 2.5 months, they surpassed it! You’ll hear how they drove 15 new donors in the first 48 hours with a CEO-led launch video, strategic campai...

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10:19

Inside the Monthly Giving Summit: Strategies, the...

Missions to Movements ·

2026/02/25

It’s officially Monthly Giving Summit Day!!! This short episode is your invitation to join us and start building. In this episode, Dana shares what’s happening at the Monthly Giving Summit and why this isn’t just another virtual event - it’s a room full of builders focused on sustainability, recurring revenue, and cultivating believers (not just donors). You’ll get a preview of what attendees are learning, including: How The Trevor Project acquired new monthly donors at scale in just tw...

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29:39

Clarity Is the Strategy: Turning Experience into...

Missions to Movements ·

2026/02/18

If your board can’t clearly articulate what you do in one sentence, your donors won’t either. Brandy Walker is joining me to unpack why nonprofit leaders must get ruthlessly clear on the ONE thing their organization does exceptionally well. Not the 20 programs, not the calendar of activities, but the core impact. Brandy shares why embracing the “messy middle” builds trust, how to use lived experience as influence, and the one question that can completely reshape your growth trajectory: What...

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9:10

Monthly Giving Prediction #6: Monthly Donor...

Missions to Movements ·

2026/02/16

We close our 2026 monthly giving predictions with a bold call: move donor communities into real life to deepen belonging, retention, and advocacy. Sincere gatherings beat big productions when donors feel trusted, included, and invited to co-create. LettrLabs is the proud presenter of Missions to Movements. LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank...

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34:04

How to Get Your Board "On Board" with Monthly Giving

Missions to Movements ·

2026/02/11

If you’ve ever sat at a board meeting thinking “we can't keep doing fundraising like this!” then it might be time to start championing monthly giving – which is one of the most practical shifts a nonprofit can make. Board strategist Christal M. Cherry and I are getting specific about what staff should bring to the boardroom, how to pilot change without triggering resistance, and how dashboards and donor milestones help boards actually see the impact of recurring giving. That level of predict...

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7:21

Monthly Giving Prediction #5: Retention Is Built...

Missions to Movements ·

2026/02/09

The neat donor funnel sounds good in slides, but it doesn’t match how people actually decide to give. We dig into the real path supporters take today—bouncing from reels to Google to LinkedIn to your site—and why the strongest retention work happens long before the first dollar shows up. Instead of chasing one perfect subject line or a last-minute match, we focus on what actually converts: consistency, clarity, and leadership that lowers the emotional risk of giving. You’ll hear ...

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29:45

Who Gets to Be ‘Legit’? BackBlack: The Movement That...

Missions to Movements ·

2026/02/04

A lot of movement builders might be thinking, who actually gets to be considered “legit”? We are celebrating Black History Month, and in a very short amount of time, BackBlack has built massive momentum, which is why I had to have one of my favorite repeat guests back on the show, Floyd Jones. This incredible case study unravels how they’ve helped move nearly $4 million to Black-led organizations, built a directory of close to 2,000 organizations, and driven tens of thousands of people to tak...

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6:31

Monthly Giving Prediction #4: AI-Powered Donor Care...

Missions to Movements ·

2026/02/02

Quiet signals decide retention long before a donor hits “cancel.” We explore how to turn early indicators—failed payments, skipped emails, reduced engagement—into timely, human responses that save relationships and revenue. Drawing on the proven playbook of subscription businesses, we unpack how predictive insights can flag risk before supporters drift away and how small teams can deploy light-touch interventions that feel like care, not automation. You’ll hear why the best resul...

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33:21

How To Choose Stories Based on Strategy - Creating...

Missions to Movements ·

2026/01/28

How do you build a storytelling rhythm that can fuel your fundraising efforts all year long? Max Kringen of Tellwell Story Co. is EXACTLY who nonprofits call when they want to stop guessing. We kick off by going behind the scenes of a Ronald McDonald House Charities gala where a beautiful, cinematic story helped raise more than $350,000 in one night. Max walks us through how Clara’s story was selected, the meaning of narrative transportation, and how organizations can reposition themselves ...

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8:02

2026 Monthly Giving Prediction #3: Pause Isn’t...

Missions to Movements ·

2026/01/26

Donor flexibility is the quiet superpower of retention - and it’s about to become non-negotiable. We dig into why giving supporters control to pause, downgrade, skip, or shift billing dates doesn’t fuel cancellations; it prevents them. Pulling lessons from the subscription world and real stories that celebrate customer milestones, we translate those insights into practical steps any nonprofit can take to keep monthly givers connected through life’s ups and downs. If you’re ready t...

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31:13

“How Can We Be Expansive Together?” The Future of...

Missions to Movements ·

2026/01/21

If a corporate partner had to tell a story about working with your nonprofit, what would they say? What companies want from nonprofit partnerships has FUNDAMENTALLY changed. That’s why I’m excited for you to meet a great friend of mine, Matthew Sutton, Director of Corporate Partnerships at United Way of Greater Atlanta, to talk about how corporate partnerships are evolving and what nonprofit leaders need to understand right now. Matthew shares why companies are going deeper with...

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4:18

2026 Monthly Giving Prediction #2: The “Easiest Yes”...

Missions to Movements ·

2026/01/20

What if the smallest monthly gift unlocks the biggest lifetime value? We’re digging into our second Monthly Giving Prediction for 2026: lower entry points will become the norm in monthly giving - and they’ll outperform the high-ask mindset many of us grew up with. Donors aren’t less generous; they’re less willing to overcommit. That’s a signal, not a setback, and it’s time to design programs around the easiest yes. We break down recent data trends from major giving moments showin...

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38:36

How Small Words Spark Big Movements with Adriana...

Missions to Movements ·

2026/01/14

At my third annual Monthly Giving Summit, you’ll hear from someone who understands how repeat engagement, community and generosity actually get built into the DNA of a brand, raising over one million dollars along the way! Adriana Carrig, Founder and Chief Brand Officer of Little Words Project, is joining me to break down how she bootstrapped growth and focused on trust, transparency, and showing up consistently, which resulted in 14 retail storefronts, partnerships with Target and Disney, a...

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6:14

2026 Monthly Giving Predictions: #1 - Recurring...

Missions to Movements ·

2026/01/12

Why monthly giving must move from a checkbox to core infrastructure and how that shift changes budgets, dashboards, and daily decisions. Practical prompts help you test your own reliance on recurring revenue and plan for a steadier 2026. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. The Mini Monthly Giving Mastermind: A high-touch Mi...

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10:01

A Subscription-Economy Lens on Monthly Giving (And...

Missions to Movements ·

2026/01/07

We’ve officially entered what I’m calling the retention era. Recurring GivingTuesday gifts are growing year over year, and nonprofit benchmarks are showing 80%+ retention rates for monthly donors. In this solo episode, I’m breaking down three powerful signals that are shaping monthly giving RIGHT NOW across the subscription economy and in the nonprofit sector. I’m covering Recurly’s 2025 State of Subscriptions analysis of 67 million subscribers, including what brands are doing to combat slo...

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40:56

7 Fundraising & Leadership Lessons Every Nonprofit...

Missions to Movements ·

2025/12/31

In this special year-end recap episode, I’m revisiting seven of the most inspiring, quotable, “steal this idea” stories from 2025. You’ll hear the real numbers, tested strategies, and leadership insights you can carry straight into 2026. Here’s who you’ll hear from: Courtney Johnson from Culinary Care, who generated $300,000 across 20 corporate eventsChad Nelsen from Surfrider Foundation, who invested in recurring giving technology to reach 91% retention on auto-renew donorsLiz Bohannon, a k...

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243 results

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